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Guerrilla Strategies
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Book Synopsis Guerrilla Strategies by : Gérard Chaliand
Download or read book Guerrilla Strategies written by Gérard Chaliand and published by Univ of California Press. This book was released on 1982-09-15 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique anthology of writings on revolutionary warfare and counterinsurgency covers almost all the major struggles of the modern world. Chaliand, who has had firsthand experience with guerrilla movements in Afghanistan, Africa, and Latin America, provides a concise yet panoramic overview of political and military strategies in revolutionary warfare, noting their strengths, limitations, and pathologies.
Book Synopsis The Guerrilla and how to Fight Him by :
Download or read book The Guerrilla and how to Fight Him written by and published by . This book was released on 1962 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis On Guerrilla Warfare by : Mao Tse-tung
Download or read book On Guerrilla Warfare written by Mao Tse-tung and published by Courier Corporation. This book was released on 2012-03-06 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first documented, systematic study of a truly revolutionary subject, this 1937 text remains the definitive guide to guerrilla warfare. It concisely explains unorthodox strategies that transform disadvantages into benefits.
Book Synopsis Guerrilla Marketing for Consultants by : Jay Conrad Levinson
Download or read book Guerrilla Marketing for Consultants written by Jay Conrad Levinson and published by John Wiley & Sons. This book was released on 2011-01-06 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing series Consulting is entering the era of the guerrilla client-buyers with a glut of information at their fingertips and doubts about the value consultants add. Guerrilla Marketing for Consultants is the first book to reveal how guerrilla marketing can transform today's challenges into golden opportunities for winning profitable work from the new breed of consulting clients. Packed with information, this step-by-step guide details the 12 marketing secrets every consultant should know, the anatomy of a marketing plan, Web sites, sources of free publicity, direct-mail marketing, winning proposals, and more. Jay Conrad Levinson (San Rafael, CA) is the Chairman of the Board of Guerrilla Marketing International and the author or coauthor of more than 30 books, including the bestselling Guerrilla Marketing series. Michael W. McLaughlin (Mill Valley, CA) has been a partner with Deloitte Consulting since 1994.
Book Synopsis Guerrilla Travel Tactics by : Jay Conrad Levinson
Download or read book Guerrilla Travel Tactics written by Jay Conrad Levinson and published by Amacom Books. This book was released on 2004 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation Entrepreneurs and professionals are often neglected by travel suppliers when it comes to favourable pricing. Guerilla Travel Tactics presents independent business travellers with a clear, step-by-step plan for saving time and money when travelling at their own expense. The upbeat approach of Guerilla Travel Tactics will instill confidence in the business traveller to conquer soaring travel costs. Packed with inside information, the book contains topics such as getting the lowest possible air fares, finding hidden discounts at hotels, using the internet and credit cards to save money and buying only the travel insurance that is needed.
Book Synopsis Guerrilla Marketing Attack by : Jay Conrad Levinson
Download or read book Guerrilla Marketing Attack written by Jay Conrad Levinson and published by Houghton Mifflin Harcourt. This book was released on 1989 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: At a time when millions of small businesses are flourishing, here is the optimum plan of attack for businesses that want to cash in on the high profits and low costs of guerrilla marketing.
Book Synopsis Guerrilla Marketing Goes Green by : Jay Conrad Levinson
Download or read book Guerrilla Marketing Goes Green written by Jay Conrad Levinson and published by John Wiley & Sons. This book was released on 2010-01-08 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: These Two Masters of Marketing Want to Pass Their Most Powerful Success Strategies on to You! Learn to: Slash marketing costs and boost profits by making your business as green and ethical as possible Easily turn your customers, suppliers, and even competitors into your unofficial sales force Understand how to turn business acquaintances into powerful joint-venture partners Cut your advertising budget and build revenues using social media, traditional media, and the power of your own brain—even get paid to do your marketing Harness the Magic Triangle and the Abundance Principle to skyrocket to success Find all this and much more within the covers of Guerrilla Marketing Goes Green—your road map to thrive and prosper as a green, ethical business in tough times and good times. "A playbook for companies that want to succeed in a world where integrity and transparency trump slick slogans. This is a gem that should be required reading—not just for so-called green marketers, but for any marketer who wants to succeed in today's economy, and tomorrow's." — Joel Makower, Executive Editor, GreenBiz.com, and author, Strategies for the Green Economy "Very wise words from very wise men. Shel and Jay are seasoned marketing pros who not only talk the talk, but walk the walk . . . Follow the advice of Guerrilla Marketing Goes Green. Your current customers, your new customers, and your bank account will be richer for it." —Bob Burg, author, Endless Referrals, and coauthor, The Go-Giver
Book Synopsis Guerrilla Selling by : Bill Gallagher
Download or read book Guerrilla Selling written by Bill Gallagher and published by Houghton Mifflin Harcourt. This book was released on 1992 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covering the various aspects of the selling process in considerable detail, from the basics of organizing an office through to prospecting, selling and follow-up, this book encompasses state-of-the-art selling weapons, including behavioural psychology. Mindmaps are used to outline the psychological dynamics of a sales call, and to introduce the reader to the concept of subliminal selling. The book also covers the use of technological advances such as modem, fax and voice mail to increase sales.
Book Synopsis Urban Guerrilla Warfare by : Anthony Joes
Download or read book Urban Guerrilla Warfare written by Anthony Joes and published by University Press of Kentucky. This book was released on 2007-04-20 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guerrilla insurgencies continue to rage across the globe, fueled by ethnic and religious conflict and the easy availability of weapons. At the same time, urban population centers in both industrialized and developing nations attract ever-increasing numbers of people, outstripping rural growth rates worldwide. As a consequence of this population shift from the countryside to the cities, guerrilla conflict in urban areas, similar to the violent response to U.S. occupation in Iraq, will become more frequent. Urban Guerrilla Warfare traces the diverse origins of urban conflicts and identifies similarities and differences in the methods of counterinsurgent forces. In this wide-ranging and richly detailed comparative analysis, Anthony James Joes examines eight key examples of urban guerrilla conflict spanning half a century and four continents: Warsaw in 1944, Budapest in 1956, Algiers in 1957, Montevideo and São Paulo in the 1960s, Saigon in 1968, Northern Ireland from 1970 to 1998, and Grozny from 1994 to 1996. Joes demonstrates that urban insurgents violate certain fundamental principles of guerrilla warfare as set forth by renowned military strategists such as Carl von Clausewitz and Mao Tse-tung. Urban guerrillas operate in finite areas, leaving themselves vulnerable to encirclement and ultimate defeat. They also tend to abandon the goal of establishing a secure base or a cross-border sanctuary, making precarious combat even riskier. Typically, urban guerrillas do not solely target soldiers and police; they often attack civilians in an effort to frighten and disorient the local population and discredit the regime. Thus urban guerrilla warfare becomes difficult to distinguish from simple terrorism. Joes argues persuasively against committing U.S. troops in urban counterinsurgencies, but also offers cogent recommendations for the successful conduct of such operations where they must be undertaken.
Book Synopsis Guerrilla Teaching by : Jonathan Lear
Download or read book Guerrilla Teaching written by Jonathan Lear and published by Crown House Publishing Ltd. This book was released on 2015-08-24 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guerrilla Teaching is a revolution. Not a flag-waving, drum-beating revolution, but an underground revolution, a classroom revolution. It's not about changing policy or influencing government; it's about doing what you know to be right, regardless of what you're told. It's sound advice for people on the ground: people in real classrooms, working with real children, trying to make a real difference. Jonathan Lear's new book, Guerrilla Teaching, is packed with ideas to refresh teaching practice - combining direct teaching with creative child-led learning - and forge cross-curricular links to create engaging, motivating and fun learning experiences. Ultimately, Guerrilla Teaching is about making a difference. It's a book Jonathan Lear never meant to write, but it was just too important not to. Guerrilla: to be a member of an unofficial group of combatants using the element of surprise to harass a larger less mobile target. Guerrilla teaching: To put children, and their learning, at the heart of lessons. To embrace problem-solving and risk-taking in the classroom. To be adaptable and creative. To think about the skills and knowledge children will need in the future. To stand up and make sure children get the education they deserve (even if it means subverting the system!). Filled with thoughts, ideas and strategies that will help to develop creativity and creative thinking in the primary classroom, Guerrilla Teaching is for trainee teachers, new teachers, teaching assistants, experienced teachers and head teachers - there's something for everyone!
Book Synopsis Guerrilla Marketing and Joint Ventures by : Jay Conrad Levinson
Download or read book Guerrilla Marketing and Joint Ventures written by Jay Conrad Levinson and published by Morgan James Publishing. This book was released on 2014-08-15 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the ultimate secret to entrepreneurial success with this field-tested guide to guerrilla marketing and joint ventures! With his Guerrilla Marketing series, Jay Conrad Levinson has helped countless entrepreneurs level the playing field and compete with the big guys through low- and no-cost marketing strategies. Now he and coauthor Sohail Khan reveal how to master the most powerful weapon in the guerrilla marketing arsenal: strategic partnership. Guerrilla Marketing and Joint Ventures explains step-by-step how entrepreneurs can use smarter marketing and joint ventures to generate maximum profits from minimum investments. Real-life case studies—including Khan’s own experience of going from zero to four million customers in thirty days—will also show you how joint ventures can help an individual entrepreneur make millions in a very short space of time.
Book Synopsis Guerrilla Marketing for a Bulletproof Career by : Jay Conrad Levinson
Download or read book Guerrilla Marketing for a Bulletproof Career written by Jay Conrad Levinson and published by Morgan James Publishing. This book was released on 2011-04-05 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents strategies for achieving career goals and receiving new opportunities in the twenty-first century, emphasizing the importance of networking, building strong relationships, and doing good work.
Book Synopsis Guerrilla Publishing by : Derek Murphy
Download or read book Guerrilla Publishing written by Derek Murphy and published by Createspace Independent Publishing Platform. This book was released on 2017-01-24 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: TRAIN THE INTERNET TO SELL BOOKS FOR YOU Book marketing doesn't need to be an exhausting hamster wheel of promotion and publicity. Put your book sales on autopilot... so you can focus on writing your next bestseller. FAST AND EFFECTIVE BOOK MARKETING This book is a crash course on some of the more creative book marketing strategies I've discovered in my first year of publishing fiction. It will provide simple, actionable, measurable steps to publishing a high quality book quickly, doing only as much marketing as is necessary to launch your book like a rock star, and keep it selling enough to support you while you write another. I only mention the things I actually use, that I know work, and ignore options that don't get results. We'll discuss paid advertising, release strategies, pricing and pre-orders, book giveaways, how to target your audience, viral exposure and press coverage, marketing hacks, and how to reach your first $1000 on Kindle. LAUNCH BIG EVEN IF YOU'RE STARTING SMALL Guerrilla is a style of warfare intended to surprise and harass enemies. It can also mean using unconventional and usually inexpensive means to generate interest or raise concern among the public. That's basically how I'll use it: book marketing strategies from the trenches to help you win the publishing war. However, instead of "surprise and harass" I will focus on "surprise and delight." First you need to show up and get in front of the right people. Then you need to surprise and delight them. You need to be remarkable enough to be noticed. Few authors are using these strategies (yet) so it's relatively easy to outrank your competition, get more visibility and reach new readers.
Download or read book Guerrilla Warfare written by Peter Polack and published by Casemate Publishers. This book was released on 2018-12-19 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: This concise history of guerilla warfare presents profiles in combat courage from George Washington to Simón Bolívar, Mao Zedong, and beyond. The concept of guerrilla warfare is centuries old, with Sun Tzu’s writing on the subject dating back to the sixth century BC. One of the earliest recorded examples of guerrilla tactics deployed by a military leader was the campaign of Roman general Fabius Maximus, who took a course of evasion and harassment against Hannibal’s columns. Guerilla Warfare is a compendium of prominent guerrilla leaders across the globe, from thirteenth-century Scotland’s William Wallace to modern-day Sri Lanka’s Velupillai Prabhakaran. It profiles each leader to analyze their personal history, military tactics, and political strategy. All are home-grown leaders of extended guerrilla campaigns. Many became the first leaders of their liberated countries. Both victories and defeats are included here in an analysis of effective guerrilla tactics as well as counterinsurgency strategies. Today, the labels of insurgent, freedom fighter, and jihadi are fast replacing guerrilla. The old notion of the guerrilla, associated with fights for independence and the end of colonialization, has dimmed with modern and far-reaching religious insurgencies taking their place. This concise history gives a fascinating overview of a once history-altering form of warfare.
Book Synopsis Guerrilla Negotiating by : Jay Conrad Levinson
Download or read book Guerrilla Negotiating written by Jay Conrad Levinson and published by John Wiley & Sons. This book was released on 1999-04-13 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "To gain 1,000 ideas all at once and gain all the advantages, read this brilliant, illuminating book." -Mark Victor Hansen, coauthor, Chicken Soup for the Soul. "The Guerrilla Group has done it again. Sit down at the feet of the masters and learn how to negotiate right. And while you're at it, pray that your competition doesn't read this book." -Guy Kawasaki, author, Rules for Revolutionaries, and CEO, garage.com. "The 'Guerrilla' approach to business and life has become a classic. I've learned from the entire series . . . but this one is the best! 'Negotiating' gives you the specifics for gaining a fair advantage. I love it."-Jim Cathcart, author, The Acorn Principle. GUERRILLA SELLING is a registered trademark of The Guerrilla Group, Inc.
Book Synopsis U.S. Army Guerrilla Warfare Handbook by : Department of the Army
Download or read book U.S. Army Guerrilla Warfare Handbook written by Department of the Army and published by Skyhorse Publishing, Inc.. This book was released on 2009-01-27 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: They are swift, silent, and deadly. That’s why armed guerrillas are feared by even the largest, best-equipped fighting forces. No tank, rocket-propelled grenade, or infantry battalion can match the guerrilla team’s ability to exact brutality with precision, instill fear in enemy hearts, and viciously deflate morale. From the snows of Korea to the jungles of Southeast Asia to the mountains of Afghanistan, the U.S. Army has employed guerrilla tactics to deadly effect. Those tactics and techniques, being used today by U.S. soldiers, are laid out in the U.S. Army Guerrilla Warfare Handbook. Employing small, heavily-armed, and well-oiled fire teams, guerrilla warfare has played an invaluable role in the success of nearly every U.S. campaign for decades. Here, its methods are detailed: raids and ambushes, demolition, counterintelligence, mining and sniping, psychological warfare, communications, and much more. This is an inside look at the guerrilla strategies and weapons that have come to be feared by enemies and respected by allies. Not another outside perspective or commentary on unconventional warfare, this is the original—of use to soldiers in the field and to anyone with an interest in military tactics.
Book Synopsis Guerrilla Warfare by : Walter Laqueur
Download or read book Guerrilla Warfare written by Walter Laqueur and published by Routledge. This book was released on 2017-07-28 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the author makes clear, every book has a history; Guerrilla Warfare is no exception. Together with its sequel Terrorism (and two companion readers) it was part of a wider study: to give a critical interpretation of guerrilla and terrorism theory and practice throughout history. It did not aim at providing a general theory of political violence, nor did it give instructions on how to conduct guerrilla warfare and terrorist operations. Its aim remains to bring about greater semantic and analytic clarity, and to do so at psychological as well as political levels.While the word guerrilla has been very popular, much less attention has been given to guerrilla warfare than to terrorism - even though the former has been politically more successful. The reasons for the lack of detailed attention are obvious: guerrilla operations take place far from big cities, in the countryside, in remote regions of a nation. In such areas there are no film cameras or recorders.In his probing new introduction, Laqueur points out that a review of strategies and the fate of guerrilla movements during the last two decades show certain common features. Both mainly concerned nationalists fighting for independence either against foreign occupants or against other ethnic groups within their own country. But despite the many attempts, only in two placesAfghanistan and Chechnya were the guerrillas successful.According to Laqueur historical experience demonstrates that guerrilla movements have prevailed over incumbents only in specific conditions. Due to a constellation of factors, ranging from modern means of observation to increase in firepower. The author suggests that we may witness a combination of political warfare, propaganda, guerrilla operations and terrorism. In such cases, this could be a potent strategy for unsponsored revolutionary change. But either as social history or military strategy this work remains a crucial work of our times.
