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Great Print Advertising
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Book Synopsis Great Print Advertising by : Tony Antin
Download or read book Great Print Advertising written by Tony Antin and published by . This book was released on 1993-02-15 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive book on creating ads that sell by one of the world's leading experts in this area. Gives detailed, step-by-step instructions for developing print ads that are always effective. Packed with examples of ads that work--and those that don't--plus clear, specific explanations of the subtle differences between them.
Book Synopsis Cutting Edge Advertising by : Jim Aitchison
Download or read book Cutting Edge Advertising written by Jim Aitchison and published by FT Press. This book was released on 2012-12-11 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted. It demystifies the advertising creative process, with page after page of practical, inspiring and often controversial advice from such masters as David Abbott, Bob Barrie, Tim Delaney, David Droga, Neil French, Marcello Serpa, and dozens more. Over 200 print ads and case histories reveal the creative processes at work in world-famous agencies in the US, UK, Asia and Australia. This new edition also includes an exclusive section featuring winning ads from the World Press Awards. No other book takes you on such a journey through the minds of advertising¿s creative leaders.
Download or read book Usad Review - written by Varios and published by . This book was released on 1994-06-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book USadreview written by and published by . This book was released on 2003 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Life in Five Seconds by : Matteo Civaschi
Download or read book Life in Five Seconds written by Matteo Civaschi and published by Quercus Books. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Told in ingenious pictographs that are witty, provocative, and to the point, Life in 5 Seconds takes on 200 important events, inventions, great lives, wonders of the natural world, and cultural icons and boils away the useless details to give you the pure essence of knowledge in a bold and irreverent set of illustrations that speak to today's caffeine-charged, jet-fueled, information-overloaded society. You'll laugh out loud as you finally understand the differences between Satan and Santa Claus; explore the vibrancy of artists from Beethoven to Banksy; compare the masonry in the Great Wall of China to that of the Berlin Wall; weigh the importance of Elvis; deconstruct the genius of Ikea; play with the history of video games; and plumb other vitally important holes in your knowledge.
Book Synopsis Advertising Your Small Business by :
Download or read book Advertising Your Small Business written by and published by . This book was released on 1984 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis How to Write a Good Advertisement by : Victor O. Schwab
Download or read book How to Write a Good Advertisement written by Victor O. Schwab and published by Ravenio Books. This book was released on 2015-10-28 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: In How to Write a Good Advertisement, advertising expert Victor O. Schwab shares his proven techniques for crafting effective and persuasive advertisements. Drawing from his extensive experience in the industry, Schwab provides practical insights and strategies for capturing the attention of potential customers and compelling them to take action. Whether you're a seasoned marketer or just starting out, this book offers valuable guidance on how to create advertisements that deliver results.
Download or read book Us Ad Review written by Varios and published by Rockport Pub. This book was released on 1994 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Ogilvy on Advertising by : David Ogilvy
Download or read book Ogilvy on Advertising written by David Ogilvy and published by Vintage. This book was released on 2013-09-11 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.
Book Synopsis The 100 Greatest Advertisements 1852-1958 by : Julian Watkins
Download or read book The 100 Greatest Advertisements 1852-1958 written by Julian Watkins and published by Courier Corporation. This book was released on 2012-11-09 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: The priceless ingredient; His master's voice; 9944/100% pure; over 100 others. How they were written, their impact, and much more. Remarkable record. 130 illustratrions.
Book Synopsis 100 Ways to Create a Great Ad by : Tim Collins
Download or read book 100 Ways to Create a Great Ad written by Tim Collins and published by Hachette UK. This book was released on 2014-08-11 with total page 525 pages. Available in PDF, EPUB and Kindle. Book excerpt: 100 Ways to Create a Great Ad is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the "Reveal" and the "Mash-up", it presents the key methods of devising print, television, radio, direct, and online ideas. The process of creating an ad can be divided into three steps: planning; concept creation; crafting. This book provides a straightforward guide to concept creation, including methods that are applicable across media and offering wide-ranging examples from international campaigns. Aimed at agency creatives, planners, and account handlers, as well as graphic designers, marketing professionals, and students, 100 Ways to Create a Great Ad has wide-ranging appeal.
Book Synopsis Write Great Ads by : Erica Levy Klein
Download or read book Write Great Ads written by Erica Levy Klein and published by Turner Publishing Company. This book was released on 1990-02-01 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: You don't have to be especially "creative." And you can forget about writer's block. Because now, even if you've never written advertising before, there's a simple proven way to Write Great Ads! Great copywriters aren't born. They're made! That's because writing isn't a talent you're born with--it's a skill as learnable as driving a car or typing. Write Great Ads takes the mystery out of copywriting and shows how to write effective advertising copy for print ads, direct mail packages, radio spots, and television commercials. Write Great Ads takes you, step-by-step, through every aspect of the process. You'll learn: * How to zero in on the key features and benefits of your ad * How to write a headline that really sells * How to come up with an original, effective selling concept * How to put all the facts together and craft an irresistible call to action--guaranteed to pull in sales! This one-of-a-kind workbook breaks advertising down into simple steps that anyone--no matter what your level of experience--can master and enjoy. Write Great Ads is also packed with fill-in exercises and self-tests so you can practice each step immediately. "This is a practical, straightforward, and instructive book with heavy emphasis on fundamentals--all in good, clear, no-nonsense English--and an overall good reference for anyone interested in better communications."
Download or read book The Print Casebooks written by Martin Fox and published by . This book was released on 1975 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Us Ad Review written by Barrie W Tabraham and published by Rockport Publishers. This book was released on 1995-09-01 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Routledge Companion to Marketing History by : D.G. Brian Jones
Download or read book The Routledge Companion to Marketing History written by D.G. Brian Jones and published by Routledge. This book was released on 2016-01-29 with total page 740 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history, this companion provides nine country-specific histories of marketing practice as well as a broad analysis of the field, including: the histories of advertising, retailing, channels of distribution, product design and branding, pricing strategies, and consumption behavior. While other collections have provided an overview of the history of marketing thought, this is the first of its kind to do so from the perspective of companies, industries, and even whole economies. The Routledge Companion to Marketing History ranges across many countries and industries, engaging in substantive detail with marketing practices as they were performed in a variety of historical periods extending back to ancient times. It is not to be missed by any historian or student of business.
Book Synopsis The story of advertising by : James Playsted Wood
Download or read book The story of advertising written by James Playsted Wood and published by . This book was released on 1958 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book USadreview written by Dan Barron and published by . This book was released on 2001 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fabulous collection of the best in print advertising from the past decade. Provides a broad-based view of American advertising in magazines, newspapers, and catalogs.
