Generative Ai In Retail Industry

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Artificial Intelligence in Practice

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Author : Bernard Marr
Publisher : John Wiley & Sons
ISBN 13 : 1119548985
Total Pages : 220 pages
Book Rating : 4.1/5 (195 download)

Book Synopsis Artificial Intelligence in Practice by : Bernard Marr

Download or read book Artificial Intelligence in Practice written by Bernard Marr and published by John Wiley & Sons. This book was released on 2019-04-15 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cyber-solutions to real-world business problems Artificial Intelligence in Practice is a fascinating look into how companies use AI and machine learning to solve problems. Presenting 50 case studies of actual situations, this book demonstrates practical applications to issues faced by businesses around the globe. The rapidly evolving field of artificial intelligence has expanded beyond research labs and computer science departments and made its way into the mainstream business environment. Artificial intelligence and machine learning are cited as the most important modern business trends to drive success. It is used in areas ranging from banking and finance to social media and marketing. This technology continues to provide innovative solutions to businesses of all sizes, sectors and industries. This engaging and topical book explores a wide range of cases illustrating how businesses use AI to boost performance, drive efficiency, analyse market preferences and many others. Best-selling author and renowned AI expert Bernard Marr reveals how machine learning technology is transforming the way companies conduct business. This detailed examination provides an overview of each company, describes the specific problem and explains how AI facilitates resolution. Each case study provides a comprehensive overview, including some technical details as well as key learning summaries: Understand how specific business problems are addressed by innovative machine learning methods Explore how current artificial intelligence applications improve performance and increase efficiency in various situations Expand your knowledge of recent AI advancements in technology Gain insight on the future of AI and its increasing role in business and industry Artificial Intelligence in Practice: How 50 Successful Companies Used Artificial Intelligence to Solve Problems is an insightful and informative exploration of the transformative power of technology in 21st century commerce.

Business Trends in Practice

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Author : Bernard Marr
Publisher : John Wiley & Sons
ISBN 13 : 1119795575
Total Pages : 359 pages
Book Rating : 4.1/5 (197 download)

Book Synopsis Business Trends in Practice by : Bernard Marr

Download or read book Business Trends in Practice written by Bernard Marr and published by John Wiley & Sons. This book was released on 2021-11-15 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER OF THE BUSINESS BOOK OF THE YEAR AWARD 2022! Stay one step ahead of the competition with this expert review of the most impactful and disruptive business trends coming down the pike Far from slowing down, change and transformation in business seems to come only at a more and more furious rate. The last ten years alone have seen the introduction of groundbreaking new trends that pose new opportunities and challenges for leaders in all industries. In Business Trends in Practice: The 25+ Trends That Are Redefining Organizations, best-selling business author and strategist Bernard Marr breaks down the social and technological forces underlying these rapidly advancing changes and the impact of those changes on key industries. Critical consumer trends just emerging today—or poised to emerge tomorrow—are discussed, as are strategies for rethinking your organisation’s product and service delivery. The book also explores: Crucial business operations trends that are changing the way companies conduct themselves in the 21st century The practical insights and takeaways you can glean from technological and social innovation when you cut through the hype Disruptive new technologies, including AI, robotic and business process automation, remote work, as well as social and environmental sustainability trends Business Trends in Practice: The 25+ Trends That Are Redefining Organizations is a must-read resource for executives, business leaders and managers, and business development and innovation leads trying to get – and stay – on top of changes and disruptions that are right around the corner.

The Future of Global Retail

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Author : Winter Nie
Publisher : Routledge
ISBN 13 : 1000435679
Total Pages : 250 pages
Book Rating : 4.0/5 (4 download)

Book Synopsis The Future of Global Retail by : Winter Nie

Download or read book The Future of Global Retail written by Winter Nie and published by Routledge. This book was released on 2021-09-26 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: China’s new retail revolution will completely transform how the world thinks about retail and digital innovation. But is the world ready yet? In this book, the authors share an insider’s perspective on what is happening in China to reveal the future for global retail, and a clear framework to help you prepare. The book presents a number of real-world cases, based on interviews and first-hand consumer experience, to decode China’s retail revolution so that you can understand what is happening and why, and what it means for the rest of the world. Crucially, the book identifies five critical stages in the development of new retail that global retail executives need to grasp now: lifestyle commerce, Online-Merge-Offline retail, social retail, livestream retail and invisible retail. To help the industry get ready for this new, China-inspired paradigm in retail, the authors present a practical and simple framework – a ten-year strategic roadmap for global retail executives, which we call the “Beyond” the Value Chain Model. China’s new retail is not just about fashion, cosmetics, snacks, data-driven convenient stores and commercial live streaming. At a time when the world of retail is being upended, it offers inspirational lessons in innovation, purpose and agility for global executives across the entire retail spectrum.

Artificial Intelligence

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Author : Harvard Business Review
Publisher : HBR Insights
ISBN 13 : 9781633697898
Total Pages : 160 pages
Book Rating : 4.6/5 (978 download)

Book Synopsis Artificial Intelligence by : Harvard Business Review

Download or read book Artificial Intelligence written by Harvard Business Review and published by HBR Insights. This book was released on 2019 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies that don't use AI to their advantage will soon be left behind. Artificial intelligence and machine learning will drive a massive reshaping of the economy and society. What should you and your company be doing right now to ensure that your business is poised for success? These articles by AI experts and consultants will help you understand today's essential thinking on what AI is capable of now, how to adopt it in your organization, and how the technology is likely to evolve in the near future. Artificial Intelligence: The Insights You Need from Harvard Business Review will help you spearhead important conversations, get going on the right AI initiatives for your company, and capitalize on the opportunity of the machine intelligence revolution. Catch up on current topics and deepen your understanding of them with the Insights You Need series from Harvard Business Review. Featuring some of HBR's best and most recent thinking, Insights You Need titles are both a primer on today's most pressing issues and an extension of the conversation, with interesting research, interviews, case studies, and practical ideas to help you explore how a particular issue will impact your company and what it will mean for you and your business.

Artificial Intelligence for Fashion

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Author : Leanne Luce
Publisher : Apress
ISBN 13 : 1484239318
Total Pages : 225 pages
Book Rating : 4.4/5 (842 download)

Book Synopsis Artificial Intelligence for Fashion by : Leanne Luce

Download or read book Artificial Intelligence for Fashion written by Leanne Luce and published by Apress. This book was released on 2018-12-08 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how Artificial Intelligence (AI) is being applied in the fashion industry. With an application focused approach, this book provides real-world examples, breaks down technical jargon for non-technical readers, and provides an educational resource for fashion professionals. The book investigates the ways in which AI is impacting every part of the fashion value chain starting with product discovery and working backwards to manufacturing. Artificial Intelligence for Fashion walks you through concepts, such as connected retail, data mining, and artificially intelligent robotics. Each chapter contains an example of how AI is being applied in the fashion industry illustrated by one major technological theme. There are no equations, algorithms, or code. The technological explanations are cumulative so you'll discover more information about the inner workings of artificial intelligence in practical stages as the book progresses. What You’ll Learn Gain a basic understanding of AI and how it is used in fashion Understand key terminology and concepts in AI Review the new competitive landscape of the fashion industry Conceptualize and develop new ways to apply AI within the workplaceWho This Book Is For Fashion industry professionals from designers, managers, department heads, and executives can use this book to learn about how AI is impacting roles in every department and profession.

Minds Unveiled

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Author : Raul V. Rodriguez
Publisher : CRC Press
ISBN 13 : 1040131328
Total Pages : 309 pages
Book Rating : 4.0/5 (41 download)

Book Synopsis Minds Unveiled by : Raul V. Rodriguez

Download or read book Minds Unveiled written by Raul V. Rodriguez and published by CRC Press. This book was released on 2024-11-22 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book demonstrates how generative artificial intelligence (AI), a form of sophisticated AI technology, is transforming our knowledge of how the human mind functions in relation to business leadership and decision-making. It describes the most recent findings and applications of generative AI in psychology. The book explains the relationships between language, thinking, and behavior as well as how AI may aid in our understanding of learning, decision-making, and problem-solving. In addition, it discusses the significance of applying AI properly and ethically. This book provides a comprehensive overview of how AI is increasing our understanding of the mind and how it impacts each of us professionally.

Impacts of Generative AI on the Future of Research and Education

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Author : Mutawa, Abdullah
Publisher : IGI Global
ISBN 13 :
Total Pages : 622 pages
Book Rating : 4.3/5 (693 download)

Book Synopsis Impacts of Generative AI on the Future of Research and Education by : Mutawa, Abdullah

Download or read book Impacts of Generative AI on the Future of Research and Education written by Mutawa, Abdullah and published by IGI Global. This book was released on 2024-10-09 with total page 622 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial Intelligence (AI), particularly Generative Pretrained Transformer (GPT) models, has become one of the most influential and transformative technologies of the 21st century. They have shown immense potential to revolutionize research and education by enabling more efficient data analysis, generating high-quality content, and facilitating personalized learning experiences. As AI continues to evolve, its integration into these fields promises to enhance productivity, foster innovation, and democratize access to knowledge on a global scale. Impacts of Generative AI on the Future of Research and Education provides an in-depth understanding of the implication of AI and GPT in the context of research and education. It comprehensively analyzes the potential, challenges, and ethical considerations of AI integration in these sectors. Covering topics such as academic integrity, ethics, and special education, this book is an excellent resource for educators, researchers, academicians, policymakers, administrators, and more.

Generative AI in Practice

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Author : Bernard Marr
Publisher : John Wiley & Sons
ISBN 13 : 1394254245
Total Pages : 313 pages
Book Rating : 4.3/5 (942 download)

Book Synopsis Generative AI in Practice by : Bernard Marr

Download or read book Generative AI in Practice written by Bernard Marr and published by John Wiley & Sons. This book was released on 2024-03-26 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: An indispensable look at the next frontier of technological advancement and its impact on our world Generative AI is rewriting the rulebook with its seemingly endless capabilities, from crafting intricate industrial designs, writing computer code, and producing mesmerizing synthetic voices to composing enchanting music and innovating genetic breakthroughs. In Generative AI in Practice, renowned futurist Bernard Marr offers readers a deep dive into the captivating universe of GenAI. This comprehensive guide introduces you to the basics of this groundbreaking technology and outlines the profound impact that GenAI will have on business and society. Professionals, technophiles, and anyone with an interest in the future will need to understand how GenAI is set to redefine jobs, revolutionize business, and question the foundations everything we do. In this book, Marr sheds light on the most innovative real-world GenAI applications through practical examples, describing how they are moulding industries like retail, healthcare, education, finance, and beyond. You'll enjoy a captivating discussion of innovations in media and entertainment, seismic shifts in advertising, and the future trajectory of GenAI. You will: Navigate the complex landscapes of risks and challenges posed by Generative AI Delve into the revolutionary transformation of the job market in the age of GenAI Understand AI's transformative impact on education, healthcare, and retail Explore the boundless potentials in media, design, banking, coding, and even the legal arena Ideal for professionals, technophiles, and anyone eager to understand the next big thing in technology, Generative AI In Practice will equip readers with insights on how to implement GenAI, how GenAI is different to traditional AI, and a comprehensive list of generative AI tools available today.

The Potential of Generative AI

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Author : Divit Gupta
Publisher : BPB Publications
ISBN 13 : 935551672X
Total Pages : 418 pages
Book Rating : 4.3/5 (555 download)

Book Synopsis The Potential of Generative AI by : Divit Gupta

Download or read book The Potential of Generative AI written by Divit Gupta and published by BPB Publications. This book was released on 2024-01-06 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unveiling the power and potential of Generative AI for a limitless future KEY FEATURES ● Holistic and accessible journey into Generative AI. ● Indispensable guide for unleashing Generative AI potential. ● Transforming technology, business, art, and innovation, covering technological advancements and business optimization. DESCRIPTION The Potential of Generative AI invites you for a captivating journey into the revolutionary technology, where machines become co-creators and the line between imagination and reality blurs. You will learn how AI helps doctors, engineers, and scientists solve real-world problems. Next, you will explore use cases where ChatGPT can boost productivity and enhance creativity. The book explores the journey from the origins of this revolutionary technology to its cutting-edge applications. Discover how generative models like GANs and VAEs work, and familiarize yourself with the impact they are making in fields like healthcare, finance, and art. Through real-world case studies and engaging examples, you will witness AI generating life-saving drugs, composing music, and even designing innovative products. This book explores the cutting-edge capabilities and potential of generative AI in the tech landscape. It will help you discover how generative AI can unlock new opportunities and enhance business operations. WHAT YOU WILL LEARN ● Learn about the different types of generative models, how they work, and their impact across various industries including healthcare, finance, and entertainment. ● Explore the creative potential of generative AI in art, music, and design. ● Develop Generative Adversarial Networks (GANs), with a focus on their architecture, training process, and real-world applications. ● Build and deploy generative models, ensuring readers to leverage this powerful technology. ● Perfect the art of generating text, images, music, and even code with AI, utilize your creative potential. WHO THIS BOOK IS FOR This book is for artists, programmers, musicians, designers, writers, researchers, entrepreneurs, scientists, Machine Learning practitioners and dreamers of all sorts. Generative AI awaits and is ready to transform your craft and empower your vision. TABLE OF CONTENTS 1. Introduction to Generative AI 2. Generative AI in Industries 3. Fundamentals of Generative Models 4. Applications Across Industries 5. Creative Expression with Generative AI 6. Generative AI in Business and Innovation 7. Deep Dive into GANs 8. Building and Deploying Generative Models

Generative AI Business Applications

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Author : David E. Sweenor
Publisher : TinyTechMedia LLC
ISBN 13 :
Total Pages : 60 pages
Book Rating : 4.9/5 (893 download)

Book Synopsis Generative AI Business Applications by : David E. Sweenor

Download or read book Generative AI Business Applications written by David E. Sweenor and published by TinyTechMedia LLC. This book was released on 2024-01-31 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: Within the past year, generative AI has broken barriers and transformed how we think about what computers are truly capable of. But, with the marketing hype and generative AI washing of content, it’s increasingly difficult for business leaders and practitioners to go beyond the art of the possible and answer that critical question–how is generative AI actually being used in organizations? With over 70 real-world case studies and applications across 12 different industries and 11 departments, Generative AI Business Applications: An Executive Guide with Real-Life Examples and Case Studies fills a critical knowledge gap for business leaders and practitioners by providing examples of generative AI in action. Diving into the case studies, this TinyTechGuide discusses AI risks, implementation considerations, generative AI operations, AI ethics, and trustworthy AI. The world is transforming before our very eyes. Don’t get left behind—while understanding the powers and perils of generative AI. Full of use cases and real-world applications, this book is designed for business leaders, tech professionals, and IT teams. We provide practical, jargon-free explanations of generative AI's transformative power. Gain a competitive edge in today's marketplace with Generative AI Business Applications: An Executive Guide with Real-Life Examples and Case Studies. Remember, it's not the tech that's tiny, just the book!™

Generative Artificial Intelligence and Ethics: Standards, Guidelines, and Best Practices

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Author : Gaur, Loveleen
Publisher : IGI Global
ISBN 13 :
Total Pages : 350 pages
Book Rating : 4.3/5 (693 download)

Book Synopsis Generative Artificial Intelligence and Ethics: Standards, Guidelines, and Best Practices by : Gaur, Loveleen

Download or read book Generative Artificial Intelligence and Ethics: Standards, Guidelines, and Best Practices written by Gaur, Loveleen and published by IGI Global. This book was released on 2024-10-10 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rapid advancement of generative artificial intelligence (AI) has brought about significant ethical challenges. As machines become more adept at creating human-like content, concerns about misuse, bias, privacy, and accountability have emerged. Without clear guidelines and regulations, there is a risk of unethical use, such as creating deepfake videos or disseminating misinformation, which could have severe societal consequences. Additionally, questions about intellectual property rights and the ownership of AI-generated creations still need to be solved, further complicating the ethical landscape. The book, Generative Artificial Intelligence and Ethics: Standards, Guidelines, and Best Practices, comprehensively solves these ethical challenges. By providing insights into the historical development and key milestones of Generative AI, the book lays a foundation for understanding its complex ethical implications. It examines existing ethical frameworks and proposes new ones tailored to AI's unique characteristics, helping readers apply traditional ethics to AI development and deployment.

The Pioneering Applications of Generative AI

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Author : Kumar, Raghvendra
Publisher : IGI Global
ISBN 13 :
Total Pages : 360 pages
Book Rating : 4.3/5 (693 download)

Book Synopsis The Pioneering Applications of Generative AI by : Kumar, Raghvendra

Download or read book The Pioneering Applications of Generative AI written by Kumar, Raghvendra and published by IGI Global. This book was released on 2024-07-17 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Integrating generative artificial intelligence (AI) into art, design, and media presents a double-edged sword. While it offers unprecedented creative possibilities, it raises ethical concerns, challenges traditional workflows, and requires careful regulation. As AI becomes more prevalent in these fields, there is a pressing need for a comprehensive resource that explores the technology's potential and navigates the complex landscape of its implications. The Pioneering Applications of Generative AI is a pioneering book that addresses these challenges head-on. It provides a deep dive into the evolution, ethical considerations, core technologies, and creative applications of generative AI, offering readers a thorough understanding of this transformative technology. Researchers, academicians, scientists, and research scholars will find this book invaluable in navigating the complexities of generative AI in art, design, and media. With its focus on ethical and responsible AI and discussions on regulatory frameworks, the book equips readers with the knowledge and tools needed to harness the full potential of generative AI while ensuring its responsible and ethical use.

Hyperautomation with Generative AI

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Author : Navdeep Singh Gill
Publisher : BPB Publications
ISBN 13 : 9355518595
Total Pages : 368 pages
Book Rating : 4.3/5 (555 download)

Book Synopsis Hyperautomation with Generative AI by : Navdeep Singh Gill

Download or read book Hyperautomation with Generative AI written by Navdeep Singh Gill and published by BPB Publications. This book was released on 2023-09-26 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand how to leverage Hyperautomation and Generative AI to accelerate Business Transformation KEY FEATURES ● Explores a wide range of use cases and examples that demonstrate the diverse applications of Hyperautomation across industries, sectors, and specific departments. ● Familiarizes you with popular tools and platforms like UiPath, Automation Anywhere, and IBM. ● Discovers how existing organizations utilizing AI and RPA technologies can leverage Hyper automation to rapidly expand automation initiatives across various business verticals. ● Rise of Generative AI and its Tectonic Shift in industries and technologies. DESCRIPTION Hyperautomation and Generative AI, when combined, can create powerful new capabilities for businesses. If you are a business leader looking to improve your productivity, efficiency, and customer satisfaction by adopting hyperautomation and generative AI technologies, then this book is for you. This book provides an introduction to hyperautomation, highlighting its key components and providing guidance on how organizations can implement it to streamline everyday business operations. The book covers a comprehensive range of use cases and examples that demonstrate the diverse applications of hyperautomation across industries, sectors, and specific departments within companies. It also familiarizes you with popular tools and platforms like UiPath, Automation Anywhere, and IBM, enabling them to make informed decisions when selecting the appropriate technology for their digital transformation endeavors. Lastly, the book illustrates how existing organizations that are already utilizing AI and RPA technologies can leverage hyperautomation to rapidly expand their automation initiatives throughout various business verticals. By the end of the book, you will have a deep understanding of the potential of hyperautomation and generative AI to transform businesses. WHAT YOU WILL LEARN ● Understand the importance of developing the necessary talent, skillset, and IT infrastructure for successful Hyperautomation implementation. ● Explore different strategies for scaling automation initiatives across different business verticals. ● Understand how to solve diverse business problems using Hyperautomation through a high-level plan. ● Understanding the essential technologies like AI, machine learning, and deep learning and their contributions to Hyperautomation. ● Understand the benefits of using Hyperautomation with Generative AI. WHO THIS BOOK IS FOR This book is for professionals who are interested in automation and Generative AI. It covers the development and execution of diverse business processes, and is relevant to a wide range of roles, including digital transformation consultants, CxOs, technical architects, AI engineers, enterprise architects, RPA engineers, and automation engineers. TABLE OF CONTENTS Section I: Automation and Its Necessity 1. The Realism of Hyperautomation 2. Existence of Different Automations 3. Fundamentals of RPA Tools and Platforms 4. Amalgam of Hyperautomation and RPA Section II : Evolution of Automation to Hyperautomation via RPA 5. Devising Hyperautomation Solutions 6. Amalgam of Hyperautomation and Artificial Intelligence 7. Bridging AI with Humans 8. Impact of Machine Learning with Hyperautomation 9. Operationalizing Hyperautomation 10. Successful Use Cases of Hyperautomation Section III: Emergence of Generative AI and Its Collaboration with Hyperautomation 11. Generative AI and Hyperautomation

Generative AI and Multifactor Productivity in Business

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Author : Adedoyin, Festus Fatai
Publisher : IGI Global
ISBN 13 :
Total Pages : 302 pages
Book Rating : 4.3/5 (693 download)

Book Synopsis Generative AI and Multifactor Productivity in Business by : Adedoyin, Festus Fatai

Download or read book Generative AI and Multifactor Productivity in Business written by Adedoyin, Festus Fatai and published by IGI Global. This book was released on 2024-04-26 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: As organizations grapple with the challenges of a dynamic market, the integration of Artificial Intelligence (AI) emerges not only as a technological progression but a strategic necessity. The transformative potential of AI, particularly through OpenAI, holds the promise of redefining operational paradigms, accelerating innovation, and unlocking unprecedented growth opportunities. However, lurking beneath this promise are challenges that demand urgent attention – from tailoring relevance for specific business units to ethical and safe integration practices. The specifics of how OpenAI can amplify labor productivity and enhance decision-making processes remain elusive. Generative AI and Multifactor Productivity in Business offers a guide surrounding the complexities of OpenAI's role in business operations. It contends that understanding OpenAI is not just beneficial; it is essential for organizations seeking to navigate economic uncertainties and unlock high levels of efficiency and growth. The book delves into the effects of OpenAI on business, with a primary objective of illuminating the scholarly and practitioner-based contributions that push the boundaries of OpenAI in business research. This exploration encompasses applications of advanced generative AI tools, language models, and innovative technologies specific to diverse businesses across sectors, scales, and regions. It emphasizes that as AI becomes more seamlessly integrated into business processes, the potential for multifactor productivity to fuel economic growth, new industries, and job opportunities is unparalleled.

Predictive Analytics and Generative AI for Data-Driven Marketing Strategies

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Author : Hemachandran K
Publisher : CRC Press
ISBN 13 : 1040188834
Total Pages : 334 pages
Book Rating : 4.0/5 (41 download)

Book Synopsis Predictive Analytics and Generative AI for Data-Driven Marketing Strategies by : Hemachandran K

Download or read book Predictive Analytics and Generative AI for Data-Driven Marketing Strategies written by Hemachandran K and published by CRC Press. This book was released on 2024-12-10 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: In providing an in-depth exploration of cutting-edge technologies and how they are used to support data-driven marketing strategies and empower organizations to make the right decisions, Predictive Analytics and Generative AI for Data-Driven Marketing Strategies includes real-world case studies and examples from diverse marketing domains. This book demonstrates how predictive analytics and generative AI have been successfully applied to solve marketing challenges and drive tangible results. This book showcases emerging trends in predictive analytics and generative AI for marketing, and their potential impact on the future of data-driven marketing. This book is meant for professionals and scholars to gather the skills and resources to use predictive analytics and generative AI effectively for marketing strategies. This book: • Examines the different predictive analytics models and algorithms, such as regression analysis, decision trees, and neural networks, and demonstrates how they may be utilized to get insightful conclusions from marketing data. • Includes generative AI techniques, such as generative adversarial networks (GANs) and variational autoencoders (VAEs), showcasing how these techniques can generate synthetic data for marketing insights and decision-making. • Highlights the importance of data-driven marketing choices and illustrates how generative AI and predictive analytics may be quite useful in this context. • Integrates the principles of data science with marketing concepts, offering a cohesive understanding of how predictive analytics and generative AI can power data-driven marketing decisions. • Presents the recent advances in predictive analytics and generative AI and discusses how they can affect the area of data-driven marketing.

Leveraging AI for Effective Digital Relationship Marketing

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Author : Santos, José Duarte
Publisher : IGI Global
ISBN 13 :
Total Pages : 634 pages
Book Rating : 4.3/5 (693 download)

Book Synopsis Leveraging AI for Effective Digital Relationship Marketing by : Santos, José Duarte

Download or read book Leveraging AI for Effective Digital Relationship Marketing written by Santos, José Duarte and published by IGI Global. This book was released on 2024-10-11 with total page 634 pages. Available in PDF, EPUB and Kindle. Book excerpt: Todays businesses face the pressing challenge of how to effectively engage and build lasting relationships with customers in an increasingly crowded and competitive online space. Traditional marketing tactics are no longer sufficient to capture the attention and loyalty of modern consumers who demand personalized experiences and sustainable practices from the brands they support. This shifting paradigm necessitates innovative solutions that leverage cutting-edge technologies to enhance customer engagement and foster meaningful connections. Leveraging AI for Effective Digital Relationship Marketing addresses this critical dilemma by exploring the transformative potential of artificial intelligence (AI) in revolutionizing customer relationships. By harnessing the power of AI-driven strategies, businesses can gain deeper insights into individual customer behaviors and preferences, enabling them to deliver personalized interactions and anticipate customer needs with unparalleled accuracy. Through the implementation of AI-powered solutions, companies can navigate the complexities of digital marketing with confidence, positioning themselves as leaders in building sustainable and mutually beneficial relationships with their customers.

Business Process Management

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Author : Andrea Marrella
Publisher : Springer Nature
ISBN 13 : 3031703960
Total Pages : 575 pages
Book Rating : 4.0/5 (317 download)

Book Synopsis Business Process Management by : Andrea Marrella

Download or read book Business Process Management written by Andrea Marrella and published by Springer Nature. This book was released on with total page 575 pages. Available in PDF, EPUB and Kindle. Book excerpt: