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Guerrilla Strategies
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Book Synopsis Guerrilla Strategies by : Gérard Chaliand
Download or read book Guerrilla Strategies written by Gérard Chaliand and published by Univ of California Press. This book was released on 1982-09-15 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique anthology of writings on revolutionary warfare and counterinsurgency covers almost all the major struggles of the modern world. Chaliand, who has had firsthand experience with guerrilla movements in Afghanistan, Africa, and Latin America, provides a concise yet panoramic overview of political and military strategies in revolutionary warfare, noting their strengths, limitations, and pathologies.
Book Synopsis On Guerrilla Warfare by : Mao Tse-tung
Download or read book On Guerrilla Warfare written by Mao Tse-tung and published by Courier Corporation. This book was released on 2012-03-06 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first documented, systematic study of a truly revolutionary subject, this 1937 text remains the definitive guide to guerrilla warfare. It concisely explains unorthodox strategies that transform disadvantages into benefits.
Book Synopsis Guerrilla Travel Tactics by : Jay Conrad Levinson
Download or read book Guerrilla Travel Tactics written by Jay Conrad Levinson and published by Amacom Books. This book was released on 2004 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation Entrepreneurs and professionals are often neglected by travel suppliers when it comes to favourable pricing. Guerilla Travel Tactics presents independent business travellers with a clear, step-by-step plan for saving time and money when travelling at their own expense. The upbeat approach of Guerilla Travel Tactics will instill confidence in the business traveller to conquer soaring travel costs. Packed with inside information, the book contains topics such as getting the lowest possible air fares, finding hidden discounts at hotels, using the internet and credit cards to save money and buying only the travel insurance that is needed.
Book Synopsis The Guerrilla and how to Fight Him by :
Download or read book The Guerrilla and how to Fight Him written by and published by . This book was released on 1962 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Guerrilla Marketing Goes Green by : Jay Conrad Levinson
Download or read book Guerrilla Marketing Goes Green written by Jay Conrad Levinson and published by John Wiley & Sons. This book was released on 2010-01-08 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: These Two Masters of Marketing Want to Pass Their Most Powerful Success Strategies on to You! Learn to: Slash marketing costs and boost profits by making your business as green and ethical as possible Easily turn your customers, suppliers, and even competitors into your unofficial sales force Understand how to turn business acquaintances into powerful joint-venture partners Cut your advertising budget and build revenues using social media, traditional media, and the power of your own brain—even get paid to do your marketing Harness the Magic Triangle and the Abundance Principle to skyrocket to success Find all this and much more within the covers of Guerrilla Marketing Goes Green—your road map to thrive and prosper as a green, ethical business in tough times and good times. "A playbook for companies that want to succeed in a world where integrity and transparency trump slick slogans. This is a gem that should be required reading—not just for so-called green marketers, but for any marketer who wants to succeed in today's economy, and tomorrow's." — Joel Makower, Executive Editor, GreenBiz.com, and author, Strategies for the Green Economy "Very wise words from very wise men. Shel and Jay are seasoned marketing pros who not only talk the talk, but walk the walk . . . Follow the advice of Guerrilla Marketing Goes Green. Your current customers, your new customers, and your bank account will be richer for it." —Bob Burg, author, Endless Referrals, and coauthor, The Go-Giver
Book Synopsis Guerrilla Marketing and Joint Ventures by : Jay Conrad Levinson
Download or read book Guerrilla Marketing and Joint Ventures written by Jay Conrad Levinson and published by Morgan James Publishing. This book was released on 2014-08-15 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the ultimate secret to entrepreneurial success with this field-tested guide to guerrilla marketing and joint ventures! With his Guerrilla Marketing series, Jay Conrad Levinson has helped countless entrepreneurs level the playing field and compete with the big guys through low- and no-cost marketing strategies. Now he and coauthor Sohail Khan reveal how to master the most powerful weapon in the guerrilla marketing arsenal: strategic partnership. Guerrilla Marketing and Joint Ventures explains step-by-step how entrepreneurs can use smarter marketing and joint ventures to generate maximum profits from minimum investments. Real-life case studies—including Khan’s own experience of going from zero to four million customers in thirty days—will also show you how joint ventures can help an individual entrepreneur make millions in a very short space of time.
Book Synopsis Guerrilla Selling by : Bill Gallagher
Download or read book Guerrilla Selling written by Bill Gallagher and published by Houghton Mifflin Harcourt. This book was released on 1992 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covering the various aspects of the selling process in considerable detail, from the basics of organizing an office through to prospecting, selling and follow-up, this book encompasses state-of-the-art selling weapons, including behavioural psychology. Mindmaps are used to outline the psychological dynamics of a sales call, and to introduce the reader to the concept of subliminal selling. The book also covers the use of technological advances such as modem, fax and voice mail to increase sales.
Book Synopsis Guerrilla Negotiating by : Jay Conrad Levinson
Download or read book Guerrilla Negotiating written by Jay Conrad Levinson and published by John Wiley & Sons. This book was released on 1999-04-13 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "To gain 1,000 ideas all at once and gain all the advantages, read this brilliant, illuminating book." -Mark Victor Hansen, coauthor, Chicken Soup for the Soul. "The Guerrilla Group has done it again. Sit down at the feet of the masters and learn how to negotiate right. And while you're at it, pray that your competition doesn't read this book." -Guy Kawasaki, author, Rules for Revolutionaries, and CEO, garage.com. "The 'Guerrilla' approach to business and life has become a classic. I've learned from the entire series . . . but this one is the best! 'Negotiating' gives you the specifics for gaining a fair advantage. I love it."-Jim Cathcart, author, The Acorn Principle. GUERRILLA SELLING is a registered trademark of The Guerrilla Group, Inc.
Download or read book Guerrilla Warfare written by Peter Polack and published by Casemate Publishers. This book was released on 2018-12-19 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: This concise history of guerilla warfare presents profiles in combat courage from George Washington to Simón Bolívar, Mao Zedong, and beyond. The concept of guerrilla warfare is centuries old, with Sun Tzu’s writing on the subject dating back to the sixth century BC. One of the earliest recorded examples of guerrilla tactics deployed by a military leader was the campaign of Roman general Fabius Maximus, who took a course of evasion and harassment against Hannibal’s columns. Guerilla Warfare is a compendium of prominent guerrilla leaders across the globe, from thirteenth-century Scotland’s William Wallace to modern-day Sri Lanka’s Velupillai Prabhakaran. It profiles each leader to analyze their personal history, military tactics, and political strategy. All are home-grown leaders of extended guerrilla campaigns. Many became the first leaders of their liberated countries. Both victories and defeats are included here in an analysis of effective guerrilla tactics as well as counterinsurgency strategies. Today, the labels of insurgent, freedom fighter, and jihadi are fast replacing guerrilla. The old notion of the guerrilla, associated with fights for independence and the end of colonialization, has dimmed with modern and far-reaching religious insurgencies taking their place. This concise history gives a fascinating overview of a once history-altering form of warfare.
Download or read book Guerrilla Warfare written by Che Guevara and published by Rowman & Littlefield Publishers. This book was released on 2002-01-01 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: Che Guevara, the larger-than-life hero of the 1959 revolutionary victory that overturned the Cuban dictatorship, believed that revolution would also topple the imperialist governments in Latin America. Che's call to action, his proclamation of "invincibility"-the ultimate victory of revolutionary forces-continues to influence the course of Latin American history and international relations. His amazing life story has lifted him to almost legendary status. This edition of Che's classic work Guerrilla Warfare contains the text of his book, as well as two later essays titled "Guerrilla Warfare: A Method" and "Message to the Tricontinental." A detailed introduction by Brian Loveman and Thomas M. Davies, Jr., examines Guevara's text, his life and political impact, the situation in Latin America, and the United States' response to Che and to events in Latin America. Loveman and Davies also provide in-depth case studies that apply Che's theories on revolution to political situations in seven Latin American countries from the 1960s to the present. Also included are political chronologies of each country discussed in the case studies and a postscript tying the analyses together. This book will help students gain a better understanding of Che's theoretical contribution to revolutionary literature and the inspiration that his life and Guerrilla Warfare have provided to revolutionaries since the 1960s. This volume is an invaluable addition to courses in Latin American studies and political science.
Book Synopsis Cyber Guerilla by : Jelle Van Haaster
Download or read book Cyber Guerilla written by Jelle Van Haaster and published by Syngress. This book was released on 2016-06-13 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Much as Che Guevara's book Guerilla Warfare helped define and delineate a new type of warfare in the wake of the Cuban revolution in 1961, Cyber Guerilla will help define the new types of threats and fighters now appearing in the digital landscape. Cyber Guerilla provides valuable insight for infosec professionals and consultants, as well as government, military, and corporate IT strategists who must defend against myriad threats from non-state actors. The authors take readers inside the operations and tactics of cyber guerillas, who are changing the dynamics of cyber warfare and information security through their unconventional strategies and threats. This book draws lessons from the authors' own experiences but also from illustrative hacker groups such as Anonymous, LulzSec and Rebellious Rose. - Discusses the conceptual and ideological foundation of hackers and hacker groups - Provides concrete footholds regarding hacker group strategy - Discusses how cyber guerillas are changing the face of cyber warfare and cyber security through asymmetrical, flexible and stealthy means and methods - Explains the tactics, techniques, and procedures these hacker groups use in their operations - Describes how cyber guerrillas and hackers use the media and influence the public - Serves as a must-have guide for anyone who wants to understand—or is responsible for defending against—cyber warfare attacks
Book Synopsis Guerrilla Investing by : Peter Siris
Download or read book Guerrilla Investing written by Peter Siris and published by Taylor Trade Publishing. This book was released on 2000 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reveals the secrets of Wall Street insiders to individual investors so they can compete with the professionals and win.
Book Synopsis Guerrilla Trade Show Selling by : Jay Conrad Levinson
Download or read book Guerrilla Trade Show Selling written by Jay Conrad Levinson and published by John Wiley & Sons. This book was released on 1997-04-15 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Follow the wisdom contained in this powerful volume and your treasury will grow and grow. I learned plenty." — Og Mandino, author The Greatest Salesman in the World "The Guerrilla Group has done it again! Guerrilla Trade Show Selling is the definitive book on how to sell more, faster and easier at trade shows. It is loaded with practical, proven principles, methods and techniques that anyone can use to double, triple and quadruple their revenues at any trade show they attend." — Brian Tracy, author The Psychology of Achievement. "Guerrilla Trade Show Selling is pure platinum for anyone who has to or wants to effectively work the trade show floor. It's loaded with practical, down-to-earth ideas worth thousands of dollars to anyone who reads and implements its great advice." — Dr. Tony Alessandra, author The Platinum Rule. "More about trade shows and sales techniques than I ever knew existed. The authors actually turn exhibiting into a profit center!" — Alan Weiss, PhD, author Million Dollar Consulting
Book Synopsis Guerrilla Marketing by : Alexander L. Fattal
Download or read book Guerrilla Marketing written by Alexander L. Fattal and published by University of Chicago Press. This book was released on 2018-12-10 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand warfare is real. Guerrilla Marketing details the Colombian government’s efforts to transform Marxist guerrilla fighters in the FARC into consumer citizens. Alexander L. Fattal shows how the market has become one of the principal grounds on which counterinsurgency warfare is waged and postconflict futures are imagined in Colombia. This layered case study illuminates a larger phenomenon: the convergence of marketing and militarism in the twenty-first century. Taking a global view of information warfare, Guerrilla Marketing combines archival research and extensive fieldwork not just with the Colombian Ministry of Defense and former rebel communities, but also with political exiles in Sweden and peace negotiators in Havana. Throughout, Fattal deftly intertwines insights into the modern surveillance state, peace and conflict studies, and humanitarian interventions, on one hand, with critical engagements with marketing, consumer culture, and late capitalism on the other. The result is a powerful analysis of the intersection of conflict and consumerism in a world where governance is increasingly structured by brand ideology and wars sold as humanitarian interventions. Full of rich, unforgettable ethnographic stories, Guerrilla Marketing is a stunning and troubling analysis of the mediation of global conflict.
Book Synopsis U.S. Army Guerrilla Warfare Handbook by : U S Department of the Army
Download or read book U.S. Army Guerrilla Warfare Handbook written by U S Department of the Army and published by . This book was released on 2024-08-29 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2024 Paperback Reprint of Government Publication FM-31-21, Guerrilla Warfare and Special Forces Operations, by the U.S. Department of the Army. The official manual designed to provide guidance in special forces and unconventional warfare operations for commanders and staff at all levels. They can be swift, silent, and deadly. That's why armed guerrillas are feared by even the largest, best-equipped fighting forces. No tank, rocket-propelled grenade, or infantry battalion can match the guerrilla team's ability to exact brutality with precision, instill fear in enemy hearts, and viciously deflate morale. From the snows of Korea to the jungles of Southeast Asia to the mountains of Afghanistan, the U.S. Army has employed guerrilla tactics to deadly effect. Those tactics and techniques, being used today by U.S. soldiers, are laid out in the U.S. Army Guerrilla Warfare Handbook. Topics covered include: Offensive combat operations Interdiction Defensive operations Psychological operations in support of unconventional warfare Demobilization And more! Employing small, heavily-armed, and well-oiled fire teams, guerrilla warfare has played an invaluable role in the success of nearly every U.S. campaign for decades. Here, its methods are detailed: raids and ambushes, demolition, counterintelligence, mining and sniping, psychological warfare, communications, and much more. Here is an inside look at the guerrilla strategies and weapons that have come to be feared by enemies and respected by allies. Not another outside perspective or commentary on unconventional warfare, this is the original-of use to soldiers in the field and to anyone with an interest in military tactics.
Book Synopsis Special Forces Guerrilla Warfare Manual by : Wimberley Scott
Download or read book Special Forces Guerrilla Warfare Manual written by Wimberley Scott and published by Paladin Press. This book was released on 1997-05-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handy manual is a primer in the many facets of a successful guerrilla campaign as taught by the pros in Special Forces. Covering everything from the first acts of sporadic rebellion to the final overthrow of a tyrannical government and establishment of a just, democratic society, it is a fascinating tutorial in modern armed resistance. For academic study only.
Book Synopsis Guerrilla Publishing by : Derek Murphy
Download or read book Guerrilla Publishing written by Derek Murphy and published by Createspace Independent Publishing Platform. This book was released on 2017-01-24 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: TRAIN THE INTERNET TO SELL BOOKS FOR YOU Book marketing doesn't need to be an exhausting hamster wheel of promotion and publicity. Put your book sales on autopilot... so you can focus on writing your next bestseller. FAST AND EFFECTIVE BOOK MARKETING This book is a crash course on some of the more creative book marketing strategies I've discovered in my first year of publishing fiction. It will provide simple, actionable, measurable steps to publishing a high quality book quickly, doing only as much marketing as is necessary to launch your book like a rock star, and keep it selling enough to support you while you write another. I only mention the things I actually use, that I know work, and ignore options that don't get results. We'll discuss paid advertising, release strategies, pricing and pre-orders, book giveaways, how to target your audience, viral exposure and press coverage, marketing hacks, and how to reach your first $1000 on Kindle. LAUNCH BIG EVEN IF YOU'RE STARTING SMALL Guerrilla is a style of warfare intended to surprise and harass enemies. It can also mean using unconventional and usually inexpensive means to generate interest or raise concern among the public. That's basically how I'll use it: book marketing strategies from the trenches to help you win the publishing war. However, instead of "surprise and harass" I will focus on "surprise and delight." First you need to show up and get in front of the right people. Then you need to surprise and delight them. You need to be remarkable enough to be noticed. Few authors are using these strategies (yet) so it's relatively easy to outrank your competition, get more visibility and reach new readers.
