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Getting Into Advertising
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Download or read book Pick Me written by Nancy Vonk and published by John Wiley & Sons. This book was released on 2005-08-26 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you're a student or a young professional loaded with questions, this one-of-a-kind guide shows you how to land a job and how to thrive once you're in and the pressure is on. Authors Nancy Vonk and Janet Kestin are seasoned creative directors and longtime creative partners. In Pick Me, these industry leaders answer your toughest ad career questions, like: Is advertising right for me? How do I build a killer portfolio? How do I get an interview with the elusive creative director? Should I accept an unpaid internship? How do I find the right partner? How do I beat creative block? How do I avoid burnout? Plus, fourteen industry superstars share their insights and explain how they broke into the business. You'll hear from Bob Barrie, Rick Boyko, David Droga, Mark Fenske, Neil French, Sally Hogshead, Mike Hughes, Shane Hutton, Brian Millar, Tom Monahan, Chuck Porter, Bob Scarpelli, Chris Staples, and Lorraine Tao. Forget the clichés this is advertising as it really is. If you're hell-bent on making it, this informative guide will put you on track for a career in one of the most exciting businesses on the planet.
Book Synopsis Careers in Advertising and Public Relations by : WetFeet (Firm)
Download or read book Careers in Advertising and Public Relations written by WetFeet (Firm) and published by WETFEET, INC.. This book was released on 2008 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes the work environments, duties, salaries, advancement possibilities, and educational requirements of careers in the advertising and public relations fields with profile of top agencies, information industry trends and rankings, advice on interviewing.
Book Synopsis How To Make It In Advertising by : Mark Leigh
Download or read book How To Make It In Advertising written by Mark Leigh and published by Random House. This book was released on 2013-09-30 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising. Is it really 'the greatest art form of the twentieth century' (Marshall McLuhan)? Whatever your views, it is undeniably one of the most popular career choices going-and one of the most difficult to get into. If you want to be creative and make money, or simply fancy trying your hand at a job in one of the most powerful industries around, then this indispensable guide is all you'll need to get a foot in the door and keep a step ahead of the competition. It's a careers guide with a difference, using the experience and wisdom of some of the industry's top people. You'll find essential advice on how to get started and how to get ahead, as well as the insider's view of the genuine pros and cons of each job, from copywriter to account handler. Your new career starts here.
Book Synopsis Ogilvy on Advertising by : David Ogilvy
Download or read book Ogilvy on Advertising written by David Ogilvy and published by Vintage. This book was released on 2013-09-11 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.
Book Synopsis How to Get Into and survive Film, Advertising and TV Post-Production - The Alternative Guide by : Klaudija Cermak
Download or read book How to Get Into and survive Film, Advertising and TV Post-Production - The Alternative Guide written by Klaudija Cermak and published by Lulu.com. This book was released on 2012-06-11 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an alternative guide to the skills required to get into and have a successful career in the post-production industry. It is filled with tips on how to choose the segment of the industry you wish to work in, key roles: how to get them and what they entail. The 'Rules for Survival' are packed with little secrets on how to interact with clients and colleagues and how to get out of awkward situations with dignity. This is the essential guide to working successfully in the ever-changing and increasingly competitive global landscape of post-production. Klaudija Cermak is a visual effects artist working in London's Soho. She has over 20 years' experience in film, advertising and TV post-production. Her credits include Gladiator, Harry Potter, Troy, Virtual History and numerous commercials for major brands.
Book Synopsis Reality In Advertising by : Rosser Reeves
Download or read book Reality In Advertising written by Rosser Reeves and published by Lulu.com. This book was released on 2017-06-09 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out of Madison Avenue." Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research." These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. Get Your Copy Now
Book Synopsis Indies Unlimited: Authors' Snarkopaedia by : K. S. Brooks
Download or read book Indies Unlimited: Authors' Snarkopaedia written by K. S. Brooks and published by Createspace Independent Pub. This book was released on 2013-01-17 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Volume One of the Authors' Snarkopaedia, sentences have been painstakingly crafted together using nouns, verbs and other words, bringing you paragraphs of text. These paragraphs flow into pages of expert tips, advice and insight for authors at all levels of the publication food chain. Any book can claim to offer this type of information, but they can't give you what sets the Indies Unlimited Authors' Snarkopaedia above the rest: the "je ne sais squat" of the high decorated staff of the Snarkology Department at the Indies Unlimited Online Academy. Their groundbreaking and empirical research over the years sheds new and snarkified light on subjects ranging from book publishing and marketing to the nuts and bolts of writing and technology. If you like information to grab you by the throat and smack you in the face, the Indies Unlimited Authors' Snarkopaedia is the reference book for you.
Book Synopsis Making It in Advertising by : Leonard Mogel
Download or read book Making It in Advertising written by Leonard Mogel and published by Leonard Mogel. This book was released on 2010-08 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Persuasion in Advertising by : John O'Shaughnessy
Download or read book Persuasion in Advertising written by John O'Shaughnessy and published by Psychology Press. This book was released on 2004 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers to adopt and illustrating the theories at work. Offering not only a conceptual and theoretical grounding in persuasive techniques, this book also provides concrete empirical research that is uniquely incorporated into a marketing textbook format. The authors cover topics including: difficulties of persuasion, rationality and emotion in persuasion, positive reinforcement techniques and cognitive approaches to persuasion. To illuminate these theories, the authors include original case-studies on campaigns as diverse as Death Cigarettes, Mecca Cola, The Oxo Family and Renault Clio, as well as recent advertisements from BMW, McDonalds, Omega and Silk Cut. A genuinely fresh text on the art of persuasion in advertising, this book is essential reading for all marketing students and academics.
Book Synopsis My Life in Advertising by : Claude Hopkins
Download or read book My Life in Advertising written by Claude Hopkins and published by Lulu.com. This book was released on 1966 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Cases in Advertising and Marketing Management by : Edd Applegate
Download or read book Cases in Advertising and Marketing Management written by Edd Applegate and published by Rowman & Littlefield. This book was released on 2007 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cases in Advertising and Marketing Management offers readers, whether new managers or students, opportunities to practice their abilities on realistic business situations. The authors, a professor of advertising and an agency executive, draw on their experiences in forty scena...
Book Synopsis How I Learned the Secrets of Success in Advertising by : Guy Lynn Sumner
Download or read book How I Learned the Secrets of Success in Advertising written by Guy Lynn Sumner and published by North Audley Media. This book was released on 1952 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis As Heard on TV: Popular Music in Advertising by : Bethany Klein
Download or read book As Heard on TV: Popular Music in Advertising written by Bethany Klein and published by Routledge. This book was released on 2016-04-15 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: The use of popular music in advertising represents one of the most pervasive mergers of cultural and commercial objectives in the modern age. Steady public response to popular music in television commercials, ranging from the celebratory to the outraged, highlights both unresolved tensions around such partnerships and the need to unpack the complex issues behind everyday media practice. Through an analysis of press coverage and interviews with musicians, music supervisors, advertising creatives, and licensing managers, As Heard on TV considers the industrial changes that have provided a foundation for the increased use of popular music in advertising, and explores the critical issues and debates surrounding media alliances that blur cultural ambitions with commercial goals. The practice of licensing popular music for advertising revisits and continues a number of themes in cultural and media studies, among them the connection between authorship and ownership in popular music, the legitimization of advertising as art, industrial transformations in radio and music, the role of music in branding, and the restructuring of meaning that results from commercial exploitation of popular music. As Heard on TV addresses these topics by exploring cases involving artists from the Beatles to the Shins and various dominant corporations of the last half-century. As one example within a wider debate about the role of commerce in the production of culture, the use of popular music in advertising provides an entry point through which a range of practices can be understood and interrogated. This book attends to the relationship between popular culture and corporate power in its complicated variation: at times mutually beneficial and playfully suspicious of constructed boundaries, and at others conceived in strain and symbolic of the triumph of hypercommercialism.
Book Synopsis Analyzing Music in Advertising by : Nicolai Graakjaer
Download or read book Analyzing Music in Advertising written by Nicolai Graakjaer and published by Routledge. This book was released on 2014-11-27 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials relate to music ‘outside’ the universe of commercials? How and what can music in commercials signify? Author Nicolai Graakjær sets a new benchmark for the international scholarly study of music on television and its pervading influence on consumer choice.
Author :United States. Congress. House. Committee on Interstate and Foreign Commerce Publisher : ISBN 13 : Total Pages :734 pages Book Rating :4.0/5 (18 download)
Book Synopsis Cigarette Labeling and Advertising, 1965 by : United States. Congress. House. Committee on Interstate and Foreign Commerce
Download or read book Cigarette Labeling and Advertising, 1965 written by United States. Congress. House. Committee on Interstate and Foreign Commerce and published by . This book was released on 1965 with total page 734 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Current Research on Gender Issues in Advertising by : Yorgos Zotos
Download or read book Current Research on Gender Issues in Advertising written by Yorgos Zotos and published by Routledge. This book was released on 2018-12-14 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gender stereotypes are general beliefs about sex-linked traits and roles, psychological characteristics, and behaviors, all of which contribute towards describing women and men. Gender role stereotyping in advertising has been a critical topic since the 1970s, and there is a long-lasting debate between advertisers and sociologists about the role and the social nature of advertising. Although changing role structures in the family and the labor force have brought significant variation in both male and female roles, it has been noted that there is a cultural lag in advertising, where men and women were, for a long period of time, depicted in more traditional roles. This book extends the research on gender stereotypes in advertising over the past 20 years, highlighting key themes such as attitude towards sex and nudity in advertising; women in decorative roles; the changing roles of women and men in advertising; and the viewpoints of those advertising professionals who design campaigns. This book was originally published as a special issue of the International Journal of Advertising.
Download or read book Advertising Management written by Batra and published by Pearson Education India. This book was released on 2009 with total page 772 pages. Available in PDF, EPUB and Kindle. Book excerpt:
