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General Aviation Marketing And Management
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Book Synopsis General Aviation Marketing and Management by : C. Daniel Prather
Download or read book General Aviation Marketing and Management written by C. Daniel Prather and published by Krieger Publishing Company. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This third edition text thoroughly explores the line service functions of an FBO, and retains a marketing focus which enables the student the opportunity to learn more about marketing in the GA industry and be more effective in this area.
Book Synopsis General Aviation Marketing and Management by : Alexander T. Wells
Download or read book General Aviation Marketing and Management written by Alexander T. Wells and published by . This book was released on 1994 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: An introduction to the principles of marketing and management as applied to the general aviation industry. The text explores the motivations and chracteristics unique to each market for general aviation aircraft and the importance of the Fixed Based Operator in the marketing process.
Book Synopsis Airline Marketing and Management by : Stephen Shaw
Download or read book Airline Marketing and Management written by Stephen Shaw and published by Routledge. This book was released on 2020-10-15 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through six previous editions, Airline Marketing and Management has established itself as the leading textbook for students of marketing and its application to today's airline industry, as well as a reference work for those with a professional interest in the area. Carefully revised, the seventh edition of this internationally successful book examines an exceptionally turbulent period for the industry. It features new material on: *Changes in customer needs, particularly regarding more business travellers choosing - or being forced - to travel economy, and analysis of the bankruptcy of 'All Business Class' airlines. * An explanation of the US/EU 'Open Skies' agreement and analysis of its impact. *The increase in alliance activity and completion of several recent mergers, and the marketing advantages and disadvantages that have resulted. * Product adjustments that airlines must make to adapt to changes in the marketing environment, such as schedule re-adjustments and the reconfiguration of aircraft cabins. *Changes in pricing philosophies, with, for example, airlines moving to 'A La Carte' pricing, whereby baggage, catering and priority boarding are paid for as extras. *Airline websites and their role as both a selling and distributing tool. *The future of airline marketing. A review of the structure of the air transport market and the marketing environment is followed by detailed chapters examining business and marketing strategies, product design and management, pricing and revenue management, current and future distribution channels, and selling, advertising and promotional policies. The reader will benefit from greater understanding of both marketing and airline industry jargon and from knowledge obtained regarding the extraordinary strategic challenges now facing aviation. Written in a straightforward, easy-to-read style and combining up-to-date and relevant examples drawn from the worldwide aviation industry, this new edition will further enhance the book's reputation for providing the ideal introduction to the subject.
Book Synopsis Aviation Marketing by : Ryan Leick Keith J. Mason
Download or read book Aviation Marketing written by Ryan Leick Keith J. Mason and published by . This book was released on 2016-03-28 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Corporate Aviation Management by : Raoul Castro
Download or read book Corporate Aviation Management written by Raoul Castro and published by SIU Press. This book was released on 1995-10-24 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this comprehensive aviation manual, Raoul Castro provides a source of invaluable corporate aviation management information. He begins by giving an overview of corporate aviation from its inception, then focuses on the management principles and functions that specifically target corporate aviation. Through the utilization of these sound management principles, Castro facilitates the acceptance of corporate aircraft as indispensable tools of industry. As Castro notes, few companies know how to use corporate aircraft to maximum advantage. Drawing on his expertise and experience, Castro designs a plan by which a company can achieve maximum utilization of an airplane or helicopter fleet. He gives specific instructions on how to facilitate the efficient use of the aviation department of a company, select appropriate aircraft, plan for disasters and establish security measures, fulfill legal requirements of the governmental agencies that regulate the use of aircraft, and manage the maintenance and repair of aircraft. Castro also discusses the scores of details involved in the management of a professional corporate aviation branch and how these details can be handled in a positive, productive manner. After thoroughly examining the overall managerial functions involved in planning, organizing, controlling, and implementing an aviation arm, Castro concludes by discussing the future of corporate aviation. This book is a practical and valuable guide for the executive in charge of an aviation department, an aviation department manager or chief pilot, aspirants to aviation management positions, and both students and teachers of aviation management.
Book Synopsis FBO Management by : C. Daniel Prather
Download or read book FBO Management written by C. Daniel Prather and published by . This book was released on 2023-07-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This industry-leading textbook covers all aspects relating to the operation, marketing, and management of fixed-base operators (FBOs). Author Dr. C. Daniel Prather, an experienced aviation industry professional educator, presents key considerations for FBO managers and prepares university-level students for this competitive business field. This text begins by covering the history of general aviation and the scope of the current industry and then examines all elements of FBO operations, including line service, aircraft maintenance, flight operations, aircraft sales, aircraft charter, customer service, and more. A focus on marketing an FBO explores the role of marketing, sales and promotion, marketing research, and transportation needs assessment. As a management resource, this book examines methods of acquiring a business aircraft, management functions and organization, risk management, financial planning, and human resources as well as presents current and future challenges confronting FBOs. Each chapter contains resources to aid readers' learning, including definitions of key terms, review questions, and real-world scenarios to help students apply their learning to challenges encountered by FBOs. Entrepreneurs establishing an FBO will find practical discussions of FBO services to consider, safe line service practices, proper legal structures, marketing plans, risk management, and more.
Book Synopsis Aerospace Marketing Management by : Philippe Malaval
Download or read book Aerospace Marketing Management written by Philippe Malaval and published by Springer Science & Business Media. This book was released on 2013-11-12 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book successfully published in the nineties which was released in Europe, China, and the USA. It addresses the most recent trends such as Social Marketing and the internet, Customer Orientation, Project Marketing and Con current Engineering, Coopetition, and Extended Enterprise. Aerospace Marketing Management is the first marketing handbook richly illustrated with executive and expert inputs as well as examples from parts suppliers, aircraft builders, airlines, helicopter manufacturers, aeronautics service providers, airports, defence and military companies, and industrial integrators (tier-1, tier-2). This book is designed as a ready reference for professionals and graduates from both Engineering and Business Schools.
Author :National Research Council (U.S.). Transportation Research Board Publisher :Transportation Research Board National Research ISBN 13 : Total Pages :182 pages Book Rating :4.:/5 (1 download)
Book Synopsis Guidebook for Developing General Aviation Airport Business Plans by : National Research Council (U.S.). Transportation Research Board
Download or read book Guidebook for Developing General Aviation Airport Business Plans written by National Research Council (U.S.). Transportation Research Board and published by Transportation Research Board National Research. This book was released on 2012 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ch. 1. Introduction -- ch. 2. Airport business plan -- ch. 3. Airport business planning process -- ch. 4. Preparing the elements of an airport business plan -- ch. 5. Implementation -- ch. 6. Airport and market -- ch. 7. Organization -- ch. 8. Operations -- ch. 9. Marketing -- ch. 10. Aviation products, services, and facilities -- ch. 11. Financial -- Glossary of terms and acronyms -- Bibliography.
Book Synopsis A Marketing Study of Used General Aviation Aircraft in the United States by : Wallace Elliott Couch
Download or read book A Marketing Study of Used General Aviation Aircraft in the United States written by Wallace Elliott Couch and published by . This book was released on 1968 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Introduction to Aviation Insurance and Risk Management by : Alexander T. Wells
Download or read book Introduction to Aviation Insurance and Risk Management written by Alexander T. Wells and published by Krieger Publishing Company. This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The third edition of Introduction to Aviation Insurance and Risk Management has provided the opportunity to improve the book and extend its life into the 21st Century. Old material has been deleted and newer, more timely material added. Unlike the previous editions, a number of industry professionals have contributed to the new version. Despite these changes the primary purpose of the book remains the same - to introduce the basic principles of insurance and risk with their special application to the aviation industry. It has been designed for several similar, yet distinct audiences: the college student, corporate pilots or fixed base operators, and individuals in the insurance business.
Book Synopsis Essentials of Aviation Management by : Julie F. Rodwell
Download or read book Essentials of Aviation Management written by Julie F. Rodwell and published by . This book was released on 2012-12-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the decline in new aircraft deliveries, ownership, and facilities has come a similar decline in general aviation operations, pilot certification, and sales at fixed base operators (FBOs). It is clear that, because of the challenges faced by the industry, FBOs must be well-managed to survive. Written from the academic and practical aviation experiences of the authors, this text provides the analytical tools that will assist the manager of the aviation service business who wishes to capitalize on these challenges and opportunities. It is intended to serve both undergraduate and graduate academic audiences, as well as to be a practical reference for the individual in industry. Also includes are links to additional trade and industry materials, many of which are available on the Internet from a host of professional organizations, to supplement the text.
Book Synopsis Airline Marketing and Management by : Stephen Shaw
Download or read book Airline Marketing and Management written by Stephen Shaw and published by . This book was released on 1985 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Fundamentals of Airline Marketing by : Scott Ambrose
Download or read book Fundamentals of Airline Marketing written by Scott Ambrose and published by Routledge. This book was released on 2021-05-27 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Applying fundamentals of marketing to commercial passenger air transportation, this textbook puts the emphasis on marketing principles and illustrative ways in which airlines can distinguish themselves within the highly competitive global marketplace. Fundamentals of Airline Marketing begins with a survey of current airline business strategies and the macro forces that have shaped the airline industry in the past and will continue to do so in the future. The growing importance of technology is discussed both from the perspective of better understanding customer needs and engaging more effectively with them. The central role of the "customer" is explored through the lens of modern segmentation and branding approaches. Coverage then shifts to the tactical decision areas consisting of the 4Ps—product, place, promotion, and price—in which marketers shape and execute their strategies. The book concludes with a focus on executing marketing initiatives internally through customer-facing employee groups and externally through the measurement and management of the customer experience. Fundamentals of Airline Marketing: • is an accessible textbook on the fundamentals of marketing for commercial passenger air transportation; • chronicles the marketing innovations and controversies that have been central to the historic shift in airline fortunes; • demonstrates how airline decisions fit within the fundamentals of marketing and how the marketplace is continuing to evolve; • provides a bridge between key marketing principles and their specific application to the airline industry in each chapter. This textbook is written primarily for undergraduate college students enrolled in aviation business administration programs and related courses. It will also serve as an accessible primer on airline marketing for industry professionals not presently working in marketing and for frontline airline employees seeking to learn more about marketing.
Book Synopsis A Study of Sales Training Within the General Aviation Industry by : Clyde Eli Harris
Download or read book A Study of Sales Training Within the General Aviation Industry written by Clyde Eli Harris and published by . This book was released on 1964 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Air Transportation by : Dr John G. Wensveen
Download or read book Air Transportation written by Dr John G. Wensveen and published by Ashgate Publishing, Ltd.. This book was released on 2012-10-01 with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its Seventh Edition, Air Transportation: A Management Perspective by John Wensveen is a proven textbook that offers a comprehensive introduction to the theory and practice of air transportation management.
Book Synopsis Marketing Management in Air Transport by : Jack L. Grumbridge
Download or read book Marketing Management in Air Transport written by Jack L. Grumbridge and published by . This book was released on 1966 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis FBO Management by : C. Daniel Prather
Download or read book FBO Management written by C. Daniel Prather and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This industry-leading textbook covers all aspects relating to the operation, marketing, and management of fixed-base operators (FBOs). Author Dr. C. Daniel Prather, an experienced aviation industry professional educator, presents key considerations for FBO managers and prepares university-level students for this competitive business field. This text begins by covering the history of general aviation and the scope of the current industry and then examines all elements of FBO operations, including line service, aircraft maintenance, flight operations, aircraft sales, aircraft charter, customer service, and more. A focus on marketing an FBO explores the role of marketing, sales and promotion, marketing research, and transportation needs assessment. As a management resource, this book examines methods of acquiring a business aircraft, management functions and organization, risk management, financial planning, and human resources as well as presents current and future challenges confronting FBOs. Each chapter contains resources to aid readers' learning, including definitions of key terms, review questions, and real-world scenarios to help students apply their learning to challenges encountered by FBOs. Entrepreneurs establishing an FBO will find practical discussions of FBO services to consider, safe line service practices, proper legal structures, marketing plans, risk management, and more"--
