Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Guerrilla Pr Wired
Download Guerrilla Pr Wired full books in PDF, epub, and Kindle. Read online Guerrilla Pr Wired ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Book Synopsis Guerrilla PR Wired by : Michael Levine
Download or read book Guerrilla PR Wired written by Michael Levine and published by McGraw Hill Professional. This book was released on 2003-02-11 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fast-moving, entertaining, and valuable to everyone, this book helps you create your own P.R. campaign at a lower cost and with more dramatic results than you ever thought possible. Michael Levine's legendary street-fighting P.R. tactics are taken to the wide-open domain of the Internet.
Book Synopsis The Guerilla Art Kit by : Keri Smith
Download or read book The Guerilla Art Kit written by Keri Smith and published by Princeton Architectural Press. This book was released on 2007-07-26 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Temporary art, graffiti, signage, performance, political art, interactive art.
Book Synopsis Guerrilla Marketing Goes Green by : Jay Conrad Levinson
Download or read book Guerrilla Marketing Goes Green written by Jay Conrad Levinson and published by John Wiley & Sons. This book was released on 2010-01-08 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: These Two Masters of Marketing Want to Pass Their Most Powerful Success Strategies on to You! Learn to: Slash marketing costs and boost profits by making your business as green and ethical as possible Easily turn your customers, suppliers, and even competitors into your unofficial sales force Understand how to turn business acquaintances into powerful joint-venture partners Cut your advertising budget and build revenues using social media, traditional media, and the power of your own brain—even get paid to do your marketing Harness the Magic Triangle and the Abundance Principle to skyrocket to success Find all this and much more within the covers of Guerrilla Marketing Goes Green—your road map to thrive and prosper as a green, ethical business in tough times and good times. "A playbook for companies that want to succeed in a world where integrity and transparency trump slick slogans. This is a gem that should be required reading—not just for so-called green marketers, but for any marketer who wants to succeed in today's economy, and tomorrow's." — Joel Makower, Executive Editor, GreenBiz.com, and author, Strategies for the Green Economy "Very wise words from very wise men. Shel and Jay are seasoned marketing pros who not only talk the talk, but walk the walk . . . Follow the advice of Guerrilla Marketing Goes Green. Your current customers, your new customers, and your bank account will be richer for it." —Bob Burg, author, Endless Referrals, and coauthor, The Go-Giver
Book Synopsis Guerrilla Marketing for Consultants by : Jay Conrad Levinson
Download or read book Guerrilla Marketing for Consultants written by Jay Conrad Levinson and published by John Wiley & Sons. This book was released on 2011-01-06 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing series Consulting is entering the era of the guerrilla client-buyers with a glut of information at their fingertips and doubts about the value consultants add. Guerrilla Marketing for Consultants is the first book to reveal how guerrilla marketing can transform today's challenges into golden opportunities for winning profitable work from the new breed of consulting clients. Packed with information, this step-by-step guide details the 12 marketing secrets every consultant should know, the anatomy of a marketing plan, Web sites, sources of free publicity, direct-mail marketing, winning proposals, and more. Jay Conrad Levinson (San Rafael, CA) is the Chairman of the Board of Guerrilla Marketing International and the author or coauthor of more than 30 books, including the bestselling Guerrilla Marketing series. Michael W. McLaughlin (Mill Valley, CA) has been a partner with Deloitte Consulting since 1994.
Book Synopsis Becoming a Public Relations Writer by : Ronald D. Smith
Download or read book Becoming a Public Relations Writer written by Ronald D. Smith and published by Routledge. This book was released on 2010-04-26 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Becoming a Public Relations Writer guides you through the writing process for public relations practice. It leads you through the various steps and stages of writing, and helps you explore many of the formats and styles necessary for public relations writers. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this text introduces the various types of public relations writing you will encounter as a public relations practitioner. A focus on ethical and legal issues is woven throughout, with examples and exercises addressing public relations as practiced by corporations, non-profit agencies, and other types of organizations both large and small. In addition, the book offers the most comprehensive list of public relations writing formats to be found anywhere - from the standard news release to electronic mail and other opportunities using a variety of technologies and media. Updated to reflect the current technologies and practices of today’s PR professional, the contents of this third edition: addresses principles of effective writing useful in all disciplines focuses on news as the bridge an organization builds to its various publics overviews a variety of writing formats and environments that provide an internal or controlled approach. Laying the foundation for an integrated approach that touches on public relations advertising and direct mail, this text concludes with a presentation of the variety of PR writing styles and approaches that form an integrated communication package. In its current, comprehensive and accessible approach, Becoming a Public Relations Writer will be an invaluable resource for future and current public relations practitioners.
Book Synopsis Yearbook of Experts, Authorities and Spoke by : Mitchell P. Davis
Download or read book Yearbook of Experts, Authorities and Spoke written by Mitchell P. Davis and published by Broadcast Interview Source, Inc. This book was released on 2006-02 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The purpose of the Yearbook of Experts is to provide bona fide interview sources to working members of the news media"--Page 2
Download or read book Ignition written by Matthew L. Moseley and published by CRC Press. This book was released on 2021-06-01 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ignition is a book of dispatches from the frontlines of communication strategy. Matthew L. Moseley draws on his eclectic life experiences to investigate the link between success and effective communication. Whether he’s choreographing a fine dining experience at the top restaurant in America, using rock stars to register voters, helping a national chain save its reputation after a gaffe goes viral, or serving as media liaison at the epic ash-blast send-off for author Hunter S. Thompson, Moseley identifies the principles that guide communication strategies toward their goals. In extensive interviews with a wide variety of experts, including authors, fighter pilots, business leaders, politicians, and astrophysicists, Moseley tests these principles, teases out new, provocative ideas, and anticipates how forming stronger connections will help us address today’s greatest challenges. Though it tackles serious subjects, offers an illuminating perspective on the evolution of human discourse, and shares important insights on interpersonal relations, Ignition is also a good, fun read. A broad range of colorful anecdotes gives this book of philosophical wisdom and practical advice the zest of a juicy memoir.
Book Synopsis MediaWriting by : W. Richard Whitaker
Download or read book MediaWriting written by W. Richard Whitaker and published by Routledge. This book was released on 2009-01-13 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for those preparing to write in the current multimedia environment, MediaWriting explores: the linkages between print, broadcast, and public relations styles outlines the nature of good writing synthesizes and integrates professional skills and concepts Complete with interesting real-world examples and exercises, this textbook gives students progressive writing activities amid an environment for developing research and interviewing skills. Starting from a basis in writing news and features for print media, it moves on to writing for broadcast news media, then introduces students to public relations writing in print, broadcast, and digital media, as well as for news media and advertising venues. Rather than emphasizing the differences among the three writing styles, this book synthesizes and integrates the three concepts, weaving in basic principles of Internet writing and reporting. This book provides beginning newswriting students with a primer for developing the skills needed for work in the media industry. As such, it is a hands-on writing text for students preparing in all professional areas of communication--journalism, broadcasting, media, and public relations.
Download or read book Guerrilla P.R. written by Michael Levine and published by Harper Collins. This book was released on 1994-01-07 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: The manifesto for waging a street-smart publicity campaign with no- or low-cost strategies from one of Hollywood's most successful publicists.
Book Synopsis Case Studies in Crisis Communication by : Amiso M. George
Download or read book Case Studies in Crisis Communication written by Amiso M. George and published by Routledge. This book was released on 1997-08-13 with total page 687 pages. Available in PDF, EPUB and Kindle. Book excerpt: Case Studies in Crisis Communication: International Perspectives on Hits and Misses was created to fill the gap for a much-needed textbook in case studies in crisis communication from international perspectives. The events of September 11, 2001, other major world crises, and the ongoing macroeconomic challenges of financial institutions, justify the need for this book. While existing textbooks on the subject focus on U.S. corporate cases, they may not appeal equally to students and practitioners in other countries, hence the need to analyze cases from the United States and from other world regions. The variety and the international focus of the cases, be they environmental, health or management successes or failures, makes this book more appealing to a wider audience. These cases examine socio-cultural issues associated with responding to a variety of crises.
Download or read book Sources written by and published by . This book was released on 2004 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Breaking the Spell written by Robé, Chris and published by PM Press. This book was released on 2017-05-01 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt: Breaking the Spell offers the first full-length study that charts the historical trajectory of anarchist-inflected video activism from the late 1960s to the present. Two predominant trends emerge from this social movement-based video activism: 1) anarchist-inflected processes increasingly structure its production, distribution, and exhibition practices; and 2) video does not simply represent collective actions and events, but also serves as a form of activist practice in and of itself from the moment of recording to its later distribution and exhibition. Video plays an increasingly important role among activists in the growing global resistance against neoliberal capitalism. As various radical theorists have pointed out, subjectivity itself becomes a key terrain of struggle as capitalism increasingly structures and mines it through social media sites, cell phone technology, and new “flexible” work and living patterns. As a result, alternative media production becomes a central location where new collective forms of subjectivity can be created to challenge aspects of neoliberalism. Chris Robé’s book fills in historical gaps by bringing to light unexplored video activist groups like the Cascadia Forest Defenders, eco-video activists from Eugene, Oregon; Mobile Voices, Latino day laborers harnessing cell phone technology to combat racism and police harassment in Los Angeles; and Outta Your Backpack Media, indigenous youth from the Southwest who use video to celebrate their culture and fight against marginalization. This groundbreaking study also deepens our understanding of more well-researched movements like AIDS video activism, Paper Tiger Television, and Indymedia by situating them within a longer history and wider context of radical video activism.
Download or read book Barbed Wire written by Reviel Netz and published by Wesleyan University Press. This book was released on 2009-11-10 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: The history of animals and humans as seen through barbed wire.
Book Synopsis Guerrilla Social Media Marketing by : Jay Levinson
Download or read book Guerrilla Social Media Marketing written by Jay Levinson and published by Entrepreneur Press. This book was released on 2010-10-01 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Equipping you with action plans, implementation steps and more than 100 marketing weapons, Jay Conrad Levinson, The Father of Guerrilla Marketing, and social media expert Shane Gibson teach you how to combine the timeless principles of guerrilla marketing with the latest social media applications and networks. Discarding overwhelming statistics, buzzwords and acronyms, Levinson and Gibson provide a step-by-step social media attack plan. Following their take-no-prisoners guerilla approach, you’ll learn how to identify unconventional social media opportunities, engage customers, motivate action, and capture profits away from your competitors. Includes: • 19 secrets every guerrilla social media marketer needs to know • The Guerrilla Social Media Toolkit • The Seven-Sentence Social Media Attack Plan • 22-point social site and blog checklist • 20 types of ROI • Free guerrilla intelligence tools • Future social media weapons that are worth knowing about • And more! This is THE social media guerrilla’s go-to guide—learn how to employ a social media plan that earns attention—and profits!
Author :American University (Washington, D.C.). Special Warfare Research Division Publisher : ISBN 13 : Total Pages :360 pages Book Rating :4.:/5 (318 download)
Book Synopsis Case Study in Guerrilla War by : American University (Washington, D.C.). Special Warfare Research Division
Download or read book Case Study in Guerrilla War written by American University (Washington, D.C.). Special Warfare Research Division and published by . This book was released on 1961 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Business written by Perseus Publishing and published by Cambridge, MA : Perseus Publishing. This book was released on 2002-08-15 with total page 2218 pages. Available in PDF, EPUB and Kindle. Book excerpt: A landmark in reference publishing, this resource covers virtually every aspect of the world of business. It contains clear concise text plus profiles of 150 countries and biographies of management pioneers. Includes 150 maps and 700 illustrations.
Author :Tan Teng Phee Publisher :Strategic Information and Research Development Centre ISBN 13 :9672464592 Total Pages :210 pages Book Rating :4.6/5 (724 download)
Book Synopsis Behind Barbed Wire by : Tan Teng Phee
Download or read book Behind Barbed Wire written by Tan Teng Phee and published by Strategic Information and Research Development Centre. This book was released on 2022-12-06 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Behind Barbed Wire looks behind the façade to ask what it was really like to be moved to, and live in, a 'New Village'. Tan, who himself lived in New Villages growing up, combines archival sources and oral history to give us a rounded account . . . We need Tan's book, because up to now the outsider's view has predominated, and outsiders have their own agenda." Karl Hack, in the Journal of the Malaysian Branch of the Royal Asiatic Society This unique book revisits the moment in the Malayan Emergency when some 500,000 women, children and men were uprooted from their homes and moved into new settlements, guarded day and night by police and troops. A majority were rural Chinese: market gardeners, shopkeepers, rice farmers, tin miners and rubber tappers who had long made Malaya their home and had lived through the hardships of the Japanese Occupation. Based upon newly accessible archival materials and painstaking multilingual interviews with more than 80 informants in four New Villages, Tan Teng Phee rewrites the history of the Emergency, exposing the voices of those at the heart of this lauded ‘social experiment’. In Francis Loh’s words, these were ordinary villagers ‘caught in the crossfire between the British security forces and the Malayan Communist Party’ whose lives were turned inside-out and re-ordered completely, with daily curfews, body searches and food controls alongside the carrots and sticks of registration, (re)education, sanitation, psychological warfare and swift punishment. Highlighting the disciplinary aims of British policy, as well as the ways in which villagers resisted this discipline through ‘weapons of the weak’, this book forms a unique history from below of the Malayan Emergency, and of a resettlement programme which shaped the social and geographical landscape of Malaysia for generations to come.
