Guide For Design

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Creating a Brand Identity: A Guide for Designers

Author : Catharine Slade-Brooking
Publisher : Laurence King Publishing
ISBN 13 : 1780679807
Total Pages : 427 pages
Book Rating : 4.7/5 (86 download)

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Book Synopsis Creating a Brand Identity: A Guide for Designers by : Catharine Slade-Brooking

Download or read book Creating a Brand Identity: A Guide for Designers written by Catharine Slade-Brooking and published by Laurence King Publishing. This book was released on 2016-01-18 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.

Design

Author : Dk Publishing
Publisher : Dk Pub
ISBN 13 : 9781465438010
Total Pages : 480 pages
Book Rating : 4.4/5 (38 download)

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Book Synopsis Design by : Dk Publishing

Download or read book Design written by Dk Publishing and published by Dk Pub. This book was released on 2015-10-06 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design: The Definitive Visual History lays out the complete evolution of design, from its origins in early cultures to the contemporary design -- physical and digital -- of today. This comprehensive volume covers every major design movement, along with the iconic designers and manufacturers who influenced everyday life through the objects and buildings they created. Arranged chronologically, Design moves decade-by-decade from the 1850s onward to explore the cultural, social, political, economic, and technological forces in the world at large and shows how these factors influenced movements and styles in design. Gorgeous catalogues of objects demonstrate how design in turn has influenced the everyday life, through architecture, fashion, furniture, ceramics, glassware, lighting, fabrics, electronic equipment, and more. With profiles of famous designers such as Alvar Aalto, Frank Gehry, and Philippe Starck and stunning images of buildings and interiors, Design: The Definitive Visual History is a true celebration of classic design across the centuries. Produced in association with the Smithsonian Institution.

A Field Guide to Fabric Design

Author : Kimberly Kight
Publisher : C&T Publishing Inc
ISBN 13 : 1607056186
Total Pages : 164 pages
Book Rating : 4.6/5 (7 download)

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Book Synopsis A Field Guide to Fabric Design by : Kimberly Kight

Download or read book A Field Guide to Fabric Design written by Kimberly Kight and published by C&T Publishing Inc. This book was released on 2011-11-16 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive, step-by-step resource for fabric design and printing—including tips from top designers. If you’ve ever dreamed of showing your designs on fabric, textile aficionado Kim Kight, of popular blog True Up, is here to teach you how. Comprehensive and refreshingly straightforward, this impressive volume features two main parts. First, the Design and Color section explains the basics with step-by-step tutorials on creating repeating patterns both by hand and on the computer. Next, the Printing section guides you through transferring those designs on fabric—whether it's block printing, screen printing, digital printing or licensing to a fabric company—and how to determine the best method for you. Includes extensive photos and illustrations

Guide to Graphic Design

Author : Scott W. Santoro
Publisher : Pearson
ISBN 13 : 9780132300704
Total Pages : 0 pages
Book Rating : 4.3/5 (7 download)

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Book Synopsis Guide to Graphic Design by : Scott W. Santoro

Download or read book Guide to Graphic Design written by Scott W. Santoro and published by Pearson. This book was released on 2013-01-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to Conceptualize, Create, and Communicate in Graphic Design. An exciting first edition, Guide to Graphic Design helps readers learn the mechanisms used to convey information, integrate ideas into full concepts, but most importantly, to think like a graphic designer. Scott W. Santoro focuses on the principle that design is a layered and evolving profession. The text highlights step-by-step design processes and illustrates how to build good work habits. Creations from top design firms and design school programs are presented in each chapter engaging readers through the book. Designers have contributed short essays on their work style, their studio habits, and their inspirations. Each designer, showing a passion for design and communication, offers a new perspective and approach to possible working methods. MyArtsLab is an integral part of the Santoro program. Key learning applications include, Closer Look tours, 12 Designer Profile videos and Writing About Art. This text is available in a variety of formats - digital and print. Pearson offers its titles on the devices students love through Pearson's MyLab products, CourseSmart, Amazon, and more. To learn more about our programs, pricing options and customization, click the Choices tab. A better teaching and learning experience This program will provide a better teaching and learning experience-for you and your students. Here's how: Personalize Learning - MyArtsLab is an online homework, tutorial, and assessment program. It helps students prepare for class and instructor gauge individual and class performance. Improve Critical Thinking - Exercises throughout the text help readers to make decisions and understanding the connection between an idea and its execution. Engage Students - Each chapter presents quick, in-class exercises and longer, more involved projects. Support Instructors - Instructor recourses are available in one convenient location. Figures, videos and teacher support materials create a dynamic, engaging course.

Graphic Design, Referenced

Author : Bryony Gomez-Palacio
Publisher :
ISBN 13 : 1592534473
Total Pages : 401 pages
Book Rating : 4.5/5 (925 download)

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Book Synopsis Graphic Design, Referenced by : Bryony Gomez-Palacio

Download or read book Graphic Design, Referenced written by Bryony Gomez-Palacio and published by . This book was released on 2009 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Graphic Design, Referenced is a visual and informational guide to the most commonly referenced terms, historical moments, landmark projects, and influential practitioners in the field of graphic design. With more than 2,000 design projects illustrating more than 400 entries, it provides an intense overview of the varied elements that make up the graphic design profession through a unique set of chapters: "principles" defines the very basic foundation of what constitutes graphic design to establish the language, terms, and concepts that govern what we do and how we do it, covering layout, typography, and printing terms; "knowledge" explores the most influential sources through which we learn about graphic design from the educational institutions we attend to the magazines and books we read; "representatives" gathers the designers who over the years have proven the most prominent or have steered the course of graphic design in one way or another; and "practice" highlights some of the most iconic work produced that not only serve as examples of best practices, but also illustrate its potential lasting legacy. Graphic Design, Referenced serves as a comprehensive source of information and inspiration by documenting and chronicling the scope of contemporary graphic design, stemming from the middle of the twentieth century to today.

Designing Brand Identity

Author : Alina Wheeler
Publisher : John Wiley & Sons
ISBN 13 : 1118418743
Total Pages : 338 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis Designing Brand Identity by : Alina Wheeler

Download or read book Designing Brand Identity written by Alina Wheeler and published by John Wiley & Sons. This book was released on 2012-10-11 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity

Urban Street Design Guide

Author : National Association of City Transportation Officials
Publisher : Island Press
ISBN 13 : 9781610914949
Total Pages : 0 pages
Book Rating : 4.9/5 (149 download)

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Book Synopsis Urban Street Design Guide by : National Association of City Transportation Officials

Download or read book Urban Street Design Guide written by National Association of City Transportation Officials and published by Island Press. This book was released on 2013-10-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The NACTO Urban Street Design Guide shows how streets of every size can be reimagined and reoriented to prioritize safe driving and transit, biking, walking, and public activity. Unlike older, more conservative engineering manuals, this design guide emphasizes the core principle that urban streets are public places and have a larger role to play in communities than solely being conduits for traffic. The well-illustrated guide offers blueprints of street design from multiple perspectives, from the bird’s eye view to granular details. Case studies from around the country clearly show how to implement best practices, as well as provide guidance for customizing design applications to a city’s unique needs. Urban Street Design Guide outlines five goals and tenets of world-class street design: • Streets are public spaces. Streets play a much larger role in the public life of cities and communities than just thoroughfares for traffic. • Great streets are great for business. Well-designed streets generate higher revenues for businesses and higher values for homeowners. • Design for safety. Traffic engineers can and should design streets where people walking, parking, shopping, bicycling, working, and driving can cross paths safely. • Streets can be changed. Transportation engineers can work flexibly within the building envelope of a street. Many city streets were created in a different era and need to be reconfigured to meet new needs. • Act now! Implement projects quickly using temporary materials to help inform public decision making. Elaborating on these fundamental principles, the guide offers substantive direction for cities seeking to improve street design to create more inclusive, multi-modal urban environments. It is an exceptional resource for redesigning streets to serve the needs of 21st century cities, whose residents and visitors demand a variety of transportation options, safer streets, and vibrant community life.

The Complete Idiot's Guide to Graphic Design

Author : Marcia Layton Turner
Publisher : Penguin
ISBN 13 : 1440652155
Total Pages : 324 pages
Book Rating : 4.4/5 (46 download)

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Book Synopsis The Complete Idiot's Guide to Graphic Design by : Marcia Layton Turner

Download or read book The Complete Idiot's Guide to Graphic Design written by Marcia Layton Turner and published by Penguin. This book was released on 2008-10-07 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you can dream it, you can design it Whether your goal is to design your own marketing materials, launch a visually compelling blog, or just have some fun creating your own CD covers, The Complete Idiot’s Guide® to Graphic Design is your one-stop reference. Presented in an intuitive, accessible format, here are the fundamental elements of design and design principles, as well as instruction on how to apply those elements and principles to a variety of projects. • Covers art supplies, software, concept development, reproduction needs, and much more • Sample projects include business cards, print and web ads, and graphic T-shirts • Follows the success of other titles aimed at the aspiring artist, including the Complete Idiot’s Guide® titles on digital photography, drawing, and manga

Best Practices for Graphic Designers, Grids and Page Layouts

Author : Amy Graver
Publisher :
ISBN 13 : 1592537855
Total Pages : 194 pages
Book Rating : 4.5/5 (925 download)

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Book Synopsis Best Practices for Graphic Designers, Grids and Page Layouts by : Amy Graver

Download or read book Best Practices for Graphic Designers, Grids and Page Layouts written by Amy Graver and published by . This book was released on 2012-07 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique, go-to guide for designers fully details the essential layout and design skills needed to succeed in this competitive industry. With fun and practical application, it offers valuable insight into strategy and business when working in the real world with real clients, starting with basic information on layout principles before delving more deeply into theory and application on a project-by-project basis. Illustrated with real-world assignments and case studies, this guide offers a behind-the-scenes take on the entire process and steps necessary to go from concept to final outcome, including how to overcome challenges presented along the way.

The Perfect Capital

Author : Karen Healey Wallace
Publisher : Acorn Independent Press
ISBN 13 : 1909121479
Total Pages : 285 pages
Book Rating : 4.9/5 (91 download)

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Book Synopsis The Perfect Capital by : Karen Healey Wallace

Download or read book The Perfect Capital written by Karen Healey Wallace and published by Acorn Independent Press. This book was released on 2013-11-14 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Like a Gill inscription itself: controlled, full of sexual tension, human, sensitive and with all this, rather wild and a bit unsettling.” - Lida Lopes Cardozo Kindersley Maud is dedicated to the art of lettercutting. Whilst observing a century-old inscription carved by Eric Gill into the outside wall of a London church, she is mistaken by Edward for a prostitute. She accepts his offer. Why does a woman seeking the precision and discipline of perfect letterforms abandon herself so recklessly to the undisciplined and all too imperfect world of Edward? What does rich, hedonistic city banker Edward see in the purposeful and unmaterialistic woman who is at least ten years older than his normal bedmates... and one still pining for her husband from whom she is separated? Lettercutting becomes not just a background, but an analogy for the search for perfection in an imperfect world. Can such shallow beginnings lead to a relationship that carves itself into their souls? The answer comes as a surprising end to this powerful and witty debut novel.

Book Design

Author : Andrew Haslam
Publisher : Laurence King Publishing
ISBN 13 : 9781856694735
Total Pages : 264 pages
Book Rating : 4.6/5 (947 download)

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Book Synopsis Book Design by : Andrew Haslam

Download or read book Book Design written by Andrew Haslam and published by Laurence King Publishing. This book was released on 2006 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Book Design' takes the reader through every aspect of the subject, from the components that make up a book, to understanding how books are commissioned and created, to the intricacies of grid construction and choosing a typeface.

Book Design Made Simple

Author : Fiona Raven
Publisher :
ISBN 13 : 9780994096920
Total Pages : 0 pages
Book Rating : 4.0/5 (969 download)

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Book Synopsis Book Design Made Simple by : Fiona Raven

Download or read book Book Design Made Simple written by Fiona Raven and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Book Design Made Simple gives DIY authors, small presses, and graphic designers--novices and experts alike--the power to design their own books. It's the first comprehensive book of its kind, explaining every step from installing Adobe(R) InDesign(R) right through to sending the files to press. For those who want to design their own books but have little idea how to proceed, Book Design Made Simple is a semester of book design instruction plus a publishing class rolled into one. Let two experts guide you through the process with easy step-by-step instructions, resulting in a professional-looking top-quality book

Design School: Layout

Author : Richard Poulin
Publisher : Quarry Books Editions
ISBN 13 : 1631593196
Total Pages : 235 pages
Book Rating : 4.6/5 (315 download)

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Book Synopsis Design School: Layout by : Richard Poulin

Download or read book Design School: Layout written by Richard Poulin and published by Quarry Books Editions. This book was released on 2018-01-16 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design School: Layout is an instructive guide for students, recent graduates, and self-taught designers. It provides a comprehensive introduction to creating and changing layouts: a crucially important skill that underpins practically every aspect of graphic design. You'll get in-depth analysis of all the major areas of theory and practice used by experienced professional designers. Each section provides explanation and visual examples of grid systems and in-depth discussion of compositional principles and strategies. The text is interspersed with tests designed to help you retain key points you've covered in the preceding spreads, and includes illustrations sections with real world scenarios. This in-depth guide avoids the temptation to stray into other areas of design technique, preferring to cover the essential, detailed skills of the professional graphic designer to arm you with the knowledge needed for a successful start to your chosen career.

The Practical Guide to Experience Design: A Guidebook for Passionate, Curious, and Intentional People who Enjoy Designing for Humans

Author : Shannon E. Thomas
Publisher : Artificial Publishing
ISBN 13 : 9789083041407
Total Pages : 428 pages
Book Rating : 4.0/5 (414 download)

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Book Synopsis The Practical Guide to Experience Design: A Guidebook for Passionate, Curious, and Intentional People who Enjoy Designing for Humans by : Shannon E. Thomas

Download or read book The Practical Guide to Experience Design: A Guidebook for Passionate, Curious, and Intentional People who Enjoy Designing for Humans written by Shannon E. Thomas and published by Artificial Publishing. This book was released on 2020-04-30 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designing experiences for humans requires balancing many needs, including business, behavior, technology, and aesthetics. The Practical Guide to Experience Design focuses on the entire process of design, from research and discovery to actual production and choreography of an experience. Design and strategy consultant Shannon E. Thomas leads the reader through the process in four phases: discovering, defining, refining, and building. Each chapter covers a single methodology, providing insight via detailed descriptions, step-by-step guidance, and high-fidelity examples. The book can either be read front to back or by following along with one of the sample designs. With an emphasis on empowering the reader to find the most appropriate method based on context and desired outcome, goal-oriented descriptions help readers understand the big picture of how design processes work together and inform each other. Whether you're well versed in the field of experience design or just getting started, this book will support you in your practice as you make decisions, influence stakeholders, and bring experiences to life.

Object Design Style Guide

Author : Matthias Noback
Publisher : Simon and Schuster
ISBN 13 : 1638350191
Total Pages : 393 pages
Book Rating : 4.6/5 (383 download)

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Book Synopsis Object Design Style Guide by : Matthias Noback

Download or read book Object Design Style Guide written by Matthias Noback and published by Simon and Schuster. This book was released on 2019-12-23 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: ”Demystifies object-oriented programming, and lays out how to use it to design truly secure and performant applications.” —Charles Soetan, Plum.io Key Features Dozens of techniques for writing object-oriented code that’s easy to read, reuse, and maintain Write code that other programmers will instantly understand Design rules for constructing objects, changing and exposing state, and more Examples written in an instantly familiar pseudocode that’s easy to apply to Java, Python, C#, and any object-oriented language Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. About The Book Well-written object-oriented code is easy to read, modify, and debug. Elevate your coding style by mastering the universal best practices for object design presented in this book. These clearly presented rules, which apply to any OO language, maximize the clarity and durability of your codebase and increase productivity for you and your team. In Object Design Style Guide, veteran developer Matthias Noback lays out design rules for constructing objects, defining methods, and much more. All examples use instantly familiar pseudocode, so you can follow along in the language you prefer. You’ll go case by case through important scenarios and challenges for object design and then walk through a simple web application that demonstrates how different types of objects can work together effectively. What You Will Learn Universal design rules for a wide range of objects Best practices for testing objects A catalog of common object types Changing and exposing state Test your object design skills with exercises This Book Is Written For For readers familiar with an object-oriented language and basic application architecture. About the Author Matthias Noback is a professional web developer with nearly two decades of experience. He runs his own web development, training, and consultancy company called “Noback’s Office.” Table of Contents: 1 ¦ Programming with objects: A primer 2 ¦ Creating services 3 ¦ Creating other objects 4 ¦ Manipulating objects 5 ¦ Using objects 6 ¦ Retrieving information 7 ¦ Performing tasks 8 ¦ Dividing responsibilities 9 ¦ Changing the behavior of services 10 ¦ A field guide to objects 11 ¦ Epilogue

Logo Design Love

Author : David Airey
Publisher : Pearson Education
ISBN 13 : 0321985206
Total Pages : 241 pages
Book Rating : 4.3/5 (219 download)

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Book Synopsis Logo Design Love by : David Airey

Download or read book Logo Design Love written by David Airey and published by Pearson Education. This book was released on 2015 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last.

A Project Guide to UX Design

Author : Russ Unger
Publisher : New Riders
ISBN 13 : 0132931729
Total Pages : 558 pages
Book Rating : 4.1/5 (329 download)

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Book Synopsis A Project Guide to UX Design by : Russ Unger

Download or read book A Project Guide to UX Design written by Russ Unger and published by New Riders. This book was released on 2012-03-23 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt: User experience design is the discipline of creating a useful and usable Web site or application that’s easily navigated and meets the needs of the site owner and its users. There’s a lot more to successful UX design than knowing the latest Web technologies or design trends: It takes diplomacy, management skills, and business savvy. That’s where the updated edition of this important book comes in. With new information on design principles, mobile and gestural interactions, content strategy, remote research tools and more, you’ll learn to: Recognize the various roles in UX design, identify stakeholders, and enlist their support Obtain consensus from your team on project objectives Understand approaches such as Waterfall, Agile, and Lean UX Define the scope of your project and avoid mission creep Conduct user research in person or remotely, and document your findings Understand and communicate user behavior with personas Design and prototype your application or site Plan for development, product rollout, and ongoing quality assurance