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Author : P. Robbins
Publisher : IITA
ISBN 13 : 9789781312328
Total Pages : 96 pages
Book Rating : 4.3/5 (123 download)
Download or read book Guide to Collective Marketing for Small-scale Farmers written by P. Robbins and published by IITA. This book was released on 2004 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher : CIAT
ISBN 13 :
Total Pages : 104 pages
Book Rating : 4./5 ( download)
Download or read book Collective marketing for smallholder farmers : Manual 4: The territorial approach to rural agro-enterprise development written by and published by CIAT. This book was released on with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert Philip King
Publisher :
ISBN 13 :
Total Pages : 104 pages
Book Rating : 4.:/5 (319 download)
Download or read book Collaborative Marketing written by Robert Philip King and published by . This book was released on 2000 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jeff Ishee
Publisher :
ISBN 13 :
Total Pages : 148 pages
Book Rating : 4.:/5 (89 download)
Download or read book Dynamic Farmers' Marketing written by Jeff Ishee and published by . This book was released on 1997 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Myrna Greenfield
Publisher : Savvy Press
ISBN 13 : 1939113628
Total Pages : 305 pages
Book Rating : 4.9/5 (391 download)
Download or read book Marketing Your Farm written by Myrna Greenfield and published by Savvy Press. This book was released on 2022-11-03 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: A step-by-step guide for choosing the best marketing tactics for your farm How much marketing do you need to run a successful farm? How much time and money will it take? Do you really need a website or Facebook page? How can you get your farm to stand out? How do you know if your marketing is working? Successful farmers can describe the ideal customers for their farm, attract their attention, and satisfy their needs. The best marketing tactics for your farm depend on your goals, scale, and market conditions. If you’re a microfarm, your needs will be different than if you’re running a 200-acre, multigeneration family farm. Marketing Your Farm provides frank advice for farmers who sell some or all of their offerings directly to consumers. It will help you choose, implement, and measure the right marketing tactics for your farm. Learn what to do, how to do it, and how to measure if it’s working.
Author : Shaun Ferris
Publisher : Catholic Relief Services
ISBN 13 : 1614920028
Total Pages : 144 pages
Book Rating : 4.6/5 (149 download)
Download or read book A Market Facilitator's Guide to Participatory Agroenterprise Development written by Shaun Ferris and published by Catholic Relief Services. This book was released on 2006-09 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: This publication is a product of the experiences and lessons learned while implementing agroenterprise projects in eastern and southern Africa. A Market Facilitator's Guide is based on a resource-to-consumption framework, which is the central theme of the "enabling rural innovation" approach for rural development. This approach seeks to empower farmer groups with the necessary skills to make informed decisions for their economic development, based on an analysis of their surroundings, assets and skills. The methodology also aims for outcomes that are equitable, gender focused and participatory.
Author : Julie Murphree
Publisher : Lulu.com
ISBN 13 : 1105761711
Total Pages : 70 pages
Book Rating : 4.1/5 (57 download)
Download or read book A Farmer's Guide to Marketing the Direct-Market Farm written by Julie Murphree and published by Lulu.com. This book was released on 2012-06-01 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Farmer's Guide to Marketing the Direct-Market Farm is a straight-forward guide to helping farmers market their farm products using quick, simple and low-cost marketing strategies.
Author : Jason McClure
Publisher :
ISBN 13 : 9781661166939
Total Pages : 300 pages
Book Rating : 4.1/5 (669 download)
Download or read book Big Ideas, Small Farm written by Jason McClure and published by . This book was released on 2020-03-08 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Farm business literature is full of memoirs offering entertaining stories with some basic cattle or produce advice but no real substance for the reader. Big Ideas, Small Farm is not another feel good farm memoir devoid of authentic advice, hope, or insights. This book is different; it is about results. Big Ideas, Small Farm is about growing small farm profitability. This book is part self-help and part marketing strategies because marketing tips and theories are effective when the people implementing them believe in them. Small farm marketing is a mindset as much as it is a practice. This mindset requires believing big ideas create big results. Effective marketing turns small farms into sustainable businesses. Small farms are declining. This is not new; there are several reasons for this decline with plenty of blame to go around. Reciting those reasons will not reverse the trend; placing blame on other people, groups, or organizations is not going to grow your farm. The good news is there are successful small farms, and your farm can one, too. The key is developing an effective marketing strategy that builds on quality products that enhance the customer's experience while creating value. Big Ideas, Small Farm is for the people who want to grow small farms into highly profitable businesses. This book includes 39 broad strategies broken down into 376 best practices that will turn any farm dream into a business reality. Too many farm business books are written by farming aristocrats who inherited their success and whose greatest claim is to be a fourth or fifth generation farmer. While there is nothing wrong with inheriting a farm, building a farm business requires different skills, expertise, and ways of thinking. The author, Jason McClure, was forced off the family farm due to economic, social, and family pressures. He spent 20 years trying to get back to rural America. He knows firsthand the pain of loss, being disconnected from the land, and what it takes to build a successful business. To get back to rural America Jason earned a business degree, Masters in Communication, MBA, and a graduate certificate in Applied Statistics. He has broad interests and has earned certificates in various fields such as culinary arts, real estate, and HVAC. He has had successful and unsuccessful entrepreneurial adventures and worked in leadership positions in corporate America. Jason believes in the economic power of rural America, homesteads, and urban gardens. He left the corporate world to build a legacy in the Ozarks. He and his wife and children are doing their part to make rural America more economically viable by owning, operating, and building Ozark Family Farm. The ideas, techniques, and strategies included in this book are the foundation of his farm business.
Author : Will Bonsall
Publisher : Chelsea Green Publishing
ISBN 13 : 1603584420
Total Pages : 402 pages
Book Rating : 4.6/5 (35 download)
Download or read book Will Bonsall's Essential Guide to Radical, Self-Reliant Gardening written by Will Bonsall and published by Chelsea Green Publishing. This book was released on 2015 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Society does not generally expect its farmers to be visionaries." Perhaps not, but longtime Maine farmer and homesteader Will Bonsall does possess a unique clarity of vision that extends all the way from the finer points of soil fertility and seed saving to exploring how we can transform civilization and make our world a better, more resilient place. In Will Bonsall's Essential Guide to Radical, Self-Reliant Gardening, Bonsall maintains that to achieve real wealth we first need to understand the economy of the land, to realize that things that might make sense economically don't always make sense ecologically, and vice versa. The marketplace distorts our values, and our modern dependence on petroleum in particular presents a serious barrier to creating a truly sustainable agriculture. For him the solution is, first and foremost, greater self-reliance, especially in the areas of food and energy. By avoiding any off-farm inputs (fertilizers, minerals, and animal manures), Bonsall has learned how to practice a purely veganic, or plant-based, agriculture--not from a strictly moralistic or philosophical perspective, but because it makes good business sense: spend less instead of making more. What this means in practical terms is that Bonsall draws upon the fertility of on-farm plant materials: compost, green manures, perennial grasses, and forest products like leaves and ramial wood chips. And he grows and harvests a diversity of crops from both cultivated and perennial plants: vegetables, grains, pulses, oilseeds, fruits and nuts--even uncommon but useful permaculture plants like groundnut (Apios). In a friendly, almost conversational way, Bonsall imparts a wealth of knowledge drawn from his more than forty years of farming experience. "My goal," he writes, "is not to feed the world, but to feed myself and let others feed themselves. If we all did that, it might be a good beginning."
Author : Vijay Paul Sharma
Publisher : Allied Publishers
ISBN 13 : 8184248245
Total Pages : 390 pages
Book Rating : 4.1/5 (842 download)
Download or read book Linking Smallholder Producers to Modern Agri-Food Chains: Case Studies from South Asia, Southeast Asia and China written by Vijay Paul Sharma and published by Allied Publishers. This book was released on 2013-05-05 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: This publication examines the processes and impact of market restructuring through comparative in-depth empirical case studies in selected Asian countries, namely, China,India, Indonesia, Philippines, Sri Lanka and Thailand. These countries represent both a broad geographic coverage and a range of stages of market concentration in the region. The country papers address important questions such as what determines the participation of producers in different channels, what is the impact of farmer participation on incomes and what institutional, technological, economic and other reforms are necessary to enhance their effective participation in the emerging and restructuring markets.The case studies attempt to identify major factors that affect smallholder producers’ access to output markets, input markets, e.g. seeds, fertilizers, agrochemicals, technology and services such as credit, extension, insurance. Each case study has tried to analyse one specific innovation and these innovations are specific arrangements built on public policies, business initiatives, collective/group action by small-scale producers, etc. that appear to have played a positive role in supporting greater inclusion. The studies aim to derive models, strategies and policy principles to guide public and private sector players in promoting greater participation of small-scale producers in dynamic markets.
Author : Ad de Veld
Publisher : Agromisa Foundation
ISBN 13 : 9077073892
Total Pages : 75 pages
Book Rating : 4.0/5 (77 download)
Download or read book AD26E Marketing for small-scale producers written by Ad de Veld and published by Agromisa Foundation. This book was released on 2004 with total page 75 pages. Available in PDF, EPUB and Kindle. Book excerpt: Agrodoks provide practical information on small-scale sustainable agriculture in the tropics.
Author : Chris Penrose-Buckley
Publisher : Oxfam
ISBN 13 : 0855985755
Total Pages : 202 pages
Book Rating : 4.8/5 (559 download)
Download or read book Producer Organisations written by Chris Penrose-Buckley and published by Oxfam. This book was released on 2007 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book provides step-by-step guidance for development practitioners, managers, and all those interested in how development organisations can help small-scale producers build effective collective businesses.
Author : Canadian Farm Business Management Council
Publisher :
ISBN 13 : 9781894148689
Total Pages : 144 pages
Book Rating : 4.1/5 (486 download)
Download or read book Marketing on the Edge : a Marketing Guide for Progressive Farmers written by Canadian Farm Business Management Council and published by . This book was released on 2002 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher : CIAT
ISBN 13 :
Total Pages : 64 pages
Book Rating : 4./5 ( download)
Download or read book A Guide to Developing Partnerships, Territorial Analysis and Planning Together written by and published by CIAT. This book was released on with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Eric L. Gibson
Publisher : New World Publishing
ISBN 13 :
Total Pages : 308 pages
Book Rating : 4.:/5 (89 download)
Download or read book Sell what You Sow! written by Eric L. Gibson and published by New World Publishing. This book was released on 1994 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discusses different ways that a small-time farmer can market produce, including roadside stands, pick-your-own operations, contacting local restaurants for direct purchase of crops, and growing produce on order.
Author :
Publisher : Minnesota Institute for Sustainable Agriculture
ISBN 13 :
Total Pages : 284 pages
Book Rating : 4.:/5 (89 download)
Download or read book Building a Sustainable Business written by and published by Minnesota Institute for Sustainable Agriculture. This book was released on 2003 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Brings the business planning process alive to help today's agriculture entrepreneurs transform farm-grown inspiration into profitable enterprises. Sample worksheets illustrate how real farm families set goals, research processing alternatives, determine potential markets, and evaluate financing options. Blank worksheets offer readers the opportunity to develop their own detailed, lender-ready business plan and map out strategies" --back cover.
Author : Diego Footer
Publisher :
ISBN 13 : 9781087961491
Total Pages : 416 pages
Book Rating : 4.9/5 (614 download)
Download or read book Ready Farmer One written by Diego Footer and published by . This book was released on 2022-04-26 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if you could increase your farm sales, reach new customers, streamline your sales process, and get back all the time you spend at the farmers' market? What if this is all possible from your home office? An online farm store makes all of this possible, and Ready Farmer One is the blueprint. Whether you are a new farmer building a customer base or an experienced farmer who wants to increase your farm's revenue, this book will help you create, design, and market an online store. Inside, you'll learn: How one farmer got his Saturdays back when he dropped his farmers market and moved his farm store online How to create an online store that makes it easy for customers to buy your products 24/7 with little to no involvement from you. Why it might be more profitable to sell more to existing customers than new customers. How one New York farm created systems that freed up their weekends so they could actually take vacations during the summer. Why your farm business is at risk if you are only selling at the farmers' market. Four marketing strategies to increase your farm's sales and grow your customer base. Why your product might not be as unique as you think it is, and how you can fix it. How a Washington farmers market did over $120,000 in sales their first year online Sound too good to be true? It's not. This book is filled with stories of farmers who have used these methods to change their farm businesses, increase sales, and free up time. And you're next Farmer One. "Ready Farmer One is the most important new farming book of the next decade. I've learned a lot, and you will too." Jean-Martin Fortier, author of The Market Gardener "I haven't been this excited for a book for a long time. I can't recommend this book highly enough." Joel Salatin, author of You Can Farm
