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Author : Gloria Barone Rosanio
Publisher :
ISBN 13 : 9781792400780
Total Pages : pages
Book Rating : 4.4/5 (7 download)
Download or read book Getting Started in Health Care Public Relations written by Gloria Barone Rosanio and published by . This book was released on 2019-12-04 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kathleen Larey Lewton, MHA, APR
Publisher : Jossey-Bass
ISBN 13 : 9781556481437
Total Pages : 0 pages
Book Rating : 4.4/5 (814 download)
Download or read book Public Relations in Health Care written by Kathleen Larey Lewton, MHA, APR and published by Jossey-Bass. This book was released on 1995-10-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive guide to everything you need to know about PR provides a theoretical overview and practical advice for PR professionals new to health care and new ideas and insights for veterans. The authors explain how the PR function can contribute to the success of the contemporary health care organization.
Author : Kathleen Larey Lewton
Publisher : Health Forum Publishing Company
ISBN 13 :
Total Pages : 374 pages
Book Rating : 4.4/5 (91 download)
Download or read book Public Relations in Health Care written by Kathleen Larey Lewton and published by Health Forum Publishing Company. This book was released on 1991 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Roger Silver
Publisher : CRC Press
ISBN 13 : 1315342782
Total Pages : 168 pages
Book Rating : 4.3/5 (153 download)
Download or read book Health Service Public Relations written by Roger Silver and published by CRC Press. This book was released on 2018-04-19 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first edition of this book was published at a time when the health service was less sensitive to its reputation and the effect this had on public confidence. Since then, health service reform, accountability and market forces have meant that all directors, managers, doctors and health professionals must communicate effectively, both internally and externally. This book, revised in the light of these changes, is a guide to the practical skills needed when communicating with patients, staff, the general public, opinion leaders, press, radio and television.
Author : Janis Teruggi Page
Publisher : SAGE Publications
ISBN 13 : 1544392036
Total Pages : 449 pages
Book Rating : 4.5/5 (443 download)
Download or read book Introduction to Public Relations written by Janis Teruggi Page and published by SAGE Publications. This book was released on 2020-09-11 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication presents a comprehensive introduction to the field of public relations (PR) with a focus on new media and social responsibility. Recognizing that the shifts in technology, business, and culture require a fresh approach, authors Janis Teruggi Page and Lawrence J. Parnell show students how today′s PR professionals create persuasive messages with modern technologies while working in line with the industry′s foundations. The authors balance this approach with a focus on understanding communication theory, history, process, and practice, and how all these concepts can be applied to strategic PR planning. The Second Edition features new and refreshed content throughout, including cases, chapter-opening scenarios, and profiles of both young and senior practitioners with tips and career guidance for student success. Included with this title: The password-protected Instructor Resource Site (formally known as SAGE Edge) offers access to all text-specific resources, including a test bank and editable, chapter-specific PowerPoint® slides.
Author :
Publisher :
ISBN 13 :
Total Pages : 52 pages
Book Rating : 4.:/5 (326 download)
Download or read book Career Survival written by and published by . This book was released on 1995 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kelley S. Pendleton DC & MPH
Publisher : Sage Books, LLC
ISBN 13 : 1625175604
Total Pages : 62 pages
Book Rating : 4.6/5 (251 download)
Download or read book Community Connections! Relationship Marketing for Healthcare Professionals written by Kelley S. Pendleton DC & MPH and published by Sage Books, LLC. This book was released on 2014-09-15 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you’re a chiropractor, medical doctor, massage therapist, veterinarian, acupuncturist, or any other provider of a healing art, you’ve undergone intensive training and developed valuable skills. However, traditional healthcare curricula may not address the critical areas of business, finance and marketing. Proficiency in these skills – especially marketing – can help your practice succeed and allow you to genuinely connect with your communities. Written by a healthcare professional for healthcare professionals, Community Connections is the first in a series of books designed to bridge the gap between what you're taught in school and how to market a practice in the real world. Using this collection of easy and affordable marketing ideas, any independent healthcare provider can forge a strong and genuine connection with potential clients, regardless of any previous marketing experience. This guide is all about building the unique relationship between a healthcare provider and the local community, while respecting the specific professional and legal issues inherent in that relationship. Whether you’re a veteran in the healthcare industry or just getting started, Community Connections contains the valuable advice and practical marketing ideas you need—from the reasons most healthcare practices don’t “market,” to gaining a deeper understanding of yourself and your community at large. Discover how implementing easy and affordable marketing activities can expand the success of your healthcare practice.
Author : Roger Silver
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (16 download)
Download or read book Health Service Public Relations written by Roger Silver and published by . This book was released on 2016 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Harold P. Kurtz
Publisher :
ISBN 13 :
Total Pages : 172 pages
Book Rating : 4.:/5 (41 download)
Download or read book Public Relations for Hospitals written by Harold P. Kurtz and published by . This book was released on 1969 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Christine Daymon
Publisher : Routledge
ISBN 13 : 113459609X
Total Pages : 302 pages
Book Rating : 4.1/5 (345 download)
Download or read book Qualitative Research Methods in Public Relations and Marketing Communications written by Christine Daymon and published by Routledge. This book was released on 2005-06-29 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical, highly accessible guide for novice researchers conducting qualitative research in public relations and marketing communications, this book guides the reader through all aspects of the research process.
Author : William Winston
Publisher : Routledge
ISBN 13 : 1136551433
Total Pages : 242 pages
Book Rating : 4.1/5 (365 download)
Download or read book Professional Practice in Health Care Marketing written by William Winston and published by Routledge. This book was released on 2012-11-12 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: This informative volume introduces the most current standards for practicality and professionalism in health care marketing. Major health marketers reveal state-of-the-art applications and activities that will keep you on the cutting edge of this growing specialty.
Author : Robert E. Hinson
Publisher : IAP
ISBN 13 : 1648021085
Total Pages : 287 pages
Book Rating : 4.6/5 (48 download)
Download or read book Marketing in Healthcare-Related Industries written by Robert E. Hinson and published by IAP. This book was released on 2020-07-01 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in Healthcare-Related Industries captures the concepts and complexities of marketing healthcare in today’s environment. The book provides detailed conceptual and practical insights that will be of great benefit to healthcare scholars and practitioners. Topics on healthcare marketing have been carefully selected to provide wide coverage and are illustrated by mini-cases with a highly practical marketing tool kit for healthcare managers included. The healthcare sector in the 21st century face a multiplicity of challenges, which include changing disease patterns, more technology-driven health interventions, a more assertive and quality conscious clientele, as well as a rapidly growing for-profit segment of the industry. This places more responsibilities on healthcare service providers in both the public and private sectors, to deliver value-for-money services at competitive costs. To respond to the changing business environment, a carefully crafted marketing approach is needed by all players in the industry to create value and sustain the confidence of clientele and stakeholders. Praise for Marketing in Healthcare-Related Industries: "Marketing in Healthcare-Related Industries is a timely book as the healthcare industry grows more customer-focused and faces increasing pressure to deliver high-quality service at more affordable costs. This book will serve as a roadmap for practitioners as it synthesizes insights from many marketing researchers into useful and actionable advice. It should also help students easily master the application of marketing principles to the healthcare industry with tools like review questions at the end of each chapter and mini-cases to apply marketing concepts." ~ Dr. Bruce A. Huhmann, Department Chair and Professor of Marketing, Virginia Commonwealth University "Marketing In Healthcare-related Industries could not have come at a better time. Just as the epidemiological and demographic transitions have changed the cycle of planning, resource allocation, delivering, monitoring and evaluating healthcare (especially in developing countries), shrinking domestic and donor resources for health, and ambitious agendas like the Universal Health Coverage 2030 Agenda, make it imperative that healthcare providers do more with less. This book provides a clear road map to a MARKETING TRANSITION, which links healthcare and marketing in a way hitherto not so clearly outlined. The Toolkit will be a valuable tool for undergraduate and graduate students in healthcare provision, as well as health practitioners who have traditionally not been trained in this area. I commend it highly as a must-read book in this area." ~ Dr. Victor Asare Bampoe - Former Deputy Minister of Health, Ghana and currently Director & Coordinator, Global Financing & Technical Support, Joint United Nation Programme on HIV&AIDS, Geneva "A truly remarkable scholarly work of our time. An easy-to-read and insightful book that captivates the reader, whether practitioner or student." ~ Dr. Abigail Mensah, Korle-Bu Teaching Hospital, Ghana "This book is well-written, easy-to-understand, and very up-to-date in its approach to marketing in healthcare-related industries. It is useful for undergraduate and graduate students as well as healthcare practitioners." ~ Dr. Gouher Ahmed, Professor of Strategic Leadership & International Business, Skyline University College, UAE
Author : James Edward Bryan
Publisher :
ISBN 13 :
Total Pages : 332 pages
Book Rating : 4.:/5 (39 download)
Download or read book Public Relations in Medical Practice written by James Edward Bryan and published by . This book was released on 1954 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Berkowitz
Publisher : Jones & Bartlett Publishers
ISBN 13 : 1284094316
Total Pages : 609 pages
Book Rating : 4.2/5 (84 download)
Download or read book Essentials of Health Care Marketing written by Berkowitz and published by Jones & Bartlett Publishers. This book was released on 2016-08-15 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market.
Author : Dr Benjamin R Bates
Publisher : Gower Publishing, Ltd.
ISBN 13 : 1472401646
Total Pages : 466 pages
Book Rating : 4.4/5 (724 download)
Download or read book Health Communication and Mass Media written by Dr Benjamin R Bates and published by Gower Publishing, Ltd.. This book was released on 2013-07-28 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health Communication and Mass Media is a much-needed resource for those with a professional or academic interest in the field of health communication. The chapters engage and expand upon significant theories informing efforts at mediated health communication and demonstrate the practical utility of these theories in on-going or completed projects. They consider how to balance the ethical and efficacy demands of mediated health communication efforts, and discuss both traditional media and communication systems and new web-based and mobile media. The book's treatment is broad, reflecting the topical and methodological diversity in the field. It offers an integrated approach to communication theory and application. Readers will be able to appreciate the ways that theory shapes health communication applications and how those applications inform the further construction of theory. They will find practical examples of mediated health communication that can serve as models for their own efforts. While the book serves as an introduction to mediated health communication for students, professionals, and practitioners with limited experience, researchers and advanced practitioners will also appreciate the exemplars and theoretical insights offered by the chapter authors. This book will be of interest to anyone involved in health communication programs or more generally with communication and allied studies, as well as to those in the health professions and their related fields.
Author : Kaaren A. Janssen
Publisher :
ISBN 13 : 9781936113729
Total Pages : 0 pages
Book Rating : 4.1/5 (137 download)
Download or read book Career Options for Biomedical Scientists written by Kaaren A. Janssen and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most people who do a PhD and postdoctoral work in the biomedical sciences do not end up as principal investigators in a research lab. Despite this, graduate courses and postdoctoral fellowships tend to focus almost exclusively on training for bench science rather than other career paths. This book plugs the gap by providing information about a wide variety of different careers that individuals with a PhD in the life sciences can pursue. Covering everything from science writing and grant administration to patent law and management consultancy, the book includes firsthand accounts of what the jobs are like, the skills required, and advice on how to get a foot in the door. It will be a valuable resource for all life scientists considering their career options and laboratory heads who want to give career advice to their students and postdocs.
Author : Nancy Hicks
Publisher : Jones & Bartlett Publishers
ISBN 13 : 0763778923
Total Pages : 343 pages
Book Rating : 4.7/5 (637 download)
Download or read book Health Industry Communication written by Nancy Hicks and published by Jones & Bartlett Publishers. This book was released on 2011-08-03 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health Industry Communication:New Media, New Methods, New Message is a one-of-a-kind textbook and fills a critical gap in the literature for communications students as well as students of health administration and public health. Featuring best practices and case studies from notable practitioners, the chapters offer a 360-degree view of the world of health communication as well as a look at special topics that impact health communicators. Four sections cover over 25 topics--contributed by authors from both private and public health organizations--in Institutional Communication and Marketing, Consumer Communication and Social Marketing, Communication to Achieve Policy Change, and Media and Measurement. Some of the unique topics include “Building a National Brand in Pediatric Healthcare,” contributed by an author from a well-known children's hospital; and a look at efforts to achieve federal policy change through advocacy and communication. Review the complete list of topics at www.jblearning.com, keyword: Hicks.
