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Book Synopsis Globish: How English Became the World's Language by : Robert McCrum
Download or read book Globish: How English Became the World's Language written by Robert McCrum and published by W. W. Norton & Company. This book was released on 2011-05-09 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discusses how Anglo-American has become the language of the world, and describes the changes that English has brought to far-away cultures in distant places.
Book Synopsis Globish the World Over by : Jean-Paul Nerriere
Download or read book Globish the World Over written by Jean-Paul Nerriere and published by . This book was released on 2009 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: "I must congratulate you on GLOBISH THE WORLD OVER. It's a pioneering text of great importance, full of enthralling insights for native and non-native English users alike." -- Robert McCrum, author, The Story of English and Literary Editor, London Observer. Globish, as a concept, takes to task the world hegemony of arrogant English-speakers. Hence the landmark book Don't Speak English - Parlez Globish became a best-seller in French, and other languages, but it never appeared in English. GLOBISH THE WORLD OVER is the first book written in Globish-English. Non-native English speakers from non-Anglophone countries use English better between themselves than with any native English speaker. Globish codifies their very efficient "similar limitations." The word Globish may strike English-speakers as an "odd" way to rename their English. However billions of speakers in Brazil, Russia, India and China will be the new "owners" of what the world is now calling Globish. The implications are far-reaching. GLOBISH THE WORLD OVER discusses this phenomenon, and demonstrates that Globish - as a deliberate and sufficient subset of English for international communication - is limited more by a person's communication ability than by mere words.
Download or read book Globish written by Robert McCrum and published by Anchor Canada. This book was released on 2011-05-10 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: A small island in the North Atlantic, colonized by Rome, then pillaged for hundreds of years by marauding neighbours, becomes the dominant world power in the 19th century. As its power spreads, its language follows. Then, across the Atlantic, a colony of that tiny island grows into the military and cultural colossus of the 20th century. These centuries of empire-building and war, international trade and industrial ingenuity will bring to the world great works of literature and extraordinary movies, cricket pitches and episodes of Dallas, the printing press and the internet. But what happens next is quite unprecedented. While the global dominance of Anglo-American power appears to be on the wane, the English language has acquired an astonishing new life of its own. With a supra-national momentum, it is now able to zoom across time and space at previously unimaginable speeds. In Robert McCrum's analysis, the cultural revolution of our times is the emergence of English, a global phenomenon as never before, to become the world's language. In the 21st century English + Microsoft = Globish. Globish takes us on a riveting and enlightening journey of the spread of a global English, from the icy swamps of pre-Roman Saxony to the shopping malls of Seoul, from the study of 'Crazy English' TM in China to crowds of juvenile wizards mobbing bookshop tills across the world. Along the way it gives new meaning to a faded old brown parchment (the Magna Carta), a 272 word presidential speech (the Gettysburg address) and a scratchy black and white film of a couple of men in space suits.
Book Synopsis Forms of Reduced English by : Massimo Laganà
Download or read book Forms of Reduced English written by Massimo Laganà and published by Cambridge Scholars Publishing. This book was released on 2023-12-15 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book illustrates the objectives and assumptions—as well as the construction techniques and the structure—of some of the most interesting forms of reduced English, including Basic English, Special English, Plain English, Simplified English, Easy English, Specialized English, Nuclear English, Globish, and Basic Global English. Although they have different cultural approaches and are aimed at communication purposes which are not always homogeneous and are sometimes divergent, all the studies underpinning these projects share a common goal: bearing in mind the globalization processes of the contemporary world, their primary aim is to use English as a starting point from which to build a language tool to be employed as a lingua franca for effective and adequate international communication in economic, scientific, and cultural fields. The book is primarily intended for students and scholars interested in the various attempts that have been made to simplify the English language in order to make it universally available for a simple, effective and global communication.
Book Synopsis Understanding English as a Lingua Franca by : Barbara Seidlhofer
Download or read book Understanding English as a Lingua Franca written by Barbara Seidlhofer and published by Oxford University Press. This book was released on 2013-01-10 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete introduction to the theoretical nature and practical implications of English used as a lingua franca. Explore the theories and principles of English as a Lingua Franca with leading expert Barbara Seidlhofer
Book Synopsis Imprisoned in English by : Anna Wierzbicka
Download or read book Imprisoned in English written by Anna Wierzbicka and published by Oxford University Press, USA. This book was released on 2014 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Imprisoned in English argues that in the present English-dominated world, social sciences and the humanities are locked in a conceptual framework grounded in English and that scholars need to break away from this framework to reach a more universal, culture-independent perspective on things human.
Download or read book The Prodigal Tongue written by Mark Abley and published by Vintage Canada. This book was released on 2011-04-20 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Prodigal Tongue takes a look at the wild, wacky and sometimes baffling road our language–English and others–is taking in its evolution. Where in the world will it end up?! Mark Abley, author of Spoken Here, has created an entertaining and informative exploration of the way that languages–English, Japanese, French, Arabic and other major tongues–are likely to transform and be transformed by their speakers during the twenty-first century. Grammar and vocabulary are just the beginning; more importantly, this book is about people. In places like Los Angeles, Tokyo, Singapore and Oxford, Abley encounters hip-hop performers and dictionary makers, bloggers and translators, novelists and therapists. He talks to a married couple who were passionately corresponding online before they met in “meatspace.” And he listens to teenagers, puzzling out the words they coin in chatrooms and virtual worlds. Everywhere he goes, he asks what the future is likely to hold for the ways we communicate. Abley balances a traditional concern for honesty and accuracy in language with an untraditional delight in newly minted expressions. Lively, evocative, passionate and playful, this is a book for everyone who cherishes the words we use.
Download or read book Holy Ignorance written by Roy Olivier and published by Oxford University Press. This book was released on 2014-01-16 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Olivier Roy, world-renowned authority on Islam and politics, finds in the modern disconnection between faith communities and socio-cultural identities a fertile space for fundamentalism to grow. Instead of freeing the world from religion, secularization has encouraged a kind of holy ignorance to take root, an anti-intellectualism that promises immediate, emotional access to the sacred and positions itself in direct opposition to contemporary pagan culture. The secularization of society was supposed to free people from religion, yet individuals are converting en masse to fundamentalist faiths, such as Protestant evangelicalism, Islamic Salafism, and Haredi Judaism. These religions either reconnect adherents to their culture through casual referents, like halal fast food, or maintain their momentum through purification rituals, such as speaking in tongues, a practice that allows believers to utter a language that is entirely their own. Instead of a return to traditional religious worship, we are now witnessing the individualisation of faith and the disassociation of faith communities from ethnic and national identities. Roy explores the options now available to powers that hope to integrate or control these groups; and whether marginalisation or homogenisation will further divide believers from their culture.
Download or read book Gilgamesh written by Michael Schmidt and published by Princeton University Press. This book was released on 2019-09-24 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reflections on a lost poem and its rediscovery by contemporary poets Gilgamesh is the most ancient long poem known to exist. It is also the newest classic in the canon of world literature. Lost for centuries to the sands of the Middle East but found again in the 1850s, it tells the story of a great king, his heroism, and his eventual defeat. It is a story of monsters, gods, and cataclysms, and of intimate friendship and love. Acclaimed literary historian Michael Schmidt provides a unique meditation on the rediscovery of Gilgamesh and its profound influence on poets today. Schmidt describes how the poem is a work in progress even now, an undertaking that has drawn on the talents and obsessions of an unlikely cast of characters, from archaeologists and museum curators to tomb raiders and jihadis. Fragments of the poem, incised on clay tablets, were scattered across a huge expanse of desert when it was recovered in the nineteenth century. The poem had to be reassembled, its languages deciphered. The discovery of a pre-Noah flood story was front-page news on both sides of the Atlantic, and the poem's allure only continues to grow as additional cuneiform tablets come to light. Its translation, interpretation, and integration are ongoing. In this illuminating book, Schmidt discusses the special fascination Gilgamesh holds for contemporary poets, arguing that part of its appeal is its captivating otherness. He reflects on the work of leading poets such as Charles Olson, Louis Zukofsky, and Yusef Komunyakaa, whose own encounters with the poem are revelatory, and he reads its many translations and editions to bring it vividly to life for readers.
Download or read book How We Compete written by Suzanne Berger and published by Crown Currency. This book was released on 2005-12-27 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Impressive... This is an evidence-based bottom-up account of the realities of globalisation. It is more varied, more subtle, and more substantial than many of the popular works available on the subject." -- Financial Times Based on a five-year study by the MIT Industrial Performance Center, How We Compete goes into the trenches of over 500 international companies to discover which practices are succeeding in today’s global economy, which are failing –and why. There is a rising fear in America that no job is safe. In industry after industry, jobs seem to be moving to low-wage countries in Asia, Central America, and Eastern Europe. Production once handled entirely in U.S. factories is now broken into pieces and farmed out to locations around the world. To discover whether our current fears about globalization are justified, Suzanne Berger and a group of MIT researchers went to the front lines, visiting workplaces and factories around the world. They conducted interviews with managers at more than 500 companies, asking questions about which parts of the manufacturing process are carried out in their own plants and which are outsourced, who their biggest competitors are, and how they plan to grow their businesses. How We Compete presents their fascinating, and often surprising, conclusions. Berger and her team examined businesses where technology changes rapidly–such as electronics and software–as well as more traditional sectors, like the automobile industry, clothing, and textile industries. They compared the strategies and success of high-tech companies like Intel and Sony, who manufacture their products in their own plants, and Cisco and Dell, who rely primarily on outsourcing. They looked closely at textile and clothing to uncover why some companies, including the Gap and Liz Claiborne, choose to outsource production to foreign countries, while others, such as Zara and Benetton, base most operations at home. What emerged was far more complicated than the black-and-white picture presented by promoters and opponents of globalization. Contrary to popular belief, cheap labor is not the answer, and the world is not flat, as Thomas Friedman would have it. How We Compete shows that there are many different ways to win in the global economy, and that the avenues open to American companies are much wider than we ever imagined. SUZANNE BERGER is the Raphael Dorman and Helen Starbuck Professor of Political Science at MIT and director of the MIT International Science and Technology Initiative. She was a member of the MIT Commission on Industrial Productivity, whose report Made in America analyzed weaknesses and strengths in U.S. industry in the 1980s. She lives in Boston , Massachusetts.
Download or read book Civilization written by Regis Debray and published by Verso Books. This book was released on 2019-03-19 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: American civilization’s dominance over Europe—and what to do about it In 1900, an American of taste was a European in exile; in 2000, a trendy European is a frustrated American—or one waiting for a visa. Régis Debray explores America’s global cultural ascendancy in this provocative and witty analysis of our contemporary condition. Whereas Europe once foregrounded the importance of time and writing, America is a civilization of spectacle and kinetics, blind to the tragic complexities of human life. A measure of America’s success is how its jargon has been adopted by European languages, but there is much more than that to the States’ infiltration into all aspects of modern life. For Debray, the dominance of American civilization is a historical fait accompli. Yet he envisions a sanctuary for the best of Europe modelled on Vienna at the cusp of the twentieth century, where art and literature flowered in the rich soil of a decaying empire. For decades to come, Europe can still offer a rich cultural seedbed. “Some will call it decadence,” writes Debray, “others liberation. Why not both?”
Download or read book Word Myths written by David Wilton and published by Oxford University Press. This book was released on 2008-11-06 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you "know" that posh comes from an acronym meaning "port out, starboard home"? That "the whole nine yards" comes from (pick one) the length of a WWII gunner's belt; the amount of fabric needed to make a kilt; a sarcastic football expression? That Chicago is called "The Windy City" because of the bloviating habits of its politicians, and not the breeze off the lake? If so, you need this book. David Wilton debunks the most persistently wrong word histories, and gives, to the best of our actual knowledge, the real stories behind these perennially mis-etymologized words. In addition, he explains why these wrong stories are created, disseminated, and persist, even after being corrected time and time again. What makes us cling to these stories, when the truth behind these words and phrases is available, for the most part, at any library or on the Internet? Arranged by chapters, this book avoids a dry A-Z format. Chapters separate misetymologies by kind, including The Perils of Political Correctness (picnics have nothing to do with lynchings), Posh, Phat Pommies (the problems of bacronyming--the desire to make every word into an acronym), and CANOE (which stands for the Conspiracy to Attribute Nautical Origins to Everything). Word Myths corrects long-held and far-flung examples of wrong etymologies, without taking the fun out of etymology itself. It's the best of both worlds: not only do you learn the many wrong stories behind these words, you also learn why and how they are created--and what the real story is.
Book Synopsis Deterritorializing Language, Teaching, Learning, and Research by :
Download or read book Deterritorializing Language, Teaching, Learning, and Research written by and published by BRILL. This book was released on 2019-12-16 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on the conceptual repertoire of French philosophers Gilles Deleuze and Félix Guattari, new lines of thoughts are generated in this book on how research and educative practices can be transformed to reimagine second language teaching, learning, and research.
Download or read book The Last Word written by Ben Macintyre and published by A&C Black. This book was released on 2011-06-01 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'A sprinkling of delightful nuggets about the uses and abuses of the English Language' Daily Telegraph, Books of the Year '[There are] myriad delights in Ben Macintyre's musings on language' The Times, Books of the Year _____________________ Do you know your geek-speak from your geek-chic? Ever wanted to put Humpty Dumpty together again? Can you distinguish Spanglish from Chinglish? We adapt words from other languages, from slang, from developments in science, literature and art. Learn the advantages of having your own signature word; why the lifts in the House of Commons have posh accents; and discover the discreet art of the loophemism. Witty and utterly delightful, The Last Word will tease, tickle and tantalise those who enjoy all things lexical.
Download or read book Dictator written by Philip Terry and published by Carcanet Press Ltd. This book was released on 2019-01-10 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dictator recreates Gilgamesh using the 1,500-word vocabulary of Globish, put together by Jean-Paul Nerrière. Globish is a business language, appropriate to translate cuneiform which emerged from the need to record business transactions. Nerrière considered it the world dialect of the third millenium; likewise Akkadian, the language of Gilgamesh, was the lingua franca of communications in the Near East. This link between script, language and business is there in the substance of the poem. An underpinning theme involving trade, here trade in hard wood and access to forests for building materials, links the poem to recent wars in and around Iraq, where the contemporary commodity is oil. This in turn links the poem to related issues such as migration and the refugee crisis. Working with refugees in Palermo in 2017, Terry was involved with putting on a puppet version of Gilgamesh where the children related viscerally to the story, particularly the boat scenes.
Book Synopsis Global Writing for Public Relations by : Arhlene A. Flowers
Download or read book Global Writing for Public Relations written by Arhlene A. Flowers and published by Routledge. This book was released on 2015-12-07 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide provides multiple resources to help students and public relations practitioners learn best practices for writing in English to communicate and connect with a global marketplace. Author Arhlene Flowers has created a new approach on writing for public relations by combining intercultural communication, international public relations, and effective public relations writing techniques. Global Writing for Public Relations offers the following features: Insight into the evolution of English-language communication in business and public relations, as well as theoretical and political debates on global English and globalization; An understanding of both a global thematic and customized local approach in creating public relations campaigns and written materials; Strategic questions to help writers develop critical thinking skills and understand how to create meaningful communications materials for specific audiences; Storytelling skills that help writers craft compelling content; Real-world global examples from diverse industries that illustrate creative solutions; Step-by-step guidance on writing public relations materials with easy-to-follow templates to reach traditional and online media, consumers, and businesses; Self-evaluation and creative thinking exercises to improve cultural literacy, grammar, punctuation, and editing skills for enhanced clarity; and Supplemental online resources for educators and students. English is the go-to business language across the world, and this book combines the author’s experience training students and seasoned professionals in crafting public relations materials that resonate with global English-language audiences. It will help public relations students and practitioners become proficient and sophisticated writers with the ability to connect with diverse audiences worldwide.
Book Synopsis Essential Exercises for the Childbearing Year by : Elizabeth Noble
Download or read book Essential Exercises for the Childbearing Year written by Elizabeth Noble and published by . This book was released on 1982 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt:
