Global Cosmetic Industry Electronic Journal

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Beauty Imagined

Author : Geoffrey Jones
Publisher : OUP Oxford
ISBN 13 : 0191609617
Total Pages : 432 pages
Book Rating : 4.1/5 (916 download)

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Book Synopsis Beauty Imagined by : Geoffrey Jones

Download or read book Beauty Imagined written by Geoffrey Jones and published by OUP Oxford. This book was released on 2010-02-25 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and firms which have shaped this industry, such as Avon, Coty, Estée Lauder, L'Oréal, and Shiseido, have imagined beauty for us. This book provides the first authoritative history of the global beauty industry from its emergence in the nineteenth century to the present day, exploring how today's global giants grew. It shows how successive generations of entrepreneurs built brands which shaped perceptions of beauty, and the business organizations needed to market them. They democratized access to beauty products, once the privilege of elites, but they also defined the gender and ethnic borders of beauty, and its association with a handful of cities, notably Paris and later New York. The result was a homogenization of beauty ideals throughout the world. Today globalization is changing the beauty industry again; its impact can be seen in a range of competing strategies. Global brands have swept into China, Russia, and India, but at the same time, these brands are having to respond to a far greater diversity of cultures and lifestyles as new markets are opened up worldwide. In the twenty first century, beauty is again being re-imagined anew.

Cosmetics Marketing Strategy in the Era of the Digital Ecosystem

Author : Young Won Park
Publisher : Springer Nature
ISBN 13 : 9819736749
Total Pages : 235 pages
Book Rating : 4.8/5 (197 download)

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Book Synopsis Cosmetics Marketing Strategy in the Era of the Digital Ecosystem by : Young Won Park

Download or read book Cosmetics Marketing Strategy in the Era of the Digital Ecosystem written by Young Won Park and published by Springer Nature. This book was released on with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Global Beauty Industry

Author : Meeta Jha
Publisher : Routledge
ISBN 13 : 1317557964
Total Pages : 134 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis The Global Beauty Industry by : Meeta Jha

Download or read book The Global Beauty Industry written by Meeta Jha and published by Routledge. This book was released on 2015-09-16 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Global Beauty Industry is an interdisciplinary text that uses beauty to explore topics of gender, race, class, colorism, nation, bodies, multiculturalism, transnationalism, and intersectionality. Integrating materials from a wide range of cultural and geo-political contexts, it coalesces with initiatives to produce more internationally relevant curricula in fields such as sociology, as well as cultural, women's/gender, media, and globalization studies.

Global Cosmetic Industry

Author :
Publisher :
ISBN 13 :
Total Pages : 1184 pages
Book Rating : 4.3/5 (555 download)

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Book Synopsis Global Cosmetic Industry by :

Download or read book Global Cosmetic Industry written by and published by . This book was released on 2002 with total page 1184 pages. Available in PDF, EPUB and Kindle. Book excerpt: The information resource for personal care professionals.

Microbial Products

Author : Mamtesh Singh
Publisher : CRC Press
ISBN 13 : 1000626652
Total Pages : 497 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis Microbial Products by : Mamtesh Singh

Download or read book Microbial Products written by Mamtesh Singh and published by CRC Press. This book was released on 2022-11-16 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: Microbial Products: Applications and Translational Trends offers complete coverage of the production of microbial products, including biopolymers, biofuels, bioactive compounds, and their applications in fields such as bioremediation, agriculture, medicine, and other industrial settings. This book focuses on multiple processes including upstream procedures and downstream processing, and the tools required for their production. Lab-scale development processes may not be as efficient when aiming for large-scale industrial production, so it is necessary to utilize in silico modeling tools for bioprocess design to ensure success at translational levels. Therefore, this book presents in silico and mathematical simulations and approaches used for such applications. Further, it examines microbial products produced from bacteria, fungi, and algae. These major microbial categories have the capacity to produce various, diverse secondary metabolites, bioactive compounds, enzymes, biopolymers, biofuels, probiotics, and more. The bioproducts examined in the book are of great social, medical, and agricultural benefit, and include examples of biodegradable polymers, biofuels, biofertilizers, and drug delivery agents. Presents approaches and tools that aid in the design of eco-friendly, efficient, and economic bioprocesses. Utilizes in silico and mathematical simulations for optimal bioprocess design. Examines approaches to be used for bioproducts from the lab scale to widely applied microbial biotechnologies. Presents the latest trends and technologies in the production approaches for microbial bio-products manufacture and application. This book is ideal for both researchers and academics, as it provides up-to-date knowledge of applied microbial biotechnology approaches for bio-products.

Fulltext Sources Online

Author :
Publisher :
ISBN 13 :
Total Pages : 1666 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Fulltext Sources Online by :

Download or read book Fulltext Sources Online written by and published by . This book was released on 2007 with total page 1666 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Consumer Behaviour International Edition 1/e

Author : David Mothersbaugh
Publisher : McGraw Hill
ISBN 13 : 1526850036
Total Pages : 2341 pages
Book Rating : 4.5/5 (268 download)

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Book Synopsis Consumer Behaviour International Edition 1/e by : David Mothersbaugh

Download or read book Consumer Behaviour International Edition 1/e written by David Mothersbaugh and published by McGraw Hill. This book was released on 2023-09-01 with total page 2341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behavior: Building Marketing Strategy International Edition builds on theory to provide students with a usable, strategic understanding of consumer behaviour that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends. Updated with strategy-based examples from an author team with a deep understanding of each principle's business applications, the international edition contains current and classic examples of both text and visual advertisements throughout to engage students and bring the material to life and four chapters written specifically to focus on the European context. Topics such as ethics and social issues in marketing as well as consumer insights are integrated throughout the text and cases.

CONVASH 2019

Author : Kundharu Saddhono
Publisher : European Alliance for Innovation
ISBN 13 : 1631902644
Total Pages : 609 pages
Book Rating : 4.6/5 (319 download)

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Book Synopsis CONVASH 2019 by : Kundharu Saddhono

Download or read book CONVASH 2019 written by Kundharu Saddhono and published by European Alliance for Innovation. This book was released on 2020-08-31 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 1st Conference of Visual Art, Design, and Social Humanities (CONVASH) 2019 is a seminar in the fields of art, design and humanities held on November 2, 2019 by the Faculty of Fine Arts and Design (FSRD), Universitas Sebelas Maret in Surakarta, Indonesia. Since its establishment as a Faculty 5 years ago, The Faculty of Fine Arts and Designs has conducted 4 international conferences. The 1st CONVASH 2019 is our international conference new brand and we have a commitment to hold CONVASH annually. Conference of Visual Art, Design, and Social Humanities (CONVASH) 2019 is a tangible manifestation of FSRD's efforts to contribute to science and improve publication quality on the international level. This event is expected to bring about collaboration, scientific transfer, and publications that can contribute to the scientific fields of arts, design and humanities. The conference aims to facilitate research presentations and knowledge exchange in art, design, technology, and social humanities, as well as create academic networks among students, lecturers and researchers in the related fields. Further, this conference will bring opportunities to learn together to develop quality research in various fields, expand the collaboration networks among universities and industries, and become a forum to disseminate research and knowledge to a wider audience. The committee received more than 130 papers from the participants and based on the results of the reviews, only 96 papers were declared qualified to be presented at the seminar and subsequently published in the proceedings of CONVASH-2019 Finally, the committee congratulates and expresses gratitude to the selected participants for the participation and paper publication in the proceeding of CONVASH-2019. The committee would also like to thank all parties who have supported and actively participated for the success of this event. Hopefully this Proceeding can be used as a reference for technological development and learning improvement in the fields of education, social, arts, and humanities

E-Business Fundamentals

Author : Paul J. Jackson
Publisher : Psychology Press
ISBN 13 : 9780415255943
Total Pages : 296 pages
Book Rating : 4.2/5 (559 download)

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Book Synopsis E-Business Fundamentals by : Paul J. Jackson

Download or read book E-Business Fundamentals written by Paul J. Jackson and published by Psychology Press. This book was released on 2003 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a source for students on ebusiness courses, but also for students taking modules in ebusiness as part of traditional degrees in business, marketing, computing, and information systems.

Global Information Technologies: Concepts, Methodologies, Tools, and Applications

Author : Tan, Felix B.
Publisher : IGI Global
ISBN 13 : 1599049406
Total Pages : 4194 pages
Book Rating : 4.5/5 (99 download)

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Book Synopsis Global Information Technologies: Concepts, Methodologies, Tools, and Applications by : Tan, Felix B.

Download or read book Global Information Technologies: Concepts, Methodologies, Tools, and Applications written by Tan, Felix B. and published by IGI Global. This book was released on 2007-10-31 with total page 4194 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This collection compiles research in all areas of the global information domain. It examines culture in information systems, IT in developing countries, global e-business, and the worldwide information society, providing critical knowledge to fuel the future work of researchers, academicians and practitioners in fields such as information science, political science, international relations, sociology, and many more"--Provided by publisher.

The Environmental Communication Yearbook

Author : Stephen P. Depoe
Publisher : Routledge
ISBN 13 : 113524992X
Total Pages : 298 pages
Book Rating : 4.1/5 (352 download)

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Book Synopsis The Environmental Communication Yearbook by : Stephen P. Depoe

Download or read book The Environmental Communication Yearbook written by Stephen P. Depoe and published by Routledge. This book was released on 2014-04-08 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 2006. Routledge is an imprint of Taylor & Francis, an informa company.

Encyclopedia of E-Commerce, E-Government, and Mobile Commerce

Author : Khosrow-Pour, D.B.A., Mehdi
Publisher : IGI Global
ISBN 13 : 1591408008
Total Pages : 1350 pages
Book Rating : 4.5/5 (914 download)

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Book Synopsis Encyclopedia of E-Commerce, E-Government, and Mobile Commerce by : Khosrow-Pour, D.B.A., Mehdi

Download or read book Encyclopedia of E-Commerce, E-Government, and Mobile Commerce written by Khosrow-Pour, D.B.A., Mehdi and published by IGI Global. This book was released on 2006-03-31 with total page 1350 pages. Available in PDF, EPUB and Kindle. Book excerpt: [Administration (référence électronique)].

Boomer Marketing

Author : Ian Chaston
Publisher : Routledge
ISBN 13 : 1134010052
Total Pages : 278 pages
Book Rating : 4.1/5 (34 download)

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Book Synopsis Boomer Marketing by : Ian Chaston

Download or read book Boomer Marketing written by Ian Chaston and published by Routledge. This book was released on 2009-06-08 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Financially attractive markets -- Opportunity research -- Market assessment -- Internal capability -- Customer identification -- Strategy -- Innovation -- Promotion -- Pricing and distribution -- Health and beauty -- B2B marketing -- 21st Century 'Es'.

Feature and Magazine Writing

Author : David E. Sumner
Publisher : John Wiley & Sons
ISBN 13 : 1444359088
Total Pages : 349 pages
Book Rating : 4.4/5 (443 download)

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Book Synopsis Feature and Magazine Writing by : David E. Sumner

Download or read book Feature and Magazine Writing written by David E. Sumner and published by John Wiley & Sons. This book was released on 2011-08-24 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fully revised and updated edition of Feature and Magazine Writing covers everything from finding original ideas to locating expert sources. With fresh perspectives and advice from professional writers and editors, this colorfully-written introduction is required reading for anyone who wishes to become a strong feature writer. Includes chapters on connecting content to the calendar, writing for online publications, trends, issues and controversies, and writing dramatic stories New chapters in this edition include 'How To Find A Magazine Job', 'Last Chance: The Final Draft', and 'Writing for Trades, Associations and Organizations' New sections in this edition include 'Improving Your Pizzazz and 'Original Research = Original Articles'

Resistance and Empowerment in Black Women's Hair Styling

Author : Elizabeth Johnson
Publisher : Routledge
ISBN 13 : 1317065077
Total Pages : 185 pages
Book Rating : 4.3/5 (17 download)

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Book Synopsis Resistance and Empowerment in Black Women's Hair Styling by : Elizabeth Johnson

Download or read book Resistance and Empowerment in Black Women's Hair Styling written by Elizabeth Johnson and published by Routledge. This book was released on 2016-04-08 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elizabeth Johnson's Resistance and Empowerment in Black Women's Hair Styling develops the argument that one way Black women define themselves and each other, is by the way they style/groom their hair via endorsement by the media through advertisement, idealized identification of Black female celebrities, and encouragement by professional celebrity hair stylists who serve as change agents. As a result, hair becomes a physical manifestation of their self-identity, revealing a private and personal mindset. Her research answers the following questions: What is the relationship between Black females' choice of hairstyles/grooming and transmitted messages of aesthetics by the dominant culture through culturally specific magazines?; What role do the natural hair blogs/vlogs play as a change agent in encouraging or discouraging consumers grooming their hair in its natural state?; What impact does a globalized consumer market of Black hair care products have on Hispanic/Latinas and Bi-Racial women?; Are Black female Generation Y members more likely to receive backlash for failure to conform their hair to dominant standards in their hair adornment in the workplace? Johnson thus demonstrates that the major concern from messages sent to Black women about their hair is its impact on Black identity. Thus, the goal of Black women should be to break with hegemonic modes of seeing, thinking, and being for full liberation. This critical and deep consciousness will debunk the messages told to Black women that their kinky, frizzy, thick hair is undesirable, bad, unmanageable, and shackling.

Influencer Marketing

Author : Sevil Yesiloglu
Publisher : Routledge
ISBN 13 : 1000228266
Total Pages : 316 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis Influencer Marketing by : Sevil Yesiloglu

Download or read book Influencer Marketing written by Sevil Yesiloglu and published by Routledge. This book was released on 2020-11-29 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities. Influencers – those who can impact a brand’s marketing and advertising strategies as well as build brand communities – are making extensive use of the new digital and traditional communications platforms. Influencers offer brands the ability to deliver the “right” communication and marketing messages to a specific target audience. Across four core sections, this book brings together the key theory and practical implications of this new marketing tool: how it works as part of communications campaigns, including how to select the right influencers and measure their success, the dark side of influencer marketing, and the legal and ethical framework. With contributions from authors across the globe, each chapter is also accompanied by an in- depth case study – from the Kardashians to Joe Wicks – that demonstrates how the theory translates to practice. Influencer Marketing is important reading for advanced, postgraduate and executive education students of Marketing, Digital Marketing, Marketing Communications, Brand Management and Public Relations. With its accessible style and practical content, it is also highly valuable for Marketing Communications, Branding and PR specialists.

Soft Tissue Augmentation E-Book

Author : Alastair Carruthers
Publisher : Elsevier Health Sciences
ISBN 13 : 1455737771
Total Pages : 251 pages
Book Rating : 4.4/5 (557 download)

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Book Synopsis Soft Tissue Augmentation E-Book by : Alastair Carruthers

Download or read book Soft Tissue Augmentation E-Book written by Alastair Carruthers and published by Elsevier Health Sciences. This book was released on 2012-09-26 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Soft Tissue Augmentation, 3rd Edition helps you make optimal use of these techniques and provide the optimum results your patients expect. Drs. Alistair and Jean Carruthers provide you with evidence-based, procedural how-to's and step-by-step advice on proper techniques, pitfalls, and tricks of the trade, equipping you to successfully incorporate the very latest procedures into your busy practice! Consult this title on your favorite e-reader, conduct rapid searches, and adjust font sizes for optimal readability. Compatible with Kindle®, nook®, and other popular devices. Offer your patients the best care and avoid pitfalls. Evidence-based findings and practical tips equip you with the knowledge you need to recommend and discuss the most effective treatment options with your patients. Proceed confidently with current, to-the-point guidance on the cosmetic use of traditional and new fillers edited by pioneers in the field, Drs. Jean and Alastair Carruthers. Expand your repertoire and refine your skills with a wealth of color illustrations, photographs, and procedural videos (including lip augmentation and treatment of hands and feet) depicting cases as they appear in practice. See how non-invasive cosmetic procedures apply to real-life situations with new case studies and pearls throughout. Stay on top of cutting-edge techniques and topics including darker skin and fillers; platelet rich plasma; and tower technique of filler injection as well as new and novel non-permanent fillers including Elastin and Soft Tissue Augmentation; and a combination of Carboxymethyl Cellulose (CMC) and Polyethylene Oxide (PEO). Take advantage of a dynamic and up-to-date focus on the latest soft tissue techniques with 25 new chapters and the unmatched guidance of expert contributors - many new to this edition. Browse the fully searchable text online at Expert Consult, along with expanded video content and downloadable images.