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Great Campaigns
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Book Synopsis The Brains Behind Great Ad Campaigns by : Margo Berman
Download or read book The Brains Behind Great Ad Campaigns written by Margo Berman and published by Rowman & Littlefield Publishers. This book was released on 2009-07-16 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.
Book Synopsis The Best Digital Marketing Campaigns in the World by : Damian Ryan
Download or read book The Best Digital Marketing Campaigns in the World written by Damian Ryan and published by Kogan Page Publishers. This book was released on 2011-06-03 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than TV advertising in the UK. Social network advertising spending is expected to increase to a staggering $4.3 billion in 2011 in a bid to attract today's media-savvy consumer. The Best Digital Marketing Campaigns in the World brings together an international collection of the most successful digital marketing campaigns of our time, assessing what they achieved and the business lessons learnt. This practical and insightful book explores how businesses large and small have harnessed social media, blogs, forums, online video and email to boost their brand and attract customers. Damian Ryan and Calvin Jones present a selection of hand-picked case studies, sharing the knowledge and skill of the world's top creative minds. Covering everything from household names such as Pizza Hut and Pepsi to Obama's 2008 presidential election campaign, this book is the must-read guide for all marketers looking to embrace the new digital landscape.
Book Synopsis Great Campaigns Of World War II by : J. B. Davies
Download or read book Great Campaigns Of World War II written by J. B. Davies and published by . This book was released on 2002-01-01 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Great Military Leaders and Their Campaigns by : Jeremy Black
Download or read book Great Military Leaders and Their Campaigns written by Jeremy Black and published by Thames and Hudson. This book was released on 2008-10-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A profusely illustrated overview of the careers and campaigns of the world's greatest commanders This authoritative and magnificentlyl illustrated book examines the entire history of the war through the eyes of the leading protagonists, from Cyrus the Great in the sixth century BC to Vo Nguyen Giap in the twentieth century. Truly worldwide in scope, the book ranges from China to India to Africa, and from Europe to the Americas, focusing in detail on more than one hundred major military leaders, their associates, and their opponents. All the great commanders are here: Alexander the Great, Hannibal, Julius Caesar, Saladin, Chingiz Khan, Napolean, Wellington, Nelson, Ulysses S. Grant, Erich von Manstein, and Georgy Zhukov. So too are less familiar figures, such as Jan Žižka and János Hunyadi, bold Czech and Hungarian leaders of the Middle Ages; Toyotomi Hideyoshi, the "Napolean of Japan"; and Nader Shah, the Persian conqueror of the eighteenth century. The large format allows for a full display of the illustrations, from portraits and battlefield scenes to weapons and uniforms, plus spectacular battle reconstructions. There are specially comissioned campaign maps for each major leader, plus a reference section that includes concise biographies of 250 commanders. Jeremy Black is professor of History at the University of Exeter and the author or editor of many books, including The Cambridge Illustrated Atlas of Warfare and The Seventy Great Battles in History.
Book Synopsis Struggle for the Heartland by : Stephen D. Engle
Download or read book Struggle for the Heartland written by Stephen D. Engle and published by U of Nebraska Press. This book was released on 2005-03-01 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Struggle for the Heartland tells the story surrounding the military campaign that began in early 1862 with the advance to Fort Henry and culminated in late May with the capture of Corinth, Mississippi. The first significant Northern penetration into the Confederate west, this campaign saw the military coming-of-age of Ulysses S. Grant and offered a hint as to where the Federals might win the war. For the South, it dashed any hopes of avoiding a protracted conflict. Stephen D. Engle colors in the details that bring great clarity and new life to the scene of these battles as well as to the social and political context in which they occurred.
Download or read book Wargaming Campaigns written by Henry Hyde and published by Pen and Sword Military. This book was released on 2022-07-20 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: An authoritative reference guide to building wargaming campaigns, featuring a full set of campaign rules, tips on creating maps, and more. Most miniature wargames take the form of simulating a single battle with the opponents either winning or losing and that’s that until the next game. Such games can be a fun test of tactical skill, but it can be even more rewarding if they form part of a wider campaign. In a campaign, the players commanding the forces have to make the decisions at the strategic level that determine the context of any battles that occur. The outcome of these battles will, in turn, have strategic consequences for the ongoing campaign. Although campaigns can be very rewarding, many wargamers are deterred by the need to produce maps and devise mechanisms for strategic movement, Intelligence, logistics, recruiting reinforcements, keeping track of casualties etc. Henry Hyde’s excellent book greatly eases this task with masses of sound advice, concrete suggestions and even a full set of campaign rules useful for any period. Whatever historical or fantasy setting you prefer, Henry shows that even simple campaigns can add extra fun to your gaming. Praise for Wargaming Campaigns “This big, thick tome contains everything you’d ever want to know about creating and running a wargame campaign.” —Historical Miniatures Gaming Society
Book Synopsis American Campaigns by : Matthew Forney Steele
Download or read book American Campaigns written by Matthew Forney Steele and published by . This book was released on 1909 with total page 754 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Campaigns and Elections American Style by : Candice J. Nelson
Download or read book Campaigns and Elections American Style written by Candice J. Nelson and published by Routledge. This book was released on 2018-08-22 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Following one of the most contentious and surprising elections in US history, the new edition of this classic text demonstrates unequivocally: Campaigns matter. With new and revised chapters throughout, Campaigns and Elections American Style provides a real education in contemporary campaign politics. In the fifth edition, academics and campaign professionals explain how Trump won the presidency, comparing his sometimes novel tactics with tried and true strategies including how campaign themes and strategies are developed and communicated, the changes in campaign tactics as a result of changing technology, new techniques to target and mobilize voters, the evolving landscape of campaign finance and election laws, and the increasing diversity of the role of media in elections. Offering a unique and careful mix of Democrat and Republican, academic and practitioner, and male and female campaign perspectives, this volume scrutinizes national and local-level campaigns with a special focus on the 2016 presidential and congressional elections and what those elections might tell us about 2018 and 2020. Students, citizens, candidates, and campaign managers will learn not only how to win elections but also why it is imperative to do so in an ethical way. Perfect for a variety of courses in American government, this book is essential reading for political junkies of any stripe and serious students of campaigns and elections. Highlights of the Fifth Edition Covers the 2016 elections with an eye to 2018 and 2020. Explains how Trump won the presidency, the changes in campaign tactics as a result of changing technology, new techniques to target and mobilize voters, the evolving landscape of campaign finance and election laws, and the increasing diversity of the role of media. Includes a new part structure and the addition of part introductions to help students contextualize the major issues and trends in campaigns and elections.
Book Synopsis How to Win Campaigns by : Chris Rose
Download or read book How to Win Campaigns written by Chris Rose and published by Routledge. This book was released on 2012-06-25 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Win Campaigns is a practical guide for creating and running successful campaigns. Written for the new campaigner and the experienced communicator alike, it explores what works (and what doesn't) and shows how to use principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from any point of view, the book's key steps and tools provide models of motivation, analysis and communication structure. This fully revised and updated second edition includes the following new features: * Campaign Master Planner * Political Checklist * Motivational Values * Behaviour Change * Campaigning and the Climate Issue * Dealing With Disasters * Using Celebrities * Being Interesting * Brainstorming * Visual Narratives * A Strategy For Values, Behaviour, Politics and Opinion * Emergencies * Tame and Wicked Problems * How To Tell If You Are Winning * Plus all new case studies on - new media and the Obama campaign, the smoking ban, chemicals and health and greening Apple computers.
Book Synopsis American Campaigns, by Mathew Forney Steele by : United States. Military Information Division. War Department
Download or read book American Campaigns, by Mathew Forney Steele written by United States. Military Information Division. War Department and published by . This book was released on 1909 with total page 758 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Campaigns of Alexander by : Arrian
Download or read book The Campaigns of Alexander written by Arrian and published by Penguin UK. This book was released on 2003-07-31 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although written over four hundred years after Alexander's death, Arrian's account of the man and his achievements is the most reliable we have. Arrian's own experience as a military commander gave him unique insights into the life of the world's greatest conqueror. He tells of Alexander's violent suppression of the Theban rebellion, his defeat of Persia and campaigns through Egypt and Babylon - establishing new cities and destroying others in his path. While Alexander emerges as a charismatic leader, Arrian succeeds brilliantly in creating an objective portrait of a man of boundless ambition, who was exposed to the temptations of power.
Book Synopsis The Campaigns of Alexander by : Arrian
Download or read book The Campaigns of Alexander written by Arrian and published by Tales End Press. This book was released on 2012-08-05 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: Arrian's history of Alexander the Great is our most complete and reliable account of the world's greatest conqueror. Writing in the Roman Empire during the 2nd century AD, Arrian was a Greek historian, philosopher, and military commander. For this work, also known as “The Anabasis of Alexander,” he had access to many sources which are now sadly lost. Thankfully for us, he cites them by name, weighs their truthfulness and motives, and records what he believes to be the most probable story of Alexander's intentions and deeds. The result is a brilliant description of the young Macedonian prince, and of how he conquered most of the known world in just ten years. This ebook edition includes an active table of contents, reflowable text, and extensive footnotes by E. J. Chinnock on the geography, culture, and history of Alexander's world.
Book Synopsis Capital Campaigns by : Andrea Kihlstedt
Download or read book Capital Campaigns written by Andrea Kihlstedt and published by Jones & Bartlett Learning. This book was released on 2010 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: CD-ROM contains: resources (charts, graphs, and checklists) and campaign samples.
Book Synopsis Capital Campaigns by : Andrea Kihlstedt
Download or read book Capital Campaigns written by Andrea Kihlstedt and published by Jones & Bartlett Publishers. This book was released on 2017 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: This essential guide for capital campaigns of all sizes and configurations--from small start-ups to colleges and universities--is ideal for novices and experienced professionals alike. Since the publication of the last edition, the field of fundraising has undergone a major sea change thanks to widespread use of the internet as a tool for raising capital. This thoroughly revised fourth edition has been updated in every chapter to reflect the current ways of communicating and raising money in this digital era. It offers a new chapter on social media and crowd-sourced fundraising in capital campaigns as well as a new chapter on getting your board of directors campaign-ready. Key Features: - Provides clear, step-by-step instructions for launching and managing a capital campaign - Loaded with examples of real-life capital campaigns to help the reader understand the real world application of strategies - Offers many charts, check-lists, timetables, budgets, and worksheets provide formats and samples that the reader can use or adapt for her campaign
Book Synopsis The Petersburg Campaign, June 1864-April 1865 by : John Horn
Download or read book The Petersburg Campaign, June 1864-April 1865 written by John Horn and published by . This book was released on 2000 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Field Campaigns of Alexander the Great by : Stephen English
Download or read book The Field Campaigns of Alexander the Great written by Stephen English and published by Casemate Publishers. This book was released on 2011-06-13 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alexander the Great is one of the most famous men in history, and many believe he was the greatest military genius of all time (Julius Caesar wept at the feet of his statue in envy of his achievements). Most of his thirteen year reign as king of Macedon was spent in hard campaigning which conquered half the then-known world, during which he never lost a battle. Besides the famous set-piece battles (Granicus, Issus, Gaugamela, Hydaspes), Alexander's army marched thousands of miles through hostile territory, fighting countless smaller actions and calling for a titanic logistical effort.There is a copious literature on Alexander the Great, but most are biographies of the man himself, with relatively few recent works analyzing his campaigns from a purely military angle. This book will combine a narrative of the course of each of Alexander's campaigns, with clear analysis of strategy, tactics, logistics etc. This will combine with Stephen English's The Army of Alexander the Great and The Sieges of Alexander the Great, to form a very strong three-volume examination of one of the most successful armies and greatest conquerors ever known.
Book Synopsis The Great Campaigns by : Otis L. Graham
Download or read book The Great Campaigns written by Otis L. Graham and published by . This book was released on 1980 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt:
