Grassroots Strategy

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Publisher :
ISBN 13 : 9780578550060
Total Pages : 318 pages
Book Rating : 4.5/5 (5 download)

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Book Synopsis Grassroots Strategy by : Jeff W Bennett

Download or read book Grassroots Strategy written by Jeff W Bennett and published by . This book was released on 2019-08-20 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accelerating profitable growth has been one of the long-standing challenges of business executives. Even today, with stock markets booming and M&A activity returning to record levels, organic growth is anemic for many companies. In our experience, the root cause is a lack of strategy in the organization's thinking, planning, and marketing. Many successful business leaders have built their careers on execution and efficiency but have relatively little experience making the strategic decisions that drive the top line. Lean, Six Sigma, and other efficiency-focused methodologies are fantastic at answering questions around how to do things better, but they are not suited to answer strategic questions around what they should do and why. Through our experience, we realized that there are a set of core principles and frameworks that can improve, sometimes dramatically, the selection and targeting of growth opportunities and importantly, turn good ideas into good businesses quickly and with more confidence. Over time we realized that there was nothing magical in the concepts we were using in our work. We do not claim to be mystical seers interpreting some strategy oracle that only we can understand. And that became our mission: to teach capable people at all levels of an organization how to apply strategic concepts themselves. There are significant advantages to embedding strategic thinking capabilities throughout the organization. 1. Some of the best organic growth ideas bubble up from lower levels of the organization. 2. Embedding strategic thinking skills creates a more discerning audience for top-down initiatives. 3. Leveraging this process over time will groom the next generation of general managers for success 4. Building organizational strategic capabilities can be a real differentiator in the B2B world. To accomplish this we developed Grassroots Strategy, a seminar-based approach that teaches good strategic thinking by having the participants apply what they're learning to actual challenges confronting their business. This book walks through the approach and concepts that we teach and apply during those seminars. The title of this book speaks to our perspective on strategy. The best strategies are not dictated from an "ivory tower." Rather, they are firmly rooted in the reality of the market and leverage the cross-functional experience and intelligence of the entire organization. And once they take root, these strategic principles not only lead to better targeted growth initiatives, they provide the healthy foundation that is needed for a growth culture to thrive. Throughout this book we take readers from strategy apprentice to journeyman strategic thinker. We will show you how to apply proven strategy concepts and tools within a framework that enables their use. With diligence and discipline, this process will separate the best growth ideas from the also-rans. And it will enable you to redirect resources and accelerate the best ideas to deliver results more quickly. How do we know this works? Well, our clients give us credit for hundreds of millions of dollars of incremental operating profit, and that's good enough for us. The number of companies that would benefit from our approach is far larger than those we can reach with our consulting practice. Although there is no substitute for the full, week-long Grassroots Strategy seminar experience, we created this book as a "do-it-yourself" guide for those who want to encourage strategic thinking within their organization from the ground up. Whatever your situation, this book is a convenient way to share these concepts with all teams and individuals seeking strategic growth. We hope you enjoy the journey.

Grassroots

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Publisher : Farrar, Straus and Giroux
ISBN 13 : 1466814829
Total Pages : 341 pages
Book Rating : 4.4/5 (668 download)

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Book Synopsis Grassroots by : Jennifer Baumgardner

Download or read book Grassroots written by Jennifer Baumgardner and published by Farrar, Straus and Giroux. This book was released on 2005-01-12 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the authors of Manifesta, an activism handbook that illustrates how to truly make the personal political. Grassroots is an activism handbook for social justice. Aimed at everyone from students to professionals, stay-at-home moms to artists, Grassroots answers the perennial question: What can I do? Whether you are concerned about the environment, human rights violations in Tibet, campus sexual assault policies, sweatshop labor, gay marriage, or the ongoing repercussions from 9-11, Jennifer Baumgardner and Amy Richards believe that we all have something to offer in the fight against injustice. Based on the authors' own experiences, and the stories of both the large number of activists they work with as well as the countless everyday people they have encountered over the years, Grassroots encourages people to move beyond the "generic three" (check writing, calling congresspeople, and volunteering) and make a difference with clear guidelines and models for activism. The authors draw heavily on individual stories as examples, inspiring readers to recognize the tools right in front of them--be it the office copier or the family living room--in order to make change. Activism is accessible to all, and Grassroots shows how anyone, no matter how much or little time they have to offer, can create a world that more clearly reflects their values.

Prime Time Activism

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Publisher : South End Press
ISBN 13 : 9780896084018
Total Pages : 318 pages
Book Rating : 4.0/5 (84 download)

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Book Synopsis Prime Time Activism by : Charlotte Ryan

Download or read book Prime Time Activism written by Charlotte Ryan and published by South End Press. This book was released on 1991 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential primer for all grassroots activists, this book demystifies the media in such a way that the reader-activist gains a framework for understanding the propaganda industry of the United States.

No B.S. Grassroots Marketing

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Publisher : Entrepreneur Press
ISBN 13 : 1613081707
Total Pages : 252 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis No B.S. Grassroots Marketing by : Dan Kennedy

Download or read book No B.S. Grassroots Marketing written by Dan Kennedy and published by Entrepreneur Press. This book was released on 2012-02-01 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Millionaire maker Dan S. Kennedy and local-level marketing specialist Jeff Slutsky empower small business owners to take on big box companies and distant discounters using their best asset—their ability to bond directly with their consumers. Small business entrepreneurs are armed to go “grassroots” given winning strategies to take their marketing to the street level resulting in higher customer retention, greater referrals, and a thriving business for the long-term. About the Book Kennedy and Slutsky dare small business owners to break free of the ingrained tendencies to “advertise when you need more customers” and to copycat what they see big, national companies doing. Local business owners are urged to add some politicking to their business presence, focusing their marketing on directly connecting with their customers, integrating them into their community and even, their daily activities. Kennedy and Slutsky deliver creative, high impact alternatives and supplements to disappointing traditional advertising and new media including strategies for gaining free advertising from local news media, creating events that multiply customers, and effectively using direct mail. Small business owners also uncover surefire tactics that capitalize on their neighborhoods, the four walls of their business, and the internet, reaching their local customers and creating a sense of a personal relationship. Throughout their lesson in going grassroots, Kennedy and Slutsky also reveal the nine inconvenient truths of grassroots marketing, keeping small business owners on track and on their way local business stardom. Features • Presents a marketing approach specifically engineered for small (local) businesses • Reveals 9 No B.S. inconvenient truths and how to implement them • Illustrates concepts with examples from practicing business owners • From Dan Kennedy, author of the popular No B.S. books including No B.S. series, which shipped more than 250,000 copies • Identifies what’s wrong with traditional and new media advertising • Offers methodology to break free from ingrained tendencies and copycat marketing

Patagonia Tools for Grassroots Activists

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Publisher : Patagonia
ISBN 13 : 1938340450
Total Pages : 288 pages
Book Rating : 4.9/5 (383 download)

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Book Synopsis Patagonia Tools for Grassroots Activists by : Nora Gallagher

Download or read book Patagonia Tools for Grassroots Activists written by Nora Gallagher and published by Patagonia. This book was released on 2016-02-09 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: For over twenty years, Patagonia has organized a Tools Conference, where experts provide practical training to help make activists more effective. Now Patagonia has captured Tools’ best wisdom and advice into a book, creating a resource for any organization hoping to hone core skills like campaign and communication strategy, grassroots organizing, and lobbying as well as working with business, fundraising in uncertain times and using new technologies. Patagonia hopes the book will be dog-eared and scribbled in; a solid, inspiring guide and reliable companion. The book is organized in two sections: Strategies, and Tools. Each chapter, written by a respected expert in the field, covers essential principals as well as best practices. A hands-on case study accompanies each chapter and demonstrates the principles in action. Sprinkled throughout are inspirational thoughts from acclaimed activists, such as Jane Goodall, Bill McKibben, Wade Davis, Annie Leonard, and Terry Tempest Williams. An activist's companion in the environmental movement.

Enhancing Campus Capacity for Leadership

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Publisher : Stanford University Press
ISBN 13 : 0804781621
Total Pages : 368 pages
Book Rating : 4.8/5 (47 download)

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Book Synopsis Enhancing Campus Capacity for Leadership by : Adrianna Kezar

Download or read book Enhancing Campus Capacity for Leadership written by Adrianna Kezar and published by Stanford University Press. This book was released on 2011-07-26 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Enhancing Campus Capacity for Leadership contributes to the growing tradition of giving voice to grassroots leaders, focusing on the largely untapped potential of faculty and staff on college campuses. In an increasingly corporatized environment, grassroots leadership can provide a balance to the prestige- and revenue-seeking impulses of traditional campus leaders, create changes in the teaching and learning core, build greater equity, improve relationships among campus stakeholders, and enhance the student experience. This book documents the stories of grassroots leaders, including their motivation and background, the tactics and strategies that they use, the obstacles that they overcome, and the ways that they navigate power and join with formal authority. This investigation also highlights the fact that grassroots leaders, particularly in more marginalized groups, can face significant backlash. The authors end with a discussion of the future of leadership on college campuses, examining the possibilities for shared and collaborative forms of guidance and governance.

Strategic Analysis

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Publisher : Taylor & Francis
ISBN 13 : 131728948X
Total Pages : 168 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis Strategic Analysis by : Jonathan Gander

Download or read book Strategic Analysis written by Jonathan Gander and published by Taylor & Francis. This book was released on 2017-02-24 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Though their primary concern, organizations in the creative industries don’t only succeed or fail based on the exercise of their creative resources. Their fortunes also depend on their understanding and approach to the problem of competition. In Strategic Analysis: A creative and cultural industries perspective, Jonathan Gander offers a much needed introduction to how the practice of strategic thinking and analysis can be applied to this diverse and dynamic field. The book employs a range of competitive scenarios and case studies in which to practically apply a recommended set of analytical frameworks and examine the strategic challenge facing the enterprise and the wider sector. This concise and practical text focuses on providing a clear series of steps through which to identify and tackle strategic issues facing an enterprise, making it perfect reading for students and practitioners in the creative sector who seek a strategic understanding of the competition they are involved in.

Grassroots Environmentalism

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Publisher : Cambridge University Press
ISBN 13 : 1108478484
Total Pages : 267 pages
Book Rating : 4.1/5 (84 download)

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Book Synopsis Grassroots Environmentalism by : Suzanne Staggenborg

Download or read book Grassroots Environmentalism written by Suzanne Staggenborg and published by Cambridge University Press. This book was released on 2020-10-15 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: An inside look at how grassroots groups organize and develop strategies over seven years of participant observation in multiple organizations.

Grassroots and Nonprofit Leadership

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Publisher :
ISBN 13 : 9781329936850
Total Pages : 224 pages
Book Rating : 4.9/5 (368 download)

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Book Synopsis Grassroots and Nonprofit Leadership by : Berit Lakey

Download or read book Grassroots and Nonprofit Leadership written by Berit Lakey and published by . This book was released on 2016-07-20 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is for everyone who cares about the health of their organisations, especially if their organisations work for social change. It draws on the experience of a variety of effective organisational development professionals, community organisers and leaders of non-profit organisations, teaching a proactive approach to organisational life -- an indispensable sourcebook for all leaders and active members of change organisations.

Organizing, a Guide for Grassroots Leaders

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Author :
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 418 pages
Book Rating : 4.:/5 (45 download)

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Book Synopsis Organizing, a Guide for Grassroots Leaders by : Si Kahn

Download or read book Organizing, a Guide for Grassroots Leaders written by Si Kahn and published by McGraw-Hill Companies. This book was released on 1982 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Grassroots Rising

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Publisher : Chelsea Green Publishing
ISBN 13 : 1603589759
Total Pages : 210 pages
Book Rating : 4.6/5 (35 download)

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Book Synopsis Grassroots Rising by : Ronnie Cummins

Download or read book Grassroots Rising written by Ronnie Cummins and published by Chelsea Green Publishing. This book was released on 2020-02-11 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grassroots Rising is a passionate call to action for the global body politic, providing practical solutions for how to survive--and thrive--in catastrophic times. Author Ronnie Cummins aims to educate and inspire citizens worldwide to organize and become active participants in preventing ecological collapse. This book offers a blueprint for building and supercharging a grassroots Regeneration Movement based on consumer activism, farmer innovation, political change, and regenerative finance--embodied most recently by the proposed Green New Deal in the US. Cummins asserts that the solution lies right beneath our feet and at the end of our forks through the transformation of our broken food system. Using regenerative agriculture practices that restore our agricultural and grazing lands, we can sequester massive amounts of carbon in the soil. Coupled with an aggressive transition toward renewables, he argues that we have the power to not only mitigate and slow down climate change, but actually reverse global warming. In synergy with the Sunrise Movement and the growing support of a Green New Deal, Grassroots Rising will impact millions of conscious consumers, farmers, and the general public during the crucial 2020 election year and beyond. This book shows that a properly organized and executed Regeneration Revolution can indeed offer realistic climate solutions while also meeting our everyday needs. If you're wondering what you can do to help address the global climate crisis, joining the Regeneration Revolution might be the best first step. " Grassroots Rising] is a 'good news' instructional book for Regeneration, a practical, shovel-ready plan of action for the United States and the world to transition to climate stability, peace, justice, health, prosperity, cooperation, and participatory democracy." --Ronnie Cummins

The Rebirth of Environmentalism

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Publisher : Island Press
ISBN 13 : 9781610911443
Total Pages : 304 pages
Book Rating : 4.9/5 (114 download)

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Book Synopsis The Rebirth of Environmentalism by : Douglas Bevington

Download or read book The Rebirth of Environmentalism written by Douglas Bevington and published by Island Press. This book was released on 2012-06-22 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past two decades, a select group of small but highly effective grassroots organizations have achieved remarkable success in protecting endangered species and forests in the United States. The Rebirth of Environmentalism tells for the first time the story of these grassroots biodiversity groups. Author Douglas Bevington offers engaging case studies of three of the most influential biodiversity protection campaigns—the Headwaters Forest campaign, the “zero cut” campaign on national forests, and the endangered species litigation campaign exemplified by the Center for Biological Diversity—providing the reader with an in-depth understanding of the experience of being involved in grassroots activism. Based on first-person interviews with key activists in these campaigns, the author explores the role of tactics, strategy, funding, organization, movement culture, and political conditions in shaping the influence of the groups. He also examines the challenging relationship between radicals and moderate groups within the environmental movement, and addresses how grassroots organizations were able to overcome constraints that had limited the advocacy of other environmental organizations. Filled with inspiring stories of activists, groups, and campaigns that most readers will not have encountered before, The Rebirth of Environmentalism explores how grassroots biodiversity groups have had such a big impact despite their scant resources, and presents valuable lessons that can help the environmental movement as a whole—as well as other social movements—become more effective.

Grassroots Stewardship

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Publisher : Oxford University Press, USA
ISBN 13 : 0190081198
Total Pages : 241 pages
Book Rating : 4.1/5 (9 download)

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Book Synopsis Grassroots Stewardship by : F. Stuart Chapin

Download or read book Grassroots Stewardship written by F. Stuart Chapin and published by Oxford University Press, USA. This book was released on 2020 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The book presents a novel strategy for addressing the major environmental and social problems of our time. It emphasizes transformative actions by individual citizens, both ordinary and extraordinary, rather than by government and other groups. It empowers a spectrum of solutions appropriate to people with varying interests, skills, political persuasions, and level of environmental and social commitment. The book draws on social and ecological theory to formulate a four-tiered stewardship strategy to transform our communities, nations, and planet. Key elements of this strategy are (1) individual actions that link people with nature and reduce human impacts on the planet, (2) effective communication to reduce political polarization and share solutions, (3) collaborations that integrate actions of multiple groups, and (4) political engagement to trigger needed transformations. The book builds on diverse visions and goals for the future of ecosystems and society: concern for the future of our children and grandchildren, a spiritual commitment to care for Creation and vulnerable people, a desire to sustain the best of nature and of cultures, and a concern about the security and well-being of our communities, nations, and the world. This is not a book about what should be done. It is a book about what has been and can be done and a pragmatic strategy for tangible progress"--

Mass Flourishing

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Publisher : Princeton University Press
ISBN 13 : 1400848296
Total Pages : 392 pages
Book Rating : 4.4/5 (8 download)

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Book Synopsis Mass Flourishing by : Edmund S. Phelps

Download or read book Mass Flourishing written by Edmund S. Phelps and published by Princeton University Press. This book was released on 2013-08-19 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, Nobel Prize-winning economist Edmund Phelps draws on a lifetime of thinking to make a sweeping new argument about what makes nations prosper--and why the sources of that prosperity are under threat today. Why did prosperity explode in some nations between the 1820s and 1960s, creating not just unprecedented material wealth but "flourishing"--meaningful work, self-expression, and personal growth for more people than ever before? Phelps makes the case that the wellspring of this flourishing was modern values such as the desire to create, explore, and meet challenges. These values fueled the grassroots dynamism that was necessary for widespread, indigenous innovation. Most innovation wasn't driven by a few isolated visionaries like Henry Ford and Steve Jobs; rather, it was driven by millions of people empowered to think of, develop, and market innumerable new products and processes, and improvements to existing ones. Mass flourishing--a combination of material well-being and the "good life" in a broader sense--was created by this mass innovation. Yet indigenous innovation and flourishing weakened decades ago. In America, evidence indicates that innovation and job satisfaction have decreased since the late 1960s, while postwar Europe has never recaptured its former dynamism. The reason, Phelps argues, is that the modern values underlying the modern economy are under threat by a resurgence of traditional, corporatist values that put the community and state over the individual. The ultimate fate of modern values is now the most pressing question for the West: will Western nations recommit themselves to modernity, grassroots dynamism, indigenous innovation, and widespread personal fulfillment, or will we go on with a narrowed innovation that limits flourishing to a few? A book of immense practical and intellectual importance, Mass Flourishing is essential reading for anyone who cares about the sources of prosperity and the future of the West.

Cooperatives, Grassroots Development, and Social Change

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Publisher : University of Arizona Press
ISBN 13 : 0816534748
Total Pages : 265 pages
Book Rating : 4.8/5 (165 download)

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Book Synopsis Cooperatives, Grassroots Development, and Social Change by : Marcela Vásquez-Léon

Download or read book Cooperatives, Grassroots Development, and Social Change written by Marcela Vásquez-Léon and published by University of Arizona Press. This book was released on 2017-03-14 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Provides a cross-country comparison of smallholder agricultural cooperatives in Paraguay, Brazil and Colombia, revealing immense opportunities and challenges for community development, empowerment, and social change"--Provided by publisher.

Upending American Politics

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Publisher :
ISBN 13 : 0190083522
Total Pages : 385 pages
Book Rating : 4.1/5 (9 download)

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Book Synopsis Upending American Politics by : Theda Skocpol

Download or read book Upending American Politics written by Theda Skocpol and published by . This book was released on 2020 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: The election of Barack Obama in 2008 was startling, as was the victory of Donald Trump eight years later. Because both presidents were unusual and gained office backed by Congresses controlled by their own parties, their elections kick-started massive counter-movements. The Tea Party starting in 2009 and the "resistance" after November 2016 transformed America's political landscape. Upending American Politics offers a fresh perspective on recent upheavals, tracking the emergence and spread of local voluntary citizens' groups, the ongoing activities of elite advocacy organizations and consortia of wealthy donors, and the impact of popular and elite efforts on the two major political parties and candidate-led political campaigns. Going well beyond national surveys, Theda Skocpol, Caroline Tervo, and their contributors use organizational documents, interviews, and local visits to probe changing organizational configurations at the national level and in swing states. This volume analyzes conservative politics in the first section and progressive responses in the second to provide a clear overview of US politics as a whole. By highlighting evidence from the state level, it also reveals the important interplay of local and national trends.

Roots to Power

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Publisher : Greenwood
ISBN 13 : 9780275969974
Total Pages : 0 pages
Book Rating : 4.9/5 (699 download)

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Book Synopsis Roots to Power by : Lee Staples

Download or read book Roots to Power written by Lee Staples and published by Greenwood. This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation. This how-to manual presents strategies, tactics, methods, and techniques that community members can use to take collective action in the pursuit of hopes, visions, and dreams for a better future.