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Author : Barrie Gunter
Publisher :
ISBN 13 :
Total Pages : 202 pages
Book Rating : 4.:/5 (321 download)
Download or read book Television and Gender Representation written by Barrie Gunter and published by . This book was released on 1995 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: On gender stereotyping on television.
Author : Ann Anderson
Publisher :
ISBN 13 :
Total Pages : 80 pages
Book Rating : 4.:/5 (48 download)
Download or read book Gender Role Portrayals in Television Advertising written by Ann Anderson and published by . This book was released on 2000 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sandra Lipsitz Bem
Publisher : Yale University Press
ISBN 13 : 0300154259
Total Pages : 256 pages
Book Rating : 4.3/5 (1 download)
Download or read book The Lenses of Gender written by Sandra Lipsitz Bem and published by Yale University Press. This book was released on 2008-10-01 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation A leading theorist on sex and gender discusses how hidden assumptions embedded in our culture, social institutions, and individual psyches perpetuate male power and oppress women and sexual minorities. Illustrated.
Author : Yorgos Zotos
Publisher : Routledge
ISBN 13 : 1351213725
Total Pages : 146 pages
Book Rating : 4.3/5 (512 download)
Download or read book Current Research on Gender Issues in Advertising written by Yorgos Zotos and published by Routledge. This book was released on 2020-10-12 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gender stereotypes are general beliefs about sex-linked traits and roles, psychological characteristics, and behaviors, all of which contribute towards describing women and men. Gender role stereotyping in advertising has been a critical topic since the 1970s, and there is a long-lasting debate between advertisers and sociologists about the role and the social nature of advertising. Although changing role structures in the family and the labor force have brought significant variation in both male and female roles, it has been noted that there is a cultural lag in advertising, where men and women were, for a long period of time, depicted in more traditional roles. This book extends the research on gender stereotypes in advertising over the past 20 years, highlighting key themes such as attitude towards sex and nudity in advertising; women in decorative roles; the changing roles of women and men in advertising; and the viewpoints of those advertising professionals who design campaigns. This book was originally published as a special issue of the International Journal of Advertising.
Author : Ke-Yi Lu
Publisher :
ISBN 13 :
Total Pages : 134 pages
Book Rating : 4.:/5 (464 download)
Download or read book A Content Analysis of Gender Role Portrayals in Networks Television Commercials written by Ke-Yi Lu and published by . This book was released on 1993 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sandra Diehl
Publisher : Springer Science & Business Media
ISBN 13 : 3835057022
Total Pages : 477 pages
Book Rating : 4.8/5 (35 download)
Download or read book International Advertising and Communication written by Sandra Diehl and published by Springer Science & Business Media. This book was released on 2006-09-19 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book presents a wide selection of studies and works in the area of international communication including seven main areas: Advertising and Communication Effects; Advertising and Information Processing; Communication and Branding; Emotional, Social and Individual Aspects of Communication; Communication and New Media; International Advertising and, finally, Perspectives on the Future of International Advertising
Author : Mats Alvesson
Publisher : SAGE
ISBN 13 : 0857026607
Total Pages : 273 pages
Book Rating : 4.8/5 (57 download)
Download or read book Understanding Gender and Organizations written by Mats Alvesson and published by SAGE. This book was released on 2009-05-07 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: `An unusually comprehensive and sophisticated analysis of how organizations and the men and women who work within them are affected by gendered processes and relations. Alvesson and Billing′s contribution is unique in its sensitivity to the wide range of processes affected by gender paired with its sensitivity to the pitfalls of inappropriately applying a gender lens. This book is a must-read for organizational researchers and gender scholars′ - Debra Meyerson, Stanford University `Students and scholars alike will find this at once a useful overview and a thought-provoking take on the complexity of gender-in-organizations and gendered organizations′ - Robin J. Ely, Warren Alpert Professor of Business Administration, Harvard Business School In the decade since the first edition of this critical and provocative text, many aspects of gender have changed, and many have stayed the same. While the gendered study of organizations is a growing field in its own right, in many real-life organizations gaps in gendered job roles and pay are as entrenched as they were. This Second Edition is a long-awaited update to an essential text in this dynamic and expanding field of inquiry, incorporating new, international perspectives that incorporate recent theory and debate, and a new chapter on gender and identity.
Author : Alice E. Courtney
Publisher : Lexington, Mass. : Lexington Books
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.F/5 ( download)
Download or read book Sex Stereotyping in Advertising written by Alice E. Courtney and published by Lexington, Mass. : Lexington Books. This book was released on 1983 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Marc G. Weinberger
Publisher : Routledge
ISBN 13 : 1000404420
Total Pages : 298 pages
Book Rating : 4.0/5 (4 download)
Download or read book Humor in Advertising written by Marc G. Weinberger and published by Routledge. This book was released on 2021-06-21 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Humor has long been one of the most common approaches used in advertising. Whether in a big televised event like the Super Bowl or in new forms of digital advertising, everyone is exposed to funny ads, some of which both entertain the audience and help sell a product. Yet, the use of humor in advertising is complex; clearly not all humorous ads are successful. This comprehensive volume both summarizes the cumulative state of knowledge on humor in advertising and provides new cutting-edge research on key topics such as humor’s use in conjunction with emotional and sexual appeals, its use in digital advertising, and issues related to gender and cross-cultural applicability. Special emphasis is placed on defining humorous advertising and types of humor used, as well as outlining what conditions work for advertisers. The chapters examine humor in advertising and add insights on several cutting-edge issues in this stream of research. An overview article summarizing the overall body of literature accumulated over 50 years of research on humorous advertising defines types of humorous appeals. The degree to which humor is effective and the boundary conditions associated with when and how it works best in advertising is discussed. New research articles further contribute to cumulative knowledge by exploring the interaction of humor with other issues and techniques such as whether it travels internationally, gender issues, its use in conjunction with emotional and sexual appeals, and its presence in the digital contexts. The book concludes with an in-depth look at the evolution of humorous appeals over the oldest traditional advertising medium—outdoor advertising. The chapters in this book were originally published in International Journal of Advertising.
Author : Luigi Manca
Publisher : Syracuse University Press
ISBN 13 :
Total Pages : 192 pages
Book Rating : 4.3/5 (91 download)
Download or read book Gender & Utopia in Advertising written by Luigi Manca and published by Syracuse University Press. This book was released on 1994 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work explores the connection between gender and utopian imagery in advertising. It argues that utopian visions reflect traditional and nontraditional gender roles and have shaped consumer's fantasies. Subjects include fashion magazine advertising and images of men in 1980s magazines.
Author : Ling Lu
Publisher :
ISBN 13 :
Total Pages : 164 pages
Book Rating : 4.:/5 (622 download)
Download or read book Criticisms of Gender Role Portrayals in Television Commercials written by Ling Lu and published by . This book was released on 2004 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Hong Cheng
Publisher : John Wiley & Sons
ISBN 13 : 1118378458
Total Pages : 574 pages
Book Rating : 4.1/5 (183 download)
Download or read book The Handbook of International Advertising Research written by Hong Cheng and published by John Wiley & Sons. This book was released on 2014-01-21 with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook’s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research. Fills the existing gap between the rapid growth in scholarly research on international advertising and the pressing need for more high-quality research in the area Covers 28 major areas in international advertising research, with contributions from more than 40 international advertising scholars based in over 10 countries or territories Comprehensive treatment includes the history of international advertising, audiences and media, strategy and execution, content effects, regulation, ethics, and advertising education Highlights existing knowledge in international advertising, reports major findings on a broad range of topics, and offers expert recommendations on directions for future research Contributors represent the most highly respected academics among international advertising researchers
Author : Lorraine Marie Kaplan
Publisher :
ISBN 13 :
Total Pages : 132 pages
Book Rating : 4.3/5 (129 download)
Download or read book Woman's Channel, But Man's World written by Lorraine Marie Kaplan and published by . This book was released on 1992 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Scott Menard
Publisher : SAGE
ISBN 13 : 9780761922087
Total Pages : 130 pages
Book Rating : 4.9/5 (22 download)
Download or read book Applied Logistic Regression Analysis written by Scott Menard and published by SAGE. This book was released on 2002 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: The focus in this Second Edition is again on logistic regression models for individual level data, but aggregate or grouped data are also considered. The book includes detailed discussions of goodness of fit, indices of predictive efficiency, and standardized logistic regression coefficients, and examples using SAS and SPSS are included. More detailed consideration of grouped as opposed to case-wise data throughout the book Updated discussion of the properties and appropriate use of goodness of fit measures, R-square analogues, and indices of predictive efficiency Discussion of the misuse of odds ratios to represent risk ratios, and of over-dispersion and under-dispersion for grouped data Updated coverage of unordered and ordered polytomous logistic regression models.
Author : Hong Cheng
Publisher :
ISBN 13 :
Total Pages : 39 pages
Book Rating : 4.:/5 (389 download)
Download or read book Sociocultural Influences on Advertising Seen from Gender-role Portrayals written by Hong Cheng and published by . This book was released on 1997 with total page 39 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kwangok Kim
Publisher :
ISBN 13 :
Total Pages : 194 pages
Book Rating : 4.:/5 (144 download)
Download or read book Developing a Stereotype Index of Gender Role Stereotypes in Television Advertising written by Kwangok Kim and published by . This book was released on 2005 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the decades women have usually been portrayed in the mass media in stereotypical roles, such as inferior to men, as sex objects, and/or as dependent on men. Although society has developed and the status of women has improved, there have been few changes in the mass media. The mass media continue to reinforce stereotypical gender roles. Few studies have conducted content analyses that effectively measure stereotypes in advertising other than using nominal level data. Accordingly, this study was designed to develop a "Stereotype Index," measuring how much an advertisement uses stereotypical images in its content at the ordinal level. Each advertisement received positive points for the use of stereotypes and negative points for the use of reverse-stereotypes in its content based on the Stereotype Index. The mean of each variable could subsequently be compared directly using parametric statistics rather than traditional chi-square analysis. Differences between nominal (categorical) and ordinal level data were examined by conducting both non-parametric and parametric analyses in this study, using a probability sample of prime-time television commercials during a sweeps month (4 November through 1 December, 2004). The final sample included 845 advertisements and 1,062 central figures. Findings indicated that both categorical and ordinal data measured the same stereotypical traits. The Stereotype Index test certainly overcame the limitations of the chi-square test. According to the results of both measurements, men and women were portrayed frequently in stereotyped roles in television advertising during prime time. For example, women were frequently portrayed as homemakers/parents and product users, whereas men were often portrayed as professionals and authorities. The Stereotype Index reported detailed gender role stereotypes within embedded traits of stereotypes and indicated how gender roles were portrayed overall. The Stereotype Index proved useful to examine overall gender role stereotypes among studies by comparing means of stereotypical traits, if the same index is used. Therefore, the outcome of this study indicated a promising knowledge contribution of the Stereotype Index to gender role studies for researchers who have been challenged by the limitations of the chi-square tests.
Author : Robert J. House
Publisher : SAGE Publications
ISBN 13 : 1452208123
Total Pages : 849 pages
Book Rating : 4.4/5 (522 download)
Download or read book Culture, Leadership, and Organizations written by Robert J. House and published by SAGE Publications. This book was released on 2004-04-29 with total page 849 pages. Available in PDF, EPUB and Kindle. Book excerpt: Culture, Leadership, and Organizations reports the results of a ten-year research program, the Global Leadership and Organizational Behavior Effectiveness (GLOBE) research program. GLOBE is a long-term program designed to conceptualize, operationalize, test, and validate a cross-level integrated theory of the relationship between culture and societal, organizational, and leadership effectiveness. A team of 160 scholars worked together since 1994 to study societal culture, organizational culture, and attributes of effective leadership in 62 cultures. Culture, Leadership, and Organizations: The GLOBE Study of 62 Societies reports the findings of the first two phases of GLOBE. The book is primarily based on the results of the survey of over 17,000 middle managers in three industries: banking, food processing, and telecommunications, as well as archival measures of country economic prosperity and the physical and psychological well-being of the cultures studied. GLOBE has several distinguishing features. First, it is truly a cross-cultural research program. The constructs were defined, conceptualized, and operationalized by the multicultural team of researchers. Second, the industries were selected through a polling of the country investigators, and the instruments were designed with the full participation of the researchers representing the different cultures. Finally, the data in each country were collected by investigators who were either natives of the cultures studied or had extensive knowledge and experience in that culture. A unique feature of this book is that while it is an edited book and many experts have written the different chapters, unlike other edited books, it is a fully integrated, seamless, and cohesive book covering the many aspects of the theory underpinning the GLOBE.
