Global Category Manager's Handbook

Download Global Category Manager's Handbook PDF Online Free

Author :
Publisher :
ISBN 13 : 9780996531641
Total Pages : pages
Book Rating : 4.5/5 (316 download)

DOWNLOAD NOW!


Book Synopsis Global Category Manager's Handbook by : Erik Stavrand

Download or read book Global Category Manager's Handbook written by Erik Stavrand and published by . This book was released on 2022-04-22 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Be the CEO of your category!Are you a new procurement or category manager wanting to learn an overall framework for developing and implementing category strategies that stakeholders will embrace? Or an experienced procurement professional wanting to learn where you can improve your approach and raise your category strategy development and implementation to the next level? Are you a forward-looking procurement leader needing a playbook focused on coaching your team?

Category Management in Purchasing

Download Category Management in Purchasing PDF Online Free

Author :
Publisher : Kogan Page Publishers
ISBN 13 : 1398613800
Total Pages : 577 pages
Book Rating : 4.3/5 (986 download)

DOWNLOAD NOW!


Book Synopsis Category Management in Purchasing by : Jonathan O'Brien

Download or read book Category Management in Purchasing written by Jonathan O'Brien and published by Kogan Page Publishers. This book was released on 2024-05-03 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: Approach purchasing and procurement strategically, effectively and sustainably, with this comprehensive and practical guide to category management. Category Management in Purchasing equips those working in procurement with the tools they need to ensure effective procurement in an ever changing landscape. Combining practical advice and theory, this essential resource is crucial for developing successful purchasing strategies. Covering new technology-driven approaches to category management, this new edition outlines digital transformations and technological advancements, from digital sourcing platforms to new tools and systems. This edition also provides readers with the knowledge to approach complex sourcing situations not only effectively, but also sustainably. Including new guidance on how organizations and businesses can implement sustainability into their procurement strategies, Jonathan O'Brien recontextualizes category management in a time when responsible sourcing is more important than ever. This highly regarded and essential text provides what everyone in procurement needs when striving to make category management a reality.

The Category Management Handbook

Download The Category Management Handbook PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 1351239562
Total Pages : 190 pages
Book Rating : 4.3/5 (512 download)

DOWNLOAD NOW!


Book Synopsis The Category Management Handbook by : Andrea Cordell

Download or read book The Category Management Handbook written by Andrea Cordell and published by Routledge. This book was released on 2018-04-27 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Category management is one of the biggest contributors of commercial value in the area of procurement and supply chain. With a proven track record of successful delivery since the early 1990s, it helps organisations gather and analyse key data about their procurement spend before subsequently creating and delivering value-adding strategies that change the value proposition from supply chains. The aim of category management is to find long-term breakthrough strategies that help lift an organisation’s commercial performance to a new level. Because of its strategic long-term orientation and complex execution, category management has long been the preserve of commercial consulting companies – in effect a ‘black box’ toolkit shrouded in expensive methodologies. This practical handbook lifts the lid on category management by providing readers with a step-by-step process and established toolkit that allows them a ‘do-it-yourself’ approach. Each activity is presented as a simple tool or technique for practitioners to apply to their own organisations. To support each activity, easy-to- use templates and checklists have been provided, together with simple but practical hints and tips for implementation. This handbook is a ‘must read’ for all procurement and supplychain managers looking to find significant improvements in their organisations. Its practical approach cuts through long-winded consultant-speak and provides an easy-to-use practical toolkit for everyday application.

International Management for Business Executives Handbook Volume 1 Export-Import and Trade

Download International Management for Business Executives Handbook Volume 1 Export-Import and Trade PDF Online Free

Author :
Publisher : Lulu.com
ISBN 13 : 1438723784
Total Pages : 258 pages
Book Rating : 4.4/5 (387 download)

DOWNLOAD NOW!


Book Synopsis International Management for Business Executives Handbook Volume 1 Export-Import and Trade by : IBP, Inc

Download or read book International Management for Business Executives Handbook Volume 1 Export-Import and Trade written by IBP, Inc and published by Lulu.com. This book was released on 2009-03-20 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Management For Business Executives Practical Handbook

Handbook of Research on Global Fashion Management and Merchandising

Download Handbook of Research on Global Fashion Management and Merchandising PDF Online Free

Author :
Publisher : IGI Global
ISBN 13 : 1522501118
Total Pages : 899 pages
Book Rating : 4.5/5 (225 download)

DOWNLOAD NOW!


Book Synopsis Handbook of Research on Global Fashion Management and Merchandising by : Vecchi, Alessandra

Download or read book Handbook of Research on Global Fashion Management and Merchandising written by Vecchi, Alessandra and published by IGI Global. This book was released on 2016-05-03 with total page 899 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation and novel leadership strategies have aided the successful growth of the fashion industry around the globe. However, as the dynamics of the industry are constantly changing, a deficit can emerge in the overall comprehension of industry strategies and practices. The Handbook of Research on Global Fashion Management and Merchandising explores the various facets of effective management procedures within the fashion industry. Featuring research on entrepreneurship, operations management, marketing, business modeling, and fashion technology, this publication is an extensive reference source for practitioners, academics, researchers, and students interested in the dynamics of the fashion industry.

Handbook of Hedge Funds

Download Handbook of Hedge Funds PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119995248
Total Pages : 654 pages
Book Rating : 4.1/5 (199 download)

DOWNLOAD NOW!


Book Synopsis Handbook of Hedge Funds by : François-Serge Lhabitant

Download or read book Handbook of Hedge Funds written by François-Serge Lhabitant and published by John Wiley & Sons. This book was released on 2011-03-23 with total page 654 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive guide to the burgeoning hedge fund industry Intended as a comprehensive reference for investors and fund and portfolio managers, Handbook of Hedge Funds combines new material with updated information from Francois-Serge L’habitant’s two other successful hedge fund books. This book features up-to-date regulatory and historical information, new case studies and trade examples, detailed analyses of investment strategies, discussions of hedge fund indices and databases, and tips on portfolio construction. Francois-Serge L’habitant (Geneva, Switzerland) is the Head of Investment Research at Kedge Capital. He is Professor of Finance at the University of Lausanne and at EDHEC Business School, as well as the author of five books, including Hedge Funds: Quantitative Insights (0-470-85667-X) and Hedge Funds: Myths & Limits (0-470-84477-9), both from Wiley.

The SAP Materials Management Handbook

Download The SAP Materials Management Handbook PDF Online Free

Author :
Publisher : CRC Press
ISBN 13 : 1498760171
Total Pages : 446 pages
Book Rating : 4.4/5 (987 download)

DOWNLOAD NOW!


Book Synopsis The SAP Materials Management Handbook by : Ashfaque Ahmed

Download or read book The SAP Materials Management Handbook written by Ashfaque Ahmed and published by CRC Press. This book was released on 2015-09-15 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although tens of thousands of global users have implemented Systems, Applications, and Products (SAP) for enterprise data processing for decades, there has been a need for a dependable reference on the subject, particularly for SAP materials management (SAP MM). Filling this need, The SAP Materials Management Handbook provides a complete understanding of how to best configure and implement the SAP MM module across various types of projects. It uses system screenshots of real-time SAP environments to illustrate the complete flow of business transactions involved with SAP MM. Supplying detailed explanations of the steps involved, it presents case studies from actual projects that demonstrate how to convert theory into powerful SAP MM solutions. Includes tips on the customization required for procurement of materials and inventory management Covers the range of business scenarios related to SAP MM, including the subcontracting cycle and consignment cycle Provides step-by-step guidance to help you implement your own SAP MM module Illustrates the procure to pay lifecycle Depicts critical business flows with screenshots of real-time SAP environments This much-needed reference explains how to use the SAP MM module to take care of the range of business functions related to purchasing, including purchase orders, purchase requisitions, outline contracts, and request for quotation. It also examines all SAP MM inventory management functions such as physical inventory, stock overview, stock valuation, movement types, and reservations—explaining how SAP MM can be used to define and maintain materials in your systems.

The Blackwell Handbook of Global Management

Download The Blackwell Handbook of Global Management PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1405128836
Total Pages : 504 pages
Book Rating : 4.4/5 (51 download)

DOWNLOAD NOW!


Book Synopsis The Blackwell Handbook of Global Management by : Henry W. Lane

Download or read book The Blackwell Handbook of Global Management written by Henry W. Lane and published by John Wiley & Sons. This book was released on 2009-02-09 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an overview of current approaches and research in the field of international organizations with a focus on implementation issues in a globalized context. Written by a team of recognized leaders in the field, associated with the growing and influential International Organizations Network (ION). Covers topical issues such as managing virtual teams and globalization. Makes a cohesive statement about the field of international organizations. Is written with a focus on implementation issues. Offers a solid contribution to the closing of the gap between researchers and practitioners.

Handbook of Research on Managerial Thinking in Global Business Economics

Download Handbook of Research on Managerial Thinking in Global Business Economics PDF Online Free

Author :
Publisher : IGI Global
ISBN 13 : 1522571817
Total Pages : 671 pages
Book Rating : 4.5/5 (225 download)

DOWNLOAD NOW!


Book Synopsis Handbook of Research on Managerial Thinking in Global Business Economics by : Dinçer, Hasan

Download or read book Handbook of Research on Managerial Thinking in Global Business Economics written by Dinçer, Hasan and published by IGI Global. This book was released on 2018-12-07 with total page 671 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a highly competitive global market, companies need to equip themselves with best practices and strategies to survive. Strategic management, innovative managerial thinking, and a clear decision-making process must be utilized to boost company performance and ultimately drive the company’s success. The Handbook of Research on Managerial Thinking in Global Business Economics identifies the importance of strategic decision making in competitive environments and analyzes the impacts of managerial thinking on global financial economics. The content within this publication examines globalization, consumer behavior, and risk management. It is designed for researchers, academicians, policymakers, government officials, and managers, and covers topics centered on innovation and development within organizations.

The Procurement Models Handbook

Download The Procurement Models Handbook PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 1351239481
Total Pages : 193 pages
Book Rating : 4.3/5 (512 download)

DOWNLOAD NOW!


Book Synopsis The Procurement Models Handbook by : Andrea Cordell

Download or read book The Procurement Models Handbook written by Andrea Cordell and published by Routledge. This book was released on 2019-04-26 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building from the previous two successful editions, The Procurement Models Handbook is an essential resource for everyone working in the procurement profession, including those selling directly to it. The authors provide the reader with a useful guide to the business models most frequently applied in the procurement and supply chain arena. Procurement and supply chain management are two of the highest contributors to corporate success in the modern world. This third edition is a new revised international version with additional tools that reflect the value of procurement in our globally-connected world. The authors have included over 50 well-established strategic and operational models that have a proven track record of delivering value over years of practice. Each model is presented pictorially, with explanatory commentary on its practical application to support. These models are designed to save unnecessary cost and deliver significant benefits for their user and have been carefully selected by the authors based on their originality and usefulness for practical application in the context of procurement and the supply chain. The Procurement Models Handbook is an invaluable and enduring source of reference for practitioners and business managers, as well as an essential learning support for business and procurement students.

Global Occupational Safety and Health Management Handbook

Download Global Occupational Safety and Health Management Handbook PDF Online Free

Author :
Publisher : CRC Press
ISBN 13 : 0429508735
Total Pages : 343 pages
Book Rating : 4.4/5 (295 download)

DOWNLOAD NOW!


Book Synopsis Global Occupational Safety and Health Management Handbook by : Thomas P. Fuller

Download or read book Global Occupational Safety and Health Management Handbook written by Thomas P. Fuller and published by CRC Press. This book was released on 2019-02-12 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book was written with the belief that everyone globally has the right to a safe and healthy workplace. An 8-year old carrying bricks in the mid-day sun in Nepal, a pharmaceutical business executive on assignment in Bangladesh, or a mother polishing stone in her home in Tanzania; each has a fundamental right to a workplace free from risk of injury, illness, and death. Global Occupational Safety and Health Management Handbook is a broad presentation and discussion of the issues and obstacles facing the Occupational Safety and Health (OSH) profession today in providing safe workplaces globally. Readers can use this book to find resources to assist in the development of their programs and to become informed about the basic structures of international OSH development and governance. Readers can also rely on this book to become more aware of global OSH issues and problems that they may be personally or professionally willing and able to help address. Seasoned OSH professionals can expect to learn about new ways to look at complicated and controversial topics. Young professionals and students can read this book to better understand the important global OSH interrelationships and challenges of the future. Features Serves as a one-stop resource for information on important international safety and health topics and issues Provides detailed information about international OSH tripartite, nongovernmental, and professional organizations Describes the various global OSH educational and professional development needs, and international approaches to expanding capacity and awareness of the profession Discusses controversial international OSH working conditions and explains their global impacts

Handbook of Research on Global Supply Chain Management

Download Handbook of Research on Global Supply Chain Management PDF Online Free

Author :
Publisher : IGI Global
ISBN 13 : 1466696400
Total Pages : 718 pages
Book Rating : 4.4/5 (666 download)

DOWNLOAD NOW!


Book Synopsis Handbook of Research on Global Supply Chain Management by : Christiansen, Bryan

Download or read book Handbook of Research on Global Supply Chain Management written by Christiansen, Bryan and published by IGI Global. This book was released on 2015-11-12 with total page 718 pages. Available in PDF, EPUB and Kindle. Book excerpt: Supply Chain Management (SCM) has always been an important aspect of an enterprise’s business model and an effective supply chain network is essential to remaining competitive in a global environment. By properly managing the flow of goods and services, businesses can operate more efficiently while managing most of the workload behind-the-scenes. The Handbook of Research on Global Supply Chain Management is an in-depth reference source that covers emerging issues and relevant applications of information pertaining to supply chain management from an international perspective. Featuring coverage on topics such as the global importance of SCMs to strategies for producing an effective supply chain, this comprehensive publication is an essential resource for academics and business professionals alike interested in uncovering managerial insight and logistics solutions.

Routledge Handbook of Planning and Management of Global Strategic Infrastructure Projects

Download Routledge Handbook of Planning and Management of Global Strategic Infrastructure Projects PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 1000330087
Total Pages : 695 pages
Book Rating : 4.0/5 (3 download)

DOWNLOAD NOW!


Book Synopsis Routledge Handbook of Planning and Management of Global Strategic Infrastructure Projects by : Edward Ochieng

Download or read book Routledge Handbook of Planning and Management of Global Strategic Infrastructure Projects written by Edward Ochieng and published by Routledge. This book was released on 2020-12-30 with total page 695 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines complex challenges in managing major strategic economic and social infrastructure projects. It is divided into four primary themes: value-based approach to infrastructure systems appraisal, enabling planning and execution, financing and contracting strategies for infrastructure systems and digitising major infrastructure delivery. Within these four themes, the chapters of the book cover: the value and benefits of infrastructure projects planning for resilient major infrastructure projects sustainable major infrastructure development and management, including during mega events improving infrastructure project financing stakeholder engagement and multi-partner collaborations delivering major infrastructure projects effectively and efficiently whole-life-cycle performance, operations and maintenance relationship risks on major infrastructure projects public-private partnerships, design thinking principles, and innovation and technology. By drawing on insights from their research, the editors and contributors bring a fresh perspective to the transformation of major strategic infrastructure projects. This text is designed to help policymakers and investors select and prioritise their infrastructure needs beyond the constraining logic of political cycles. It offers a practical set of recommendations for governments on attracting private capital for infrastructure projects while creating clear social and economic value for their citizens. Through theoretical underpinning, empirical data and in-depth informative global case studies, the book presents an essential resource for students, researchers, practitioners and policymakers interested in all aspects of strategic infrastructure planning, project management, construction management, engineering and business management.

Handbook of Strategic Account Management

Download Handbook of Strategic Account Management PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118509072
Total Pages : 540 pages
Book Rating : 4.1/5 (185 download)

DOWNLOAD NOW!


Book Synopsis Handbook of Strategic Account Management by : Diana Woodburn

Download or read book Handbook of Strategic Account Management written by Diana Woodburn and published by John Wiley & Sons. This book was released on 2014-03-17 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt: A compilation of the established knowledge in strategic account management While companies and academics expend tremendous effort on mass marketing, they often overlook their immediate customers (which are critical in both senses) and hence the importance of strategic account management (SAM). This handbook is a compilation of papers that present researched knowledge of SAM across the academic community which fills a void in the existing academic literature. Handbook of Strategic Account Management identifies drivers of the SAM approach, key issues and success factors, operational needs and areas still awaiting exploration. Each paper includes an overall referenced summary of the tenets of SAM relevant to the area it reports, and together with the combined list of references, it creates an indispensable resource for academic readers, students, and researchers. Handbook of Strategic Account Management is written by over 40 knowledgeable experts with substantial experience of SAM from teaching, researching, writing and advising companies on why and how it works, spread widely across Europe and the US. It represents the balanced, researched body of knowledge in SAM and will be an invaluable resource to anyone exploring the approach, whether for a student thesis, for original research or for answers on how to approach SAM as a company initiative. "Today’s strategic, key and global account management professionals owe thanks to a small community of academic researchers who, over the past three decades have been pioneers in identifying, cataloguing and analyzing the selling and business management practices of an emerging profession we now call strategic account management. This Handbook is an important milestone to mark SAM’s still evolving impact on corporate business strategies and its ever-increasing relevance as a proven engine for growth in business-to-business strategic customer relationships." Bernard Quancard,President & CEO of SAMA (US-based Strategic Account Management Association with over 3,000 members worldwide) Yana Atanasova Bjorn Ivens Toni Mikkola Ivan Snehota Audrey Bink Ove Jensen Stefanos Mouzas Kaj Storbacka Per-Olof Brehmer Robert Krapfel Peter Naud頠 Olavi Uusitalo Noel Capon Antonella La Rocca Jukka Ojasalo Tom Vanderbiesen Simon Croom Sylvie Lacoste Catherine Pardo Stefan Wengler Osman Gök Nikala Lane Nigel Piercy Kevin Wilson Paolo Guenzi Régis Lemmens Michael Pusateri Diana Woodburn Stephan Henneburg Tommi Mahlamäki Jakob Rehme John Workman Sue Holt Malcolm McDonald Sanjiy Sengupta George Yip Christian Homburg Florin Mihoc Christoph Senn Judy Zolkiewski

Category Management in Purchasing

Download Category Management in Purchasing PDF Online Free

Author :
Publisher :
ISBN 13 : 9780749472306
Total Pages : 0 pages
Book Rating : 4.4/5 (723 download)

DOWNLOAD NOW!


Book Synopsis Category Management in Purchasing by : Jonathan O'Brien

Download or read book Category Management in Purchasing written by Jonathan O'Brien and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Category Management in Purchasing is a comprehensive guide to strategic category management, providing a step-by-step guide to its implementation and use. This book provides the necessary tools, techniques and applications that will enable the reader to implement this cost saving purchasing method. The 3rd edition of Category Management in Purchasing has been rigorously updated to reflect the latest thinking in the field. Jonathan O'Brien shows how a strategic approach needs to work effectively together with other approaches, such as Supplier Relationship Management. He has added important sections on governance, included more supplier and supply chain tools, and introduced a pragmatic route for smaller businesses or those who need step-by-step advice.The book provides case studies of real companies, including: IKEA, The Body Shop, NHS, Heinz, Cardiff Council, and GlaxoSmithKline.

The International Handbook on Environmental Technology Management

Download The International Handbook on Environmental Technology Management PDF Online Free

Author :
Publisher : Edward Elgar Publishing
ISBN 13 : 1847203051
Total Pages : 593 pages
Book Rating : 4.8/5 (472 download)

DOWNLOAD NOW!


Book Synopsis The International Handbook on Environmental Technology Management by : Dora Marinova

Download or read book The International Handbook on Environmental Technology Management written by Dora Marinova and published by Edward Elgar Publishing. This book was released on 2008-01-01 with total page 593 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an excellent textbook, suitable as a core text for environmental engineers and environmental scientists but equally it should, in my opinion, be compulsory reading for all researchers, practitioners, and policy-makers regardless of their discipline because it has relevance for all. In fact, the book is so lively and understandable that everyone and anyone could and should read it. . . Clearly written by a team of recognised environmental authors drawn from around the world, it guides the reader through current thinking on the tools and techniques industry. . . As an academic, it is a delight to find a book to recommend that I know students will enjoy and one which addresses so many different elements of a diversity of university courses, while covering the most important areas of environmental technology and management. I am certainly using it to enhance and update the content of some of my own lectures. Susan Haile, International Journal of Sustainable Engineering This substantial collection draws together a very wide variety of literatures and practices. . . I would expect this book to be a popular purchase by academic libraries, principally as a core text. R&D Management This stunning Handbook is an excellent tool for environmental manager and environmental officer alike. It is brimful of ideas, case studies and methodologies which stimulate continuous improvement thinking and help train staff to implement sustainability and environmental management concepts. Highly recommended. Eagle Bulletin This important Handbook is the first comprehensive account that brings together recent developments in the three related fields of environmental technology, environmental management and technology management. With contributions from more than 55 outstanding authors representing ten countries and five continents, the reader is provided with a vast range of insightful perspectives on the latest industry and policy issues. With the aid of numerous case studies, leading experts reflect on significant changes in the use of technology and management practices witnessed in the last decade. Within this Handbook, the authors discuss, in detail: eco-modernization and technology transformation environmental technology management in business practices measuring environmental technology management case studies in new technologies for the environment environmental technology management and the future. The International Handbook on Environmental Technology Management has a broad audience including researchers, practitioners, policymakers and students in the fields of sustainability and environmental science.

Category Creation

Download Category Creation PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 111961158X
Total Pages : 244 pages
Book Rating : 4.1/5 (196 download)

DOWNLOAD NOW!


Book Synopsis Category Creation by : Anthony Kennada

Download or read book Category Creation written by Anthony Kennada and published by John Wiley & Sons. This book was released on 2019-10-08 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lessons from HubSpot, Salesforce, Gainsight and Other Iconic Brands "The Uber of this" "The Salesforce of that" "It's like Instagram, but for..." There is no such thing as an original idea anymore – right? Actually, it turns out that the world’s most innovative companies have created so much more than just brand new products and technology. They've created entirely new market categories. The challenge is that successfully building new categories requires a perfect storm of luck and timing. Or does it? Category Creation is the first and only book on the topic written by executives and marketers actively building new categories. It explains how category creation has become the Holy Grail of marketing, and more importantly, how it can be planned and orchestrated. It's not about luck. You can use the same tactics that other category-defining companies have used to delight customers, employees, and investors. There’s no better strategy that results in faster growth and higher valuations for the company on top. Author Anthony Kennada, former Chief Marketing Officer at Gainsight, explains how he led Gainsight in creating the “customer success” category, and shares success stories from fellow category-creators like Salesforce, HubSpot and others. It requires much more than just having the best product. You have to start and grow a conversation that doesn’t yet exist, positioning a newly discovered problem in addition to your company and product offerings. The book explains the 7 key principles of category creation, including the importance of creating a community of early adopters who will rally around the problem they all share—especially if someone will lead them. · Identify the “go” and “no go” signals for category creation in your business · Activate customers and influencers as brand ambassadors · Grow a community by investing in live events and experiences · Prove the impact of category creation investments on growth, customer success, and company culture Written for entrepreneurs, marketers, and executives from startups to large enterprises, Category Creation is the exclusive playbook for building a category defining brand in the modern economy.