Grasped The Impact Of Cultural Attitudes On Marketing

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GRASPED The Impact of Cultural Attitudes on Marketing

Author : Steven Brough
Publisher : GRASPED Digital
ISBN 13 :
Total Pages : 36 pages
Book Rating : 4./5 ( download)

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Book Synopsis GRASPED The Impact of Cultural Attitudes on Marketing by : Steven Brough

Download or read book GRASPED The Impact of Cultural Attitudes on Marketing written by Steven Brough and published by GRASPED Digital. This book was released on 2024-04-13 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: "GRASPED: The Impact of Cultural Attitudes on Marketing" illuminates the crucial role of cultural understanding in global marketing strategies. This document adeptly bridges the gap between cultural theory and practical marketing application, offering rich insights into how cultural nuances shape consumer behavior and marketing effectiveness. It's a compelling read for professionals seeking to elevate their marketing strategies by incorporating a deep respect for and understanding of cultural diversity. The book's uniqueness lies in its comprehensive exploration of the intersection between cultural attitudes and marketing strategies. It stands out by offering actionable insights and frameworks for successfully navigating the complexities of global markets, making it an invaluable tool for marketers aiming to craft culturally sensitive and resonant campaigns that drive engagement and loyalty across diverse consumer segments.

GRASPED Employee Attitudes and Company Culture in Marketing

Author : Steven Brough
Publisher : GRASPED Digital
ISBN 13 :
Total Pages : 42 pages
Book Rating : 4./5 ( download)

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Book Synopsis GRASPED Employee Attitudes and Company Culture in Marketing by : Steven Brough

Download or read book GRASPED Employee Attitudes and Company Culture in Marketing written by Steven Brough and published by GRASPED Digital. This book was released on 2024-04-13 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt: Book Review: "GRASPED Employee Attitudes and Company Culture in Marketing: Vol. 5 Cultivating a Culture That Markets Itself" provides an in-depth analysis of the critical role employee attitudes and company culture play in driving marketing success. This volume offers practical strategies and insights on fostering a positive organizational environment that not only enhances employee morale but also propels the brand's image and success. A must-read for leaders looking to leverage internal culture as a powerful marketing tool. This document uniquely bridges the gap between internal company culture and external marketing success, presenting a compelling argument for the symbiotic relationship between the two. Its uniqueness lies in offering actionable strategies for cultivating a workplace culture that naturally advocates for the brand, transforming employees into brand ambassadors and creating an authentic marketing force from within.

GRASPED Consumer Attitudes and Buying Behavior

Author : Steven Brough
Publisher : GRASPED Digital
ISBN 13 :
Total Pages : 32 pages
Book Rating : 4./5 ( download)

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Book Synopsis GRASPED Consumer Attitudes and Buying Behavior by : Steven Brough

Download or read book GRASPED Consumer Attitudes and Buying Behavior written by Steven Brough and published by GRASPED Digital. This book was released on 2024-04-13 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: "GRASPED: Consumer Attitudes and Buying Behavior" offers a thorough exploration into the psychological underpinnings of consumer decisions, integrating cognitive, affective, and behavioral perspectives to provide a multifaceted understanding of how attitudes influence purchasing. The document is well-crafted, presenting complex concepts in an accessible manner, making it invaluable for marketers looking to align their strategies with consumer preferences. Its blend of theory and practical insights makes it a must-read for professionals aiming to navigate the complexities of consumer behavior effectively. The uniqueness of "GRASPED: Consumer Attitudes and Buying Behavior" lies in its holistic approach to decoding consumer psychology. It bridges academic insights and practical applications, offering a comprehensive toolkit for marketers to align their strategies with the nuanced preferences of today's consumers. This document stands out by not only explaining consumer attitudes but also providing actionable strategies to influence purchasing decisions, making it an essential resource for anyone looking to excel in the competitive landscape of marketing.

Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Handbook of Research on the Impact of Culture and Society on the Entertainment Industry

Author : Ozturk, R. Gulay
Publisher : IGI Global
ISBN 13 : 1466661917
Total Pages : 699 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Handbook of Research on the Impact of Culture and Society on the Entertainment Industry by : Ozturk, R. Gulay

Download or read book Handbook of Research on the Impact of Culture and Society on the Entertainment Industry written by Ozturk, R. Gulay and published by IGI Global. This book was released on 2014-06-30 with total page 699 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This reference provides a review of the academic and popular literature on the relationship between communications and media studies, cinema, advertising, public relations, religion, food tourism, art, sports, technology, culture, marketing, and entertainment practices"--Provided by publisher.

Encyclopedia of Sport Management

Author : Pedersen, Paul M.
Publisher : Edward Elgar Publishing
ISBN 13 : 1800883285
Total Pages : 560 pages
Book Rating : 4.8/5 (8 download)

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Book Synopsis Encyclopedia of Sport Management by : Pedersen, Paul M.

Download or read book Encyclopedia of Sport Management written by Pedersen, Paul M. and published by Edward Elgar Publishing. This book was released on 2021-12-14 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together preeminent international researchers, emerging scholars and practitioners, Paul M. Pedersen presents the comprehensive Encyclopedia of Sport Management, offering detailed entries for the critical concepts and topics in the field.

Ecological Urbanism: The Nature of the City

Author : Susannah Hagan
Publisher : Routledge
ISBN 13 : 1317645316
Total Pages : 185 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Ecological Urbanism: The Nature of the City by : Susannah Hagan

Download or read book Ecological Urbanism: The Nature of the City written by Susannah Hagan and published by Routledge. This book was released on 2014-09-15 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ecological Urbanism: The Nature of the City asks the questions that are important inside and outside the built environment professions: what are climate change, urbanisation and ecology doing to the theory and practice of urban design? How does Ecological Urbanism figure in this change? What is Ecological Urbanism? In answer, this book is neither definitive – impossible when a subject is still in motion – nor encyclopaedic – equally impossible when so much has been written on almost every aspect of these essays. Instead, it seeks to rebalance the ecological narrative and its embryonic modes of practice with the narratives of urbanism and its older, deeply embedded modes of practice. It examines the implications for cities and the designers of cities now we are required to again address their metabolic as well as social and formal dimensions, and it explores the extent to which environmental engineering and natural systems design can and should become drivers for the remaking of cities in the 21st century. Above all, it argues that sooner rather than later, urbanism needs to become environmentally literate, and environmental design needs to become culturally literate.

The SAGE Handbook of Marketing Ethics

Author : Lynne Eagle
Publisher : SAGE
ISBN 13 : 1529738571
Total Pages : 975 pages
Book Rating : 4.5/5 (297 download)

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Book Synopsis The SAGE Handbook of Marketing Ethics by : Lynne Eagle

Download or read book The SAGE Handbook of Marketing Ethics written by Lynne Eagle and published by SAGE. This book was released on 2020-10-05 with total page 975 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions. PART 1: Foundations of Marketing Ethics PART 2: Theoretical and Research Approaches to Marketing Ethics PART 3: Marketing Ethics and Social Issues PART 4: Issues in Consumer Ethics PART 5: Ethical Issues in Specific Sectors PART 6: Ethical Issues in the Marketing Mix PART 7: Concluding Comments and Reflections

The Impact of Culture-based Value Systems on Management Policies and Practices

Author : Mijat Damjanović
Publisher : Greenwood
ISBN 13 :
Total Pages : 408 pages
Book Rating : 4.X/5 (1 download)

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Book Synopsis The Impact of Culture-based Value Systems on Management Policies and Practices by : Mijat Damjanović

Download or read book The Impact of Culture-based Value Systems on Management Policies and Practices written by Mijat Damjanović and published by Greenwood. This book was released on 1985 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Socioeconomic Environmental Policies and Evaluations in Regional Science

Author : Hiroyuki Shibusawa
Publisher : Springer
ISBN 13 : 9811000999
Total Pages : 722 pages
Book Rating : 4.8/5 (11 download)

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Book Synopsis Socioeconomic Environmental Policies and Evaluations in Regional Science by : Hiroyuki Shibusawa

Download or read book Socioeconomic Environmental Policies and Evaluations in Regional Science written by Hiroyuki Shibusawa and published by Springer. This book was released on 2016-09-07 with total page 722 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a volume of essays celebrating the life and work of Yoshiro Higano, professor of Environmental Policy, Doctoral Program in Sustainable Environmental Studies, Graduate School of Life and Environmental Sciences, University of Tsukuba, Japan. Prof. Higano’s research strongly focuses on the comprehensive evaluation of resources and research content for decision science and engineering, including simulation modeling for environmental quality control, the evaluation of environmental remediation technologies, integrated river (lake) basin management, and synthesized environmental policy. Yoshiro Higano is the past president of the Regional Science Association International (RSAI) and the current president of the Japan Section of the RSAI (JSRSAI). He also served as executive secretary for the Pacific Regional Science Conference Organizations (PRSCO). This edited volume covers a wide range of regional science approaches, theory, policy, evaluation, modeling, simulation, and practice. It is a valuable reference work for researchers, scholars, policy makers, and students in the field of regional science. The volume celebrates Prof. Higano’s contributions to the JSRSAI, PRSCO, and RSAI. Essay contributors include his former students and a wide array of regional scientists, each with a personal connection to Prof. Higano.

Grasping Things

Author : Simon J. Bronner
Publisher : University Press of Kentucky
ISBN 13 : 9780813191423
Total Pages : 276 pages
Book Rating : 4.1/5 (914 download)

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Book Synopsis Grasping Things by : Simon J. Bronner

Download or read book Grasping Things written by Simon J. Bronner and published by University Press of Kentucky. This book was released on 2004-12-01 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: " America stocks its shelves with mass-produced goods but fills its imagination with handmade folk objects. In Pennsylvania, the ""back to the city"" housing movement causes a conflict of cultures. In Indiana, an old tradition of butchering turtles for church picnics evokes both pride and loathing among residents. In New York, folk-art exhibits raise choruses of adoration and protest. These are a few of the examples Simon Bronner uses to illustrate the ways Americans physically and mentally grasp things. Bronner moves beyond the usual discussions of form and variety in America's folk material culture to explain historical influences on, and the social consequences of, channeling folk culture into a mass society.

Advances in Culture and Psychology

Author : Michele J. Gelfand PhD
Publisher : Oxford University Press
ISBN 13 : 0199840709
Total Pages : 340 pages
Book Rating : 4.1/5 (998 download)

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Book Synopsis Advances in Culture and Psychology by : Michele J. Gelfand PhD

Download or read book Advances in Culture and Psychology written by Michele J. Gelfand PhD and published by Oxford University Press. This book was released on 2012-01-27 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: With applications throughout the social sciences, culture and psychology is a rapidly growing field that has experienced a surge in publications over the last decade. From this proliferation of books, chapters, and journal articles, exciting developments have emerged in the relationship of culture to cognitive processes, human development, psychopathology, social behavior, organizational behavior, neuroscience, language, marketing, and other topics. In recognition of this exponential growth, Advances in Culture and Psychology is the first annual series to offer state-of-the-art reviews of scholarly research in the growing field of culture and psychology. The Advances in Culture and Psychology series is: * Developing an intellectual home for culture and psychology research programs * Fostering bridges and connections among cultural scholars from across the discipline * Creating a premier outlet for culture and psychology research * Publishing articles that reflect the theoretical, methodological, and epistemological diversity in the study of culture and psychology * Enhancing the collective identity of the culture and psychology field Comprising chapters from internationally renowned culture scholars and representing diversity in the theory and study of culture within psychology, Advances in Culture and Psychology is an ideal resource for research programs and academics throughout the psychology community.

Culture Management

Author : Lukasz Wroblewski
Publisher : Logos Verlag Berlin GmbH
ISBN 13 : 3832543783
Total Pages : 197 pages
Book Rating : 4.8/5 (325 download)

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Book Synopsis Culture Management by : Lukasz Wroblewski

Download or read book Culture Management written by Lukasz Wroblewski and published by Logos Verlag Berlin GmbH. This book was released on 2017-01-30 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Dr Lukasz Wroblewski's book Culture Management: Strategy and Marketing Aspects clearly recognises that the pressures on the cultural sector in the 21st Century are greater than ever before. Based on robust academic research within a practical industry context, this book addresses all the key issues related to marketing strategy and planning for the cultural industries. It will be an invaluable tool for managers, policy-makers and all those working in the creative and cultural world, and will help them to develop sound strategies for the future." Dr Kim Lehman Tasmanian School of Business and Economics, University of Tasmania "Dr Wroblewski's book explains clearly what has changed to make the use of business models necessary, even in organizations which might have resisted in the past. Globalization has resulted in a population which understands and appreciates art and culture created in other countries. While it might be agreed that this is beneficial for society, it means that cultural arbitrators within a country no longer have the authority to dictate what is accepted as culture. Managers now understand that to gain the support of the public they must explain the benefits of consuming their cultural product." Dr Bonita M. Kolb Professor Emeritus of Lycoming College in Pennsylvania "A thoughtful and penetrating analysis of culture management addressing marketing strategies and cultural institutions. An important `must read' book for those involved in this exciting sector." Prof Adrian Payne University of UNSW Business School, University of New South Wales

Cultural Intelligence for Marketers

Author : Anastasia Karklina Gabriel
Publisher : Kogan Page Publishers
ISBN 13 : 1398614041
Total Pages : 281 pages
Book Rating : 4.3/5 (986 download)

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Book Synopsis Cultural Intelligence for Marketers by : Anastasia Karklina Gabriel

Download or read book Cultural Intelligence for Marketers written by Anastasia Karklina Gabriel and published by Kogan Page Publishers. This book was released on 2024-03-03 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brands not only reflect culture but actively shape societal norms and values. Move beyond performative inclusive marketing and drive the cultural conversation. A brand today can build a marketing strategy that not only effectively resonates with audiences but also meaningfully impacts society at large. Learn how to produce inclusive marketing using an approach grounded in critical perspectives on society and the impact brands wield in shaping it. In this book, cultural theorist and strategist Anastasia Karklina Gabriel draws on social analysis, media theory, and semiotics to help marketers improve cultural fluency and future-proof brand strategy by embedding equity and inclusion into every aspect of marketing. Cultural Intelligence for Marketers explains how to create an inclusive marketing strategy using an actionable approach that draws on advanced insights into culture, identity, representation, and the power of media in driving social change. The book offers an in-depth dive into the urgent need for cultural competence in marketing using a framework rooted in 4Cs: Culture, communication, critical consciousness, and community. It delves into practical aspects of conscious marketing, inclusive innovation, cultural insights, brand activism, social impact, and responsibility in business. It features insights from current and former marketing leaders at Wieden+Kennedy, Mindshare, Dentsu, and Saatchi & Saatchi, among others. Drawing on case studies from brands that are actively pursuing inclusive marketing strategies, including Microsoft, Pinterest, Billie, and REI, Gabriel outlines the process of deploying cultural intelligence to attain commercial advantage while transforming society for the better.

Intermedia

Author :
Publisher :
ISBN 13 :
Total Pages : 304 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Intermedia by :

Download or read book Intermedia written by and published by . This book was released on 1997 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Routledge Companion to the Future of Marketing

Author : Luiz Moutinho
Publisher : Routledge
ISBN 13 : 1136242864
Total Pages : 506 pages
Book Rating : 4.1/5 (362 download)

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Book Synopsis The Routledge Companion to the Future of Marketing by : Luiz Moutinho

Download or read book The Routledge Companion to the Future of Marketing written by Luiz Moutinho and published by Routledge. This book was released on 2014-01-10 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of academics, moving their thinking processes from current thinking into new perspectives and advances in marketing knowledge. Selected Contents: Part 1: New Paradigms and Philosophical Insights Part 2: Contributions from other Scientific Fields Part 3: Reconnecting with Consumers and Markets Part 4: New Methodological Insights in Scholarly Research in the Field

Inside Marketing

Author : Detlev Zwick
Publisher : OUP Oxford
ISBN 13 : 0191647934
Total Pages : 376 pages
Book Rating : 4.1/5 (916 download)

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Book Synopsis Inside Marketing by : Detlev Zwick

Download or read book Inside Marketing written by Detlev Zwick and published by OUP Oxford. This book was released on 2011-02-24 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: The intensification of marketing activities in recent years has led the public to become much more aware of its role as consumers. Yet, the increased visibility of marketing materials and associated messages in everyday life is in contrast with the often little understood inner workings of the marketing profession itself, despite the widespread recognition of marketers as key agents in shaping the face of global capitalism. Inside Marketing offers a theoretically informed critical perspective on contemporary marketing practice and its growing cultural, economic, and political influence worldwide. This book brings together leading scholars and practitioners from the fields of business, history, economic sociology, and cultural anthropology, to analyse the inner workings and outer effects of marketing as a material social practice, an ideology, and a technique. Their work raises some important and timely questions. How has marketing transformed the pharmaceutical industry and what are the consequences for our lives? How does marketing influence the way we think of progress and modernity? How has marketing changed the way we think of childhood? And how does marketing appropriate the creativity of consumers for profit? This book offers scholars, policy-makers, and practitioners a theoretical and conceptual understanding of how marketing works as a cultural institution and as an ideology.