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Author : George Lois
Publisher : Assouline Books & Gifts
ISBN 13 :
Total Pages : 246 pages
Book Rating : 4.3/5 (91 download)
Download or read book George Lois on His Creation of the Big Idea written by George Lois and published by Assouline Books & Gifts. This book was released on 2008 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: The work of advertising's most famous art director.
Author : George Lois
Publisher : Plume Books
ISBN 13 : 9780452269385
Total Pages : 308 pages
Book Rating : 4.2/5 (693 download)
Download or read book What's the Big Idea? written by George Lois and published by Plume Books. This book was released on 1993 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Even if you don't realize it, Lois has probably affected your buying habits. From the man who created "I want my MTV", here are inside tips on creating great advertising and marketing techniques. In today's saturated media environment, Lois shows how to get your message heard, noticed, and remembered. Photographs throughout.
Author : George Lois
Publisher : Phaidon Press
ISBN 13 : 9780714863481
Total Pages : 176 pages
Book Rating : 4.8/5 (634 download)
Download or read book Damn Good Advice (For People with Talent!) written by George Lois and published by Phaidon Press. This book was released on 2012-03-12 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Damn Good Advice (For People With Talent!) is a look into the mind of one of America's most legendary creative thinkers, George Lois. Offering indispensle lessons, practical advice, facts, anecdotes and inspiration, this book is a timeless creative bible for all those looking to succeed in life, business and creativity. These are key lessons derived from the incomparle life of 'Master Communicator' George Lois, the original Mad Man of Madison Avenue. Written and compiled by the man The Wall Street Journal called "prodigy, enfant terrible, founder of agencies, creator of legends," each step is borne from a passion to succeed and a disdain for the status quo. Organised into inspirational, bite-sized pointers, each page offers fresh insight into the sources of success, from identifying your heroes to identifying yourself. The ideas, images and illustrations presented in this book are fresh, witty and in-your-face. Whether it's communicating your point in nanosecond, creating an explosive portfolio or making your presence felt, no one is better placed than George Lois to teach you the process of creativity. Poignant, punchy and to-the-point, Damn Good Advice (For People With Talent!) is a must have for anyone on a quest for success.
Author : George Lois
Publisher : BIS Publishers
ISBN 13 : 9789063693992
Total Pages : 0 pages
Book Rating : 4.6/5 (939 download)
Download or read book LOIS Logos written by George Lois and published by BIS Publishers. This book was released on 2015-11-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: George Lois, of Lois Logos, showcases his logos with his own comments on why they work.
Author : George Lois
Publisher :
ISBN 13 : 9782759404339
Total Pages : 0 pages
Book Rating : 4.4/5 (43 download)
Download or read book George Lois: The Esquire Covers at Moma Se written by George Lois and published by . This book was released on 2010-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : George Lois
Publisher :
ISBN 13 :
Total Pages : 214 pages
Book Rating : 4.F/5 ( download)
Download or read book Covering the '60s written by George Lois and published by . This book was released on 1996 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: George Lois was the genius graphic designer responsible for the legendary series of covers of Esquire magazine that were an icon-shattering and icon-defining commentary on the '60s. This collection of the best of those covers includes short anecdotes by Lois, but the chief interest is in the pictures he created. His covers were generally poster-like and free of excess words, and yet these pictures say plenty. The list of subjects is stellar: Marilyn Monroe, Norman Mailer, Muhammad Ali, Andy Warhol, Germaine Greer, and Richard Nixon. Sometimes the picture is a tease for the story within, sometimes it subverts it (as in the cover of a hangdog Roy Cohn with a ridiculous halo that accompanied a self-justifying piece written by Cohn). Only one of the covers reproduced here, a nude shot of Jack Nicholson, was cut before press time.
Author : George Lois
Publisher : Phaidon Press Limited
ISBN 13 :
Total Pages : 282 pages
Book Rating : 4.:/5 (321 download)
Download or read book Sellebrity written by George Lois and published by Phaidon Press Limited. This book was released on 2003-03-05 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: A survey of the unforgettable career of legendary adman George Lois.
Author : Steven Heller
Publisher : Abrams
ISBN 13 : 168335012X
Total Pages : 2261 pages
Book Rating : 4.6/5 (833 download)
Download or read book The Moderns written by Steven Heller and published by Abrams. This book was released on 2017-09-19 with total page 2261 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Moderns, we meet the men and women who invented and shaped Midcentury Modern graphic design in America. The book is made up of generously illustrated profiles, many based on interviews, of more than 60 designers whose magazine, book, and record covers; advertisements and package designs; posters; and other projects created the visual aesthetics of postwar modernity. Some were émigrés from Europe; others were homegrown—all were intoxicated by elemental typography, primary colors, photography, and geometric or biomorphic forms. Some are well-known, others are honored in this volume for the first time, and together they comprised a movement that changed our design world.
Author : Warren Berger
Publisher : Phaidon Press
ISBN 13 : 9780714843872
Total Pages : 0 pages
Book Rating : 4.8/5 (438 download)
Download or read book Advertising Today written by Warren Berger and published by Phaidon Press. This book was released on 2004-03-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Warren Berger explores the structure and organisation of the advertising industry and its evolution over the past 30 years in this heavily illustrated volume. The author explains how the industry has attained its current important status.
Author : Andrea Hiott
Publisher : Ballantine Books
ISBN 13 : 0345521447
Total Pages : 514 pages
Book Rating : 4.3/5 (455 download)
Download or read book Thinking Small written by Andrea Hiott and published by Ballantine Books. This book was released on 2012-01-17 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car’s story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world. Andrea Hiott’s wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today’s automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford’s Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler’s concept of “the people’s car” would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world’s most huggable automobile. Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler’s monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon. Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility—a triumph not of the will but of the imagination.
Author : Paul Arden
Publisher : Penguin UK
ISBN 13 : 9780141025711
Total Pages : 0 pages
Book Rating : 4.0/5 (257 download)
Download or read book Whatever You Think Think the Opposite written by Paul Arden and published by Penguin UK. This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Logic and common sense have a habit of leading us to the same conclusions. If you are going to make your mark on the world, you have to start thinking differently. To think differently, you have to think illogically. This book looks at life the wrong way, in a bid to explain the benefits of making wrong decisions.
Author : Robert A. Heinlein
Publisher : Macmillan
ISBN 13 : 9780312863555
Total Pages : 388 pages
Book Rating : 4.8/5 (635 download)
Download or read book The Moon Is a Harsh Mistress written by Robert A. Heinlein and published by Macmillan. This book was released on 1997-06-15 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Science fiction-roman.
Author : United States. Congress
Publisher :
ISBN 13 :
Total Pages : 1380 pages
Book Rating : 4.A/5 ( download)
Download or read book Congressional Record written by United States. Congress and published by . This book was released on 1971 with total page 1380 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Congressional Record is the official record of the proceedings and debates of the United States Congress. It is published daily when Congress is in session. The Congressional Record began publication in 1873. Debates for sessions prior to 1873 are recorded in The Debates and Proceedings in the Congress of the United States (1789-1824), the Register of Debates in Congress (1824-1837), and the Congressional Globe (1833-1873)
Author : Bill W.
Publisher : Penguin
ISBN 13 : 0698176936
Total Pages : 418 pages
Book Rating : 4.6/5 (981 download)
Download or read book Alcoholics Anonymous written by Bill W. and published by Penguin. This book was released on 2014-09-04 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: A 75th anniversary e-book version of the most important and practical self-help book ever written, Alcoholics Anonymous. Here is a special deluxe edition of a book that has changed millions of lives and launched the modern recovery movement: Alcoholics Anonymous. This edition not only reproduces the original 1939 text of Alcoholics Anonymous, but as a special bonus features the complete 1941 Saturday Evening Post article “Alcoholics Anonymous” by journalist Jack Alexander, which, at the time, did as much as the book itself to introduce millions of seekers to AA’s program. Alcoholics Anonymous has touched and transformed myriad lives, and finally appears in a volume that honors its posterity and impact.
Author : Paul Arden
Publisher : Phaidon Press
ISBN 13 : 9780714843377
Total Pages : 128 pages
Book Rating : 4.8/5 (433 download)
Download or read book It's Not How Good You Are, It's How Good You Want to Be written by Paul Arden and published by Phaidon Press. This book was released on 2003-06-01 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: " It’s Not How Good You Are, It’s How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible. The world’s top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity – all endeavors that can be applied to aspects of modern life. This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom – all packed into easy‐to‐digest, bite‐sized spreads. If you want to succeed in life or business, this book is a must. "
Author : Robert A. Adams
Publisher : New York Graphic Society Books
ISBN 13 :
Total Pages : 160 pages
Book Rating : 4.3/5 (91 download)
Download or read book Creativity in Communications written by Robert A. Adams and published by New York Graphic Society Books. This book was released on 1971 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rob Tannenbaum
Publisher : Penguin
ISBN 13 : 0452298563
Total Pages : 594 pages
Book Rating : 4.4/5 (522 download)
Download or read book I Want My MTV written by Rob Tannenbaum and published by Penguin. This book was released on 2012-09-25 with total page 594 pages. Available in PDF, EPUB and Kindle. Book excerpt: Remember When All You Wanted Was Your MTV? The perfect gift for the music fan or child of the eighties in your life. Named One of the Best Books of 2011 by NPR – Spin - USA Today – CNBC - Pitchfork - The Onion - The Atlantic - The Huffington Post – VEVO - The Boston Globe - The San Francisco Chronicle Remember the first time you saw Michael Jackson dance with zombies in "Thriller"? Diamond Dave karate kick with Van Halen in "Jump"? Tawny Kitaen turning cartwheels on a Jaguar to Whitesnake's "Here I Go Again"? The Beastie Boys spray beer in "(You Gotta) Fight for Your Right (To Party)"? Axl Rose step off the bus in "Welcome to the Jungle"? It was a pretty radical idea-a channel for teenagers, showing nothing but music videos. It was such a radical idea that almost no one thought it would actually succeed, much less become a force in the worlds of music, television, film, fashion, sports, and even politics. But it did work. MTV became more than anyone had ever imagined. I Want My MTV tells the story of the first decade of MTV, the golden era when MTV's programming was all videos, all the time, and kids watched religiously to see their favorite bands, learn about new music, and have something to talk about at parties. From its start in 1981 with a small cache of videos by mostly unknown British new wave acts to the launch of the reality-television craze with The Real World in 1992, MTV grew into a tastemaker, a career maker, and a mammoth business. Featuring interviews with nearly four hundred artists, directors, VJs, and television and music executives, I Want My MTV is a testament to the channel that changed popular culture forever.
