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Grow Your Business With Desktop Marketing
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Book Synopsis Grow Your Business with Desktop Marketing by : Steve Morgenstern
Download or read book Grow Your Business with Desktop Marketing written by Steve Morgenstern and published by Random House Puzzles & Games. This book was released on 1996 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Outlines strategies and techniques for developing an effective marketing plan using a desktop computer.
Book Synopsis Business Made Simple by : Donald Miller
Download or read book Business Made Simple written by Donald Miller and published by HarperCollins Leadership. This book was released on 2021-01-19 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is this blue book more valuable than a business degree? Most people enter their professional careers not understanding how to grow a business. At times, this makes them feel lost, or worse, like a fraud pretending to know what they’re doing. It’s hard to be successful without a clear understanding of how business works. These 60 daily readings are crucial for any professional or business owner who wants to take their career to the next level. New York Times and Wall Street Journal bestselling author, Donald Miller knows that business is more than just a good idea made profitable – it’s a system of unspoken rules, rarely taught by MBA schools. If you are attempting to profitably grow your business or career, you need elite business knowledge—knowledge that creates tangible value. Even if you had the time, access, or money to attend a Top 20 business school, you would still be missing the practical knowledge that propels the best and brightest forward. However, there is another way to achieve this insider skill development, which can both drastically improve your career earnings and the satisfaction of achieving your goals. Donald Miller learned how to rise to the top using the principles he shares in this book. He wrote Business Made Simple to teach others what it takes to grow your career and create a company that is healthy and profitable. These short, daily entries and accompanying videos will add enormous value to your business and the organization you work for. In this sixty-day guide, readers will be introduced to the nine areas where truly successful leaders and their businesses excel: Character: What kind of person succeeds in business? Leadership: How do you unite a team around a mission? Personal Productivity: How can you get more done in less time? Messaging: Why aren’t customers paying more attention? Marketing: How do I build a sales funnel? Business Strategy: How does a business really work? Execution: How can we get things done? Sales: How do I close more sales? Management: What does a good manager do? Business Made Simple is the must-have guide for anyone who feels lost or overwhelmed by the modern business climate, even if they attended business school. Learn what the most successful business leaders have known for years through the simple but effective secrets shared in these pages. Take things further: If you want to be worth more as a business professional, read each daily entry and follow along with the free videos that will be sent to you after you buy the book.
Book Synopsis Improve Your Marketing to Grow Your Business by : Hunter Hastings
Download or read book Improve Your Marketing to Grow Your Business written by Hunter Hastings and published by FT Press. This book was released on 2010-06-28 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Improve Your Marketing to Grow Your Business provides the tools and techniques to harness the power of the Internet and innovative technologies to succeed in doing the most important job to increase top-line growth--building brand equity. This book will explain how achieving top-line revenue growth and sustaining profits will depend upon the corporate embrace of the re-engineering of marketing through new processes to unleash the power technology affords. The book begins by presenting the shift in thinking that must take place to tap into this new marketing capability, including focusing on becoming customer-centric, re-engineering the marketing function, re-thinking the marketing organization, and re-designing the technology systems. In addition, it provides a new way to think about building a customer-centric process and the metrics to measure effectiveness. The book then goes on to provide intimate insider interviews with leading marketers of major brands in major industries and companies to illustrate application and practice. The interviews and perspectives of leading executives will provide real world examples and stories of what went right and wrong in the transition to a new way to put marketing to work. In the final section, the book presents the secrets for how to get it done: Managing information, creating a culture of accountability, creating communities of practice, and empowering change agents at every level of the organization. This is the future--and it works!
Book Synopsis The Visible Expert by : Lee W. Frederiksen
Download or read book The Visible Expert written by Lee W. Frederiksen and published by . This book was released on 2014-09-02 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does it take to become a well-known expert in your field - someone other practitioners and the media seek out for leadership and insight? We call these stars Visible Experts . And becoming one is easier than it looks. In this research-based book, you will learn how you or your colleagues can become Visible Experts and leverage this status to drive significant new growth and profits for your firm. You will discover which tools and techniques you need to build your reputation and ascend to prominence. And you will hear from real experts from across the professional services who have climbed from obscurity to the peak of their profession. The Visible Expert is the essential manual for any individual or firm that is ready to take their expertise to the highest level. Based on interviews with over 1,000 experts and buyers of their services, this book will take you higher, faster."
Book Synopsis Grow Your Business by : The Staff of Entrepreneur Media
Download or read book Grow Your Business written by The Staff of Entrepreneur Media and published by Entrepreneur Press. This book was released on 2023-08-08 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grow Your Business will provide you with all the tools and blueprints you need to take your business from startup to scale-up. You’ve sown the seeds, it’s time for the fruits of your labor to start producing! With Grow Your Business, Eric Butow and the experts at Entrepreneur give you insider knowledge and step-by-step guides to develop your growth plan and ensure your business thrives for the long-haul. With personal anecdotes, tried-and-true tips of the trade, and detailed blueprints to build out your company the right way, Grow Your Business details every step necessary for successful expansion. Learn the strategies to position your mindset for growth, set up proper management systems for smoother transitions and efficiency, and create multiple revenue streams by identifying the sales funnels and verticals that are right for your unique enterprise. You’ll Discover: The 10 essential benchmarks to establish before expansion Advanced marketing and social media techniques to build out your loyal customer base Templates for straight-forward growth plans to keep you and your employees on the same page Your leverage points, value propositions, and identifying your unique audience Grow Your Business is the blueprint that will allow you to trigger explosive growth for your business.
Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Download or read book Growing a Business written by Paul Hawken and published by Simon and Schuster. This book was released on 1988-10-15 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: The companion volume to the public television series explains what it takes to be a successful entrepreneur.
Book Synopsis Who is driving innovation in your business? by : Probrand Group
Download or read book Who is driving innovation in your business? written by Probrand Group and published by Probrand. This book was released on 2014-10-01 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Grow written by Jim Stengel and published by Crown Currency. This book was released on 2011-12-27 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ten years of research uncover the secret source of growth and profit … Those who center their business on improving people’s lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories and maximize profit in the long term. Pulling from a unique ten year growth study involving 50,000 brands, Jim Stengel shows how the world's 50 best businesses—as diverse as Method, Red Bull, Lindt, Petrobras, Samsung, Discovery Communications, Visa, Zappos, and Innocent—have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes. In fact, over the 2000s an investment in these companies—“The Stengel 50”—would have been 400 percent more profitable than an investment in the S&P 500. Grow is based on unprecedented empirical research, inspired (when Stengel was Global Marketing Officer of Procter & Gamble) by a study of companies growing faster than P&G. After leaving P&G in 2008, Stengel designed a new study, in collaboration with global research firm Millward Brown Optimor. This study tracked the connection over a ten year period between financial performance and customer engagement, loyalty and advocacy. Then, in a further investigation of what goes on in the “black box” of the consumer’s mind, Stengel and his team tapped into neuroscience research to look at customer engagement and measure subconscious attitudes to determine whether the top businesses in the Stengel Study were more associated with higher ideals than were others. Grow thus deftly blends timeless truths about human behavior and values into an action framework – how you discover, build, communicate, deliver and evaluate your ideal. Through colorful stories drawn from his fascinating personal experiences and “deep dives” that bring out the true reasons for such successes as the Pampers, HP, Discovery Channel, Jack Daniels and Zappos, Grow unlocks the code for twenty-first century business success.
Book Synopsis The Complete Idiot's Guide to Growing Your Business with Google by : Dave Taylor
Download or read book The Complete Idiot's Guide to Growing Your Business with Google written by Dave Taylor and published by Penguin. This book was released on 2005-08-02 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: The search engine for success. Using the Internet to increase the visibility of a small business today is no easy task. It can take a lot of time, energy, and money—especially if you’re not a computer expert. Here, readers can get a valuable overview of how search engines, web sites, ad services, and web logs can all work together to build a business, as well as practical hands-on tips, tricks, and planning tools to help readers create and execute a plan that utilizes the Internet to its fullest. * Google‚ is widely recognized as the world’s largest search engine—an easy-to- use free service that usually returns relevant results in a fraction of a second * Author holds an MBA and has started and run several small businesses in addition to being a well-known technology book author * Perfect for the entrepreneur and small business market
Book Synopsis Internet Marketing: Grow Your Business, Build a Brand, Make Money Online and Sell Almost Anything! by : William Swain
Download or read book Internet Marketing: Grow Your Business, Build a Brand, Make Money Online and Sell Almost Anything! written by William Swain and published by William Swain. This book was released on 2020-08-25 with total page 57 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducing Internet Marketing The Internet is a marketers dream come true as you have a low cost marketing tool that can reach a large audience. It will build your business fast. No matter what business you're in, whether it's service related or manufactured goods you need to learn about internet marketing. Internet Marketing defies all economic trends. In fact many internet marketers are generating 6 to 8 figure incomes working part time from the comfort of their homes. To be a successful internet marketer does not require a diploma or a degree. All you need is some free time, the right resources and training to start earning a passive income online. Most people who start internet marketing fail due to the lack of quality resources. If you find yourself in that situation then don't worry; this book is going to teach you everything you need to know. In this book you will discover: How to create profitable marketing campaigns Capture and close more Internet leads Know how to attract visitors and make them convert Drive consistent sales through email marketing Dominate social media with valuable content Drive on demand traffic to any website Engage with consumers more effectively online Build a brand that people love Charge high prices and have customers actually thank you for it And much, much more So if you are ready to engineer massive success in your business, Scroll up, click buy, and get started now!
Book Synopsis Growing Your Business by : Sanjyot P. Dunung
Download or read book Growing Your Business written by Sanjyot P. Dunung and published by Business Expert Press. This book was released on 2010-05-01 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the hard-fought business world, only one new business in 20 lives to see its fifth anniversary. Typical management books do not address the unique nuances of early stage companies. Most entrepreneurial books often profile successful entrepreneurs or companies who are better known, which usually includes only the small percentage that achieve stratospheric success. Growing Your Own Business shares the secrets of long-term survival and success, detailing practical guidelines and relevant 'tales from the trenches' to help entrepreneurs tackle common concerns and obstacles. A welcome combination of first-person how-to advice and peer mentoring support, this comprehensive, essential resource book provides sound, battle-proven advice for developing effective sales and marketing strategies, managing employees, and navigating business cycles. Growing Your Own Business continues after the first book, Starting Your Own Business. This resource is designed to work as independent resource or integrate into business curriculums.
Book Synopsis Growing your Business by : Dave Berkus
Download or read book Growing your Business written by Dave Berkus and published by Lulu.com. This book was released on 2014-05-03 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you grow your business? What are the opportunities and threats? How can you manage better? What are management considerations I have not thought of? This is one of a series of eight short, easy to read books from the Small Business Success Collection, containing actionable insights from Dave Berkus, nationally recognized successful entrepreneur, angel investor and board member, serving over forty companies. Dave tells stories of successes and failures - of strategies that worked, and those that didn't. He offers his insights for your business success based upon his many experiences. Reading this book, and others in the series, will make you a better visionary, manager, and leader!
Book Synopsis Know and Grow the Value of Your Business by : Tim McDaniel
Download or read book Know and Grow the Value of Your Business written by Tim McDaniel and published by Apress. This book was released on 2013-08-31 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: A woman looking to retire said to author and valuation expert Tim McDaniel, “I need to sell my business for $2.5 million to support my country club lifestyle.” The reality was that her business was worth $750,000. How could she have been so wrong? As McDaniel—a veteran of over 2,000 valuation engagements and dozens of M&A deals—knows all too well, most owners work in their businesses and not on their businesses. He has seen the look of surprise on client faces far too often: “It’s only worth that much?!” In the rush of day-to-day work and decisions, business owners sometimes forget that their business is an investment—and something they need to watch, nurture, and care for just as they would a valuable antique vase or painting. Know and Grow the Value of Your Business: An Owner's Guide to Retiring Rich shows readers how to develop the “investment mindset,” value the business, bolster that value and maximize the return on their investment, and, finally, exit the business either through a sale to outside parties or by passing it on to family or other business insiders. This information couldn’t be more important: Typically, 60–80% of a business owner’s wealth is tied up in the value of the business. This is their most important asset, but they usually guess at its value and have no concrete plan to increase it. That’s why this book shows: The importance of treating your ownership interest in a business as something deserving near-daily attention. How a company is valued, and how others outside the business view that value. Steps you can take immediately to increase the value of your business. The different kinds of potential buyers and what attracts them. How to remove yourself from the day-to-day work of the business to plan for a brighter future. How to exit the business on your terms. In short, this book helps business owners get the most for their business when they decide it’s time to move on.
Book Synopsis Free Trade Agreements: 20 Ways to Grow Your Business by : Commerce Dept. (U.S.)
Download or read book Free Trade Agreements: 20 Ways to Grow Your Business written by Commerce Dept. (U.S.) and published by Government Printing Office. This book was released on 2012-10-25 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: Less than one percent of all U.S. businesses export, and of those that do, 56 percent sell to only one market. Business owners who do not export tell researchers that the reason for not exporting is that they are not confident choosing the best markets for their products and services, and that they are wary of risk. Free Trade Agreements: 20 Ways to Grow Your Business takes the mystery out of exporting by analyzing opportunities in country markets where the U.S. government has negotiated preferential access for U.S. companies. The book provides detailed information on best prospects, insights on the economic and political situation, tips on business culture, and free and low-cost assistance for entering each market. The book also describes how dramatically trade has grown as a result of the free trade agreements. Also included are case studies of smaller U.S. companies that have succeeded by targeting this group of countries which includes Canada and Mexico. Furthermore, new agreement partners, including Peru, South Korea, and Colombia, are explored. Written in plain language and illustrated with graphs and tables, this resource is the long-awaited handbook for entering and succeeding in new markets. Related products: Export/Import product collection can be found here:https://bookstore.gpo.gov/catalog/business-finance/exporting-foreign-tra... Other products by the U.S. Department of Commerce, International Trade Administration can be found here: https://bookstore.gpo.gov/agency/271
Book Synopsis How to Develop a Strategic Marketing Plan by : Norton Paley
Download or read book How to Develop a Strategic Marketing Plan written by Norton Paley and published by CRC Press. This book was released on 1999-12-22 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two-thirds of rapid-growth firms use written business plans, according to Price, Waterhouse, Coopers 1998 Trendsetter Barometer. The survey also states that firms with written plans grow faster, achieve a higher proportion of revenues from new products and services, and enable CEOs to manage more critical business functions. How to Develop a Strategic Marketing Plan is both innovative and pragmatic in its approach. It explains how to combine the strategic vision of long-term business planning with the action-oriented thrust of a short-term marketing plan. Planning forms and guidelines for customizing your own Strategic Market Plan (SMP) are available for download from the CRC Press website. Just go to the download tab located with the book's description. Actual case histories - from companies such as Campbell Soup, Co., Texas Instruments, Inc., and Quaker State Corp. - illustrate how business-building opportunities translate into strategies and tactics. They demonstrate the compelling relationship between internal organizational functions and external market conditions, the long- and short-term strategic marketing issues and the advantages of developing an SMP. Strategic market planning shapes the future of business. In its broadest dimension it sets in motion actions that impact long term prosperity. How to Develop a Strategic Marketing Plan gives you the tools to generate a credible strategic marketing plan so your organization can survive in the 21st century.
Book Synopsis Direct Marketing and Related Topics by :
Download or read book Direct Marketing and Related Topics written by and published by . This book was released on 1997 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:
