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Getting Started With Magento Extension Development
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Book Synopsis Getting Started with Magento Extension Development by : Branko Ajzele
Download or read book Getting Started with Magento Extension Development written by Branko Ajzele and published by Packt Publishing Ltd. This book was released on 2013-09-25 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: This project-based tutorial gives you a strong foundation and guides you through practical, real-world examples.This book contains valuable insights for both newbies and already established Magento developers. This book is targeted at new and intermediate PHP developers starting afresh with Magento module development.
Book Synopsis Magento 2 Developer's Guide by : Branko Ajzele
Download or read book Magento 2 Developer's Guide written by Branko Ajzele and published by Packt Publishing Ltd. This book was released on 2015-12-24 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: Harness the power of Magento 2 – The most recent version of the world's favourite e-Commerce platform for your online store About This Book Set up, configure, and power up your Magento environment from development to production Master the use of Web API to communicate with the Magento system and create custom services Create custom modules from scratch to extend the core functionality of the Magento system Who This Book Is For This book is intended primarily for intermediate to professional-level PHP developers who are interested in Magento development. For backend developers, several topics are covered that will enable you to modify and extend your Magento 2 store. Frontend developers will also find some coverage on how to customize the look of the site in the frontend. What You Will Learn Set up the development and production environment of Magento 2 Understand the new major concepts and conventions used in Magento 2 Build a miniature yet fully-functional module from scratch to manage your e-commerce platform efficiently Write models and collections to manage and search your entity data Dive into backend development such as creating events, observers, cron jobs, logging, profiling, and messaging features Get to the core of frontend development such as blocks, templates, layouts, and the themes of Magento 2 Use token, session, and Oauth token-based authentication via various flavors of API calls, as well as creating your own APIs Get to grips with testing Magento modules and custom themes, which forms an integral part of development In Detail Magento is one of the most exciting, flexible, and customizable e-commerce systems. It offers you an extensive suite of powerful tools for creating and managing an online store. After years of development, Magento 2 introduces itself with a strong emphasis on modularity, Web API's, automated testing and overall new technology stack platform. The long-awaited Magento 2 release introduces a whole new e-commerce platform to develop online stores. The all new Magento 2 architecture, Web APIs, and a host of other features are equally challenging to master as much as they are exciting to use. This book will ease the learning curve by offering step-by-step guidance on how to extend the core functionality of your Magento 2 store. This book is your one-stop guide to build and customize a quality e-commerce website from the latest version of one of the largest, fastest growing, and most popular e-commerce platforms—Magento 2. We start off with an introduction to the fundamental concepts of Magento to give you a foundation to work from. We then move on to configure the development and basic production environment for Magento. After this, you'll get to grips with the major concepts and conventions that are new to the Magento 2 platform. We then delve deeper to get to the core of automated deployments, persisting data, writing data fixture scripts and applying various backend and frontend modifications. As we near the end of the book, you will learn to make API calls and write automated tests. Finally, you will be guided through building a full-blown helpdesk module from scratch. By the end of this book, you will have learned a wide range of techniques to extend and customize your Magento 2 store to fit the requirements of your business. Style and approach This book is a mix of theoretical and step-by-step approaches, explained in a conversational and easy-to-follow style. Topics are explained sequentially, giving detailed explanations of the basic and advanced features to get you working on Magento 2.
Book Synopsis Magento Extensions Development by : Jeremie Bouchet
Download or read book Magento Extensions Development written by Jeremie Bouchet and published by Packt Publishing Ltd. This book was released on 2016-06-30 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design, build, and maintain a powerful, secure, and complete extension for Magento 2, the world's favorite e-commerce platform About This Book Deploy a complete real-world extension step by step Construct your extension with the best and most up-to-date development methods Learn about team working and code sharing Who This Book Is For If you want to write a specific customization or a large new and full-featured extension on Magento 2, this book is intended for you. You must be an intermediate to professional-level developer in PHP to appreciate this book. What You Will Learn Build a fully-functional complex extension to add new functionality to Magento Register your code with GIT and work with your team Write new layouts and templates Set up a fully configurable grid and forms in the backend Create code unit tests and run them through TDD Propose localized contents Develop optimized extensions for a high-load environment Publish extensions on the Magento Connect Marketplace In Detail Magento has been revealed as the best and the most popular open source e-commerce platform in the world, with about 250k+ online stores. Magento 2 is the most recent version of this awesome toolset: every new and modern development techniques are used to offer a real modular approach and powerful architecture. The book will support you in the writing of innovative and complex extensions. Starting from the beginning, we will cover how to set up a development environment that allows you to be really efficient in your functionality writing, including GIT registering and many other development tools. We then move on to provide a large overview of the best practices to scale your module in a high-load environment. After these foundations, you will see how to use test driven-development (TDD) and unit tests to handle your code. We then build a complex extension together, step by step, and internationally-ready. Next, you will find out how to protect the users' data. Finally, we will take a look a publishing the extension on the new Magento Connect marketplace and how to protect your intellectual property. After you read this book, you will know everything you need to know to become an invaluable extension editor, whether it is for your customers' needs or for your own requirements. Style and approach This book takes a step-by-step approach to developing the extension and learning the new concepts of developments. Each topic is explained sequentially in the process of creating the extension, and punctuated by detailed explanations of the features of the code.
Download or read book Mastering PHP 7 written by Branko Ajzele and published by Packt Publishing Ltd. This book was released on 2017-06-27 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective, readable, and robust codes in PHP About This Book Leverage the newest tools available in PHP 7 to build scalable applications Embrace serverless architecture and the reactive programming paradigm, which are the latest additions to the PHP ecosystem Explore dependency injection and implement design patterns to write elegant code Who This Book Is For This book is for intermediate level developers who want to become a master of PHP. Basic knowledge of PHP is required across areas such as basic syntax, types, variables, constants, expressions, operators, control structures, and functions. What You Will Learn Grasp the current state of PHP language and the PHP standards Effectively implement logging and error handling during development Build services through SOAP and REST and Apache Trift Get to know the benefits of serverless architecture Understand the basic principles of reactive programming to write asynchronous code Practically implement several important design patterns Write efficient code by executing dependency injection See the working of all magic methods Handle the command-line area tools and processes Control the development process with proper debugging and profiling In Detail PHP is a server-side scripting language that is widely used for web development. With this book, you will get a deep understanding of the advanced programming concepts in PHP and how to apply it practically The book starts by unveiling the new features of PHP 7 and walks you through several important standards set by PHP Framework Interop Group (PHP-FIG). You'll see, in detail, the working of all magic methods, and the importance of effective PHP OOP concepts, which will enable you to write effective PHP code. You will find out how to implement design patterns and resolve dependencies to make your code base more elegant and readable. You will also build web services alongside microservices architecture, interact with databases, and work around third-party packages to enrich applications. This book delves into the details of PHP performance optimization. You will learn about serverless architecture and the reactive programming paradigm that found its way in the PHP ecosystem. The book also explores the best ways of testing your code, debugging, tracing, profiling, and deploying your PHP application. By the end of the book, you will be able to create readable, reliable, and robust applications in PHP to meet modern day requirements in the software industry. Style and approach This is a comprehensive, step-by-step practical guide to developing scalable applications using PHP 7.1
Book Synopsis Modular Programming with PHP 7 by : Branko Ajzele
Download or read book Modular Programming with PHP 7 written by Branko Ajzele and published by Packt Publishing Ltd. This book was released on 2016-09-09 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Utilize the power of modular programming to improve code readability, maintainability, and testability About This Book This book demonstrates code reusability and distributed development to get high speed, maintainable, and fast applications It illustrates the development of a complete modular application developed using PHP7 in detail This book provides a high-level overview of the Symfony framework, a set of tools and a development methodology that are needed to build a modular web shop application Who This Book Is For This step-by-step guide is divided into two sections. The first section explores all the fundamentals of modular design technique with respect to PHP 7. The latter section demonstrates the practical development of individual modules of a web shop application. What You Will Learn Discover the new features of PHP 7 that are relevant to modular application development Write manageable code based on the GoF design patterns and SOLID principles Define the application requirements of a working modular application Explore the ins and outs of the Symfony framework Build a set of modules based on the Symfony framework that comprise a simple web shop app Use core modules to set the structure and dependencies for other modules to use Set up entities that are relevant to the module functionality and see how to manage these entities In Detail Modular design techniques help you build readable, manageable, reusable, and more efficient codes. PHP 7, which is a popular open source scripting language, is used to build modular functions for your software. With this book, you will gain a deep insight into the modular programming paradigm and how to achieve modularity in your PHP code. We start with a brief introduction to the new features of PHP 7, some of which open a door to new concepts used in modular development. With design patterns being at the heart of all modular PHP code, you will learn about the GoF design patterns and how to apply them. You will see how to write code that is easy to maintain and extend over time with the help of the SOLID design principles. Throughout the rest of the book, you will build different working modules of a modern web shop application using the Symfony framework, which will give you a deep understanding of modular application development using PHP 7. Style and approach This book is for intermediate-level PHP developers with little to no knowledge of modular programming who want to understand design patterns and principles in order to better utilize the existing frameworks for modular application development.
Book Synopsis Magento PHP Developer's Guide by : Allan MacGregor
Download or read book Magento PHP Developer's Guide written by Allan MacGregor and published by Packt Publishing Ltd. This book was released on 2015-07-30 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the world of e-commerce, there are dozens of tools available to use in custom web design and development. Out of all of these options, Magento is the web's fastest growing e-commerce platform. Its architecture makes it possible to extend the functionalities using plugins, which are shared by the community, extensively. This book is a practical guide packed with examples so developers can understand its fundamental concepts and then start developing and testing Magento code. The book starts by building your knowledge of Magento, providing you with the techniques and tools you require to start your first Magento development. You will then learn to work with data collections and the EAV system, before gradually moving on to extending the frontend and backend. You will learn all about deploying and distributing custom modules. This book will help you navigate your way around your first Magento developments, helping you to avoid all of the most common headaches that new developers face when first getting started.
Book Synopsis Magento 2 Development Quick Start Guide by : Branko Ajzele
Download or read book Magento 2 Development Quick Start Guide written by Branko Ajzele and published by Packt Publishing Ltd. This book was released on 2018-09-21 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create an interactive online store and customize it further using Magento Key FeaturesA straightforward guide to developing with MagentoExamples of different types of extensionCustomize the Magento storefront and admin areasBook Description Magento is an open-source, enterprise-level e-commerce platform with unlimited scope for customization. This makes it a great choice not only for vendors but for developers as well. This book guides you through Magento development, teaching you how to develop modules that extend or change its functionality, leading to more ?exible and profitable Magento stores. You start with a structural overview of the key Magento development components. You will learn where things such as plugins, events, models, controllers, layouts, and UI components ft into the development landscape. You will go through examples of using these components to extend Magento. As you progress, you will be building a diverse series of small but practical Magento modules. By the end of this book, you will not only have a solid foundation in the Magento development architecture; but you will also have practical experience in developing modules to customize and extend Magento stores. What you will learnDevelop a simple shipping moduleBuild admin interfaces with the built-in form and listing UI componentsImplement JavaScript components for improved customer experienceAccommodate vendor needs by adding new catalog-related featuresDevelop your way to a better checkoutImprove customer interaction with new customer-related extensionsCreate new web APIs to make your modules more extensibleWho this book is for This book is for competent PHP developers, with only basic knowledge of the Magento platform required.
Book Synopsis eBay Commerce Cookbook by : Chuck Hudson
Download or read book eBay Commerce Cookbook written by Chuck Hudson and published by "O'Reilly Media, Inc.". This book was released on 2012-12-21 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take advantage of mobile commerce to generate more demand, traffic, and sales for your products and services. This unique cookbook provides a collection of practical recipes you can put to use in every step of the mobile customer lifecycle. You’ll learn how to add features and functionality through a wide set of eBay APIs—including Magento, Milo, eBay, PayPal, RedLaser, Hunch, and ql.io. Each chapter focuses one aspect of the lifecycle. Author Charles Hudson combines his expertise in web and mobile product strategy with code solutions to help you address product discovery, presentation, payment, order fulfillment, and customer satisfaction. If you have experience with PHP, HTML, CSS, and JavaScript, you’re ready to roll. Help customers find your product through reviews, targeted search options, and eBay marketplace listings Customize a Magento storefront and provide customers with a single sign-on option to enhance product presentation Streamline purchases with options such as auto-generating coupons and preapproved payments Automate order processing, extend shipping options, and leverage PayPal chained payments to handle multiple suppliers Take advantage of QR codes, produce customer "taste graphs," and use ql.io mash ups to provide visitors with social recommendations
Book Synopsis How to pass Magento Certification Exam in 30 days - Magento Developer Ebook by : David Nguyen
Download or read book How to pass Magento Certification Exam in 30 days - Magento Developer Ebook written by David Nguyen and published by Magestore. This book was released on with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: “How to pass Magento Certification Exam in 30 days” is written based on the 10 topics announced in the Study Guide of Magento. This book presents full knowledge of each topic as well as provides useful tips for developers to work with Magento.
Download or read book Magento 2 DIY written by Viktor Khliupko and published by Apress. This book was released on 2016-12-19 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how Magento 2, the newest version of the eCommerce platform, works. Aimed at entrepreneurs, marketers, and other experts interested in eCommerce, this book is accessible for anyone who wants to learn how to use Magento with no previous experience. Magento continues to be a top choice for eCommerce solutions in small and large businesses. Magento 2 DIY shows you how to set up and configure Magento for your own project. You will learn how to use extensions, templates and enterprise features. Various techniques are taught in an easy-to-understand way with real-world examples. Get started with Magento 2 using this book. What You Will Learn Set up, configure, use templates, designs and extensions Use the SEO and SMO features of Magento 2 Optimize security and performance Integrate with PIM, ERP, CRM, and other enterprise systems Who This Book Is For Anyone who wants to learn the basics of all aspects of Magento 2. You do not need any previous experience with Magento.
Book Synopsis Magento 2 - Build World-Class online stores by : Fernando J. Miguel
Download or read book Magento 2 - Build World-Class online stores written by Fernando J. Miguel and published by Packt Publishing Ltd. This book was released on 2017-03-31 with total page 699 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create rich and compelling solutions for Magento 2 by developing and implementing solutions, themes, and extensions About This Book Be proficient in the main functionalities, resources, and system structure of Magento 2 Get to grips with this practical and hands-on guide to raise your web development skills to the next level Packed with several advanced recipes, not just to manage your online store, but to extend and design it as well Who This Book Is For The ideal target audience for this course could be anyone who wants to mould their skills in building amazing e-commerce websites using Magento. We begin right from getting you started with Magento to becoming an expert at building your own online stores with it. What You Will Learn Install and set up the Magento Ecosystem Carry out performance adjustments to speed up your Magento system Transfer your Magento 1 database to Magento 2 using the Magento 2 system tools Build a Magento 2 multi-store by creating a root catalog, subdirectories, and products Design custom themes within the Magento 2 framework Create extensions using Magento 2 Discover what makes Magento 2 different and more powerful In Detail Magento is the leading e-commerce software trusted by world`s leading organizations. Used by thousands of merchants for their transactions worth billions, it provides the flexibility to customize the content and functionality of your website. Our Magento Course will help you gain knowledge and skills that are required to design & develop world class online stores. Magento 2 Development Essentials - This book begins by setting up Magento 2 before gradually moving onto setting the basic options of the Sell System. You will learn Search Engine Optimization aspects, create design and customize theme layout, and adjust the Magento System to achieve great performance. Magento 2 Cookbook – This book is divided into several recipes, which show you which steps to take to complete a specific action. It will cover configuring your categories and products, performance tuning, creating a theme, developing a module etc. At the end of this book, you will gain the knowledge to start building a success website. Mastering Magento 2 - This is a comprehensive guide to using the all new features and interface of Magento 2 to build, extend, and design online stores. This book is your roadmap to managing your Magento store which teaches advanced and successful techniques. Focusing on Magento's Community version, this book offers you advanced guidance on managing, optimizing, and extending your store while taking advantage of the new features of Magento 2. This Learning Path combines some of the best that Packt has to offer in one complete, curated package. It includes content from the following Packt products Magento 2 Development Essentials by Fernando J. Miguel Magento 2 Cookbook by Ray Bogman and Vladimir Kerkhoff Mastering Magento 2 by Bret Williams and Jonathan Bownds Style and approach This course begins by setting up Magento 2 before gradually moving on to setting the basic options of the Sell System. You will master Search Engine Optimization aspects, create designs and customize theme layouts, develop new extensions, and adjust the Magento System to achieve great performance. The book covers everything from creating and managing multiple stores to fine-tuning Magento for speed and performance.
Book Synopsis Magento 2 Development Cookbook by : Bart Delvaux
Download or read book Magento 2 Development Cookbook written by Bart Delvaux and published by Packt Publishing Ltd. This book was released on 2015-12-28 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over 60 recipes that will tailor and customize your experience with Magento 2 About This Book Solve common problems encountered while extending your Magento 2 store to fit your business needs Delve into the exciting and enhanced features of Magento 2 such as customizing security permissions, intelligent filtered search options, easy third-party integration, among others Learn to build and maintain a Magento 2 shop via a visual-based page editor and customize the look and feel using Magento 2's offerings on the go Who This Book Is For This book is for every developer who has knowledge of PHP and wants to extend or customize the functionality of their Magento 2 system. If you have prior experience of the Magento platform, you will find this book useful in exploring the advanced features. What You Will Learn Install a Magento 2 shop with sample data Upgrade the data in a Magento 1 shop to a Magento 2 shop Manage the look and feel of the shop with custom themes Extend the shop with custom functionality such as forms, grids, and more Accelerate your store with some performance tools Build and structure your own shipping module Test your shop with automated tests and manage your product display In Detail With the challenges of growing an online business, Magento 2 is an open source e-commerce platform with innumerable functionalities that gives you the freedom to make on-the-fly decisions. It allows you to customize multiple levels of security permissions and enhance the look and feel of your website, and thus gives you a personalized experience in promoting your business. Style and approach This book is packed with a wide range of techniques to modify and extend the functionality of your online store. It contains easy-to-understand recipes starting with the basics and moving on to cover advanced topics. Many recipes work with code examples that can be downloaded from the book's website.
Download or read book Magento 2 Cookbook written by Ray Bogman and published by Packt Publishing Ltd. This book was released on 2016-03-28 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over 50 practical recipes that will help you realize the full potential of Magento in order to build a professional online store About This Book Take advantage of the latest features in Magento 2 to set up an e-commerce store that fits your business needs Packed with several advanced recipes, not just to manage your online store, but to extend and design it as well Written in a cookbook style, you can pick and choose your recipe to carry out your day- to- day Magento store tasks Who This Book Is For The book is for existing Magento users who want to gain further expertise and insights into managing, designing, and extending their online store in Magento to fit their business needs. Working knowledge of Magento and basic familiarity with programming is expected. What You Will Learn Set up a Magento 2 project on Apache or Nginx. Transfer your Magento 1 database to Magento 2 using the Magento 2 system tools. Boost the performance of Magento 2 by enabling different types of caching. Build a Magento 2 multi-store by creating a root catalog, subdirectories, and products. Create and manage pages, blocks, and front-end apps. Manage your Magento store by setting up the correct TAX rules. Design custom themes within the Magento 2 framework. Create basic and advanced extensions using Magento 2. In Detail Magento 2 is an open source e-commerce platform that has all the functionality to function from small to large online stores. It is preferred by developers and merchants due to its new architecture, which makes it possible to extend the functionalities with plugins, a lot of which are now created by the community. This merchant and developer guide is packed with recipes that cover all aspects of Magento 2. The recipes start with simple how-to's then delve into more advanced topics as the book progresses. We start with the basics of setting up a Magento 2 project on Apache or Nginx. Next, you will learn about basics including system tools and caching to get your Magento 2 system ready for the real work. We move on to simple tasks such as managing your store and catalog configuration. When you are familiar with this, we cover more complex features such as module and extension development. Then we will jump to the final part: advanced Magento 2 extensions. By the end of this book, you'll be competent with all the development phases of Magento 2 and its most common elements. Style and approach Step by step guide for real world tasks for Magento users to gain a more advanced insight on managing, extending and designing their e-commerce store to fit their business needs.
Book Synopsis Magento 2 Development Essentials by : Fernando J. Miguel
Download or read book Magento 2 Development Essentials written by Fernando J. Miguel and published by Packt Publishing Ltd. This book was released on 2016-02-25 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get up and running with Magento 2 to create custom solutions, themes, and extensions effectively About This Book Create unique solutions for Magento 2 by developing and implementing solutions, themes, and extensions Be proficient in the main functionalities, resources, and system structure of Magento 2 Get to grips with this practical and hands-on guide to raise your web development skills to the next level Who This Book Is For If you are a PHP developer who wants to improve your skills in e-commerce development by creating themes and extensions for Magento 2, then this book is for you. What You Will Learn Install and set up the Magento Ecosystem Choose the best options for Magento's Sell System features Work with Search Engine Optimization in Magento Create and customize themes for Magento Develop extensions for new Magento functionalities Package extensions to publish in the Magento Connect network Create Magento solutions for mobile devices Carry out performance adjustments to speed up your Magento system In Detail Magento is the e-commerce software and platform trusted by the world's leading brands. Used by thousands of merchants for their transactions worth billions, it provides the flexibility to customize the content and functionality of your website. By strengthening your fundamentals in Magento development, you can develop the best solutions and take advantage of the growing market. This fast-paced tutorial will provide you with skills you need to successfully create themes, extensions, and solutions to Magento 2 projects. This book begins by setting up Magento 2 before gradually moving onto setting the basic options of the Sell System. You will take advantage of Search Engine Optimization aspects, create design and customize theme layout, develop new extensions, and adjust the Magento System to achieve great performance. By sequentially working through the steps in each chapter, you will quickly explore all the features of Magento 2 to create a great solution. With ample examples and a practical approach, this book will ensure your success with this astonishing e-commerce management system. Style and approach This book would be a fast-paced tutorial guide that uses hands-on examples to developing new solutions for Magento e-commerce system. Each topic is explained sequentially in the process of creating a Magento solution, along with detailed explanations of the basic and advanced features of Magento 2.
Book Synopsis Magento Made Easy - Free Magento module development tutorial ebook by : Alex Nguyen
Download or read book Magento Made Easy - Free Magento module development tutorial ebook written by Alex Nguyen and published by Magestore. This book was released on with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Magento Made Easy - Comprehensive Guide to Magento Setup and Development is a free and easy to use Magento book. It gives you the fundamental background of Magento with two parts: Magento Overview and Magento Module Development. This e-book is the first volume with two parts: Magento Overview and Module Development. - Part 01. Magento Overview: The first part is an introduction to Magento (architecture, folder and data structure, configuration and naming). It provides you with a basic background of Magento to prepare for the next part. - Part 02. Module Development: This part has 14 lessons and focuses on many essential topics in Magento. They are module, menu, grid, form, layout and template, JavaScript and CSS, email, events and class override.
Book Synopsis Magento Best Practices Handbook by : Alessandro Ronchi
Download or read book Magento Best Practices Handbook written by Alessandro Ronchi and published by Lulu.com. This book was released on 2015-06-22 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt: When you get used to develop on Magento platform you will likely agree with a motto of mines: ""there are at least two ways of developing things in Magento the best of which is usually the third."" This book is a collection of development advices resulting from over five years spent on practical Magento development. Knowing how Magento is implemented is the best way to extract the most out of it; for this reason all the recipes are explained through in-depth analysis of Magento's code base and architecture. This book assumes you are not a Magento beginner and already know its programming fundamentals with at least one year of continuous development experience.
Book Synopsis Magento Search Engine Optimization by : Robert Kent
Download or read book Magento Search Engine Optimization written by Robert Kent and published by Packt Publishing Ltd. This book was released on 2014-01-15 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an easy-to-follow tutorial with best practices and advanced references which will help you to take full advantage of Magento with SEO. This book is aimed at both Magento developers and SEO specialists who wish to optimize search and end user elements such as click-through rates to ensure the design of their online shop sites effectively maximize sales. Magento store owners may also find large sections of this book useful in order to understand the larger impact small tweaks and changes can have on SEO - especially when editing products and categories. This book assumes that the reader will understand the basic concepts of keyword research and the external factors that are required in order to manage an on-going SEO campaign.
