Green Marketing Revolution Unveiling The Power Of Sustainable Business Uum Press

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Green Marketing Revolution: Unveiling the Power of Sustainable Business (UUM Press)

Author : Norazah Mohd Suki
Publisher : UUM Press
ISBN 13 : 6294910463
Total Pages : 70 pages
Book Rating : 4.2/5 (949 download)

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Book Synopsis Green Marketing Revolution: Unveiling the Power of Sustainable Business (UUM Press) by : Norazah Mohd Suki

Download or read book Green Marketing Revolution: Unveiling the Power of Sustainable Business (UUM Press) written by Norazah Mohd Suki and published by UUM Press. This book was released on 2024-05-20 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: Green Marketing Revolution: Unveiling the Power of Sustainable Business introduces the key issues of green marketing practices and sustainable production and consumption practices for a delicate balance of ecosystems and promotes the environmental resilience of sustainable business operations in the competitive global economy. Green marketing contributes to Sustainable Development Goals (SDGs) like Climate Action (Goal 13), Responsible Consumption and Production (Goal 12), and Life on Land (Goal 15). The professorial inaugural lecture series by Professor Ts. Dr. Norazah Mohd Suki shares key insights that have helped green marketing gain prominence in today’s corporate landscape and changed the way businesses think about their commitment to sustainability. She emphasises that businesses that adopt sustainable practices and successfully promote their green initiatives can attract environmentally conscious customers who are willing to pay a premium for greener options. In addition, green marketing encourages businesses to adopt sustainable practices that can lead to cost savings and improve efficiency, as well as build a positive brand image and enhance their reputation. Businesses label their sustainable products with recognised certifications and labels such as Energy Star, USDA Organic or Forest Stewardship Council to give consumers immediate credibility and assurance. These certifications serve as visual cues that communicate the product’s sustainable attributes and help consumers make an informed decision. They provide transparent product information on the product’s sustainability features, including the materials used, manufacturing processes and supply chain practices, to increase consumer confidence and use QR codes or dedicated web pages to provide detailed information that interested consumers can easily access. This professorial inaugural lecture series focuses on critical green marketing issues and is a comprehensive resource for marketers, managers, retailers, advertisers, academics and marketing students. The lecture series is also suitable as a teaching tool and for discussion in a variety of courses in different disciplines at both undergraduate and postgraduate levels around the world.

The Ecology of Commerce

Author : Paul Hawken
Publisher :
ISBN 13 : 9781857992168
Total Pages : 253 pages
Book Rating : 4.9/5 (921 download)

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Book Synopsis The Ecology of Commerce by : Paul Hawken

Download or read book The Ecology of Commerce written by Paul Hawken and published by . This book was released on 1995 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Paul Hawken believes that the impending ecological catastrophe cannot be prevented by individuals - only big business is powerful and influential enough to reverse the present trend. In this book he sets out to show the need for a new relationship between governments and businesses, believing that their present collusion against the public is undemocratic.

The Future of Sustainability

Author : Marco Keiner
Publisher : Springer Science & Business Media
ISBN 13 : 1402049080
Total Pages : 258 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis The Future of Sustainability by : Marco Keiner

Download or read book The Future of Sustainability written by Marco Keiner and published by Springer Science & Business Media. This book was released on 2006-09-09 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a broad discussion on sustainable development, rethinking and improving its effectiveness as a paradigm of today and tomorrow. Outstanding visionary thinkers and scientists offer their timely assessment on the future prospects of mankind: In what direction are we heading? How can the world become more just and equitable, and how can future development be sustained to adequately address economic, social, and – perhaps most important – environmental issues?

Biochar for Environmental Management

Author : Johannes Lehmann
Publisher : Routledge
ISBN 13 : 1136571205
Total Pages : 450 pages
Book Rating : 4.1/5 (365 download)

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Book Synopsis Biochar for Environmental Management by : Johannes Lehmann

Download or read book Biochar for Environmental Management written by Johannes Lehmann and published by Routledge. This book was released on 2012-05-16 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: Biochar is the carbon-rich product when biomass (such as wood, manure or crop residues) is heated in a closed container with little or no available air. It can be used to improve agriculture and the environment in several ways, and its stability in soil and superior nutrient-retention properties make it an ideal soil amendment to increase crop yields. In addition to this, biochar sequestration, in combination with sustainable biomass production, can be carbon-negative and therefore used to actively remove carbon dioxide from the atmosphere, with major implications for mitigation of climate change. Biochar production can also be combined with bioenergy production through the use of the gases that are given off in the pyrolysis process. This book is the first to synthesize the expanding research literature on this topic. The book's interdisciplinary approach, which covers engineering, environmental sciences, agricultural sciences, economics and policy, is a vital tool at this stage of biochar technology development. This comprehensive overview of current knowledge will be of interest to advanced students, researchers and professionals in a wide range of disciplines.

The Long Tail

Author : Chris Anderson
Publisher : Hachette Books
ISBN 13 : 1401384633
Total Pages : 256 pages
Book Rating : 4.4/5 (13 download)

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Book Synopsis The Long Tail by : Chris Anderson

Download or read book The Long Tail written by Chris Anderson and published by Hachette Books. This book was released on 2006-07-11 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.

Assessing Aid

Author :
Publisher : World Bank Publications
ISBN 13 : 9780195211238
Total Pages : 164 pages
Book Rating : 4.2/5 (112 download)

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Book Synopsis Assessing Aid by :

Download or read book Assessing Aid written by and published by World Bank Publications. This book was released on 1998 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Assessing Aid determines that the effectiveness of aid is not decided by the amount received but rather the institutional and policy environment into which it is accepted. It examines how development assistance can be more effective at reducing global poverty and gives five mainrecommendations for making aid more effective: targeting financial aid to poor countries with good policies and strong economic management; providing policy-based aid to demonstrated reformers; using simpler instruments to transfer resources to countries with sound management; focusing projects oncreating and transmitting knowledge and capacity; and rethinking the internal incentives of aid agencies.

Toward a Theory of Spacepower: Selected Essays

Author :
Publisher : Smashbooks
ISBN 13 :
Total Pages : 594 pages
Book Rating : 4./5 ( download)

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Book Synopsis Toward a Theory of Spacepower: Selected Essays by :

Download or read book Toward a Theory of Spacepower: Selected Essays written by and published by Smashbooks. This book was released on 2011 with total page 594 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Building Adaptation

Author : James Douglas
Publisher : Routledge
ISBN 13 : 1136425101
Total Pages : 680 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Building Adaptation by : James Douglas

Download or read book Building Adaptation written by James Douglas and published by Routledge. This book was released on 2006-08-11 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt: As existing buildings age, nearly half of all construction activity in Britain is related to maintenance, refurbishment and conversions. Building adaptation is an activity that continues to make a significant contribution to the workload of the construction industry. Given its importance to sustainable construction, the proportion of adaptation works in relation to new build is likely to remain substantial for the foreseeable future, especially in the developed parts of the world. Building Adaptation, Second Edition is intended as a primer on the physical changes that can affect older properties. It demonstrates the general principles, techniques, and processes needed when existing buildings must undergo alteration, conversion, extension, improvement, or refurbishment. The publication of the first edition of Building Adaptation reflected the upsurge in refurbishment work. The book quickly established itself as one of the core texts for building surveying students and others on undergraduate and postgraduate built environment courses. This new edition continues to provide a comprehensive introduction to all the key issues relating to the adaptation of buildings. It deals with any work to a building over and above maintenance to change its capacity, function or performance.

Changing Paradigms

Author :
Publisher :
ISBN 13 : 9789526000701
Total Pages : 378 pages
Book Rating : 4.0/5 (7 download)

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Book Synopsis Changing Paradigms by :

Download or read book Changing Paradigms written by and published by . This book was released on 2015 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Strengthening the Military Family Readiness System for a Changing American Society

Author : National Academies of Sciences, Engineering, and Medicine
Publisher : National Academies Press
ISBN 13 : 0309489539
Total Pages : 385 pages
Book Rating : 4.3/5 (94 download)

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Book Synopsis Strengthening the Military Family Readiness System for a Changing American Society by : National Academies of Sciences, Engineering, and Medicine

Download or read book Strengthening the Military Family Readiness System for a Changing American Society written by National Academies of Sciences, Engineering, and Medicine and published by National Academies Press. This book was released on 2019-10-25 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: The U.S. military has been continuously engaged in foreign conflicts for over two decades. The strains that these deployments, the associated increases in operational tempo, and the general challenges of military life affect not only service members but also the people who depend on them and who support them as they support the nation â€" their families. Family members provide support to service members while they serve or when they have difficulties; family problems can interfere with the ability of service members to deploy or remain in theater; and family members are central influences on whether members continue to serve. In addition, rising family diversity and complexity will likely increase the difficulty of creating military policies, programs and practices that adequately support families in the performance of military duties. Strengthening the Military Family Readiness System for a Changing American Society examines the challenges and opportunities facing military families and what is known about effective strategies for supporting and protecting military children and families, as well as lessons to be learned from these experiences. This report offers recommendations regarding what is needed to strengthen the support system for military families.

Sustainable Industrial Design and Waste Management

Author : Salah El Haggar
Publisher : Academic Press
ISBN 13 : 0080550142
Total Pages : 420 pages
Book Rating : 4.0/5 (85 download)

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Book Synopsis Sustainable Industrial Design and Waste Management by : Salah El Haggar

Download or read book Sustainable Industrial Design and Waste Management written by Salah El Haggar and published by Academic Press. This book was released on 2010-07-28 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainable Industrial Design and Waste Management was inspired by the need to have a text that enveloped awareness and solutions to the ongoing issues and concerns of waste generated from industry. The development of science and technology has increased human capacity to extract resources from nature and it is only recently that industries are being held accountable for the detrimental effects the waste they produce has on the environment. Increased governmental research, regulation and corporate accountability are digging up issues pertaining to pollution control and waste treatment and environmental protection. The traditional approach for clinical waste, agricultural waste, industrial waste, and municipal waste are depleting our natural resources. The main objective of this book is to conserve the natural resources by approaching 100 % full utilization of all types of wastes by cradle – to - cradle concepts, using Industrial Ecology methodology documented with case studies. Sustainable development and environmental protection cannot be achieved without establishing the concept of industrial ecology. The main tools necessary for establishing Industrial Ecology and sustainable development will be covered in the book. The concept of “industrial ecology will help the industrial system to be managed and operated more or less like a natural ecosystem hence causing as less damage as possible to the surrounding environment. Numerous case studies allow the reader to adapt concepts according to personal interest/field Reveals innovative technologies for the conservation of natural resources The only book which provides an integrated approach for sustainable development including tools, methodology, and indicators for sustainable development

Historical Painting Techniques, Materials, and Studio Practice

Author : Arie Wallert
Publisher : Getty Publications
ISBN 13 : 0892363223
Total Pages : 241 pages
Book Rating : 4.8/5 (923 download)

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Book Synopsis Historical Painting Techniques, Materials, and Studio Practice by : Arie Wallert

Download or read book Historical Painting Techniques, Materials, and Studio Practice written by Arie Wallert and published by Getty Publications. This book was released on 1995-08-24 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bridging the fields of conservation, art history, and museum curating, this volume contains the principal papers from an international symposium titled "Historical Painting Techniques, Materials, and Studio Practice" at the University of Leiden in Amsterdam, Netherlands, from June 26 to 29, 1995. The symposium—designed for art historians, conservators, conservation scientists, and museum curators worldwide—was organized by the Department of Art History at the University of Leiden and the Art History Department of the Central Research Laboratory for Objects of Art and Science in Amsterdam. Twenty-five contributors representing museums and conservation institutions throughout the world provide recent research on historical painting techniques, including wall painting and polychrome sculpture. Topics cover the latest art historical research and scientific analyses of original techniques and materials, as well as historical sources, such as medieval treatises and descriptions of painting techniques in historical literature. Chapters include the painting methods of Rembrandt and Vermeer, Dutch 17th-century landscape painting, wall paintings in English churches, Chinese paintings on paper and canvas, and Tibetan thangkas. Color plates and black-and-white photographs illustrate works from the Middle Ages to the 20th century.

Greening Industries and Creating Jobs

Author : Bela Galgoczi
Publisher : ETUI
ISBN 13 : 287452249X
Total Pages : 227 pages
Book Rating : 4.8/5 (745 download)

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Book Synopsis Greening Industries and Creating Jobs by : Bela Galgoczi

Download or read book Greening Industries and Creating Jobs written by Bela Galgoczi and published by ETUI. This book was released on 2012 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: How the objective of a resource-efficient low carbon economy is to be reached and how the transition is managed are the key issues addressed by this publication. The two main focuses are industrial policy and employment prospects on the road to a green economy that retains its industrial base. Any lasting recovery of the real economy will necessarily take the shape of a more resource-efficient production model. While we argue that only a more ambitious and comprehensive European climate policy framework would have a chance of delivering the broader 2050 climate targets, this does not mean that Europe has to give up its industrial base and its related competences. Several chapters of this book argue that the option of attaining a low-carbon economy through ‘deindustrialisation’ would prevent Europe from preserving its competitiveness and knowledge base, which are also essential for exploiting the potential of the emerging eco-industry. While decoupling economic growth from resource use is also possible with an industrial base that is more energy-and resource-efficient, this does require a fundamental shift in terms of how the economy is managed and how business decisions are made. Sustainable industrial and structural policies are needed also in order to ensure that this revolutionary process takes place in a socially balanced manner.

Handbook of Sustainable Development

Author : Giles Atkinson
Publisher : Edward Elgar Publishing
ISBN 13 : 1782544704
Total Pages : 621 pages
Book Rating : 4.7/5 (825 download)

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Book Synopsis Handbook of Sustainable Development by : Giles Atkinson

Download or read book Handbook of Sustainable Development written by Giles Atkinson and published by Edward Elgar Publishing. This book was released on 2014-09-26 with total page 621 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely and important Handbook takes stock of progress made in our understanding of what sustainable development actually is and how it can be measured and achieved.ø

Pro-environmental Behaviors

Author : Kiyo Kurisu
Publisher : Springer
ISBN 13 : 4431558349
Total Pages : 176 pages
Book Rating : 4.4/5 (315 download)

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Book Synopsis Pro-environmental Behaviors by : Kiyo Kurisu

Download or read book Pro-environmental Behaviors written by Kiyo Kurisu and published by Springer. This book was released on 2016-01-28 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a much-needed practical and conceptual guide for various pro-environmental behaviors. Written by an expert in both the environmental psychology and engineering fields, the book presents an overview of various pro-environmental behaviors (Chapter 1), the psychological background of behaviors (Chapters 2 and 3), how to survey and understand pro-environmental behaviors using questionnaires (Chapter 4) and how to know the actual environmental burdens derived by each behavior using life-cycle assessment (LCA) (Chapter 5), and measures to foster the behaviors and selected case studies for practitioners (Chapter 6). Readers will find Chapters 1, 4, and 5 particularly unique and useful; they provide an overview of many environmental behaviors and also the practical academic tools for analyzing environmental behaviors, such as questionnaire procedures, questions lists (“scales” in psychology), statistical tools, software, LCA methodologies, and databases. The book addresses the needs of academics and practitioners and is well suited as a textbook and reference guide for those studying or working in environmental engineering (systematic research), social psychology (environmental psychology), environmental education, and sustainability science. Policymakers will find the questionnaire list useful, as it can help them to grasp citizens’ environmental concerns and actual behaviors. The behavior list and LCA can be used to make manuals or guidelines for citizens to enhance environmental behaviors, and the case studies provide an informative basis for designing programs and workshops for citizens. Although the field of “pro-environmental behaviors” has been intensively dealt with by European researchers, their approaches have largely been limited to psychological viewpoints and program (education) development through small case studies. Further, the target behaviors are often limited to recycling and energy/water savings. In contrast, this book provides the first introduction to pro-environmental behaviors as a whole. As pro-environmental behaviors have become increasingly important not only in developed but also in developing countries, this publication represents a timely resource for the growing number of researchers exploring pro-environment behaviors.

Architectural Research Methods

Author : Linda N. Groat
Publisher : John Wiley & Sons
ISBN 13 : 1118418514
Total Pages : 480 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis Architectural Research Methods by : Linda N. Groat

Download or read book Architectural Research Methods written by Linda N. Groat and published by John Wiley & Sons. This book was released on 2013-04-03 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide to research for architects and designers—now updated and expanded! From searching for the best glass to prevent glare to determining how clients might react to the color choice for restaurant walls, research is a crucial tool that architects must master in order to effectively address the technical, aesthetic, and behavioral issues that arise in their work. This book's unique coverage of research methods is specifically targeted to help professional designers and researchers better conduct and understand research. Part I explores basic research issues and concepts, and includes chapters on relating theory to method and design to research. Part II gives a comprehensive treatment of specific strategies for investigating built forms. In all, the book covers seven types of research, including historical, qualitative, correlational, experimental, simulation, logical argumentation, and case studies and mixed methods. Features new to this edition include: Strategies for investigation, practical examples, and resources for additional information A look at current trends and innovations in research Coverage of design studio–based research that shows how strategies described in the book can be employed in real life A discussion of digital media and online research New and updated examples of research studies A new chapter on the relationship between design and research Architectural Research Methods is an essential reference for architecture students and researchers as well as architects, interior designers, landscape architects, and building product manufacturers.

World Development Report 2017

Author : World Bank Group
Publisher : World Bank Publications
ISBN 13 : 1464809518
Total Pages : 605 pages
Book Rating : 4.4/5 (648 download)

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Book Synopsis World Development Report 2017 by : World Bank Group

Download or read book World Development Report 2017 written by World Bank Group and published by World Bank Publications. This book was released on 2017-01-23 with total page 605 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why are carefully designed, sensible policies too often not adopted or implemented? When they are, why do they often fail to generate development outcomes such as security, growth, and equity? And why do some bad policies endure? World Development Report 2017: Governance and the Law addresses these fundamental questions, which are at the heart of development. Policy making and policy implementation do not occur in a vacuum. Rather, they take place in complex political and social settings, in which individuals and groups with unequal power interact within changing rules as they pursue conflicting interests. The process of these interactions is what this Report calls governance, and the space in which these interactions take place, the policy arena. The capacity of actors to commit and their willingness to cooperate and coordinate to achieve socially desirable goals are what matter for effectiveness. However, who bargains, who is excluded, and what barriers block entry to the policy arena determine the selection and implementation of policies and, consequently, their impact on development outcomes. Exclusion, capture, and clientelism are manifestations of power asymmetries that lead to failures to achieve security, growth, and equity. The distribution of power in society is partly determined by history. Yet, there is room for positive change. This Report reveals that governance can mitigate, even overcome, power asymmetries to bring about more effective policy interventions that achieve sustainable improvements in security, growth, and equity. This happens by shifting the incentives of those with power, reshaping their preferences in favor of good outcomes, and taking into account the interests of previously excluded participants. These changes can come about through bargains among elites and greater citizen engagement, as well as by international actors supporting rules that strengthen coalitions for reform.