Getting to Why

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Publisher :
ISBN 13 : 9780615648484
Total Pages : 166 pages
Book Rating : 4.6/5 (484 download)

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Book Synopsis Getting to Why by : JB Symons

Download or read book Getting to Why written by JB Symons and published by . This book was released on 2012-05-01 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: Getting to Why is a practical guide to finding your highest purpose, fulfilling that purpose in every area of life, and sharing that purpose with others. An expert in personal and organizational effectiveness, author JB Symons leads the way with an easy-to-understand, step-by-step process. Each chapter of the book includes an anecdote from JB's decades of experience, a humorous illustration by popular artist Alexandra Douglass, and workbook exercises for deepening your understanding of yourself. Ideal for transforming both personal life and career, Getting to Why is your guide to life's most important question.

Find Your Why

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Publisher : Penguin
ISBN 13 : 0143111728
Total Pages : 258 pages
Book Rating : 4.1/5 (431 download)

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Book Synopsis Find Your Why by : Simon Sinek

Download or read book Find Your Why written by Simon Sinek and published by Penguin. This book was released on 2017-09-05 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Start With Why has led millions of readers to rethink everything they do – in their personal lives, their careers and their organizations. Now Find Your Why picks up where Start With Why left off. It shows you how to apply Simon Sinek’s powerful insights so that you can find more inspiration at work -- and in turn inspire those around you. I believe fulfillment is a right and not a privilege. We are all entitled to wake up in the morning inspired to go to work, feel safe when we’re there and return home fulfilled at the end of the day. Achieving that fulfillment starts with understanding exactly WHY we do what we do. As Start With Why has spread around the world, countless readers have asked me the same question: How can I apply Start With Why to my career, team, company or nonprofit? Along with two of my colleagues, Peter Docker and David Mead, I created this hands-on, step-by-step guide to help you find your WHY. With detailed exercises, illustrations, and action steps for every stage of the process, Find Your Why can help you address many important concerns, including: * What if my WHY sounds just like my competitor’s? * Can I have more than one WHY? * If my work doesn’t match my WHY, what should I do? * What if my team can’t agree on our WHY? Whether you've just started your first job, are leading a team, or are CEO of your own company, the exercises in this book will help guide you on a path to long-term success and fulfillment, for both you and your colleagues. Thank you for joining us as we work together to build a world in which more people start with WHY. Inspire on! -- Simon

Start with Why

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Author :
Publisher : Penguin
ISBN 13 : 1591846447
Total Pages : 257 pages
Book Rating : 4.5/5 (918 download)

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Book Synopsis Start with Why by : Simon Sinek

Download or read book Start with Why written by Simon Sinek and published by Penguin. This book was released on 2011-12-27 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The inspirational bestseller that ignited a movement and asked us to find our WHY Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever. START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

The First 20 Hours

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Publisher : Penguin
ISBN 13 : 1101623047
Total Pages : 290 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis The First 20 Hours by : Josh Kaufman

Download or read book The First 20 Hours written by Josh Kaufman and published by Penguin. This book was released on 2013-06-13 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forget the 10,000 hour rule— what if it’s possible to learn the basics of any new skill in 20 hours or less? Take a moment to consider how many things you want to learn to do. What’s on your list? What’s holding you back from getting started? Are you worried about the time and effort it takes to acquire new skills—time you don’t have and effort you can’t spare? Research suggests it takes 10,000 hours to develop a new skill. In this nonstop world when will you ever find that much time and energy? To make matters worse, the early hours of prac­ticing something new are always the most frustrating. That’s why it’s difficult to learn how to speak a new language, play an instrument, hit a golf ball, or shoot great photos. It’s so much easier to watch TV or surf the web . . . In The First 20 Hours, Josh Kaufman offers a systematic approach to rapid skill acquisition— how to learn any new skill as quickly as possible. His method shows you how to deconstruct com­plex skills, maximize productive practice, and remove common learning barriers. By complet­ing just 20 hours of focused, deliberate practice you’ll go from knowing absolutely nothing to performing noticeably well. Kaufman personally field-tested the meth­ods in this book. You’ll have a front row seat as he develops a personal yoga practice, writes his own web-based computer programs, teaches himself to touch type on a nonstandard key­board, explores the oldest and most complex board game in history, picks up the ukulele, and learns how to windsurf. Here are a few of the sim­ple techniques he teaches: Define your target performance level: Fig­ure out what your desired level of skill looks like, what you’re trying to achieve, and what you’ll be able to do when you’re done. The more specific, the better. Deconstruct the skill: Most of the things we think of as skills are actually bundles of smaller subskills. If you break down the subcompo­nents, it’s easier to figure out which ones are most important and practice those first. Eliminate barriers to practice: Removing common distractions and unnecessary effort makes it much easier to sit down and focus on deliberate practice. Create fast feedback loops: Getting accu­rate, real-time information about how well you’re performing during practice makes it much easier to improve. Whether you want to paint a portrait, launch a start-up, fly an airplane, or juggle flaming chain­saws, The First 20 Hours will help you pick up the basics of any skill in record time . . . and have more fun along the way.

Axiom's End

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Publisher : St. Martin's Press
ISBN 13 : 1250256747
Total Pages : 397 pages
Book Rating : 4.2/5 (52 download)

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Book Synopsis Axiom's End by : Lindsay Ellis

Download or read book Axiom's End written by Lindsay Ellis and published by St. Martin's Press. This book was released on 2020-07-21 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE INSTANT NEW YORK TIMES BESTSELLER The alternate history first contact adventure Axiom's End is an extraordinary debut from Hugo finalist and video essayist Lindsay Ellis. Truth is a human right. It’s fall 2007. A well-timed leak has revealed that the US government might have engaged in first contact. Cora Sabino is doing everything she can to avoid the whole mess, since the force driving the controversy is her whistleblower father. Even though Cora hasn’t spoken to him in years, his celebrity has caught the attention of the press, the Internet, the paparazzi, and the government—and with him in hiding, that attention is on her. She neither knows nor cares whether her father’s leaks are a hoax, and wants nothing to do with him—until she learns just how deeply entrenched her family is in the cover-up, and that an extraterrestrial presence has been on Earth for decades. Realizing the extent to which both she and the public have been lied to, she sets out to gather as much information as she can, and finds that the best way for her to uncover the truth is not as a whistleblower, but as an intermediary. The alien presence has been completely uncommunicative until she convinces one of them that she can act as their interpreter, becoming the first and only human vessel of communication. Their otherworldly connection will change everything she thought she knew about being human—and could unleash a force more sinister than she ever imagined.

Designing Your Life

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Publisher : Knopf
ISBN 13 : 110187533X
Total Pages : 274 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Designing Your Life by : Bill Burnett

Download or read book Designing Your Life written by Bill Burnett and published by Knopf. This book was released on 2016-09-20 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BEST SELLER • At last, a book that shows you how to build—design—a life you can thrive in, at any age or stage • “Life has questions. They have answers.” —The New York Times Designers create worlds and solve problems using design thinking. Look around your office or home—at the tablet or smartphone you may be holding or the chair you are sitting in. Everything in our lives was designed by someone. And every design starts with a problem that a designer or team of designers seeks to solve. In this book, Bill Burnett and Dave Evans show us how design thinking can help us create a life that is both meaningful and fulfilling, regardless of who or where we are, what we do or have done for a living, or how young or old we are. The same design thinking responsible for amazing technology, products, and spaces can be used to design and build your career and your life, a life of fulfillment and joy, constantly creative and productive, one that always holds the possibility of surprise.

Who Gets In and Why

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Publisher : Scribner
ISBN 13 : 1982116293
Total Pages : 336 pages
Book Rating : 4.9/5 (821 download)

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Book Synopsis Who Gets In and Why by : Jeffrey Selingo

Download or read book Who Gets In and Why written by Jeffrey Selingo and published by Scribner. This book was released on 2020-09-15 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: From award-winning higher education journalist and New York Times bestselling author Jeffrey Selingo comes a revealing look from inside the admissions office—one that identifies surprising strategies that will aid in the college search. Getting into a top-ranked college has never seemed more impossible, with acceptance rates at some elite universities dipping into the single digits. In Who Gets In and Why, journalist and higher education expert Jeffrey Selingo dispels entrenched notions of how to compete and win at the admissions game, and reveals that teenagers and parents have much to gain by broadening their notion of what qualifies as a “good college.” Hint: it’s not all about the sticker on the car window. Selingo, who was embedded in three different admissions offices—a selective private university, a leading liberal arts college, and a flagship public campus—closely observed gatekeepers as they made their often agonizing and sometimes life-changing decisions. He also followed select students and their parents, and he traveled around the country meeting with high school counselors, marketers, behind-the-scenes consultants, and college rankers. While many have long believed that admissions is merit-based, rewarding the best students, Who Gets In and Why presents a more complicated truth, showing that “who gets in” is frequently more about the college’s agenda than the applicant. In a world where thousands of equally qualified students vie for a fixed number of spots at elite institutions, admissions officers often make split-second decisions based on a variety of factors—like diversity, money, and, ultimately, whether a student will enroll if accepted. One of the most insightful books ever about “getting in” and what higher education has become, Who Gets In and Why not only provides an unusually intimate look at how admissions decisions get made, but guides prospective students on how to honestly assess their strengths and match with the schools that will best serve their interests.

Rest

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Publisher : Basic Books
ISBN 13 : 046509659X
Total Pages : 322 pages
Book Rating : 4.4/5 (65 download)

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Book Synopsis Rest by : Alex Soojung-Kim Pang

Download or read book Rest written by Alex Soojung-Kim Pang and published by Basic Books. This book was released on 2016-12-06 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Rest is such a valuable book. If work is our national religion, Pang is the philosopher reintegrating our bifurcated selves."---Arianna Huffington, New York Times Book Review Overwork is the new normal. Rest is something to do when the important things are done—but they are never done. Looking at different forms of rest, from sleep to vacation, Silicon Valley futurist and business consultant Alex Soojung-Kim Pang dispels the myth that the harder we work the better the outcome. He combines rigorous scientific research with a rich array of examples of writers, painters, and thinkers—from Darwin to Stephen King—to challenge our tendency to see work and relaxation as antithetical. "Deliberate rest," as Pang calls it, is the true key to productivity, and will give us more energy, sharper ideas, and a better life. Rest offers a roadmap to rediscovering the importance of rest in our lives, and a convincing argument that we need to relax more if we actually want to get more done.

You First

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Publisher : John Wiley & Sons
ISBN 13 : 111871475X
Total Pages : 244 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis You First by : Liane Davey

Download or read book You First written by Liane Davey and published by John Wiley & Sons. This book was released on 2013-09-11 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Five common problems your team is susceptible to—and the one thing you can do to fix all of them There are so many ways a team can go wrong. Does your team make decisions so slowly that nothing ever gets done, or does it go too fast and miss critical issues that come back to bite you later? Does your team bicker endlessly or smile and nod while avoiding the tough issues? Too often, team dysfunction leads to abysmal productivity and zero innovation for your organization, as well as misery and wasted time for you. Most team members sit and wait, feeling trapped in a team that just isn't working. You First: Inspire Your Team to Grow Up, Get Along, and Get Stuff Done presents a radical new idea: you can change your team. Author Liane Davey shows how you, from any seat at the table, even without support from your colleagues or your team leader, can transform even a toxic team. It starts with living up to five responsibilities that will change the workings of even the most dysfunctional team. Addresses the five most common ways your team can become toxic Gives you a diagnostic to see if your team is at risk Doles out practical suggestions to deal with the crisis in the short-term Instructs you on how to disrupt the patterns that leave you in an endless cycle of dysfunction Replaces those patterns with positive interactions and even productive conflict Gives you the right words to say to change your team for the better—starting today Written by Liane Davey, PhD, a highly sought-after consultant and Principal of Knightsbridge Leadership Solutions and the Vice President of Global Solutions and Team Effectiveness Designed for front line employees, middle managers, executives, or anyone who works regularly in teams, You First will help you figure out how to make your team happier, healthier, and more productive.

How to Get Sh*t Done

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Publisher : Simon and Schuster
ISBN 13 : 1501165798
Total Pages : 256 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis How to Get Sh*t Done by : Erin Falconer

Download or read book How to Get Sh*t Done written by Erin Falconer and published by Simon and Schuster. This book was released on 2018-01-02 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the editor-in-chief and co-owner of the highly respected self-improvement site Pick the Brain comes an inspirational guide for overscheduled, overwhelmed women on how to do less so that they can achieve more. Women live in a state of constant guilt: that we’re not doing enough, that we’re not good enough, that we can’t keep up. If we’re not climbing the corporate ladder, building our side hustle, preparing home-cooked meals, tucking the kids in at night, meditating daily, and scheduling playdates, date nights, and girls’ nights every week, we feel like we’re not living our best lives. Yet traditional productivity books—written by men—barely touch on the tangle of cultural pressures that women feel when facing down a to-do list. Now, Erin Falconer will show you how to do less—a lot less. In fact, How to Get Sh*t Done will teach you how to zero in on the three areas of your life where you want to excel, and then it will show you how to off-load, outsource, or just stop giving a damn about the rest. As the founder of two technology start-ups and one of Refinery29’s Top 10 Women Changing the Digital Landscape for Good, Erin has seen what happens when women chase an outdated, patriarchal model of productivity, and now she shows you how even the most intense perfectionist among us can tap into our inner free spirit and learn to feel like badasses. Packed with real-life advice, honest stories from Erin’s successful career, and dozens of actionable resources, How to Get Sh*t Done will forever reframe productivity so that you can stop doing everything for everyone and start doing what matters to you.

The Great Mental Models, Volume 1

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Author :
Publisher : Penguin
ISBN 13 : 0593719972
Total Pages : 209 pages
Book Rating : 4.5/5 (937 download)

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Book Synopsis The Great Mental Models, Volume 1 by : Shane Parrish

Download or read book The Great Mental Models, Volume 1 written by Shane Parrish and published by Penguin. This book was released on 2024-10-15 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the essential thinking tools you’ve been missing with The Great Mental Models series by Shane Parrish, New York Times bestselling author and the mind behind the acclaimed Farnam Street blog and “The Knowledge Project” podcast. This first book in the series is your guide to learning the crucial thinking tools nobody ever taught you. Time and time again, great thinkers such as Charlie Munger and Warren Buffett have credited their success to mental models–representations of how something works that can scale onto other fields. Mastering a small number of mental models enables you to rapidly grasp new information, identify patterns others miss, and avoid the common mistakes that hold people back. The Great Mental Models: Volume 1, General Thinking Concepts shows you how making a few tiny changes in the way you think can deliver big results. Drawing on examples from history, business, art, and science, this book details nine of the most versatile, all-purpose mental models you can use right away to improve your decision making and productivity. This book will teach you how to: Avoid blind spots when looking at problems. Find non-obvious solutions. Anticipate and achieve desired outcomes. Play to your strengths, avoid your weaknesses, … and more. The Great Mental Models series demystifies once elusive concepts and illuminates rich knowledge that traditional education overlooks. This series is the most comprehensive and accessible guide on using mental models to better understand our world, solve problems, and gain an advantage.

Why Simple Wins

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Publisher : Routledge
ISBN 13 : 1351817671
Total Pages : 193 pages
Book Rating : 4.3/5 (518 download)

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Book Synopsis Why Simple Wins by : Lisa Bodell

Download or read book Why Simple Wins written by Lisa Bodell and published by Routledge. This book was released on 2016-10-13 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Imagine what you could do with the time you spend writing emails every day. Complexity is killing companies' ability to innovate and adapt, and simplicity is fast becoming the competitive advantage of our time. Why Simple Wins helps leaders and their teams move beyond the feelings of frustration and futility that come with so much unproductive work in today's corporate world to create a corporate culture where valuable, essential, meaningful work is the norm. By learning how to eliminate redundancies, communicate with clarity, and make simplification a habit, individuals and companies can begin to recognize which activities are time-sucks and which create lasting value. Lisa Bodell's simplification method has several unique principles: Simplification is a skill that's available to us all, yet very few leaders use it. Simplification is the right thing to do--for our customers, for our company, and for each other. Operating with simplification as our core business model will make it easier to be respectful of each other's time. Simplification drives culture, and culture in turn drives employee engagement, customer relations, and overall productivity. This book is inspired by Bodell's passion for eliminating barriers to innovation and productivity. In it, she explains why change and innovation are so hard to achieve--and it's not what you might expect. The reality is this: we spend our days drowning in mundane tasks like meetings, emails, and reports. These are often self-created complexities that prevent us from getting to the meaningful work that truly matters. Using simple stories and techniques, Why Simple Wins shows that by using simplicity as an operating principle, we can eliminate the busy work that puts a chokehold on us every day, and instead spend time on the work that we value.

Why Your World Is About to Get a Whole Lot Smaller

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Publisher : Random House
ISBN 13 : 1588369374
Total Pages : 306 pages
Book Rating : 4.5/5 (883 download)

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Book Synopsis Why Your World Is About to Get a Whole Lot Smaller by : Jeff Rubin

Download or read book Why Your World Is About to Get a Whole Lot Smaller written by Jeff Rubin and published by Random House. This book was released on 2009-05-19 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: An internationally renowned energy expert has written a book essential for every American–a galvanizing account of how the rising price and diminishing availability of oil are going to radically change our lives. Why Your World Is About to Get a Whole Lot Smaller is a powerful and provocative book that explores what the new global economy will look like and what it will mean for all of us. In a compelling and accessible style, Jeff Rubin reveals that despite the recent recessionary dip, oil prices will skyrocket again once the economy recovers. The fact is, worldwide oil reserves are disappearing for good. Consequently, the amount of food and other goods we get from abroad will be curtailed; long-distance driving will become a luxury and international travel rare. Globalization as we know it will reverse. The near future will be a time that, in its physical limits, may resemble the distant past. But Why Your World Is About to Get a Whole Lot Smaller is a hopeful work about how we can benefit–personally, politically, and economically–from this new reality. American industries such as steel and agriculture, for instance, will be revitalized. As well, Rubin prescribes priorities for President Obama and other leaders, from imposing carbon tariffs that will increase competition and productivity, to investing in mass transit instead of car-clogged highways, to forging “green” alliances between labor and management that will be good for both business and the air we breathe. Most passionately, Rubin recommends ways every citizen can secure this better life for himself, actions that will end our enslavement to chain-store taste and strengthen our communities and timeless human values.

Extreme Ownership

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Publisher : St. Martin's Press
ISBN 13 : 125018472X
Total Pages : 351 pages
Book Rating : 4.2/5 (51 download)

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Book Synopsis Extreme Ownership by : Jocko Willink

Download or read book Extreme Ownership written by Jocko Willink and published by St. Martin's Press. This book was released on 2017-11-21 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: An updated edition of the blockbuster bestselling leadership book that took America and the world by storm, two U.S. Navy SEAL officers who led the most highly decorated special operations unit of the Iraq War demonstrate how to apply powerful leadership principles from the battlefield to business and life. Sent to the most violent battlefield in Iraq, Jocko Willink and Leif Babin’s SEAL task unit faced a seemingly impossible mission: help U.S. forces secure Ramadi, a city deemed “all but lost.” In gripping firsthand accounts of heroism, tragic loss, and hard-won victories in SEAL Team Three’s Task Unit Bruiser, they learned that leadership—at every level—is the most important factor in whether a team succeeds or fails. Willink and Babin returned home from deployment and instituted SEAL leadership training that helped forge the next generation of SEAL leaders. After departing the SEAL Teams, they launched Echelon Front, a company that teaches these same leadership principles to businesses and organizations. From promising startups to Fortune 500 companies, Babin and Willink have helped scores of clients across a broad range of industries build their own high-performance teams and dominate their battlefields. Now, detailing the mind-set and principles that enable SEAL units to accomplish the most difficult missions in combat, Extreme Ownership shows how to apply them to any team, family or organization. Each chapter focuses on a specific topic such as Cover and Move, Decentralized Command, and Leading Up the Chain, explaining what they are, why they are important, and how to implement them in any leadership environment. A compelling narrative with powerful instruction and direct application, Extreme Ownership revolutionizes business management and challenges leaders everywhere to fulfill their ultimate purpose: lead and win.

Why Not Ask?

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Publisher :
ISBN 13 : 9781734954906
Total Pages : pages
Book Rating : 4.9/5 (549 download)

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Book Synopsis Why Not Ask? by : Christine McKay

Download or read book Why Not Ask? written by Christine McKay and published by . This book was released on 2021-08-22 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: How many times have you given up on what you really want, simply because you didn't know how to ask for it?From unfulfilling business contracts, to lack of clarity in your relationships, to time-consuming arguments over the little things - you know you're worth more, but how do you raise your value?How often have you wished you could simply know how to get what you really want?Why Not Ask is an engaging, practical guide that helps you take back that power. This book shows you that negotiations cannot only save you time and trouble, but they can also save your life.In her conversational style, Harvard-trained, veteran negotiator, Christine McKay weaves her own stories as well as feedback from her corporate, entrepreneurial, and small-business clients.Why Not Ask offers a proven, step-by-step strategy for coming to mutually acceptable agreements in every sort of negotiation. This engaging book offers readers a straight-forward, universally applicable method for negotiating personal and professional disputes without getting angry, getting taken, or getting rejected.Life is a series of conversations about negotiations you should be prepared for: buying a car, negotiating a salary, buying a home, renegotiating contracts, achieving balance with your partner. Taking emotional intelligence and intuition to the next level, Why Not Ask gives you the tools, techniques, and practical steps to get more of what you want.

Sidetracked

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Author :
Publisher : Harvard Business Review Press
ISBN 13 : 1422142698
Total Pages : 274 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Sidetracked by : Francesca Gino

Download or read book Sidetracked written by Francesca Gino and published by Harvard Business Review Press. This book was released on 2013-02-26 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: A psychologist and business professor takes an in-depth look at decision-making, explaining the pitfalls people can avoid to stay on track with their decisions and reach their goals. 25,000 first printing.

Getting to 50/50

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1936740672
Total Pages : 300 pages
Book Rating : 4.9/5 (367 download)

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Book Synopsis Getting to 50/50 by : Sharon Meers

Download or read book Getting to 50/50 written by Sharon Meers and published by Simon and Schuster. This book was released on 2013-09-10 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sharon Meers and Joanna Strober are professionals, wives, and mothers. They understand the challenges and rewards of two-career households. They also know that families thrive not in spite of working mothers but because of them. You can have a great career, a great marriage, and be a great mother. The key is tapping into your best resource and most powerful ally—the man you married. After interviewing hundreds of parents and employers, surveying more than a thousand working mothers, and combing through the latest government and social science research, the authors have discovered that kids, husbands, and wives all reap huge benefits when couples commit to share equally as breadwinners and caregivers. Mothers work without guilt, fathers bond with their kids, and children blossom with the attention of two involved parents. The starting point? An attitude shift that puts you on the road to 50/50—plus the positive step-by-step advice in this book. From “baby boot camp” for new dads to exactly what to say when negotiating a leave with the boss, this savvy book offers fresh ideas to today’s families offering encouragement, hope, and confidence to any woman who has ever questioned her choices regarding work and family.