Grab And Hold Their Attention

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The Attention Merchants

Author : Tim Wu
Publisher : Vintage
ISBN 13 : 0804170045
Total Pages : 434 pages
Book Rating : 4.8/5 (41 download)

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Book Synopsis The Attention Merchants by : Tim Wu

Download or read book The Attention Merchants written by Tim Wu and published by Vintage. This book was released on 2017-09-19 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of the award-winning The Master Switch, who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. "Dazzling." —Financial Times Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.

Captivology

Author : Ben Parr
Publisher : HarperOne
ISBN 13 : 9780062414885
Total Pages : 0 pages
Book Rating : 4.4/5 (148 download)

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Book Synopsis Captivology by : Ben Parr

Download or read book Captivology written by Ben Parr and published by HarperOne. This book was released on 2016-10-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why should you wear red if you're trying to hitch a ride? Why do some musicians reach icon status, while others never make the charts? In this groundbreaking book, Ben Parr reveals why the mind pays attention to some ideas, people, and products, and ignores others. Vividly bringing to life the latest scientific research and stories of CEOs, artists, thought leaders, and other masters of attention, Parr offers a new understanding of how attention works and identifies seven captivation triggers-psychological techniques guaranteed to help you capture and retain people's attention by appealing to fundamental aspects of human nature. Book jacket.

Presentation Zen

Author : Garr Reynolds
Publisher : Pearson Education
ISBN 13 : 0321601890
Total Pages : 316 pages
Book Rating : 4.3/5 (216 download)

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Book Synopsis Presentation Zen by : Garr Reynolds

Download or read book Presentation Zen written by Garr Reynolds and published by Pearson Education. This book was released on 2009-04-15 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.

Backwards and Forwards

Author : David Ball
Publisher : SIU Press
ISBN 13 : 9780809311101
Total Pages : 108 pages
Book Rating : 4.3/5 (111 download)

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Book Synopsis Backwards and Forwards by : David Ball

Download or read book Backwards and Forwards written by David Ball and published by SIU Press. This book was released on 1983 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Considered an essential text since its publication thirty-five years ago, this guide for students and practitioners of both theater and literature complements, rather than contradicts or repeats, traditional methods of literary analysis of scripts

Got Your Attention?

Author : Sam Horn
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1626562520
Total Pages : 240 pages
Book Rating : 4.6/5 (265 download)

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Book Synopsis Got Your Attention? by : Sam Horn

Download or read book Got Your Attention? written by Sam Horn and published by Berrett-Koehler Publishers. This book was released on 2015-04-06 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: A communication strategist shares her eight-stage process for connecting with any number of people with two-way interactions. Did you know: • Goldfish, yes, goldfish, have longer attention spans than we humans do? • One in four people abandons a website if it takes longer than four seconds to load? Imagine if there were ways, in a world of impatience and INFObesity, to quickly intrigue busy, distracted people and earn their interest, trust and buy-in. Imagine if there was a process for pleasantly surprising decision-makers and convincing them you're the right person for the job, position, project or contract. You don’t have to imagine it, Sam Horn has created it. Sam’s innovative techniques have helped her clients close deals and raise millions of dollars, and will be your “secret sauce” to getting funded, hired, elected, promoted or referred. “These accessible techniques transcend generations and read like a modern-day version of How to Win Friends and Influence People.” —Miki Agrawal, one of Forbes’s “Top 20 Millennials on a Mission” and founder of THINX “Sam Horn’s smart and snappy book will teach you how to get people’s attention—and keep it.” —Daniel H. Pink, #1 New York Times–bestselling author of To Sell Is Human “If you can’t get people’s attention, you’ll never get their business. Sam Horn’s new book shows how to quickly earn respect so people are motivated to listen.” —Terry Jones, founder of Travelocity and WayBlazer and chair of Kayak “A must-read for those in the workplace who want to contribute at their highest level and create more strategic networks.” —Betsy Myers, former executive director, Center for Public Leadership, Harvard Kennedy School “Horn offers innovative ways to initiate genuine conversations and meaningful connections that turn strangers into friends.” —Keith Ferrazzi, author of the #1 bestseller Never Eat Alone

Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal

Author : Oren Klaff
Publisher : McGraw Hill Professional
ISBN 13 : 007175976X
Total Pages : 238 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal by : Oren Klaff

Download or read book Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal written by Oren Klaff and published by McGraw Hill Professional. This book was released on 2011-02-18 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gold Medal Winner--Tops Sales World's Best Sales and Marketing Book “Fast, fun and immensely practical.” —JOE SULLIVAN, Founder, Flextronics “Move over Neil Strauss and game theory. Pitch Anything reveals the next big thing in social dynamics: game for business.” —JOSH WHITFORD, Founder, Echelon Media “What do supermodels and venture capitalists have in common?They hear hundreds of pitches a year. Pitch Anything makes sure you get the nod (or wink) you deserve.” —RALPH CRAM, Investor “Pitch Anything offers a new method that will differentiate you from the rest of the pack.” —JASON JONES, Senior Vice President, Jones Lang LaSalle “If you want to pitch a product, raise money, or close a deal, read Pitch Anything and put its principles to work.” —STEVEN WALDMAN, Principal and Founder, Spectrum Capital “Pitch Anything opened my eyes to what I had been missing in my presentations and business interactions.” —LOUIE UCCIFERRI, President, Regent Capital Group “I use Oren’s unique strategies to sell deals, raise money, and handle tough situations.” —TAYLOR GARRETT, Vice President, White Cap “A counter-intuitive method that works.” —JAY GOYAL, CEO, SumOpti About the Book: When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a- kind method to raise more than $400 million—and now, for the fi rst time, he describes his formula to help you deliver a winning pitch in any business situation. Whether you’re selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas. According to Klaff, creating and presenting a great pitch isn’t an art—it’s a simple science. Applying the latest findings in the field of neuroeconomics, while sharing eye-opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. With this information, you’ll remain in complete control of every stage of the pitch process. Pitch Anything introduces the exclusive STRONG method of pitching, which can be put to use immediately: Setting the Frame Telling the Story Revealing the Intrigue Offering the Prize Nailing the Hookpoint Getting a Decision One truly great pitch can improve your career, make you a lot of money—and even change your life. Success is dependent on the method you use, not how hard you try. “Better method, more money,” Klaff says. “Much better method, much more money.” Klaff is the best in the business because his method is much better than anyone else’s. And now it’s yours. Apply the tactics and strategies outlined inPitch Anything to engage and persuade your audience—and you’ll have more funding and support than you ever thought possible.

100 Things Every Presenter Needs to Know About People

Author : Susan Weinschenk
Publisher : New Riders
ISBN 13 : 0132964104
Total Pages : 492 pages
Book Rating : 4.1/5 (329 download)

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Book Synopsis 100 Things Every Presenter Needs to Know About People by : Susan Weinschenk

Download or read book 100 Things Every Presenter Needs to Know About People written by Susan Weinschenk and published by New Riders. This book was released on 2012-05-07 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every day around the world millions of presentations are given, with millions of decisions hanging in the balance as a result. Do you know the science behind giving a powerful and persuasive presentation? This book reveals what you need to know about how people listen, how people decide, and how people react so that you can learn to create more engaging presentations. No matter what your current skill level, whether beginner or polished, this book will guide you to the next level, teaching you how to improve your delivery, stance, eye contact, voice, materials, media, message, and call to action. Learn to increase the effectiveness of your own presentations by finding the answers to questions like these: What grabs and holds attention during a presentation? How do you choose the best media to use? What makes the content of a presentation stick? How do people react to your voice, posture, and gestures? How do people respond to the flow of your message? How do you motivate people to take action? These are just a few of the questions that the book answers in its deep-dive exploration of what you need to know about people to create a compelling presentation.

The Little Blue Book of Advertising

Author : Steve Lance
Publisher : Penguin
ISBN 13 : 1101216271
Total Pages : 298 pages
Book Rating : 4.1/5 (12 download)

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Book Synopsis The Little Blue Book of Advertising by : Steve Lance

Download or read book The Little Blue Book of Advertising written by Steve Lance and published by Penguin. This book was released on 2006-07-06 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: These days, the fundamentals of advertising that truly build great brands are often overlooked. But Steve Lance and Jeff Woll are leading a back-to-what-works movement with The Little Blue Book of Advertising. This is a short, fun-to-read, practical book designed to be read quickly and referred to again and again. Each of their fifty-two ideas relates to day-to-day problems with real examples, then provides an innovative, sometimes blunt solution. For instance: #3 Read what your customer reads, watch what she watches #10 Quality is the absence of nonquality signals #15 Sell the benefit, the advantage, and the feature—in that order #19 Get the no-bodies out of your approval process #41 Know when and how to scream “sale” Just as Jeffrey Gitomer’s hugely successful The Little Red Book of Selling became the gotta-have resource for salespeople, Steve Lance and Jeff Woll have written the perfect handbook for what does and doesn’t work in today’s advertising world.

How to Write a Thriller

Author : Patrick Quinlan
Publisher : Patrick Quinlan
ISBN 13 :
Total Pages : 188 pages
Book Rating : 4./5 ( download)

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Book Synopsis How to Write a Thriller by : Patrick Quinlan

Download or read book How to Write a Thriller written by Patrick Quinlan and published by Patrick Quinlan. This book was released on 2019-06-27 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to write a bestselling novel? Get HOW TO WRITE A THRILLER, and you will: - Learn to write a page-turning thriller just like the pros do. - Save yourself YEARS of trial and error. - Write with confidence, because you know exactly what you’re doing. When you buy HOW TO WRITE A THRILLER, here's what you're going to get: - a process for structuring and writing a thriller, that I have used again and again to consistently write page turners, and which has guided the creation of some of the bestselling novels of the past 50 years; - a step-by-step breakdown of how this process works (with a slew of examples), and how to make it work for you; - a shortcut used widely within the publishing and film industries, and which you can use to quickly and easily brainstorm ideas for saleable novels; - how to create so much suspense, it forces the reader to keep turning pages late into the night (despite the fact that they have to work in the morning), and how you can accomplish this effect; - how to hook readers from the very first page, and never lose their attention; - how to develop realistic characters, and the traits that some of the most popular and enduring characters in history have in common; About the author: Patrick Quinlan is the author of more than 30 books and ebooks, written under his own name and (at last count) three pen names. He has been an Amazon, iTunes, Los Angeles Times, London Times and USA Today bestselling author. Books he has written have sold hundreds of thousands of copies and been translated into at least ten languages. His novel SMOKED was optioned for film three times. A spy novel he wrote under a pen name, which was given away free as part of a promotion, was the most downloaded ebook in the English language on Christmas Day, 2015. Patrick is the co-author, with legendary movie star Rutger Hauer (Blade Runner, Ladyhawke, The Hitcher) of Rutger’s autobiography, ALL THOSE MOMENTS. Patrick will teach you everything he knows. Praise for Patrick Quinlan's writing: "Tarantino-esque novel about the past catching up with an ex-criminal turned children’s toymaker, and by extension with his young girlfriend Lola. Lots of villains and violent deaths plus likeable characters and some quirky humour. The first chapter – in which Lola busts her way out of a thoroughly nasty rape scenario with karate-kicking panache – would hook anyone." -- The Bookseller (UK) "Graphic action and exhilarating chases ensue as Quinlan's characters play cat-and-mouse through Portland,...makes one hope that Smoke hasn't quit the life entirely. Lola is a fierce delight." -- Publishers Weekly "A fast and furious thriller notable for a vintage collection of really rotten bad guys. Characters to care about, even the no-goods. Readers may be bearing early witness to the arrival of a major talent." -- Kirkus Reviews "SMOKED should absorb any fan of Bruckheimer blockbusters and everything else that goes boom." -- Entertainment Weekly "A fast-paced thriller...the story moves at warp speed, capped by a cinematic chase...before ending in spectacular fashion." -- Los Angeles Times

The Ultimate Personal Success Book

Author : Dena Michelli
Publisher : Teach Yourself
ISBN 13 : 147368935X
Total Pages : 391 pages
Book Rating : 4.4/5 (736 download)

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Book Synopsis The Ultimate Personal Success Book by : Dena Michelli

Download or read book The Ultimate Personal Success Book written by Dena Michelli and published by Teach Yourself. This book was released on 2023-02-02 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to be the best, you have to have the right skillset. From people skills and effective networking to building assertiveness and mastering memory techniques, THE ULTIMATE PERSONAL SUCCESS BOOK is a dynamic collection of tools, techniques, and strategies for success. Discover the main themes and key ideas, and bring it all together with practical exercises. This is your complete course in personal success. ABOUT THE SERIES ULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you're doing.

Professional Presentation Skills (A Handbook & Quick Reference Guide)

Author : GERARD ASSEY
Publisher : Gerard Assey
ISBN 13 :
Total Pages : pages
Book Rating : 4./5 ( download)

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Book Synopsis Professional Presentation Skills (A Handbook & Quick Reference Guide) by : GERARD ASSEY

Download or read book Professional Presentation Skills (A Handbook & Quick Reference Guide) written by GERARD ASSEY and published by Gerard Assey. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The best of skills and competency levels will not help if one is unable to present or communicate effectively. In recent studies conducted in organizations, it was established that more than 60% of an executive’s time was spent in communicating and presenting ideas, and in the case of top-level executives, it even exceeded 80% of the daily working time. One may have great knowledge of their field, excellent skills and enormous potential, but the world will know about these only if one can properly present themselves along with the qualities they have. The most successful employees are the ones who can communicate well. People with effective presentation skills know how to speak with confidence, conveying information in a clear, crisp and concise manner. Business leaders are often expected to present new ideas, new developments, new innovations, company policies and changes to staff, clients, partners, or even the public. Lots of money, time, planning, efforts and pressure can go into these presentations. Therefore organizations are constantly on the lookout for such ones who have strong presentation skills to take the lead on these kinds of projects. People who possess these skills will be more likely to get noticed by their superiors and climb their way up the corporate ladder faster. So whether you are a high-level manager or just an assistant, developing your presentation skills is one sure way to climb up the corporate ladder. Being a good presenter contributes a lot to individual growth, especially for those in the field of sales and marketing. This is because your presentation skills can help play a vital role in how well you are able to convince your audience. Further, being a good communicator gives you a chance to connect with people, thus enabling you to easily convey your ideas in the meeting room. And most times, it’s your presentation that can actually help bag projects. For businessmen and entrepreneurs, a powerful presentation can mean funding for their startup or convincing stakeholders. For employees and freelancers, a great presentation means retaining a client or securing a new project. But many people think of presentation skills as only the delivery part. However, creating a great presentation requires much more than just public speaking skills. Being able to create and deliver a great presentation is something that most people need to know as it’s an important way to express ideas and persuade audiences. One example is the understanding of your audience, which is an important trait of a good presenter. You need to be able to research properly, structure your ideas, write the presentation in an orderly flow, add visuals and design elements, and then only you get to present it. Presentation skills are therefore most vital for individual growth as well as the success of an organization on the whole and this book: “Professional Presentation Skills- A Handbook & Quick Reference Guide” will help you do just that, covering all that you would need to prepare and deliver an impactful presentation. You will find that the book has been laid out in a very unique manner, under 20 headings each beginning with a ‘P’ that will help equip you or your team with the best of skills to mark your presence and help you move forward and upward, soaring high!

MASTERING THE ART OF COMMUNICATION

Author : Tejgyan Global Foundation
Publisher : WOW PUBLISHINGS PVT LTD
ISBN 13 :
Total Pages : 192 pages
Book Rating : 4./5 ( download)

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Book Synopsis MASTERING THE ART OF COMMUNICATION by : Tejgyan Global Foundation

Download or read book MASTERING THE ART OF COMMUNICATION written by Tejgyan Global Foundation and published by WOW PUBLISHINGS PVT LTD. This book was released on 2021-05-24 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Man is a social animal. It is almost impossible for us to go about our day without communicating with anyone. Whether at home or the workplace, we often get into awkward conversations where we need to give negative feedback by avoiding the side-effects of criticism. Conversations can go awry, especially if it involves a conflict of interests. Sometimes, we need to convey sensitive information that could hurt others’ feelings and self-image. Not being able to communicate effectively in such situations leads to considerable stress and strained relationships. This book is a guiding star to sail the treacherous waters of interpersonal communication. It will help you prepare yourself to save conversations from derailing and to bring derailed discussions back on track. Asking the right questions, staying on topic when making a point, and developing the ability to say “No” are only some of the very important aspects this book discusses. Replete with detailed examples of conversations spanning an entire range of everyday scenarios, this book shows how conversations can go wrong, and presents 15 practical techniques and 6 powerful keys to convincing and harmonious conversations. From professional to personal communication, this book covers the whole spectrum to help you become a better communicator.

Attitude Strength

Author : Richard E. Petty
Publisher : Psychology Press
ISBN 13 : 1317782364
Total Pages : 531 pages
Book Rating : 4.3/5 (177 download)

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Book Synopsis Attitude Strength by : Richard E. Petty

Download or read book Attitude Strength written by Richard E. Petty and published by Psychology Press. This book was released on 2014-01-14 with total page 531 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social psychologists have long recognized the possibility that attitudes might differ from one another in terms of their strength, but only recently had the profound implications of this view been explored. Yet because investigators in the area were pursuing interesting but independent programs of research exploring different aspects of strength, there was little articulation of assumptions underlying the work, and little effort to establish a common research agenda. The goals of this book are to highlight these assumptions, to review the discoveries this work has produced, and to suggest directions for future work in the area. The chapter authors include individuals who have made significant contributions to the published literature and represent a diversity of perspectives on the topic. In addition to providing an overview of the broad area of attitude strength, particular chapters deal in depth with specific features of attitudes related to strength and integrate the diverse bodies of relevant theory and empirical evidence. The book will be of interest to graduate students initiating work on attitudes as well as to longstanding scholars in the field. Because of the many potential directions for application of work on attitude strength to amelioration of social problems, the book will be valuable to scholars in various applied disciplines such as political science, marketing, sociology, public opinion, and others studying attitudinal phenomena.

Verity

Author : Colleen Hoover
Publisher : Grand Central Publishing
ISBN 13 : 153872474X
Total Pages : 295 pages
Book Rating : 4.5/5 (387 download)

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Book Synopsis Verity by : Colleen Hoover

Download or read book Verity written by Colleen Hoover and published by Grand Central Publishing. This book was released on 2021-10-05 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whose truth is the lie? Stay up all night reading the sensational psychological thriller that has readers obsessed, from the #1 New York Times bestselling author of Too Late and It Ends With Us. #1 New York Times Bestseller · USA Today Bestseller · Globe and Mail Bestseller · Publishers Weekly Bestseller Lowen Ashleigh is a struggling writer on the brink of financial ruin when she accepts the job offer of a lifetime. Jeremy Crawford, husband of bestselling author Verity Crawford, has hired Lowen to complete the remaining books in a successful series his injured wife is unable to finish. Lowen arrives at the Crawford home, ready to sort through years of Verity’s notes and outlines, hoping to find enough material to get her started. What Lowen doesn’t expect to uncover in the chaotic office is an unfinished autobiography Verity never intended for anyone to read. Page after page of bone-chilling admissions, including Verity's recollection of the night her family was forever altered. Lowen decides to keep the manuscript hidden from Jeremy, knowing its contents could devastate the already grieving father. But as Lowen’s feelings for Jeremy begin to intensify, she recognizes all the ways she could benefit if he were to read his wife’s words. After all, no matter how devoted Jeremy is to his injured wife, a truth this horrifying would make it impossible for him to continue loving her.

A Simple Shortcut to Inner Peace & Joy: Living Your True Nature

Author : Julie Sarah Powell
Publisher : Lulu.com
ISBN 13 : 0473164604
Total Pages : 236 pages
Book Rating : 4.4/5 (731 download)

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Book Synopsis A Simple Shortcut to Inner Peace & Joy: Living Your True Nature by : Julie Sarah Powell

Download or read book A Simple Shortcut to Inner Peace & Joy: Living Your True Nature written by Julie Sarah Powell and published by Lulu.com. This book was released on 2012-08 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: This program and its accompanying audios are a life retraining system for you to actually be free, happy and all that you can be. It is also a practical manual that contains ground-breaking, pattern-breaking and perspective-altering truth. This is the truth of you and the truth of living your ultimate purpose; living as 'one' with life. Within the pages of this life-training program you will find the results of many years of research, practice and experience. This closely aligns with the best parts that have been described in spiritual traditions throughout the ages, without any of the difficulty. This teaching has been thoroughly tested and it works. You will cut through to the very core of existence and you will see exactly what you need to do in order to live in complete freedom in every aspect of your life. Take it and run with it as fast as you can!

Maybe You Should Write (and Publish) a Magazine

Author : William Cory
Publisher :
ISBN 13 : 0972956700
Total Pages : 185 pages
Book Rating : 4.9/5 (729 download)

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Book Synopsis Maybe You Should Write (and Publish) a Magazine by : William Cory

Download or read book Maybe You Should Write (and Publish) a Magazine written by William Cory and published by . This book was released on 2003 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: 162-page eBook in Adobe PDF format, describes step-by-step process of choosing subjects, finding sales people, creating text, using computer for layout, preparing for printer, shipping, distribution, and customer service.

English, The Aussie Way

Author : Lynne Maree Walsh
Publisher : Strategic Book Publishing & Rights Agency
ISBN 13 : 1681815656
Total Pages : pages
Book Rating : 4.6/5 (818 download)

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Book Synopsis English, The Aussie Way by : Lynne Maree Walsh

Download or read book English, The Aussie Way written by Lynne Maree Walsh and published by Strategic Book Publishing & Rights Agency. This book was released on 2016-01-28 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a Sydney native, English, The Aussie Way: A Fun Guide to Australia’s Colourful Phrases, Words, and Expressions offers an amusing way for English or non-English speakers around the world to learn the colloquial phrases for which Australia is famous. This user-friendly reference provides words/phrases and meanings/synonyms by using an example sentence. Says the author, “For seven years I housed international students who were attending English language schools in Sydney, and I realised that although they had a good grasp of formal grammar, they struggled to understand not only colloquial English, but many of the commonly used phrasal verbs, which could not be found in a standard English/Spanish, French, etc., dictionary. It was then that I decided to start writing some of them down for future reference and it grew from there.”