Guide Professionnel De La Business Analytics

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A User's Guide to Business Analytics

Author : Ayanendranath Basu
Publisher : CRC Press
ISBN 13 : 131535649X
Total Pages : 366 pages
Book Rating : 4.3/5 (153 download)

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Book Synopsis A User's Guide to Business Analytics by : Ayanendranath Basu

Download or read book A User's Guide to Business Analytics written by Ayanendranath Basu and published by CRC Press. This book was released on 2016-08-19 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: A User's Guide to Business Analytics provides a comprehensive discussion of statistical methods useful to the business analyst. Methods are developed from a fairly basic level to accommodate readers who have limited training in the theory of statistics. A substantial number of case studies and numerical illustrations using the R-software package are provided for the benefit of motivated beginners who want to get a head start in analytics as well as for experts on the job who will benefit by using this text as a reference book. The book is comprised of 12 chapters. The first chapter focuses on business analytics, along with its emergence and application, and sets up a context for the whole book. The next three chapters introduce R and provide a comprehensive discussion on descriptive analytics, including numerical data summarization and visual analytics. Chapters five through seven discuss set theory, definitions and counting rules, probability, random variables, and probability distributions, with a number of business scenario examples. These chapters lay down the foundation for predictive analytics and model building. Chapter eight deals with statistical inference and discusses the most common testing procedures. Chapters nine through twelve deal entirely with predictive analytics. The chapter on regression is quite extensive, dealing with model development and model complexity from a user’s perspective. A short chapter on tree-based methods puts forth the main application areas succinctly. The chapter on data mining is a good introduction to the most common machine learning algorithms. The last chapter highlights the role of different time series models in analytics. In all the chapters, the authors showcase a number of examples and case studies and provide guidelines to users in the analytics field.

Profit Driven Business Analytics

Author : Wouter Verbeke
Publisher : John Wiley & Sons
ISBN 13 : 1119286557
Total Pages : 420 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis Profit Driven Business Analytics by : Wouter Verbeke

Download or read book Profit Driven Business Analytics written by Wouter Verbeke and published by John Wiley & Sons. This book was released on 2017-10-09 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Maximize profit and optimize decisions with advanced business analytics Profit-Driven Business Analytics provides actionable guidance on optimizing the use of data to add value and drive better business. Combining theoretical and technical insights into daily operations and long-term strategy, this book acts as a development manual for practitioners seeking to conceive, develop, and manage advanced analytical models. Detailed discussion delves into the wide range of analytical approaches and modeling techniques that can help maximize business payoff, and the author team draws upon their recent research to share deep insight about optimal strategy. Real-life case studies and examples illustrate these techniques at work, and provide clear guidance for implementation in your own organization. From step-by-step instruction on data handling, to analytical fine-tuning, to evaluating results, this guide provides invaluable guidance for practitioners seeking to reap the advantages of true business analytics. Despite widespread discussion surrounding the value of data in decision making, few businesses have adopted advanced analytic techniques in any meaningful way. This book shows you how to delve deeper into the data and discover what it can do for your business. Reinforce basic analytics to maximize profits Adopt the tools and techniques of successful integration Implement more advanced analytics with a value-centric approach Fine-tune analytical information to optimize business decisions Both data stored and streamed has been increasing at an exponential rate, and failing to use it to the fullest advantage equates to leaving money on the table. From bolstering current efforts to implementing a full-scale analytics initiative, the vast majority of businesses will see greater profit by applying advanced methods. Profit-Driven Business Analytics provides a practical guidebook and reference for adopting real business analytics techniques.

A User's Guide to Business Analytics

Author : Ayanennath Basu
Publisher :
ISBN 13 :
Total Pages : 384 pages
Book Rating : 4.:/5 (124 download)

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Book Synopsis A User's Guide to Business Analytics by : Ayanennath Basu

Download or read book A User's Guide to Business Analytics written by Ayanennath Basu and published by . This book was released on 2013 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Business Analytics

Author : Rahul Saxena
Publisher : Springer Science & Business Media
ISBN 13 : 1461460808
Total Pages : 164 pages
Book Rating : 4.4/5 (614 download)

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Book Synopsis Business Analytics by : Rahul Saxena

Download or read book Business Analytics written by Rahul Saxena and published by Springer Science & Business Media. This book was released on 2012-12-05 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a guide to businesses on how to use analytics to help drive from ideas to execution. Analytics used in this way provides “full lifecycle support” for business and helps during all stages of management decision-making and execution. The framework presented in the book enables the effective interplay of business, analytics, and information technology (business intelligence) both to leverage analytics for competitive advantage and to embed the use of business analytics into the business culture. It lays out an approach for analytics, describes the processes used, and provides guidance on how to scale analytics and how to develop analytics teams. It provides tools to improve analytics in a broad range of business situations, regardless of the level of maturity and the degree of executive sponsorship provided. As a guide for practitioners and managers, the book will benefit people who work in analytics teams, the managers and leaders who manage, use and sponsor analytics, and those who work with and support business analytics teams.

Delivering Business Analytics

Author : Evan Stubbs
Publisher : John Wiley & Sons
ISBN 13 : 1118559444
Total Pages : 368 pages
Book Rating : 4.1/5 (185 download)

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Book Synopsis Delivering Business Analytics by : Evan Stubbs

Download or read book Delivering Business Analytics written by Evan Stubbs and published by John Wiley & Sons. This book was released on 2013-01-30 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: AVOID THE MISTAKES THAT OTHERS MAKE – LEARN WHAT LEADS TO BEST PRACTICE AND KICKSTART SUCCESS This groundbreaking resource provides comprehensive coverage across all aspects of business analytics, presenting proven management guidelines to drive sustainable differentiation. Through a rich set of case studies, author Evan Stubbs reviews solutions and examples to over twenty common problems spanning managing analytics assets and information, leveraging technology, nurturing skills, and defining processes. Delivering Business Analytics also outlines the Data Scientist’s Code, fifteen principles that when followed ensure constant movement towards effective practice. Practical advice is offered for addressing various analytics issues; the advantages and disadvantages of each issue’s solution; and how these solutions can optimally create organizational value. With an emphasis on real-world examples and pragmatic advice throughout, Delivering Business Analytics provides a reference guide on: The economic principles behind how business analytics leads to competitive differentiation The elements which define best practice The Data Scientist’s Code, fifteen management principles that when followed help teams move towards best practice Practical solutions and frequent missteps to twenty-four common problems across people and process, systems and assets, and data and decision-making Drawing on the successes and failures of countless organizations, author Evan Stubbs provides a densely packed practical reference on how to increase the odds of success in designing business analytics systems and managing teams of data scientists. Uncover what constitutes best practice in business analytics and start achieving it with Delivering Business Analytics.

Guide professionnel de la business analytics

Author : Randy Bartlett
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (14 download)

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Book Synopsis Guide professionnel de la business analytics by : Randy Bartlett

Download or read book Guide professionnel de la business analytics written by Randy Bartlett and published by . This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Complete Guide to Business Analytics (Collection)

Author : Thomas H. Davenport
Publisher : FT Press
ISBN 13 : 0133091252
Total Pages : 1710 pages
Book Rating : 4.1/5 (33 download)

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Book Synopsis The Complete Guide to Business Analytics (Collection) by : Thomas H. Davenport

Download or read book The Complete Guide to Business Analytics (Collection) written by Thomas H. Davenport and published by FT Press. This book was released on 2012-10-14 with total page 1710 pages. Available in PDF, EPUB and Kindle. Book excerpt: A brand new collection of business analytics insights and actionable techniques… 3 authoritative books, now in a convenient e-format, at a great price! 3 authoritative eBooks deliver comprehensive analytics knowledge and tools for optimizing every critical business decision! Use business analytics to drive maximum value from all your business data! This unique 3 eBook package will help you harness your information, discover hidden patterns, and successfully act on what you learn. In Enterprise Analytics, analytics pioneer Tom Davenport and the world-renowned experts at the International Institute for Analytics (IIA) bring together the latest techniques, best practices, and research on large-scale analytics strategy, technology, implementation, and management. Using real-world examples, they cover everything from building better analytics organizations to gathering data; implementing predictive analytics to linking analysis with organizational performance. You'll find specific insights for optimizing supply chains, online services, marketing, fraud detection, and many other business functions; plus chapter-length case studies from healthcare, retail, and financial services. Next, in the up-to-the-minute Analysis Without Paralysis, Second Edition, Babette E. Bensoussan and Craig S. Fleisher help you succeed with analysis without getting mired in advanced math or arcane theory. They walk you through the entire business analysis process, and guide you through using 12 core tools for making better decisions about strategy and operations -- including three powerful tools covered for the first time in this new Second Edition. Then, in Business and Competitive Analysis, Fleisher and Bensoussan help you apply 24 leading business analysis models to gain deep clarity about your business environment, answer tough questions, and make tough choices. They first walk you through defining problems, avoiding pitfalls, choosing tools, and communicating results. Next, they systematically address both “classic” techniques and the most promising new approaches from economics, finance, sociology, anthropology, and the intelligence and futurist communities. For the first time, one book covers Nine Forces, Competitive Positioning, Business Model, Supply Chain Analyses, Benchmarking, McKinsey 7S, Shadowing, Product Line, Win/Loss, Strategic Relationships, Corporate Reputation, Critical Success Factors, Driving Forces, Country Risk, Technology Forecasting, War Gaming, Event/Timeline, Indications, Warning Analyses, Competitor Cash Flow, ACH, Linchpin Analyses, and more. Whether you're an executive, strategist, analyst, marketer, or operations professional, this eBook collection will help you make more effective, data-driven, profitable decisions! From world-renowned analytics and competitive/business intelligence experts Thomas H. Davenport, Babette E. Bensoussan, and Craig S. Fleisher

Win with Advanced Business Analytics

Author : Jean-Paul Isson
Publisher : John Wiley & Sons
ISBN 13 : 1118370600
Total Pages : 416 pages
Book Rating : 4.1/5 (183 download)

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Book Synopsis Win with Advanced Business Analytics by : Jean-Paul Isson

Download or read book Win with Advanced Business Analytics written by Jean-Paul Isson and published by John Wiley & Sons. This book was released on 2012-10-09 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Plain English guidance for strategic business analytics and big data implementation In today's challenging economy, business analytics and big data have become more and more ubiquitous. While some businesses don't even know where to start, others are struggling to move from beyond basic reporting. In some instances management and executives do not see the value of analytics or have a clear understanding of business analytics vision mandate and benefits. Win with Advanced Analytics focuses on integrating multiple types of intelligence, such as web analytics, customer feedback, competitive intelligence, customer behavior, and industry intelligence into your business practice. Provides the essential concept and framework to implement business analytics Written clearly for a nontechnical audience Filled with case studies across a variety of industries Uniquely focuses on integrating multiple types of big data intelligence into your business Companies now operate on a global scale and are inundated with a large volume of data from multiple locations and sources: B2B data, B2C data, traffic data, transactional data, third party vendor data, macroeconomic data, etc. Packed with case studies from multiple countries across a variety of industries, Win with Advanced Analytics provides a comprehensive framework and applications of how to leverage business analytics/big data to outpace the competition.

A Practitioner's Guide to Business Analytics

Author :
Publisher :
ISBN 13 :
Total Pages : 8 pages
Book Rating : 4.:/5 (17 download)

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Book Synopsis A Practitioner's Guide to Business Analytics by :

Download or read book A Practitioner's Guide to Business Analytics written by and published by . This book was released on 2018 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Business Analytics for Managers

Author : Gert H. N. Laursen
Publisher : John Wiley & Sons
ISBN 13 : 111929858X
Total Pages : 294 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis Business Analytics for Managers by : Gert H. N. Laursen

Download or read book Business Analytics for Managers written by Gert H. N. Laursen and published by John Wiley & Sons. This book was released on 2016-11-07 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: The intensified used of data based on analytical models to control digitalized operational business processes in an intelligent way is a game changer that continuously disrupts more and more markets. This book exemplifies this development and shows the latest tools and advances in this field Business Analytics for Managers offers real-world guidance for organizations looking to leverage their data into a competitive advantage. This new second edition covers the advances that have revolutionized the field since the first edition's release; big data and real-time digitalized decision making have become major components of any analytics strategy, and new technologies are allowing businesses to gain even more insight from the ever-increasing influx of data. New terms, theories, and technologies are explained and discussed in terms of practical benefit, and the emphasis on forward thinking over historical data describes how analytics can drive better business planning. Coverage includes data warehousing, big data, social media, security, cloud technologies, and future trends, with expert insight on the practical aspects of the current state of the field. Analytics helps businesses move forward. Extensive use of statistical and quantitative analysis alongside explanatory and predictive modeling facilitates fact-based decision making, and evolving technologies continue to streamline every step of the process. This book provides an essential update, and describes how today's tools make business analytics more valuable than ever. Learn how Hadoop can upgrade your data processing and storage Discover the many uses for social media data in analysis and communication Get up to speed on the latest in cloud technologies, data security, and more Prepare for emerging technologies and the future of business analytics Most businesses are caught in a massive, non-stop stream of data. It can become one of your most valuable assets, or a never-ending flood of missed opportunity. Technology moves fast, and keeping up with the cutting edge is crucial for wringing even more value from your data—Business Analytics for Managers brings you up to date, and shows you what analytics can do for you now.

Data Mining for Business Analytics

Author : Galit Shmueli
Publisher : John Wiley & Sons
ISBN 13 : 1118956621
Total Pages : 467 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis Data Mining for Business Analytics by : Galit Shmueli

Download or read book Data Mining for Business Analytics written by Galit Shmueli and published by John Wiley & Sons. This book was released on 2016-05-09 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data Mining for Business Analytics: Concepts, Techniques, and Applications with JMP Pro® presents an applied and interactive approach to data mining. Featuring hands-on applications with JMP Pro®, a statistical package from the SAS Institute, the book uses engaging, real-world examples to build a theoretical and practical understanding of key data mining methods, especially predictive models for classification and prediction. Topics include data visualization, dimension reduction techniques, clustering, linear and logistic regression, classification and regression trees, discriminant analysis, naive Bayes, neural networks, uplift modeling, ensemble models, and time series forecasting. Data Mining for Business Analytics: Concepts, Techniques, and Applications with JMP Pro® also includes: Detailed summaries that supply an outline of key topics at the beginning of each chapter End-of-chapter examples and exercises that allow readers to expand their comprehension of the presented material Data-rich case studies to illustrate various applications of data mining techniques A companion website with over two dozen data sets, exercises and case study solutions, and slides for instructors www.dataminingbook.com Data Mining for Business Analytics: Concepts, Techniques, and Applications with JMP Pro® is an excellent textbook for advanced undergraduate and graduate-level courses on data mining, predictive analytics, and business analytics. The book is also a one-of-a-kind resource for data scientists, analysts, researchers, and practitioners working with analytics in the fields of management, finance, marketing, information technology, healthcare, education, and any other data-rich field.

A Practitioner's Guide to Business Analytics (PB)

Author : Randy Bartlett
Publisher : McGraw Hill Professional
ISBN 13 : 0071807608
Total Pages : 289 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis A Practitioner's Guide to Business Analytics (PB) by : Randy Bartlett

Download or read book A Practitioner's Guide to Business Analytics (PB) written by Randy Bartlett and published by McGraw Hill Professional. This book was released on 2013-01-25 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gain the competitive edge with the smart use of business analytics In today’s volatile business environment, the strategic use of business analytics is more important than ever. A Practitioners Guide to Business Analytics helps you get the organizational commitment you need to get business analytics up and running in your company. It provides solutions for meeting the strategic challenges of applying analytics, such as: Integrating analytics into decision making, corporate culture, and business strategy Leading and organizing analytics within the corporation Applying statistical qualifications, statistical diagnostics, and statistical review Providing effective building blocks to support analytics—statistical software, data collection, and data management Randy Bartlett, Ph.D., is Chief Statistical Officer of the consulting company Blue Sigma Analytics. He currently works with Infosys, where he has helped build their new Business Analytics practice.

Business Analysis For Dummies

Author : Kupe Kupersmith
Publisher : John Wiley & Sons
ISBN 13 : 1118510631
Total Pages : 387 pages
Book Rating : 4.1/5 (185 download)

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Book Synopsis Business Analysis For Dummies by : Kupe Kupersmith

Download or read book Business Analysis For Dummies written by Kupe Kupersmith and published by John Wiley & Sons. This book was released on 2013-07-01 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your go-to guide on business analysis Business analysis refers to the set of tasks and activities that help companies determine their objectives for meeting certain opportunities or addressing challenges and then help them define solutions to meet those objectives. Those engaged in business analysis are charged with identifying the activities that enable the company to define the business problem or opportunity, define what the solutions looks like, and define how it should behave in the end. As a BA, you lay out the plans for the process ahead. Business Analysis For Dummies is the go to reference on how to make the complex topic of business analysis easy to understand. Whether you are new or have experience with business analysis, this book gives you the tools, techniques, tips and tricks to set your project’s expectations and on the path to success. Offers guidance on how to make an impact in your organization by performing business analysis Shows you the tools and techniques to be an effective business analysis professional Provides a number of examples on how to perform business analysis regardless of your role If you're interested in learning about the tools and techniques used by successful business analysis professionals, Business Analysis For Dummies has you covered.

Data Analytics

Author : James Fahl
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781546859543
Total Pages : 56 pages
Book Rating : 4.8/5 (595 download)

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Book Synopsis Data Analytics by : James Fahl

Download or read book Data Analytics written by James Fahl and published by Createspace Independent Publishing Platform. This book was released on 2017-05-25 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand Data Analytics and Implement it in Your Business Today Do you want improve your revenue and stop missing out on profit? Do you want to learn about how data analytics in a style and approach that is suitable for you, regardless of your current knowledge? This book not only provides step-by-step guide to data analytics, but teaches you actionable steps to improve your analysis in all environments! Are you ready to learn? If so, Data Analytics: The Ultimate Step-by-Step guide to master emotional intelligence, interpersonal skills, relationships, self-awareness, habits and increase your workplace success.by James Fahl is THE book for you! It covers the most essential topics you must learn to become a master of Data Analytics. What Separates This Book From The Rest? What separates this book from the rest? The unique way you will learn with examples and steps. Many books leave you more confused than before you picked them up, not this book, it's clear concise and implementable. We make it our goal to write this book in plain easy to understand English that anyone can understand. Gone are the days of highly technical language. This allows you to quickly learn topics, and use your new skills immediately. To aid you in learning the topics quickly and effectively this book has been designed to be the ultimate step-by-step guide. Making sure that you're confident and clear with each topic before moving on! You Will Learn The Following: What is Data Analytics? Why use Data Analytics The importance of Data Analytics Types of Data Analytics Explanations of Different models Collecting Data Mistakes to avoid Whether you just want to learn more about Data Analysis or already know but want a step-by-step guide to implement it in your life, this is the book for you! So don't delay it any longer. Take this opportunity and invest in your self by buying this guide now. You will be shocked by how fast you learn about Data Analytics! Don't Delay And Scroll Up To Buy With 1 Click

Business Analysis Based on BABOK® Guide Version 2 - A Pocket Guide

Author : Jarett Hailes
Publisher : Van Haren
ISBN 13 : 9401805377
Total Pages : 125 pages
Book Rating : 4.4/5 (18 download)

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Book Synopsis Business Analysis Based on BABOK® Guide Version 2 - A Pocket Guide by : Jarett Hailes

Download or read book Business Analysis Based on BABOK® Guide Version 2 - A Pocket Guide written by Jarett Hailes and published by Van Haren. This book was released on 2020-06-10 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Guide to the Business Analysis Body of Knowledge® (BABOK® Guide) is the collection of knowledge within the profession of business analysis and reflects current generally accepted practices. As with other professions, the body of knowledge is defined and enhanced by the business analysis professionals who apply it in their daily work role. The purpose of this pocket guide to the BABOK® Guide is to help understand the key knowledge found within the BABOK Guide and how it can be applied to a particular situation. Primary target groups for this pocket guide are: Individuals interested in how business analysis works or who may want to become Business Analysts; Business Analysts as a quick reference during the course of their day-to-day work; Team members working on projects or within normal organizational operations where business analysis is performed; Managers and executives who need to understand how business analysis can help improve their organizations. This pocket guide is based upon the content found in Version 2 of the BABOK Guide. The BABOK Guide was first published by the International Institute of Business Analysis (IIBA) in 2005. Version 2.0 was released in March 2009. The BABOK® Guide describes business analysis areas of knowledge, their associated activities and the tasks and skills necessary to be effective in their execution. The BABOK® Guide is a reference for professional knowledge for business analysis and provides the basis for the Certified Business Analysis Professional (CBAP®) and the Certification of Competency in Business Analysis (CCBA®) certifications.

Getting Started with Business Analytics

Author : David Roi Hardoon
Publisher : CRC Press
ISBN 13 : 1439896534
Total Pages : 192 pages
Book Rating : 4.4/5 (398 download)

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Book Synopsis Getting Started with Business Analytics by : David Roi Hardoon

Download or read book Getting Started with Business Analytics written by David Roi Hardoon and published by CRC Press. This book was released on 2013-03-26 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Assuming no prior knowledge or technical skills, Getting Started with Business Analytics: Insightful Decision-Making explores the contents, capabilities, and applications of business analytics. It bridges the worlds of business and statistics and describes business analytics from a non-commercial standpoint. The authors demystify the main concepts and terminologies and give many examples of real-world applications. The first part of the book introduces business data and recent technologies that have promoted fact-based decision-making. The authors look at how business intelligence differs from business analytics. They also discuss the main components of a business analytics application and the various requirements for integrating business with analytics. The second part presents the technologies underlying business analytics: data mining and data analytics. The book helps you understand the key concepts and ideas behind data mining and shows how data mining has expanded into data analytics when considering new types of data such as network and text data. The third part explores business analytics in depth, covering customer, social, and operational analytics. Each chapter in this part incorporates hands-on projects based on publicly available data. Helping you make sound decisions based on hard data, this self-contained guide provides an integrated framework for data mining in business analytics. It takes you on a journey through this data-rich world, showing you how to deploy business analytics solutions in your organization.

Getting Started with Business Analytics

Author : Galit Shmueli
Publisher :
ISBN 13 :
Total Pages : 190 pages
Book Rating : 4.:/5 (113 download)

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Book Synopsis Getting Started with Business Analytics by : Galit Shmueli

Download or read book Getting Started with Business Analytics written by Galit Shmueli and published by . This book was released on 2015 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Assuming no prior knowledge or technical skills, Getting Started with Business Analytics: Insightful Decision-Making explores the contents, capabilities, and applications of business analytics. It bridges the worlds of business and statistics and describes business analytics from a non-commercial standpoint. The authors demystify the main concepts and terminologies and give many examples of real-world applications. The first part of the book introduces business data and recent technologies that have promoted fact-based decision-making. The authors look at how business intelligence differs from business analytics. They also discuss the main components of a business analytics application and the various requirements for integrating business with analytics. The second part presents the technologies underlying business analytics: data mining and data analytics. The book helps you understand the key concepts and ideas behind data mining and shows how data mining has expanded into data analytics when considering new types of data such as network and text data. The third part explores business analytics in depth, covering customer, social, and operational analytics. Each chapter in this part incorporates hands-on projects based on publicly available data. Helping you make sound decisions based on hard data, this self-contained guide provides an integrated framework for data mining in business analytics. It takes you on a journey through this data-rich world, showing you how to deploy business analytics solutions in your organization.