German Beer In Namibia A Possible Marketing Strategy For German Breweries In Africa

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German beer in Namibia. A possible marketing strategy for German Breweries in Africa

Author : Julian Rudolf
Publisher : GRIN Verlag
ISBN 13 : 3346373630
Total Pages : 34 pages
Book Rating : 4.3/5 (463 download)

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Book Synopsis German beer in Namibia. A possible marketing strategy for German Breweries in Africa by : Julian Rudolf

Download or read book German beer in Namibia. A possible marketing strategy for German Breweries in Africa written by Julian Rudolf and published by GRIN Verlag. This book was released on 2021-03-24 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studienarbeit aus dem Jahr 2020 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1.3, Hochschule Aschaffenburg, Sprache: Deutsch, Abstract: To show the complexity and diversity of international marketing, the term paper focuses on the development of a practical case of a German consumer product that is marketed to a foreign country. For this term paper, the (fictional) case of the P Brewery, which sells their wheat beer to Namibia, is developed. The term paper deals with the description of the means of competition (4Ps) to market P Brewery wheat beer to Namibia. A special attention is given to the cultural characteristics and environmental uncontrollable elements of Namibia and their consequences for the marketing activities, especially for the conception of the “4Ps”. Besides that, the market entry strategy of the P Brewery and the medium and long-term strategy of P Brewery is described more detailed. Due to the limited scope of the term paper, the focus will be on selected uncontrollable elements and cultural elements. It is also not intended to develop a complete international marketing concept for the P Brewery ; the focus will be on the most important aspects. International marketing operations are complex and diverse. The difference between domestic and international marketing does not lie in different concepts but rather in the environment within which the marketing plans must be implemented and realized. The basic principles of marketing still apply, but their applications, complexity, and intensity may vary substantially. The complexity of international marketing comes from the wide range of unfamiliar problems and the different internationals marketing strategies, which are necessary to overcome different levels of uncertainty in foreign markets. Competition, legal restraints, government controls, weather, fickle consumers and any number of other uncontrollable elements can, and frequently do, affect the profitable outcome of good and prepared marketing plans. The marketer cannot control or influence these uncontrollable elements, but instead must adjust or adapt to them in a manner consistent with a successful outcome. What makes marketing interesting is the challenge of shaping the controllable elements of marketing decisions (product, price, promotion and distribution) within the framework of the uncontrollable elements of the marketplace in a way that the marketing objectives are achieved.

Breweries, Politics and Identity: The History Behind Namibian Beer

Author : Tycho van der Hoog
Publisher : BASLER AFRIKA BIBLIOGRAPHIEN
ISBN 13 : 3906927121
Total Pages : 129 pages
Book Rating : 4.9/5 (69 download)

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Book Synopsis Breweries, Politics and Identity: The History Behind Namibian Beer by : Tycho van der Hoog

Download or read book Breweries, Politics and Identity: The History Behind Namibian Beer written by Tycho van der Hoog and published by BASLER AFRIKA BIBLIOGRAPHIEN. This book was released on 2019-09-25 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: Namibian beer is celebrated as an inextricable part of Namibian nationalism, both within its domestic borders and across global markets. But for decades on end, the same brew was not available to the black population as a consequence of colonial politics. This book aims to explain how a European style beer has been transformed from an icon of white settlers into a symbol of the independent Namibian nation. The unusual focus on beer offers valuable insight into the role companies play in identity formation and thus highlights an understudied aspect of Namibian history, namely business–state relations.

Namibia

Author : Pascal Belda
Publisher : MTH Multimedia S.L.
ISBN 13 : 8493520217
Total Pages : 314 pages
Book Rating : 4.4/5 (935 download)

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Book Synopsis Namibia by : Pascal Belda

Download or read book Namibia written by Pascal Belda and published by MTH Multimedia S.L.. This book was released on 2007-05 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide is the perfect companion for the international business traveller who wants to have the best of both worlds - business and leisure. It offers comprehensive info which is either difficult to find or simply doesn't exist elsewhere. All sections include full contact info (telephone, fax, email, website, postal addresses).

Handbook of Emerging Market Multinational Corporations

Author : Mehmet Demirbag
Publisher : Edward Elgar Publishing
ISBN 13 : 1782545018
Total Pages : 301 pages
Book Rating : 4.7/5 (825 download)

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Book Synopsis Handbook of Emerging Market Multinational Corporations by : Mehmet Demirbag

Download or read book Handbook of Emerging Market Multinational Corporations written by Mehmet Demirbag and published by Edward Elgar Publishing. This book was released on 2015-02-27 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Emerging Market Multinational Corporations focuses on why emerging market multinationals internationalize, how they do so and the advantages they explore and exploit as they internationalize. The Handbook highlights the requirement for

Beer, Sociability, and Masculinity in South Africa

Author : Anne Kelk Mager
Publisher : Indiana University Press
ISBN 13 : 0253354498
Total Pages : 245 pages
Book Rating : 4.2/5 (533 download)

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Book Synopsis Beer, Sociability, and Masculinity in South Africa by : Anne Kelk Mager

Download or read book Beer, Sociability, and Masculinity in South Africa written by Anne Kelk Mager and published by Indiana University Press. This book was released on 2010 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beer connects commercial, social, and political history in this sobering look at the culture of drinking in South Africa. Beginning where stories of colonial liquor control, Mager looks at the current commerce of beer, its valorizing of male sociability and sports, and the corporate culture of South African Breweries.

Namibia Sea Fishing Laws and Regulations Handbook - Strategic Information and Regulations

Author : IBP, Inc.
Publisher : Lulu.com
ISBN 13 : 1577514912
Total Pages : 304 pages
Book Rating : 4.5/5 (775 download)

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Book Synopsis Namibia Sea Fishing Laws and Regulations Handbook - Strategic Information and Regulations by : IBP, Inc.

Download or read book Namibia Sea Fishing Laws and Regulations Handbook - Strategic Information and Regulations written by IBP, Inc. and published by Lulu.com. This book was released on 2015-06-07 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Namibia Sea Fishing Laws and Regulations Handbook - Strategic Information and Regulations

Africa Review

Author :
Publisher :
ISBN 13 :
Total Pages : 380 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Africa Review by :

Download or read book Africa Review written by and published by . This book was released on 2001 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Regional Integration, FDI and Competitiveness in Southern Africa

Author : Andrea E. Goldstein
Publisher : OECD Publishing
ISBN 13 :
Total Pages : 160 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Regional Integration, FDI and Competitiveness in Southern Africa by : Andrea E. Goldstein

Download or read book Regional Integration, FDI and Competitiveness in Southern Africa written by Andrea E. Goldstein and published by OECD Publishing. This book was released on 2004 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Southern Africa, with its vast natural resources and relatively skilled workforce, should be a magnet for foreign direct investment (FDI). This, however, is not the case. Indeed, even domestic investment is low, though intra-regional investment, mainly from South Africa and Mauritius is notable. This book analyses investment flows within the region and examines the role of FDI in key industries and the role of the Southern Africa Customs Union (SACU). It concludes that Southern Africa still has to shake off a reputation for instability and high risk and makes some recommendations about how that can be achieved.

Africa-to-Africa Internationalization

Author : Ifedapo Adeleye
Publisher : Springer
ISBN 13 : 3319306928
Total Pages : 289 pages
Book Rating : 4.3/5 (193 download)

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Book Synopsis Africa-to-Africa Internationalization by : Ifedapo Adeleye

Download or read book Africa-to-Africa Internationalization written by Ifedapo Adeleye and published by Springer. This book was released on 2016-09-24 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Highlighting an important emerging trend in FDI to Africa, this book consists of important contributions focusing on an increase in trade and investment between African countries. An area that until now has received little attention, this volume aims to define the key issues and explores the challenges and outcomes that have characterized Africa-to-Africa internationalization, providing guidance on directions for future research. Africa-to-Africa Internationalization includes both conceptual and empirical contributions, illustrating the practical issues in intra-African trade and investment. Providing readers with a deep sense of the realities and challenges of cross-border investments within the region, the cases included in the book are useful pedagogical materials for faculty members interested in teaching international business in the African context.

Effective Talent Management Strategies for Organizational Success

Author : Mupepi, Mambo
Publisher : IGI Global
ISBN 13 : 1522519629
Total Pages : 384 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Effective Talent Management Strategies for Organizational Success by : Mupepi, Mambo

Download or read book Effective Talent Management Strategies for Organizational Success written by Mupepi, Mambo and published by IGI Global. This book was released on 2017-01-25 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate success or failure of a business in modern society depends on a variety of factors across all levels of the organization. By utilizing dynamic human resource planning techniques, businesses can more efficiently reach their goals. Effective Talent Management Strategies for Organizational Success is a pivotal reference source that provides scholarly perspectives on the latest practices for leveraging human capital in business environments to maintain and increase competitive advantage. Highlighting innovative coverage across relevant topics, such as division of labor, intellectual assets, and value creation systems, this book is ideally designed for managers, professionals, academics, practitioners, and graduate students seeking emerging research on optimizing talent management in modern businesses.

Economic Titles/abstracts

Author :
Publisher :
ISBN 13 :
Total Pages : 572 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Economic Titles/abstracts by :

Download or read book Economic Titles/abstracts written by and published by . This book was released on 1991 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Oxford Handbook of Business Groups

Author : Asli M. Colpan
Publisher : Oxford Handbooks Online
ISBN 13 : 019955286X
Total Pages : 828 pages
Book Rating : 4.1/5 (995 download)

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Book Synopsis The Oxford Handbook of Business Groups by : Asli M. Colpan

Download or read book The Oxford Handbook of Business Groups written by Asli M. Colpan and published by Oxford Handbooks Online. This book was released on 2010-08-05 with total page 828 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook provides a comprehensive analysis of business groups around the world. It focuses on the adaptive and competitive capabilities of business groups and their evolutionary dynamics, as well as considering the historical and theoretical contexts of business groups.

Namibia Through the 1990s

Author : Roger Murray
Publisher :
ISBN 13 :
Total Pages : 164 pages
Book Rating : 4.3/5 (21 download)

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Book Synopsis Namibia Through the 1990s by : Roger Murray

Download or read book Namibia Through the 1990s written by Roger Murray and published by . This book was released on 1992 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analyses the policies introduced by the government since independence in 1990. Looks at the sources of economic growth by sector and concludes with a forecast of economic growth prospects for 1993-1995.

Wine & Spirit International

Author :
Publisher :
ISBN 13 :
Total Pages : 434 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Wine & Spirit International by :

Download or read book Wine & Spirit International written by and published by . This book was released on 2004-07 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Fostering Technology Absorption in Southern African Enterprises

Author : The World Bank
Publisher : World Bank Publications
ISBN 13 : 0821388185
Total Pages : 225 pages
Book Rating : 4.8/5 (213 download)

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Book Synopsis Fostering Technology Absorption in Southern African Enterprises by : The World Bank

Download or read book Fostering Technology Absorption in Southern African Enterprises written by The World Bank and published by World Bank Publications. This book was released on 2011-09-16 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: While economic theory considers technological progress to be a key factor for sustained long-term economic growth and job creation, technology absorption is particularly an important driver for 'catch-up growth.' This study seeks to identify channels of technology transfer and absorption for Southern African enterprises, constraints to greater technology absorption, and discuss policy options open to governments and the private sector in light of relevant international experience. It has been done based on sector and enterprise case studies carried in four countries: South Africa, Mauritius, Lesotho and Namibia. This study uses a combination of econometric and in depth case study analyses to investigate the presence of specific channels of absorption and the various constraints that the firms face to effectively absorb this technology. There is evidence of learning by exporting, and spillovers from FDI underscoring the importance of trade and FDI as important channels of absorption. The study finds that four countries while open to trade and FDI face a number of constraints that inhibit them from maximizing the economic benefits from technology absorption. These constraints include a major skills mismatch, insufficient research and development and ineffective industry-research linkages. While outlining broad policy directions in four areas namely increasing skills supply, fostering learning through trade, increasing domestic spillovers from FDI and incentivizing greater firm level research and development, it lays out some priority areas for each of the four countries. We hope that the issues discussed and the dialogue initiated during the course of this study would lend itself to policy design to foster technology absorption with a view to higher growth and job creation in this highly globalized world.

The Complete Guide to Beer

Author : Brian Glover
Publisher :
ISBN 13 : 9780760725214
Total Pages : 258 pages
Book Rating : 4.7/5 (252 download)

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Book Synopsis The Complete Guide to Beer by : Brian Glover

Download or read book The Complete Guide to Beer written by Brian Glover and published by . This book was released on 1999 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Development Centre Studies Regional Integration, FDI and Competitiveness in Southern Africa

Author : Goldstein Andrea
Publisher : OECD Publishing
ISBN 13 : 9264006540
Total Pages : 149 pages
Book Rating : 4.2/5 (64 download)

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Book Synopsis Development Centre Studies Regional Integration, FDI and Competitiveness in Southern Africa by : Goldstein Andrea

Download or read book Development Centre Studies Regional Integration, FDI and Competitiveness in Southern Africa written by Goldstein Andrea and published by OECD Publishing. This book was released on 2004-10-15 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: By analysing investment flows and examining the role of foreign direct investment in key industries, this book examines why Southern Africa has not become a magnet for FDI and what it needs to do to attract more investment.