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Download or read book Guerrilla P.R. written by Michael Levine and published by Harper Collins. This book was released on 1994-01-07 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: The manifesto for waging a street-smart publicity campaign with no- or low-cost strategies from one of Hollywood's most successful publicists.
Book Synopsis Guerrilla P.R. 2.0 by : Michael Levine
Download or read book Guerrilla P.R. 2.0 written by Michael Levine and published by Harper Collins. This book was released on 2009-10-06 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world's most widely used and seminal introduction to public relations—now fully revised and updated for the 21st century with online strategies that work Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own high-powered publicist. Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need. In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars—and how those strategies can be utilized on little or no budget. You'll learn how to think like a publicist and map out the perfect strategy for success.
Book Synopsis Guerrilla Marketing for Writers by : Jay Conrad Levinson
Download or read book Guerrilla Marketing for Writers written by Jay Conrad Levinson and published by Morgan James Publishing. This book was released on 2010-01-01 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build your career as a successful author with this proven, no-nonsense guide to marketing your own books. In today’s competitive publishing marketplace, the battle begins before a new book even hits the shelves. An author needs to deploy every weapon in their marketing arsenal to get ahead of the competition. Guerrilla Marketing for Writers is packed with proven insights and advice, it details a hundred “Classified secrets” that will help authors sell their work before and after it’s published. Having sold over twenty-one million of his own Guerilla Marketing books, Jay Conrad Levinson has mastered the art of connecting with readers and booksellers. Now he shares his practical low-cost and no-cost marketing techniques to help authors design their own powerful strategy for strengthening their proposals, promoting their books, and maximizing their sales.
Book Synopsis Guerrilla Advertising by : Jay Conrad Levinson
Download or read book Guerrilla Advertising written by Jay Conrad Levinson and published by Houghton Mifflin Harcourt. This book was released on 1994 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed to promote cost-effective advertising for the small business, this guide gives instruction in staying within budgets and developing an advertising strategy.
Book Synopsis Guerrilla Marketing Goes Green by : Jay Conrad Levinson
Download or read book Guerrilla Marketing Goes Green written by Jay Conrad Levinson and published by John Wiley & Sons. This book was released on 2010-01-08 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: These Two Masters of Marketing Want to Pass Their Most Powerful Success Strategies on to You! Learn to: Slash marketing costs and boost profits by making your business as green and ethical as possible Easily turn your customers, suppliers, and even competitors into your unofficial sales force Understand how to turn business acquaintances into powerful joint-venture partners Cut your advertising budget and build revenues using social media, traditional media, and the power of your own brain—even get paid to do your marketing Harness the Magic Triangle and the Abundance Principle to skyrocket to success Find all this and much more within the covers of Guerrilla Marketing Goes Green—your road map to thrive and prosper as a green, ethical business in tough times and good times. "A playbook for companies that want to succeed in a world where integrity and transparency trump slick slogans. This is a gem that should be required reading—not just for so-called green marketers, but for any marketer who wants to succeed in today's economy, and tomorrow's." — Joel Makower, Executive Editor, GreenBiz.com, and author, Strategies for the Green Economy "Very wise words from very wise men. Shel and Jay are seasoned marketing pros who not only talk the talk, but walk the walk . . . Follow the advice of Guerrilla Marketing Goes Green. Your current customers, your new customers, and your bank account will be richer for it." —Bob Burg, author, Endless Referrals, and coauthor, The Go-Giver
Book Synopsis Guerrilla PR Wired by : Michael Levine
Download or read book Guerrilla PR Wired written by Michael Levine and published by McGraw Hill Professional. This book was released on 2003-02-11 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fast-moving, entertaining, and valuable to everyone, this book helps you create your own P.R. campaign at a lower cost and with more dramatic results than you ever thought possible. Michael Levine's legendary street-fighting P.R. tactics are taken to the wide-open domain of the Internet.
Book Synopsis Guerrilla Marketing on the Internet by : Jay Levinson
Download or read book Guerrilla Marketing on the Internet written by Jay Levinson and published by Entrepreneur Press. This book was released on 2008-08-01 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And now, Levinson and online marketing masters Mitch Meyerson and Mary Eule Scarborough once again show you how to beat the odds by combining the unconventional, take-no-prisoners Guerrilla Marketing approach with today’s ultimate marketing weapon—the Internet. Learn how to use the internet Guerrilla style. Level the playing field, and achieve greater online visibility. Boost traffic to your website. Convert visitors into paying clients. Capture and keep your market share, and create multiple income streams—all while saving time and money! This complete Guerrilla Marketing online guide includes: • The 10 most effective Guerrilla strategies • Case studies of the five greatest online Guerrilla Marketing campaigns • How to create a high-impact website on a budget • Low-cost tactics for maximizing traffic • The 12 biggest internet marketing mistakes and how to avoid them • Creative tactics and cutting-edge tools that inspire customers to take action • Essential information on cutting-edge technology
Book Synopsis Guerrilla Publicity by : Jay Conrad Levinson
Download or read book Guerrilla Publicity written by Jay Conrad Levinson and published by Morgan James Publishing. This book was released on 2020-07-07 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guerrilla Publicity provides expert advice for how to use publicity in the 21st Century, including Blogs, Podcasting and Social Networking. It is the PR bible and sets the foundation for practical PR campaigns. Within Guerrilla Publicity, PR gurus, Jill Lublin and Rick Frishman, help those in business launch their publicity campaigns into the twenty-first century. This completely updated version of the publicity bible lays out the foundation of practical PR knowledge, while bringing everyone up to date with the latest Web-based publicity strategies. Throughout Guerrilla Publicity, readers learn how to capitalize on low-cost (and sometimes cost free) technologies so they can: Offer expert advice over the internet with podcasts Send out an e-mail blast to quickly reach consumers about the latest products or services Connect with their clients on social networking sites Conduct effective virtual seminars Build out their website in order to build name recognition
Book Synopsis Guerrilla Marketing Field Guide by : Jay Levinson
Download or read book Guerrilla Marketing Field Guide written by Jay Levinson and published by Entrepreneur Press. This book was released on 2013-02-01 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build marketing momentum, outsmart your competitors, and win the long-term war for mindshare and sales in 30 maneuvers—all inside, battle-tested, and ready to employ. The Father of Guerrilla Marketing, Jay Conrad Levinson, and Jeannie Levinson, President of Guerrilla Marketing International, deliver a no-nonsense, take-no-prisoners plan to producing immediate marketing results without consuming your cash or wasting your time. From delivering a powerhouse elevator pitch to mastering media, each maneuver is a marketing mission accomplished.
Book Synopsis Guerrilla Marketing by : Alexander L. Fattal
Download or read book Guerrilla Marketing written by Alexander L. Fattal and published by University of Chicago Press. This book was released on 2018-12-10 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand warfare is real. Guerrilla Marketing details the Colombian government’s efforts to transform Marxist guerrilla fighters in the FARC into consumer citizens. Alexander L. Fattal shows how the market has become one of the principal grounds on which counterinsurgency warfare is waged and postconflict futures are imagined in Colombia. This layered case study illuminates a larger phenomenon: the convergence of marketing and militarism in the twenty-first century. Taking a global view of information warfare, Guerrilla Marketing combines archival research and extensive fieldwork not just with the Colombian Ministry of Defense and former rebel communities, but also with political exiles in Sweden and peace negotiators in Havana. Throughout, Fattal deftly intertwines insights into the modern surveillance state, peace and conflict studies, and humanitarian interventions, on one hand, with critical engagements with marketing, consumer culture, and late capitalism on the other. The result is a powerful analysis of the intersection of conflict and consumerism in a world where governance is increasingly structured by brand ideology and wars sold as humanitarian interventions. Full of rich, unforgettable ethnographic stories, Guerrilla Marketing is a stunning and troubling analysis of the mediation of global conflict.
Book Synopsis Guerrilla Marketing by : Jason Myers
Download or read book Guerrilla Marketing written by Jason Myers and published by Morgan James Publishing. This book was released on 2022-03-01 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focused on low-cost, strategic marketing concepts that will creatively promote a compelling product or service, Guerrilla Marketing’s winning approach relies on knowledge, time, energy, and imagination rather than a big marketing budget. Now, the winning continues with Guerrilla Marketing Volume 2.
Book Synopsis Mastering Guerrilla Marketing by : Jay Conrad Levinson
Download or read book Mastering Guerrilla Marketing written by Jay Conrad Levinson and published by Houghton Mifflin Harcourt. This book was released on 1999 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: "No one knows how to use the weapons of the trade better than industry expert Jay Levinson," said Entrepreneur magazine. And this is "the book of a lifetime" from the man whose take-no-prisoners approach has revolutionized small-business marketing strategies. Culled from years of experience, it is the reference for small-business owners, managers, and home-based business folk alike.
Book Synopsis Guerrilla Marketing for Nonprofits by : Jay Levinson
Download or read book Guerrilla Marketing for Nonprofits written by Jay Levinson and published by Entrepreneur Press. This book was released on 2010-07-01 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Father of Guerrilla Marketing, Jay Conrad Levinson delivers the first book to adapt the profit-producing principles of Guerrilla Marketing to the world of nonprofits. The nonprofit sector has increased by 65%--a flood of new organizations are vying for donations, competing for volunteers, and carving out their share of the marketplace. Joined by co-authors Frank Adkins and Chris Forbes, Levinson shows nonprofit marketers how to gain the competitive edge they need by replacing their lack of money with the power of time, energy, imagination, and information—allowing them to maximize their impact and raise more money! Armed with time-tested principles, 200 proven weapons of Guerrilla Marketing, and relevant tactics and tools, nonprofit marketers learn how to boost public awareness, increase effectiveness in recruiting volunteers, mobilize advocates, and raise more money—no matter the state of their finances. • Introduces the “seven golden rules” for fundraising success and recruiting volunteers • 200 proven weapons of Guerrilla Marketing customized for nonprofits • Covers publicity and social media tactics specific to the nonprofit community • Concepts are illustrated through real-world examples and comparison tables
Download or read book Public Relations written by Paul Baines and published by Routledge. This book was released on 2007-06-07 with total page 453 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations: contemporary issues and techniques offers a definitive guide to public relations management. It provides comprehensive analysis and explanation of a full range of modern PR techniques, spanning both inhouse and agency practice. The text has involved fundamental restructuring and updating of existing material and the incorporation of the new techniques and strategies, for instance: * The use of multimedia techniques in PR * Overseas media and the globalization of media communications * The latest case examples - notably New Labour's rebranding and media management since 1997, government PR during the 2001 war against Afghanistan, and the 2002 football World Cup The book presents the core strategies for successful PR combining this with indepth advice on implementation and the everyday techniques that every PR person needs to grasp. With a range of new user-friendly textual features, the book's practical, how-to focus, wedded to firm theoretical analysis, makes it the ideal text for those studying for professionally accredited examinations such as the IPR, CAM and LCCI awards. It is also a useful aide-memoire for all practising PR professionals.
Book Synopsis Guerrilla Marketing in 30 Days by : Al Lautenslager
Download or read book Guerrilla Marketing in 30 Days written by Al Lautenslager and published by Entrepreneur Press. This book was released on 2014-06-10 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated with fresh examples, the latest techniques and trends, new success stories, and fresh, practical marketing habits for today’s aspiring guerrillas, this new edition provides marketers with the latest guerrilla marketing tools and tactics. In just 30 chapters and 30 days, famous marketers Jay Conrad Levinson and Al Lautenslager show eager entrepreneurs how to zero in on their marketing goals and maximize their profits. New marketers learn from updated real-life examples and success stories and proven fundamental concepts, and use daily exercises to take their marketing to the next level — ultimately increasing profits, cutting costs, and gaining new customers. Topics detailed in this new edition include proximity marketing, thought leadership, integration of online and offline marketing, speaking and events, direct email, personalization, and implementation. With every step, Levinson and Lautenslager provide thorough action plans to help aspiring guerrillas stay on track, leaving no excuse for anything but success.
Book Synopsis Guerrilla Marketing in 30 Days Workbook by : Jay Levinson
Download or read book Guerrilla Marketing in 30 Days Workbook written by Jay Levinson and published by Entrepreneur Press. This book was released on 2006-12-01 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Internationally renowned marketing expert Jay Conrad Levinson and co-author Al Lautenslager offer a hands-on workbook in the famed Guerrilla Marketing series. Designed for use either as a stand-alone tool or as a supplement to Guerilla Marketing in 30 Days, this interactive workbook provides practical exercises that deliver a customized, action-oriented marketing plan. Easy to use, the workbook is completely page driven. Specific components of a marketing plan are produced upon completion of each exercise.
Book Synopsis On Guerrilla Warfare by : Mao Tse-tung
Download or read book On Guerrilla Warfare written by Mao Tse-tung and published by Courier Corporation. This book was released on 2012-03-06 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first documented, systematic study of a truly revolutionary subject, this 1937 text remains the definitive guide to guerrilla warfare. It concisely explains unorthodox strategies that transform disadvantages into benefits.
