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Author : United States. International Trade Administration
Publisher :
ISBN 13 :
Total Pages : 70 pages
Book Rating : 4.:/5 (319 download)
Download or read book Global Market Research, Japan written by United States. International Trade Administration and published by . This book was released on 1980 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Masaaki (Mike) Kotabe
Publisher : John Wiley & Sons
ISBN 13 : 1119563119
Total Pages : 770 pages
Book Rating : 4.1/5 (195 download)
Download or read book Global Marketing Management written by Masaaki (Mike) Kotabe and published by John Wiley & Sons. This book was released on 2020-01-09 with total page 770 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Marketing Management, 8th Edition combines academic rigor, contemporary relevance, and student-friendly readability to review how marketing managers can succeed in the increasingly competitive international business environment. This in-depth yet accessible textbook helps students understand state-of-the-art global marketing practices and recognize how marketing managers work across business functions to achieve overall corporate goals. The author provides relevant historical background and offers logical explanations of current trends based on information from marketing executives and academic researchers around the world. Designed for students majoring in business, this thoroughly updated eighth edition both describes today's multilateral realities and explores the future of marketing in a global context. Building upon four main themes, the text discusses marketing management in light of the drastic changes the global economy has undergone, the explosive growth of information technology and e-commerce, the economic and political forces of globalization, and the various consequences of corporate action such as environmental pollution, substandard food safely, and unsafe work environments. Each chapter contains review and discussion questions to encourage classroom participation and strengthen student learning.
Author : Kate Gillespie
Publisher : Routledge
ISBN 13 : 1317508335
Total Pages : 598 pages
Book Rating : 4.3/5 (175 download)
Download or read book Global Marketing written by Kate Gillespie and published by Routledge. This book was released on 2015-07-03 with total page 598 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook introduces students to the important concepts of global marketing today, and their managerial implications. Designed to be shorter than many other textbooks, Global Marketing focuses on getting to the point faster. Increasingly, marketing activities must be integrated at a global level. Yet, the enduring influence of culture requires marketers to adapt local strategies in light of cultural differences. Global Marketing takes a similar strategic approach, recognizing the need to address both the forces of globalization and those of localization. Other key features include: Coverage of often overlooked topics, such as the competitive rise of China’s state-owned enterprises; the importance of diasporas as target markets; and the emerging threat to legitimate marketers from transnational criminal organizations A chapter dedicated to understanding global and local competitors, setting the stage for ongoing discussion of both buyers and competitors in an increasingly competitive global marketplace Extensive real-life examples and cases from developed and emerging markets, including insights into the often-overlooked markets of Africa, Latin America, and the Middle East Written in a student-friendly style, previous editions have received praise from both students and instructors. This edition continues to build on this strong foundation, making this the book of choice for students of global marketing classes.
Author : Ulrike Schaede
Publisher : Stanford University Press
ISBN 13 : 1503612368
Total Pages : 353 pages
Book Rating : 4.5/5 (36 download)
Download or read book The Business Reinvention of Japan written by Ulrike Schaede and published by Stanford University Press. This book was released on 2020-06-16 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: After two decades of reinvention, Japanese companies are re-emerging as major players in the new digital economy. They have responded to the rise of China and new global competition by moving upstream into critical deep-tech inputs and advanced materials and components. This new "aggregate niche strategy" has made Japan the technology anchor for many global supply chains. Although the end products do not carry a "Japan Inside" label, Japan plays a pivotal role in our everyday lives across many critical industries. This book is an in-depth exploration of current Japanese business strategies that make Japan the world's third-largest economy and an economic leader in Asia. To accomplish their reinvention, Japan's largest companies are building new processes of breakthrough innovation. Central to this book is how they are addressing the necessary changes in organizational design, internal management processes, employment, and corporate governance. Because Japan values social stability and economic equality, this reinvention is happening slowly and methodically, and has gone largely unnoticed by Western observers. Yet, Japan's more balanced model of "caring capitalism" is both competitive and transformative, and more socially responsible than the unbridled growth approach of the United States.
Author : Carlyle Farrell
Publisher : SAGE
ISBN 13 : 1473910897
Total Pages : 361 pages
Book Rating : 4.4/5 (739 download)
Download or read book Global Marketing written by Carlyle Farrell and published by SAGE. This book was released on 2015-09-10 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studies from North America, Europe and the emerging markets of China, India and Latin America. These emerging markets are given balanced coverage alongside developed markets and the text also includes a dedicated chapter on emerging markets multinationals. Practical in its orientation, the text equips students with the tools needed to make strategic marketing decisions and find solutions in a global business environment. Key features include: A full-colour text design with photos to help bring the content to life and enhance students′ learning ′Spotlight on Research’ and ‘Expand Your Knowledge’, introducing students to some of the seminal scholarly research undertaken in the field ′Real World Challenges’ offering additional engaging practice-led examples to Case Studies in chapters and providing a scenario for students to analyse and reflect upon via questions A companion website (https://study.sagepub.com/farrell) offering a range of instructor and student support materials including PowerPoint slides, a testbank for instructors and quizzes for students
Author : Rajiv Grover
Publisher : SAGE
ISBN 13 : 141290997X
Total Pages : 721 pages
Book Rating : 4.4/5 (129 download)
Download or read book The Handbook of Marketing Research written by Rajiv Grover and published by SAGE. This book was released on 2006-06-23 with total page 721 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm.
Author : David J. Starkey
Publisher : Liverpool University Press
ISBN 13 : 1786949199
Total Pages : 444 pages
Book Rating : 4.7/5 (869 download)
Download or read book Global Markets written by David J. Starkey and published by Liverpool University Press. This book was released on 2017-10-18 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is concerned with the role played by the sea transport industries in the development of global markets. It claims that the sea transport industry in fundamentally intrinsic to the political and economic interactions between nations. It seeks to demonstrate that the elements of shipping, internationalisation, and globalisation are intertwined. The purpose of this journal is to trace the development and examine the consequences of globalisation as it relates to maritime history. The four main issues under consideration are:- information networks and cooperation in transoceanic shipping; the expansion of markets; technological change; and the adaptability of entrepreneurs, institutions, and nation states to changing business environments. Geographically, the focus of the contributing essays splits between Europe and Japan.
Author : Ian Melville
Publisher : Routledge
ISBN 13 : 1136379886
Total Pages : 269 pages
Book Rating : 4.1/5 (363 download)
Download or read book Marketing in Japan written by Ian Melville and published by Routledge. This book was released on 2012-05-23 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Marketing in Japan' is ideal for executives wanting a 'hands-on' guide to entering the Japanese market. If you are already operating any kind of business venture either in Japan or with Japan, or if you hope to do so in the future, this book is for you. It provides business people with all the necessary information about business, including marketing and distribution in Japan. Few Westerners have as thorough and distinguished a background in different areas of Japanese trade as Ian Melville; in addition to several years of exporting to Japan, he teaches Japanese business at Tokyo's Sophia University completing a PhD in the subject at Tokyo University. Marketing in Japan is an important book that will ensure that readers become well equipped to deal with increasing their business in Japan.
Author : Great Britain. Parliament. House of Commons. Foreign Affairs Committee
Publisher : The Stationery Office
ISBN 13 : 9780215525130
Total Pages : 274 pages
Book Rating : 4.5/5 (251 download)
Download or read book Global Security written by Great Britain. Parliament. House of Commons. Foreign Affairs Committee and published by The Stationery Office. This book was released on 2008 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report is the fourth in a series on global security, and examines the foreign policy aspects of the United Kingdom's relationship with Japan, the Republic of Korea (South Korea) and the Democratic People's Republic of Korea (North Korea). The current political and economic scene in Japan and South Korea is outlined. The regional relations of Japan and South Korea are then examined, including those with the United States and China, trade agreements and regional security forums. The focus on North Korea covers the nuclear programme, human rights, food security, regime reform and stability, North-South Korea relations and military matters. The involvement of Japan and South Korea in international affairs is also scrutinised, including climate change, development assistance, and the United Nations. The report concludes with a review of economic and cultural relations between the UK and Japan and South Korea.
Author : Subhash Durlabhji
Publisher : SUNY Press
ISBN 13 : 9780791412510
Total Pages : 406 pages
Book Rating : 4.4/5 (125 download)
Download or read book Japanese Business written by Subhash Durlabhji and published by SUNY Press. This book was released on 1993-01-01 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of readings is intended to serve as a foundation for those expecting to have commercial interaction with the Japanese. The selections--from sources not limited to mainstream business journals--address various aspects of the cultural environment of Japanese business and discuss communication and interpersonal relationships, the institutional and legal environment, management and marketing, and the Japanese approach to manufacturing. Some specific topics: the influence of Confucianism and Zen on the Japanese organization, gift-giving, the ethnography of dinner entertainment, spiritual education in a Japanese bank, women managers.
Author : National Research Council
Publisher : National Academies Press
ISBN 13 : 0309047803
Total Pages : 244 pages
Book Rating : 4.3/5 (9 download)
Download or read book Japan's Growing Technological Capability written by National Research Council and published by National Academies Press. This book was released on 1992-02-01 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: The perspectives of technologists, economists, and policymakers are brought together in this volume. It includes chapters dealing with approaches to assessment of technology leadership in the United States and Japan, an evaluation of future impacts of eroding U.S. technological preeminence, an analysis of the changing nature of technology-based global competition, and a discussion of policy options for the United States.
Author : DIANE Publishing Company
Publisher : DIANE Publishing
ISBN 13 : 9780788139413
Total Pages : 122 pages
Book Rating : 4.1/5 (394 download)
Download or read book Destination Japan written by DIANE Publishing Company and published by DIANE Publishing. This book was released on with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers: marketing strategy, business customs and practices, Japanese government procurement, Japanese testing, standards and certification and export financing. Also focuses on property protection rights, including patents, trademarks, copyrights, designs, trade secrets and other intellectual property rights in Japan.
Author : National Research Council
Publisher : National Academies Press
ISBN 13 : 0309058848
Total Pages : 148 pages
Book Rating : 4.3/5 (9 download)
Download or read book Maximizing U.S. Interests in Science and Technology Relations with Japan written by National Research Council and published by National Academies Press. This book was released on 1997-08-23 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Erdener Kaynak
Publisher : Taylor & Francis
ISBN 13 : 1317953126
Total Pages : 351 pages
Book Rating : 4.3/5 (179 download)
Download or read book The Global Business written by Erdener Kaynak and published by Taylor & Francis. This book was released on 2022-10-10 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global competition is being fueled by economic, technological, legal/political, and social changes taking place around the globe. As trade blocs and countries emerge and change, they offer certain opportunities and present certain threats for domestic companies. As U.S. companies enter the world market, they will be faced with increased competition. To ensure greater success against this competition, this timely book provides concepts, techniques, and strategies for professionals guiding these firms into the world market. The Global Business is need- and action-oriented. It shows the steps in the globalization process, complete with ample company and industry examples from a variety of regions and countries of the world. An ideal book for marketers, managers, and professors alike, these frequently asked questions are just a few that are answered in The Global Business: What are the best methods of operating in global markets? Is there such a thing as global consumer? If so, what are his/her characteristics? What are the decisionmaking rules in global markets? Does global marketing strategy differ in any way from domestic marketing strategy? What is a global firm and how does it act and behave? What are the emerging patterns and developments in global marketing theory and practice today? What does the future hold for global firms? The Global Business offers practical, managerial guidelines for business and marketing managers, public policymakers, and researchers and scholars of marketing on a global scale. It helps firms develop and maintain distinct competitive advantages in the foreign markets in which they wish to or do already operate. Among the topics discussed are global location strategy; global sourcing; the Euroconsumer; marketing in Socialist countries of Eastern Europe and the People’s Republic of China; joint venture formation, Third World marketing; and cross-cultural and cross-national consumer behavior.
Download or read book Computerworld written by and published by . This book was released on 1990-11-26 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.
Author : Institute of Medicine
Publisher : National Academies Press
ISBN 13 : 030904491X
Total Pages : 225 pages
Book Rating : 4.3/5 (9 download)
Download or read book The Changing Economics of Medical Technology written by Institute of Medicine and published by National Academies Press. This book was released on 1991-02-01 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Americans praise medical technology for saving lives and improving health. Yet, new technology is often cited as a key factor in skyrocketing medical costs. This volume, second in the Medical Innovation at the Crossroads series, examines how economic incentives for innovation are changing and what that means for the future of health care. Up-to-date with a wide variety of examples and case studies, this book explores how payment, patent, and regulatory policiesâ€"as well as the involvement of numerous government agenciesâ€"affect the introduction and use of new pharmaceuticals, medical devices, and surgical procedures. The volume also includes detailed comparisons of policies and patterns of technological innovation in Western Europe and Japan. This fact-filled and practical book will be of interest to economists, policymakers, health administrators, health care practitioners, and the concerned public.
Author : Anshuman Khare
Publisher : Springer Nature
ISBN 13 : 9811503273
Total Pages : 274 pages
Book Rating : 4.8/5 (115 download)
Download or read book Transforming Japanese Business written by Anshuman Khare and published by Springer Nature. This book was released on 2019-12-06 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores how the business transformation taking place in Japan is influenced by the digital revolution. Its chapters present approaches and examples from sectors commonly understood to be visible arenas of digital transformation—3D printing and mobility, for instance—as well as some from not-so-obvious sectors, such as retail, services, and fintech. Business today is facing unprecedented change especially due to the adoption of new, digital technologies, with a noticeable transformation of manufacturing and services. The changes have been brought by advanced robotics, the emergence of artificial intelligence, and digital networks that are growing in size and capability as the number of connected devices explodes. In addition, there are advanced manufacturing and collaborative connected platforms, including machine-to-machine communications. Adoption of digital technology has caused process disruptions in both the manufacturing and services sectors and led to new business models and new products. While examining the preparedness of the Japanese economy to embrace these changes, the book explores the impact of digitally influenced changes on some selected sectors from a Japanese perspective. It paints a big picture in explaining how a previously manufacturing-centric, successful economy adopts change to retain and rebuild success in the global environment. Japan as a whole is embracing, yet also avoiding—innovating but also restricting—various forms of digitalization of life and work. The book, with its 17 chapters, is a collaborative effort of individuals contributing diverse points of view as technologists, academics, and managers.
