Brand Fans

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Author :
Publisher : Springer
ISBN 13 : 3319488546
Total Pages : 254 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis Brand Fans by : Aaron C.T. Smith

Download or read book Brand Fans written by Aaron C.T. Smith and published by Springer. This book was released on 2017-01-20 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these practices, Brand Fans explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding.

Basketball Junkie

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Author :
Publisher : St. Martin's Press
ISBN 13 : 1429924144
Total Pages : 286 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis Basketball Junkie by : Chris Herren

Download or read book Basketball Junkie written by Chris Herren and published by St. Martin's Press. This book was released on 2011-05-10 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: In his own words, former NBA and overseas pro Chris Herren tells how he nearly lost everything and everyone he loved, and how he found a way back to life. Powerful, honest, and dramatic, this remarkable memoir,Basketball Junkie, is harrowing in its descent, and heartening in its return. I was dead for thirty seconds. That's what the cop in Fall River told me. When the EMTs found me, there was a needle in my arm and a packet of heroin in the front seat. At basketball-crazy Durfee High School in Fall River, Massachusetts, junior guard Chris Herren carried his family's and the city's dreams on his skinny frame. His grandfather, father, and older brother had created their own sports legends in a declining city; he was the last, best hope for a career beyond the shuttered mills and factories. Herren was heavily recruited by major universities, chosen as a McDonald's All-American, featured in a Sports Illustrated cover story, and at just seventeen years old became the central figure in Fall River Dreams, an acclaimed book about the 1994 Durfee team's quest for the state championship. Leaving Fall River for college, Herren starred on Jerry Tarkanian's Fresno State Bulldogs team of talented misfits, which included future NBA players as well as future convicted felons. His gritty, tattooed, hip-hop persona drew the ire of rival fans and more national attention: Rolling Stone profiled him, 60 Minutes interviewed him, and the Denver Nuggets drafted him. When the Boston Celtics acquired his contract, he lived the dream of every Massachusetts kid—but off the court Herren was secretly crumbling, as his alcohol and drug use escalated and his life spiraled out of control. Twenty years later, Chris Herren was married to his high-school sweetheart, the father of three young children, and a heroin junkie. His basketball career was over, consumed by addictions; he had no job, no skills, and was a sadly familiar figure to those in Fall River who remembered him as a boy, now prowling the streets he once ruled, looking for a fix. One day, for a time he cannot remember, he would die.

Owning the Olympics

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Author :
Publisher : University of Michigan Press
ISBN 13 : 0472024507
Total Pages : 426 pages
Book Rating : 4.4/5 (72 download)

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Book Synopsis Owning the Olympics by : Monroe Price

Download or read book Owning the Olympics written by Monroe Price and published by University of Michigan Press. This book was released on 2009-12-10 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A major contribution to the study of global events in times of global media. Owning the Olympics tests the possibilities and limits of the concept of 'media events' by analyzing the mega-event of the information age: the Beijing Olympics. . . . A good read from cover to cover." —Guobin Yang, Associate Professor, Asian/Middle Eastern Cultures & Sociology, Barnard College, Columbia University From the moment they were announced, the Beijing Games were a major media event and the focus of intense scrutiny and speculation. In contrast to earlier such events, however, the Beijing Games are also unfolding in a newly volatile global media environment that is no longer monopolized by broadcast media. The dramatic expansion of media outlets and the growth of mobile communications technology have changed the nature of media events, making it significantly more difficult to regulate them or control their meaning. This volatility is reflected in the multiple, well-publicized controversies characterizing the run-up to Beijing 2008. According to many Western commentators, the People's Republic of China seized the Olympics as an opportunity to reinvent itself as the "New China"---a global leader in economics, technology, and environmental issues, with an improving human-rights record. But China's maneuverings have also been hotly contested by diverse global voices, including prominent human-rights advocates, all seeking to displace the official story of the Games. Bringing together a distinguished group of scholars from Chinese studies, human rights, media studies, law, and other fields, Owning the Olympics reveals how multiple entities---including the Chinese Communist Party itself---seek to influence and control the narratives through which the Beijing Games will be understood. digitalculturebooks is an imprint of the University of Michigan Press and the Scholarly Publishing Office of the University of Michigan Library dedicated to publishing innovative and accessible work exploring new media and their impact on society, culture, and scholarly communication. Visit the website at www.digitalculture.org.

KG: A to Z

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1982170344
Total Pages : 320 pages
Book Rating : 4.9/5 (821 download)

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Book Synopsis KG: A to Z by : Kevin Garnett

Download or read book KG: A to Z written by Kevin Garnett and published by Simon and Schuster. This book was released on 2021-02-23 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: NATIONAL BESTSELLER​ A unique, unfiltered memoir from the NBA champion and fifteen-time all-star ahead of his induction into the Hall of Fame. Kevin Garnett was one of the most dominant players the game of basketball has ever seen. He was also one of its most outspoken. Over the course of his illustrious twenty-one-year NBA career, he elevated trash talk to an art form and never shied away from sharing his thoughts on controversial subjects. In KG A to Z, published ahead of Garnett’s induction into the Basketball Hall of Fame, he looks back on his life and career with the same raw candor. Garnett describes the adversity he faced growing up in South Carolina before ultimately relocating to Chicago, where he became one of the top prospects in the nation. He details his headline-making decision to skip college and become the first player in two decades to enter the draft directly from high school, starting a trend that would be followed by future superstars like Kobe Bryant and LeBron James. He shares stories of playing with and against Bryant, James, Michael Jordan, and other NBA greats, and he chronicles his professional ups and downs, including winning a championship with the Boston Celtics. He also speaks his mind on a range of topics beyond basketball, such as fame, family, racism, spirituality, and music. Garnett’s draft decision wasn’t the only way he’d forever change the game. His ability to play on the perimeter as a big man foreshadowed the winning strategy now universally adopted by the league. He applies this same innovative spirit here, organizing the contents alphabetically as an encyclopedia. If you thought Kevin Garnett was exciting, inspiring, and unfiltered on the court, just wait until you read what he has to say in these pages.

West by West

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Author :
Publisher : Little, Brown
ISBN 13 : 0316194204
Total Pages : 318 pages
Book Rating : 4.3/5 (161 download)

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Book Synopsis West by West by : Jonathan Coleman

Download or read book West by West written by Jonathan Coleman and published by Little, Brown. This book was released on 2011-10-19 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: He is one of basketball's towering figures: "Mr. Clutch," who mesmerized his opponents and fans. The coach who began the Lakers' resurgence in the 1970s. The general manager who helped bring "Showtime" to Los Angeles, creating a championship-winning force that continues to this day. Now, for the first time, the legendary Jerry West tells his story-from his tough childhood in West Virginia, to his unbelievable college success at West Virginia University, his 40-year career with the Los Angeles Lakers, and his relationships with NBA legends like Bill Russell, Wilt Chamberlain, Kareem Abdul-Jabbar, Magic Johnson, Shaquille O'Neal, and Kobe Bryant. Unsparing in its self-assessment and honesty, West by West is far more than a sports memoir: it is a profound confession and a magnificent inspiration.

Eleven Rings

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Publisher : Penguin
ISBN 13 : 1101617969
Total Pages : 390 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis Eleven Rings by : Phil Jackson

Download or read book Eleven Rings written by Phil Jackson and published by Penguin. This book was released on 2013-05-21 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Through candor and comprehensiveness, Jackson writes a convincing revisionist take, in which he emerges as an excellent coach . . . highly readable . . . reflects Jackson’s polymathy." —The New York Times Book Review "Part sports memoir, part New Age spirit quest, part pseudo-management tract . . . But the primary thing with Jackson—as with all the old bards, who were also known for repeating themselves—is the voice." —Sam Anderson, The New York Times Magazine A New York Times Bestseller The inside story of one of basketball's most legendary and game-changing figures During his storied career as head coach of the Chicago Bulls and Los Angeles Lakers, Phil Jackson won more championships than any coach in the history of professional sports. Even more important, he succeeded in never wavering from coaching his way, from a place of deep values. Jackson was tagged as the “Zen master” half in jest by sportswriters, but the nickname speaks to an important truth: this is a coach who inspired, not goaded; who led by awakening and challenging the better angels of his players’ nature, not their egos, fear, or greed. This is the story of a preacher’s kid from North Dakota who grew up to be one of the most innovative leaders of our time. In his quest to reinvent himself, Jackson explored everything from humanistic psychology and Native American philosophy to Zen meditation. In the process, he developed a new approach to leadership based on freedom, authenticity, and selfless teamwork that turned the hypercompetitive world of professional sports on its head. In Eleven Rings, Jackson candidly describes how he: • Learned the secrets of mindfulness and team chemistry while playing for the champion New York Knicks in the 1970s • Managed Michael Jordan, the greatest player in the world, and got him to embrace selflessness, even if it meant losing a scoring title • Forged successful teams out of players of varying abilities by getting them to trust one another and perform in sync • Inspired Dennis Rodman and other “uncoachable” personalities to devote themselves to something larger than themselves • Transformed Kobe Bryant from a rebellious teenager into a mature leader of a championship team. Eleven times, Jackson led his teams to the ultimate goal: the NBA championship—six times with the Chicago Bulls and five times with the Los Angeles Lakers. We all know the legendary stars on those teams, or think we do. What Eleven Rings shows us, however, is that when it comes to the most important lessons, we don’t know very much at all. This book is full of revelations: about fascinating personalities and their drive to win; about the wellsprings of motivation and competition at the highest levels; and about what it takes to bring out the best in ourselves and others.

LeBron James

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781539497554
Total Pages : 0 pages
Book Rating : 4.4/5 (975 download)

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Book Synopsis LeBron James by : Anthony Curcio

Download or read book LeBron James written by Anthony Curcio and published by Createspace Independent Publishing Platform. This book was released on 2016-10-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The story of basketball star LeBron James, from his difficult childhood to his huge success in the NBA. Describes how he now helps others who are struggling to make it in their own.

The Great CEO Within: The Tactical Guide to Company Building

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Author :
Publisher :
ISBN 13 : 9780578599281
Total Pages : 202 pages
Book Rating : 4.5/5 (992 download)

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Book Synopsis The Great CEO Within: The Tactical Guide to Company Building by : Matt Mochary

Download or read book The Great CEO Within: The Tactical Guide to Company Building written by Matt Mochary and published by . This book was released on 2019-12-05 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Matt Mochary coaches the CEOs of many of the fastest-scaling technology companies in Silicon Valley. With The Great CEO Within, he shares his highly effective leadership and business-operating tools with any CEO or manager in the world. Learn how to efficiently scale your business from startup to corporation by implementing a system of accountability, effective problem-solving, and transparent feedback. Becoming a great CEO requires training. For a founding CEO, there is precious little time to complete that training, especially at the helm of a rapidly growing company. Now you have the guidance you need in one book.

The Complete Book of U.S. Presidents

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Author :
Publisher : Gramercy Books
ISBN 13 : 9780517183533
Total Pages : 771 pages
Book Rating : 4.1/5 (835 download)

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Book Synopsis The Complete Book of U.S. Presidents by : William A. DeGregorio

Download or read book The Complete Book of U.S. Presidents written by William A. DeGregorio and published by Gramercy Books. This book was released on 1997 with total page 771 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chronicles the rich history of the American presidency, including informative and entertaining biographies of each of the men who have held the office and full coverage of the 1996 election.

The Science of Basketball

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Author :
Publisher : Routledge
ISBN 13 : 1351789716
Total Pages : 203 pages
Book Rating : 4.3/5 (517 download)

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Book Synopsis The Science of Basketball by : Alexandru Radu

Download or read book The Science of Basketball written by Alexandru Radu and published by Routledge. This book was released on 2018-09-03 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Science of Basketball is the only book to examine the scientific principles underpinning preparation and performance in basketball, applied to both individual and team contexts. Drawing on the very latest scientific evidence, and including contributions from leading international coaches and scientists involved in the sport, the book explores every aspect of physical and mental preparation and performance, including: strength and conditioning, and training strategies physiological aspects of performance nutrition and supplementation psychological preparation skill acquisition biomechanical aspects of performance performance analysis injury epidemiology, prevention and rehabilitation coach education Incorporating case studies at the end of each chapter to demonstrate how scientific principles can be applied to practice, the book bridges the gap between theory and applied practice in basketball better than any other. It is essential reading for any student, researcher, sport scientist, coach, physiotherapist or clinician with an interest in the game, and illuminative supplementary reading for students of sport science and sports coaching.

Born to Run

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Author :
Publisher : Profile Books
ISBN 13 : 184765228X
Total Pages : 296 pages
Book Rating : 4.8/5 (476 download)

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Book Synopsis Born to Run by : Christopher McDougall

Download or read book Born to Run written by Christopher McDougall and published by Profile Books. This book was released on 2010-12-09 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times bestseller 'A sensation ... a rollicking tale well told' - The Times At the heart of Born to Run lies a mysterious tribe of Mexican Indians, the Tarahumara, who live quietly in canyons and are reputed to be the best distance runners in the world; in 1993, one of them, aged 57, came first in a prestigious 100-mile race wearing a toga and sandals. A small group of the world's top ultra-runners (and the awe-inspiring author) make the treacherous journey into the canyons to try to learn the tribe's secrets and then take them on over a course 50 miles long. With incredible energy and smart observation, McDougall tells this story while asking what the secrets are to being an incredible runner. Travelling to labs at Harvard, Nike, and elsewhere, he comes across an incredible cast of characters, including the woman who recently broke the world record for 100 miles and for her encore ran a 2:50 marathon in a bikini, pausing to down a beer at the 20 mile mark.

The Elusive Fan: Reinventing Sports in a Crowded Marketplace

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Author :
Publisher : McGraw-Hill Education
ISBN 13 : 9780071454094
Total Pages : 0 pages
Book Rating : 4.4/5 (54 download)

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Book Synopsis The Elusive Fan: Reinventing Sports in a Crowded Marketplace by : Ben Ryan Shields

Download or read book The Elusive Fan: Reinventing Sports in a Crowded Marketplace written by Ben Ryan Shields and published by McGraw-Hill Education. This book was released on 2006-07-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sports are a multibillion-dollar global business that will continue to grow by leaps and bounds into the foreseeable future. The bad news is: It's never been harder to attract, engage, and retain the sports fan. Today's sports fans are bombarded by choices. Traditional sports, such as baseball, football, and basketball, compete for fans' dollars with snowboarding, lacrosse, poker...even paintball. The old business formulas, developed in the age of three TV networks and creaky stadiums, no longer apply. World-renowned communication expert Irving Rein, international marketing guru Philip Kotler, and communication specialist Ben Shields deliver an innovative new business model centered squarely on fan satisfaction and retention. They give you the tools to transform your sports product into an enduring brand-immune to the vagaries of winning and losing-that quickly adapts to changing market conditions. Along the way they illustrate their points with fascinating case studies, including Manchester United's transformation from a plucky home team to a billion-dollar international franchise Professional golf phenomenon Michelle Wie's quest to maximize her talents and marketability Southlake Carroll High School football team's benchmarking of professional and college football programs to build its own brand Daytona International Speedway's reinvention of fan intimacy Combining expert analysis with field-tested strategies for winning hearts and minds, The Elusive Fan is your guide to surviving and thriving in today's ever-widening world of sports.

Personal Foul

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Author :
Publisher : Clerisy Press
ISBN 13 : 0615379095
Total Pages : 274 pages
Book Rating : 4.6/5 (153 download)

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Book Synopsis Personal Foul by : Tim Donaghy

Download or read book Personal Foul written by Tim Donaghy and published by Clerisy Press. This book was released on 2010-06-09 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Uncover the true story behind the Netflix documentary Untold: Operation Flagrant Foul. “The book the NBA doesn’t want you to read.” —Deadspin.com Tim Donaghy loved basketball. In many ways, his zest for the game came from his father, who officiated high school and college games for over 30 years. After graduating from Villanova, Donaghy was unsatisfied with his career until he followed his heart and became a basketball referee, first in the CBA and then the NBA, where he officiated for 13 seasons: 772 regular-season games and 20 playoff games. He loved his job, his family, his life. He felt like he had everything. And then, suddenly, he had nothing. He succumbed to a gambling addiction and to intimidation from well-connected criminals—and began using inside information to win bets for them. Following an FBI investigation, Donaghy pled guilty to two federal charges, and on August 15, 2007, he was sentenced to 15 months in prison. He was released on November 4, 2009, after serving his sentence. This is his story, which provides a stunningly candid admission of his mistakes, as well as his insider’s account of the world of professional basketball. With a foreword by Phil Scala, the FBI special agent who worked the Gambino case, Personal Foul reveals how the fast life of professional sports can tempt and trap the unwary and unwise. Donaghy has written an unforgettable page-turner, one of the most controversial sports books ever published. It will confirm your suspicions about the influence of the front offices of major league sports, while examining the corrosive power of money and fame. From the Introduction: I’m guilty. For 13 years I was a referee in the National Basketball Association, living a glamorous life on and off the court, rubbing elbows with superstar players and celebrity A-listers. I suppose many would say that I had it all—a great job, money, a wonderful family—but it was all an illusion. You see, during my last four years in the NBA, I led a secret life that would ultimately cost me everything: my integrity, my reputation, my career, my livelihood, my marriage, my family, and my freedom.

The Elegance of the Hedgehog

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Author :
Publisher : Europa Editions
ISBN 13 : 1609450132
Total Pages : 282 pages
Book Rating : 4.6/5 (94 download)

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Book Synopsis The Elegance of the Hedgehog by : Muriel Barbery

Download or read book The Elegance of the Hedgehog written by Muriel Barbery and published by Europa Editions. This book was released on 2008-09-02 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: The phenomenal New York Times bestseller that “explores the upstairs-downstairs goings-on of a posh Parisian apartment building” (Publishers Weekly). In an elegant hôtel particulier in Paris, Renée, the concierge, is all but invisible—short, plump, middle-aged, with bunions on her feet and an addiction to television soaps. Her only genuine attachment is to her cat, Leo. In short, she’s everything society expects from a concierge at a bourgeois building in an upscale neighborhood. But Renée has a secret: She furtively, ferociously devours art, philosophy, music, and Japanese culture. With biting humor, she scrutinizes the lives of the tenants—her inferiors in every way except that of material wealth. Paloma is a twelve-year-old who lives on the fifth floor. Talented and precocious, she’s come to terms with life’s seeming futility and decided to end her own on her thirteenth birthday. Until then, she will continue hiding her extraordinary intelligence behind a mask of mediocrity, acting the part of an average pre-teen high on pop culture, a good but not outstanding student, an obedient if obstinate daughter. Paloma and Renée hide their true talents and finest qualities from a world they believe cannot or will not appreciate them. But after a wealthy Japanese man named Ozu arrives in the building, they will begin to recognize each other as kindred souls, in a novel that exalts the quiet victories of the inconspicuous among us, and “teaches philosophical lessons by shrewdly exposing rich secret lives hidden beneath conventional exteriors” (Kirkus Reviews). “The narrators’ kinetic minds and engaging voices (in Alison Anderson’s fluent translation) propel us ahead.” —The New York Times Book Review “Barbery’s sly wit . . . bestows lightness on the most ponderous cogitations.” —The New Yorker

Writing Research Papers

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Author :
Publisher : Pearson
ISBN 13 : 0134108841
Total Pages : 439 pages
Book Rating : 4.1/5 (341 download)

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Book Synopsis Writing Research Papers by : James D. Lester (Late)

Download or read book Writing Research Papers written by James D. Lester (Late) and published by Pearson. This book was released on 2015-03-25 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive research paper guide, Writing Research Papers combines a traditional and practical approach to the research process with the latest information on electronic research and presentation. This market-leading text provides students with step-by-step guidance through the research writing process, from selecting and narrowing a topic to formatting the finished document. Writing Research Papers backs up its instruction with the most complete array of samples of any writing guide of this nature. The text continues its extremely thorough and accurate coverage of citation styles for a wide variety of disciplines. The fourteenth edition maintains Lester's successful approach while bringing new writing and documentation updates to assist the student researcher in keeping pace with electronic sources.

Montana Watering Holes

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Author :
Publisher : Rowman & Littlefield
ISBN 13 : 0762761628
Total Pages : 171 pages
Book Rating : 4.7/5 (627 download)

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Book Synopsis Montana Watering Holes by : Joan Melcher

Download or read book Montana Watering Holes written by Joan Melcher and published by Rowman & Littlefield. This book was released on 2009-10-14 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: In many small towns across Montana, the local bar is also the only restaurant and is an important part of community life. In larger towns and cities, gems from Montana’s Wild West past are still found. This book celebrates the quirky, unusual, and downright fun and entertaining saloons across the state. Montana Watering Holes features more than fifty of the best spots to stop for a drink (or a burger) scattered across Montana. From big-city spots like the Rhino in Missoula (with its 150 beers on tap) to the famous cheeseburgers at the bar in Pony (pop. 50), community spirit and tradition abound in the nineteenth- and early-twentieth-century buildings that have served as saloons, restaurants, and gathering places throughout the Treasure State. This book describes the best of the best, offering geographic diversity, anecdotes, and sidebars on local characters from the past. It is illustrated with archival and contemporary black-and-white photographs.

Doing Literary Criticism

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Author :
Publisher : Stenhouse Publishers
ISBN 13 : 1571108424
Total Pages : 322 pages
Book Rating : 4.5/5 (711 download)

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Book Synopsis Doing Literary Criticism by : Tim Gillespie

Download or read book Doing Literary Criticism written by Tim Gillespie and published by Stenhouse Publishers. This book was released on 2010 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the greatest challenges for English language arts teachers today is the call to engage students in more complex texts. Tim Gillespie, who has taught in public schools for almost four decades, has found the lenses of literary criticism a powerful tool for helping students tackle challenging literary texts. Tim breaks down the dense language of critical theory into clear, lively, and thorough explanations of many schools of critical thought---reader response, biographical, historical, psychological, archetypal, genre based, moral, philosophical, feminist, political, formalist, and postmodern. Doing Literary Criticism gives each theory its own chapter with a brief, teacher-friendly overview and a history of the approach, along with an in-depth discussion of its benefits and limitations. Each chapter also includes ideas for classroom practices and activities. Using stories from his own English classes--from alternative programs to advance placement and everything in between--Tim provides a wealth of specific classroom-tested suggestions for discussion, essay and research paper topics, recommended texts, exam questions, and more. The accompanying CD offers abbreviated overviews of each theory (designed to be used as classroom handouts, examples of student work, collections of quotes to stimulate discussion and writing, an extended history of women writers, and much more. Ultimately, Doing Literary Criticism offers teachers a rich set of materials and tools to help their students become more confident and able readers, writers, and critical thinkers.