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Greenwashing The Dark Side Of Sustainability The Green Marketing Strategy Of Mcdonalds Greenwashing For A Positive Image Or A Sustainable Promise
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Book Synopsis Greenwashing - the dark side of sustainability? The green marketing strategy of McDonald’s - greenwashing for a positive image or a sustainable promise? by :
Download or read book Greenwashing - the dark side of sustainability? The green marketing strategy of McDonald’s - greenwashing for a positive image or a sustainable promise? written by and published by GRIN Verlag. This book was released on 2021-04-20 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pre-University Paper from the year 2020 in the subject Didactics for the subject English - Miscellaneous, grade: 2+, , language: English, abstract: Sustainability. Does that word make you think of McDonald's? Every one of us knows the fast food restaurant and has eaten there once. Why? Fast food is cheap and convenient but at the same time, we all want to live sustainably. McDonald's has been struggling with a bad sustainability image for many years, and has therefore set major "green" and "ecological" goals for the future with a green campaign. Does the green campaign of McDonald’s have a noticeable impact on public articles, customer reviews and revenues? In addition, why is this question so important? More and more companies try to hide their bad activities behind a sustainability image, often it is difficult to decide whether we can trust a company or not. After all, I have chosen this topic because I believe that every consumer should be aware of that because we have the responsibility for the future of our planet, and sustainability plays an important role in this. Furthermore, most of us often go out to eat at McDonald’s, but do we know what is happening “behind the scenes”? To answer the research question, I will proceed as follows: First, I will explain basic information about sustainability in businesses and what “greenwashing” means. The next chapter deals with the green campaign of McDonald’s. With the help of the two latest sustainability reports of 2017 and 2018, I will present the promises and goals of the green campaign. Moreover, I will also explain the sustainability concept of the campaign. What visible methods is McDonald's using to implement its goals? In the last chapter, I will analyse the impacts of the green campaign of McDonald’s on the press, customers, and revenues. To analyse the impacts on the press, I will examine articles from well-known German newspapers and blog posts from non-governmental organisations. Then I will conduct a survey to analyse how the green campaign affects customers. Furthermore, how does the green campaign affect McDonald's revenues in Germany? Does McDonald's generate more or even fewer revenues through the green campaign? The term paper will end with a conclusion that summarises the collected knowledge and explains a possible outlook for the future.
Book Synopsis Nourished Planet by : Barilla Center for Food and Nutrition
Download or read book Nourished Planet written by Barilla Center for Food and Nutrition and published by Island Press. This book was released on 2018-06-28 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nourished Planet illustrates what our global food system can be - a collection of the smartest ideas to nourish us all. From urban farmers in Kenya to American doctors to government officials in Egypt, its voices demonstrate how diverse perspectives are coming together to feed the world sustainably.--back cover.
Book Synopsis Corporate Sustainability & Responsibility by : Wayne Visser
Download or read book Corporate Sustainability & Responsibility written by Wayne Visser and published by Lulu.com. This book was released on 2013 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate Sustainability & Responsibility (CSR) - incorporating corporate responsibility, sustainable development, business ethics and corporate citizenship - has become a widely taught subject in business schools and practiced in companies around the world. Presented here is a comprehensive textbook that introduces students and practitioners to CSR theory and practice, looking at the past, present and future. The text includes 25 case studies and over 60 sets of discussion questions (nearly 200 questions), which allow teachers, students and practitioners to reflect on the presented content and to discuss, debate and dig deeper into the issues. The text itself is written in a highly readable style, without sacrificing academic rigour (there are over 200 references cited). The result is an inexpensive, accessible and searchable introduction to a management discipline that has become critical to the future of business, written by one of the world's leading authorities on the subject.
Book Synopsis Winning Sustainability Strategies by : Benoit Leleux
Download or read book Winning Sustainability Strategies written by Benoit Leleux and published by Springer. This book was released on 2018-11-11 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite recent optimism and global initiatives, the implementation of corporate sustainability programs has been slow at best, with less than a third of global companies having developed a clear business case for their approach to sustainability. Presenting numerous award-winning cases and examples from companies such as Unilever, Patagonia, Tumi, DSM and Umicore alongside original ideas based upon 20 years of consulting experience, this book reveals how to design and implement a stronger sense of focus and move sustainability programs forward. This proven combination of purpose, direction and speed is dubbed “Vectoring”. Based upon practitioner cases and data analysis from the Dow Jones Sustainability Index, Vectoring offers a plain-spoken framework to identify the relative position of companies compared to their peers. The framework and its 4 archetypes deliver insights for practitioners to locate inhibitors and overcome them by providing practical suggestions for process improvements. This includes designing and executing new sustainability programs, embedding the SDGs within company strategy and assessing the impact of sustainability programs on competitiveness and valuation. Offering directions for CFOs to shift companies from integrated reporting to integrated thinking in order to accelerate their sustainability programs, Winning Sustainability Strategies shows how to achieve purpose with profit and how to do well by doing good.
Book Synopsis Global Political Ecology by : Richard Peet
Download or read book Global Political Ecology written by Richard Peet and published by Routledge. This book was released on 2010-12-17 with total page 655 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world is caught in the mesh of a series of environmental crises. So far attempts at resolving the deep basis of these have been superficial and disorganized. Global Political Ecology links the political economy of global capitalism with the political ecology of a series of environmental disasters and failed attempts at environmental policies. This critical volume draws together contributions from twenty-five leading intellectuals in the field. It begins with an introductory chapter that introduces the readers to political ecology and summarizes the books main findings. The following seven sections cover topics on the political ecology of war and the disaster state; fuelling capitalism: energy scarcity and abundance; global governance of health, bodies, and genomics; the contradictions of global food; capital’s marginal product: effluents, waste, and garbage; water as a commodity, a human right, and power; the functions and dysfunctions of the global green economy; political ecology of the global climate, and carbon emissions. This book contains accounts of the main currents of thought in each area that bring the topics completely up-to-date. The individual chapters contain a theoretical introduction linking in with the main themes of political ecology, as well as empirical information and case material. Global Political Ecology serves as a valuable reference for students interested in political ecology, environmental justice, and geography.
Book Synopsis The Struggle for Water by : Wendy Nelson Espeland
Download or read book The Struggle for Water written by Wendy Nelson Espeland and published by University of Chicago Press. This book was released on 1998-09 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nearly fifty years ago, the Bureau of Reclamation proposed building a dam at the confluence of two rivers in Central Arizona. While the dam would bring valuable water to this arid plain, it would also destroy a wildlife habitat, flood archaeological sites, and force the Yavapai Indians off their ancestral home. The Struggle for Water is not only the fascinating story of this controversial and ultimately thwarted public works project but also a study of rationality as a cultural, organizational, and political construct. In the 1970s, the three groups most intimately involved in the Orme Dam—younger Bureau of Reclamation employees committed to "rational choice" decision making, older Bureau engineers committed to the dam, and the Yavapai community—all found themselves and their values transformed by their struggles. Wendy Nelson Espeland lays bare the relations between interests and identities that emerged during the conflict, creating a contemporary tale of power and colonization, bureaucracies and democratic practice, that asks the crucial question of what it means to be "rational."
Book Synopsis Corporate Sustainability, Social Responsibility and Environmental Management by : Mark Anthony Camilleri
Download or read book Corporate Sustainability, Social Responsibility and Environmental Management written by Mark Anthony Camilleri and published by Springer. This book was released on 2017-02-27 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a concise and authoritative guide to corporate social responsibility (CSR) and related paradigms, including environmental responsibility, corporate sustainability and responsibility, creating shared value, strategic CSR, stakeholder engagement, corporate citizenship, business ethics and corporate governance, among others. It is primarily intended for advanced undergraduate and / or graduate students. Moreover, it is highly relevant for future entrepreneurs, small business owners, non-profit organisations and charitable foundations, as it addresses the core aspects of contemporary strategies, public policies and practices. It also features case studies on international policies and principles, exploring corporate businesses’ environmental, social and governance reporting. “Mark Camilleri’s new book provides an excellent overview of the eclectic academic literature in this area, and presents a lucid description of how savvy companies can embed themselves in circular systems that reduce system-wide externalities, increase economic value, and build reputation. A valuable contribution.” Charles J. Fombrun, Founder of Reputation Institute and a former Professor of Management at New York University and The Wharton School, University of Pennsylvania, USA “I am pleased to recommend Dr. Camilleri’s latest book, Corporate Sustainability, Social Responsibility, and Environmental Management. The book is a rich source of thought for everyone who wants to get deeper insights into this important topic. The accompanying five detailed case studies on a wide array of corporate sustainable and responsible initiatives are helpful in demonstrating how theoretical frameworks have been implemented into practical initiatives. This book is a critical companion for academics, students, and practitioners.” Adam Lindgreen, Professor and Head of Department of Marketing, Copenhagen Business School, Denmark “This book is an essential resource for students, practitioners, and scholars. Dr. Mark Camilleri skillfully delivers a robust summary of research on the business and society relationship and insightfully points to new understandings of and opportunities for responsible business conduct. I highly recommend Corporate Sustainability, Social Responsibility, and Environmental Management: An Introduction to Theory and Practice with Case Studies." Diane L. Swanson, Professor and Chair of Distinction in Business Administration and Ethics Education at Kansas State University, KS, USA "Mark’s latest book is lucid, insightful, and highly useful in the classroom. I strongly recommend it." Donald Siegel, Dean of the School of Business and Professor of Management at the University at Albany, State University of New York, NY, USA “The theory and practice of corporate sustainability, social responsibility and environmental management is complex and dynamic. This book will help scholars to navigate through the maze. Dr Camilleri builds on the foundations of leading academics, and shows how the subject continues to evolve. The book also acknowledges the importance of CSR 2.0 - or transformative corporate sustainability and responsibility - as a necessary vision of the future.” Wayne Visser, Senior Associate at Cambridge University, UK. He is the author of CSR 2.0: Transforming Corporate Sustainability & Responsibility and Sustainable Frontiers: Unlocking Change Through Business, Leadership and Innovation "Corporate Sustainability, Social Responsibility and Environmental Management: An Introduction to Theory and Practice with Case Studies" provides a useful theoretical and practical overview of CSR and the importance of practicing corporate sustainability.” Geoffrey P. Lantos, Professor of Business Administration, Stonehill College. Easton, Massachusetts, USA “This book offers a truly comprehensive guide to current concepts and debates in the area of corporate responsibility and sustainability. It gives helpful guidance to all those committed to mainstreaming responsible business practices in an academically reflected, yet practically relevant, way.” Andreas Rasche, Professor of Business in Society, Copenhagen Business School, Denmark “A very useful resource with helpful insights and supported by an enriching set of case studies.” Albert Caruana, Professor of Marketing at the University of Malta, Malta and at the University of Bologna, Italy “A good overview of the latest thinking about Corporate Social Responsibility and Sustainable Management based on a sound literature review as well as useful case studies. Another step forward in establishing a new business paradigm.” René Schmidpeter, Professor of International Business Ethics and CSR at Cologne Business School (CBS), Germany “Dr. Camilleri's book is a testimony to the continuous need around the inquiry and advocacy of the kind of responsibility that firms have towards societal tenets. Understanding how CSR can become a modern manifestation of deep engagement into socio-economic undercurrents of our firms, is the book's leading contribution to an important debate, that is more relevant today than ever before." Mark Esposito, Professor of Business and Economics at Harvard University, MA, USA “Mark’s book is a great addition to the literature on CSR and EM; it will fill one of the gaps that have continued to exist in business and management schools, since there are insufficient cases for teaching and learning in CSR and Environmental Management in Business Schools around the globe.” Samuel O. Idowu, Senior Lecturer in Accounting at London Metropolitan University, UK; Professor of CSR at Nanjing University of Finance and Economics, China and a Deputy CEO, Global Corporate Governance Institute, USA “Corporate Social Responsibility has grown from 'nice to have' for big companies to a necessity for all companies. Dr Mark Camilleri sketches with this excellent book the current debate in CSR and CSR communication and with his cases adds valuable insights in the ongoing development and institutionalization of CSR in nowadays business.” Wim J.L. Elving, Professor at the University of Amsterdam, Netherlands
Book Synopsis The Preston Model and Community Wealth Building by : Julian Manley
Download or read book The Preston Model and Community Wealth Building written by Julian Manley and published by Routledge. This book was released on 2021-07-05 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through a deep examination of what has become known as the ‘Preston Model’, this book explores an innovative approach to local economic development that utilises economic democratisation to realise both social and economic objectives. The first part of the book examines the main strands of the Preston Model framework and what makes it different to other urban regeneration schemes: the combination of local anchor institution procurement to generate and retain local wealth, and the development of cooperatives to fill gaps in local supply chains. The chapters in this section consider the Preston Model as viewed through different lenses: politics and society, community, economics, democracy, trade unionism, language and communication, education and transferability. The second part explores the influences and applications of the Preston Model, in theory and practice, in selected locations and various circumstances worldwide. This includes discussion of key ideas such as economic democracy, social enterprise and the creation of capacity for cooperative self-government, alongside essays on prominent international examples of similar approaches, which can inform and in turn be informed by the Preston Model. This book is essential reading for those interested in regional and national policy, economic democracy and alternative economic and political ideas.
Book Synopsis The Coffee Guide by : United Nations Publications
Download or read book The Coffee Guide written by United Nations Publications and published by . This book was released on 2021-12-09 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Coffee Guide is the world's most extensive, hands-on, and neutral source of information on the international coffee trade.
Download or read book Brand Hate written by S. Umit Kucuk and published by Springer. This book was released on 2018-09-29 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the concept of “brand hate” and consumer negativity in today’s digital markets. It explores the emotional detachment consumers generate against valued brands and how negative experiences affect their and other consumers' loyalty. It is almost impossible not to run into hateful language about companies and their brands in today’s digital consumption spaces. Consumer hostility and hate is not hidden and silent anymore but is now openly shared on many online anti-brand websites, consumer social networking sites, and complaint and review boards. The book defines consumer brand hate and discusses its dimensions, antecedents, and consequences as well as the semiotics and legality of such brand hate activities based on current brand dilution arguments. It describes the situations which lead to anti-branding and how consumers choose to express their dissatisfaction with a company on individual and social levels. This newly updated edition discusses recent research findings from brand hate literature with new cases and extended managerial analysis. Thus, the book provides strategic perspectives on how to handle such situations to achieve better functioning markets for scholars and practitioners in marketing, psychology, and consumer behavior.
Book Synopsis Waste: Uncovering the Global Food Scandal by : Tristram Stuart
Download or read book Waste: Uncovering the Global Food Scandal written by Tristram Stuart and published by W. W. Norton & Company. This book was released on 2009-10-26 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: The true cost of what the global food industry throws away. With shortages, volatile prices and nearly one billion people hungry, the world has a food problem—or thinks it does. Farmers, manufacturers, supermarkets and consumers in North America and Europe discard up to half of their food—enough to feed all the world's hungry at least three times over. Forests are destroyed and nearly one tenth of the West's greenhouse gas emissions are released growing food that will never be eaten. While affluent nations throw away food through neglect, in the developing world crops rot because farmers lack the means to process, store and transport them to market. But there could be surprisingly painless remedies for what has become one of the world's most pressing environmental and social problems. Waste traces the problem around the globe from the top to the bottom of the food production chain. Stuart’s journey takes him from the streets of New York to China, Pakistan and Japan and back to his home in England. Introducing us to foraging pigs, potato farmers and food industry CEOs, Stuart encounters grotesque examples of profligacy, but also inspiring innovations and ways of making the most of what we have. The journey is a personal one, as Stuart is a dedicated freegan, who has chosen to live off of discarded or self-produced food in order to highlight the global food waste scandal. Combining front-line investigation with startling new data, Waste shows how the way we live now has created a global food crisis—and what we can do to fix it.
Book Synopsis The Plastics Paradox by : Chris Dearmitt
Download or read book The Plastics Paradox written by Chris Dearmitt and published by . This book was released on 2020-03 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Plastics Paradox is the first and only book to reveal the truth about plastics and the environment. Based on over 400 scientific articles, it dispels the myths that the public believe today. We are told that plastics are not green when in fact, they are usually the greenest choice according to lifecycle analysis (LCA) We are told that plastics create a waste problem when they are proven to dramatically reduce waste, for example replacing 1lb of plastic requires 3-4lb of the replacement material We are told that plastics take 1000 years to degrade when in fact a plastic bag disintegrates in just one year outdoors We are led to believe that plastic bags and straws are an issue when in fact they barely register in the statistics The list goes on... Everything you believe now is untrue and we are making policies that harm the environment based on bad information. After reading The Plastics Paradox you will be able to make wise choices that help create a brighter future for us and for our children.
Book Synopsis Green Manufacturing by : David A. Dornfeld
Download or read book Green Manufacturing written by David A. Dornfeld and published by Springer Science & Business Media. This book was released on 2012-12-09 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Green Manufacturing: Fundamentals and Applications introduces the basic definitions and issues surrounding green manufacturing at the process,machine and system (including supply chain) levels. It also shows, by way of several examples from different industry sectors, the potential for substantial improvement and the paths to achieve the improvement. Additionally, this book discusses regulatory and government motivations for green manufacturing and outlines the path for making manufacturing more green as well as making production more sustainable. This book also: Discusses new engineering approaches for manufacturing and provides a path from traditional manufacturing to green manufacturing Addresses regulatory and economic issues surrounding green manufacturing Details new supply chains that need to be in place before going green Includes state-of-the-art case studies in the areas of automotive, semiconductor and medical areas as well as in the supply chain and packaging areas
Download or read book Eco-Business written by Peter Dauvergne and published by MIT Press. This book was released on 2013-03-01 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two experts explain the consequences for the planet when corporations use sustainability as a business tool. McDonald's promises to use only beef, coffee, fish, chicken, and cooking oil obtained from sustainable sources. Coca-Cola promises to achieve water neutrality. Unilever seeks to achieve 100 percent sustainable agricultural sourcing by 2020. Walmart has pledged to become carbon neutral. Big-brand companies seem to be making commitments that go beyond the usual “greenwashing” efforts undertaken largely for public-relations purposes. In Eco-Business, Peter Dauvergne and Jane Lister examine this new corporate embrace of sustainability, its actual accomplishments, and the consequences for the environment. For many leading-brand companies, these corporate sustainability efforts go deep, reorienting central operations and extending through global supply chains. Yet, as Dauvergne and Lister point out, these companies are doing this not for the good of the planet but for their own profits and market share in a volatile, globalized economy. They are using sustainability as a business tool. Dauvergne and Lister show that the eco-efficiencies achieved by big-brand companies limit the potential for finding deeper solutions to pressing environmental problems and reinforce runaway consumption. Eco-business promotes the sustainability of big business, not the sustainability of life on Earth.
Book Synopsis Where Am I Wearing? by : Kelsey Timmerman
Download or read book Where Am I Wearing? written by Kelsey Timmerman and published by John Wiley & Sons. This book was released on 2009 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: A journalist travels to Bangladesh, China, Cambodia, Honduras, and back to the U.S. to trace the origins of our clothes.
Book Synopsis The Packaging Value Chain by : Claire Sand
Download or read book The Packaging Value Chain written by Claire Sand and published by DEStech Publications, Inc. This book was released on 2010 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Business Book written by DK and published by Penguin. This book was released on 2014-12-19 with total page 745 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn about concepts, management, and commerce in The Business Book. Part of the fascinating Big Ideas series, this book tackles tricky topics and themes in a simple and easy to follow format. Learn about Business in this overview guide to the subject, great for beginners looking to learn and experts wishing to refresh their knowledge alike! The Business Book brings a fresh and vibrant take on the topic through eye-catching graphics and diagrams to immerse yourself in. This captivating book will broaden your understanding of Business, with: - Up to 100 quotations from the great business thinkers and gurus - Packed with facts, charts, timelines and graphs to help explain core concepts - A visual approach to big subjects with striking illustrations and graphics throughout - Easy to follow text makes topics accessible for people at any level of understanding The Business Book is the perfect introduction the to key theories that have shaped the world of business, management, and commerce, aimed at adults with an interest in the subject and students wanting to gain more of an overview. Here you’ll discover every facet of business management, including alternative business models, with real life examples from the marketplace. If you’ve ever wondered about the stages of business strategy, from start-up to delivering the goods, this is the perfect book for you. Your Business Questions, Simply Explained This book introduces the would-be entrepreneur and general reader to the work of great commercial thinkers, leaders, and gurus. Learn about the hurdles facing every new business, such as finding a gap in the market, securing finance, employing people, and creating an eye-catching brand. If you thought it was difficult to learn about the world of commerce, The Business Book presents information in an easy to follow layout. Learn the ideas of seminal business thinkers, such as Malcolm Gladwell's "tipping point", Michael Porter's "five forces", and Meredith Belbin's theories on effective teamwork, with fantastic mind maps and step-by-step summaries. The Big Ideas Series With millions of copies sold worldwide, The Business Book is part of the award-winning Big Ideas series from DK. The series uses striking graphics along with engaging writing, making big topics easy to understand.
