Gender Design And Marketing

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Gender, Design and Marketing

Author : Gloria Moss
Publisher : Routledge
ISBN 13 : 1351934511
Total Pages : 250 pages
Book Rating : 4.3/5 (519 download)

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Book Synopsis Gender, Design and Marketing by : Gloria Moss

Download or read book Gender, Design and Marketing written by Gloria Moss and published by Routledge. This book was released on 2017-03-02 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product and service designers place increasing emphasis on the colour, form and appearance of what their organization offers and the language with which they describe it. Gloria Moss' erudite, sophisticated and fascinating book, guides the reader to an understanding of the way gender influences our visual perception. In this wide-ranging book the author explores design, visual aesthetics, language and communication, by drawing on an exhaustive range of primary sources of research from psychology, design, branding and communication. The lessons that emerge offer challenges to organizations both in the way in which their design and marketing is perceived by men and women, and how the make-up of their workforce may limit their ability to appreciate and address the diversity of customers' preferences. The challenge for management is to overcome these limitations and ensure that an organization's products and services mirror preferences of customers rather than those of senior managers.

Current Research on Gender Issues in Advertising

Author : Yorgos Zotos
Publisher : Routledge
ISBN 13 : 1351213725
Total Pages : 188 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Current Research on Gender Issues in Advertising by : Yorgos Zotos

Download or read book Current Research on Gender Issues in Advertising written by Yorgos Zotos and published by Routledge. This book was released on 2018-12-14 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gender stereotypes are general beliefs about sex-linked traits and roles, psychological characteristics, and behaviors, all of which contribute towards describing women and men. Gender role stereotyping in advertising has been a critical topic since the 1970s, and there is a long-lasting debate between advertisers and sociologists about the role and the social nature of advertising. Although changing role structures in the family and the labor force have brought significant variation in both male and female roles, it has been noted that there is a cultural lag in advertising, where men and women were, for a long period of time, depicted in more traditional roles. This book extends the research on gender stereotypes in advertising over the past 20 years, highlighting key themes such as attitude towards sex and nudity in advertising; women in decorative roles; the changing roles of women and men in advertising; and the viewpoints of those advertising professionals who design campaigns. This book was originally published as a special issue of the International Journal of Advertising.

Anti-Diet

Author : Christy Harrison
Publisher : Little, Brown Spark
ISBN 13 : 0316420360
Total Pages : 304 pages
Book Rating : 4.3/5 (164 download)

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Book Synopsis Anti-Diet by : Christy Harrison

Download or read book Anti-Diet written by Christy Harrison and published by Little, Brown Spark. This book was released on 2019-12-24 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reclaim your time, money, health, and happiness from our toxic diet culture with groundbreaking strategies from a registered dietitian, journalist, and host of the Food Psych podcast. 68 percent of Americans have dieted at some point in their lives. But upwards of 90% of people who intentionally lose weight gain it back within five years. And as many as 66% of people who embark on weight-loss efforts end up gaining more weight than they lost. If dieting is so clearly ineffective, why are we so obsessed with it? The culprit is diet culture, a system of beliefs that equates thinness to health and moral virtue, promotes weight loss as a means of attaining higher status, and demonizes certain ways of eating while elevating others. It's sexist, racist, and classist, yet this way of thinking about food and bodies is so embedded in the fabric of our society that it can be hard to recognize. It masquerades as health, wellness, and fitness, and for some, it is all-consuming. In Anti-Diet, Christy Harrison takes on diet culture and the multi-billion-dollar industries that profit from it, exposing all the ways it robs people of their time, money, health, and happiness. It will turn what you think you know about health and wellness upside down, as Harrison explores the history of diet culture, how it's infiltrated the health and wellness world, how to recognize it in all its sneaky forms, and how letting go of efforts to lose weight or eat "perfectly" actually helps to improve people's health—no matter their size. Drawing on scientific research, personal experience, and stories from patients and colleagues, Anti-Diet provides a radical alternative to diet culture, and helps readers reclaim their bodies, minds, and lives so they can focus on the things that truly matter.

What Works

Author : Iris Bohnet
Publisher : Belknap Press
ISBN 13 : 0674089030
Total Pages : 400 pages
Book Rating : 4.6/5 (74 download)

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Book Synopsis What Works by : Iris Bohnet

Download or read book What Works written by Iris Bohnet and published by Belknap Press. This book was released on 2016-03-08 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shortlisted for the Financial Times and McKinsey Business Book of the Year Award A Financial Times Best Business Book of the Year A Times Higher Education Book of the Week Best Business Book of the Year, 800-CEO-READ Gender equality is a moral and a business imperative. But unconscious bias holds us back, and de-biasing people’s minds has proven to be difficult and expensive. By de-biasing organizations instead of individuals, we can make smart changes that have big impacts. Presenting research-based solutions, Iris Bohnet hands us the tools we need to move the needle in classrooms and boardrooms, in hiring and promotion, benefiting businesses, governments, and the lives of millions. “Bohnet assembles an impressive assortment of studies that demonstrate how organizations can achieve gender equity in practice...What Works is stuffed with good ideas, many equally simple to implement.” —Carol Tavris, Wall Street Journal “A practical guide for any employer seeking to offset the unconscious bias holding back women in organizations, from orchestras to internet companies.” —Andrew Hill, Financial Times

Brand Gender

Author : Theo Lieven
Publisher : Springer
ISBN 13 : 3319602195
Total Pages : 276 pages
Book Rating : 4.3/5 (196 download)

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Book Synopsis Brand Gender by : Theo Lieven

Download or read book Brand Gender written by Theo Lieven and published by Springer. This book was released on 2017-10-06 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores ways to drive and increase a brand’s most important property, its equity. Focussing on gender, the author analyses the impact of assigning personalities and characteristics to products and how this can affect the management of brands on a global scale. Using detailed examples, the author argues that brands with low masculine and feminine characteristics have the lowest equity, whilst brands with both high feminine and masculine characteristics are shown to have the strongest equity. Including notions of androgyny in brands, this significant study reveals the different factors which can affect a brand being perceived as either masculine or feminine. Aiming to develop a comprehensive theory and provide practitioners with a guide to increasing the equity of their brands, this controversial and pioneering book lays the foundation for creating a global brand personality model.

Encyclopedia of Gender and Information Technology

Author : Trauth, Eileen M.
Publisher : IGI Global
ISBN 13 : 1591408164
Total Pages : 1451 pages
Book Rating : 4.5/5 (914 download)

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Book Synopsis Encyclopedia of Gender and Information Technology by : Trauth, Eileen M.

Download or read book Encyclopedia of Gender and Information Technology written by Trauth, Eileen M. and published by IGI Global. This book was released on 2006-06-30 with total page 1451 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This two volume set includes 213 entries with over 4,700 references to additional works on gender and information technology"--Provided by publisher.

Invisible Women

Author : Caroline Criado Perez
Publisher : Abrams
ISBN 13 : 1683353145
Total Pages : 434 pages
Book Rating : 4.6/5 (833 download)

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Book Synopsis Invisible Women by : Caroline Criado Perez

Download or read book Invisible Women written by Caroline Criado Perez and published by Abrams. This book was released on 2019-03-12 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: The landmark, prize-winning, international bestselling examination of how a gender gap in data perpetuates bias and disadvantages women. #1 International Bestseller * Winner of the Financial Times and McKinsey Business Book of the Year Award * Winner of the Royal Society Science Book Prize Data is fundamental to the modern world. From economic development to health care to education and public policy, we rely on numbers to allocate resources and make crucial decisions. But because so much data fails to take into account gender, because it treats men as the default and women as atypical, bias and discrimination are baked into our systems. And women pay tremendous costs for this insidious bias: in time, in money, and often with their lives. Celebrated feminist advocate Caroline Criado Perez investigates this shocking root cause of gender inequality in Invisible Women. Examining the home, the workplace, the public square, the doctor’s office, and more, Criado Perez unearths a dangerous pattern in data and its consequences on women’s lives. Product designers use a “one-size-fits-all” approach to everything from pianos to cell phones to voice recognition software, when in fact this approach is designed to fit men. Cities prioritize men’s needs when designing public transportation, roads, and even snow removal, neglecting to consider women’s safety or unique responsibilities and travel patterns. And in medical research, women have largely been excluded from studies and textbooks, leaving them chronically misunderstood, mistreated, and misdiagnosed. Built on hundreds of studies in the United States, in the United Kingdom, and around the world, and written with energy, wit, and sparkling intelligence, this is a groundbreaking, highly readable exposé that will change the way you look at the world.

Gendering Theory in Marketing and Consumer Research

Author : Zeynep Arsel
Publisher : Routledge
ISBN 13 : 1315300737
Total Pages : 371 pages
Book Rating : 4.3/5 (153 download)

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Book Synopsis Gendering Theory in Marketing and Consumer Research by : Zeynep Arsel

Download or read book Gendering Theory in Marketing and Consumer Research written by Zeynep Arsel and published by Routledge. This book was released on 2018-10-03 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gendering Theory in Marketing and Consumer Research showcases state-of-the-art scholarship on gender in the field of marketing and consumer research. The book presents seven original contributions by a group of internationally renowned academics, who take up the task of theorising gender and gendering theory in new ways, accommodating recent intersectional, material-discursive, and practice-oriented theorisations. Connecting the study of marketing and consumer behaviour to different theoretical perspectives on gender, the contributors explore and critically examine the gendered nature and dimensions of contemporary marketplace activity. Through innovative conceptual development and insightful empirical analyses, the book offers important scholarly contributions to the literature on gender, marketing, and consumer research, and advances our understanding of gender as lived experience and socially regulated performance. It also frequently employ an intersectionalist perspective, theorising gender as only a part of one’s subject position, which is constituted by mutually reinforcing categories. The book will be essential reading for students, scholars, and practitioners who are interested in the implications and contemporary manifestations of gender as a cultural category in the marketplace. This book was originally published as a special issue of the Journal of Marketing Management.

Brandsplaining

Author : Jane Cunningham
Publisher : Penguin UK
ISBN 13 : 0241456010
Total Pages : 240 pages
Book Rating : 4.2/5 (414 download)

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Book Synopsis Brandsplaining by : Jane Cunningham

Download or read book Brandsplaining written by Jane Cunningham and published by Penguin UK. This book was released on 2021-02-18 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell, author of Wordslut ________________ Brands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed? In Brandsplaining, Jane Cunningham and Philippa Roberts expose the monumental gap that exists between the women that appear in the media around us and the women we really are. Their research reveals how our experiences, wants and needs - in all forms - are ignored and misrepresented by an industry that fails to understand us. They propose a radical solution to resolve this once and for all: an innovative framework for marketing that is fresh, exciting, and - at last - sexism-free. ________________ 'If you think we've moved on from 'Good Girl' to 'Go Girl', think again!' Professor Gina Rippon, author of The Gendered Brain 'An outrageously important book. Erudite, funny, and deeply engaging -- with no condescension or bullshit' Dr Aarathi Prasad, author of Like A Virgin 'This book has the power to change the way we see the world' Sophie Devonshire, CEO, The Marketing Society and author of Superfast

Building For Everyone

Author : Annie Jean-Baptiste
Publisher : John Wiley & Sons
ISBN 13 : 1119646235
Total Pages : 272 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Building For Everyone by : Annie Jean-Baptiste

Download or read book Building For Everyone written by Annie Jean-Baptiste and published by John Wiley & Sons. This book was released on 2020-08-20 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diversity and Inclusion to build better products from the front lines at Google Establishing diverse and inclusive organizations is an economic imperative for every industry. Any business that isn’t reaching a diverse market is missing out on enormous revenue potential and the opportunity to build products that suit their users' core needs. The economic “why” has been firmly established, but what about the “how?” How can business leaders adapt to our ever-more-diverse world by capturing market share AND building more inclusive products for people of color, women and other underrepresented groups? The Product Inclusion Team at Google has developed strategies to do just that and Building For Everyone is the practical guide to following in their footsteps. This book makes publicly available for the first time the same inclusive design process used at Google to create user-centric award-winning and profitable products. Author and Head of Product Inclusion Annie Jean-Baptiste outlines what those practices look like in industries beyond tech with fascinating case studies. Readers will learn the key strategies and step-by-step processes for inclusive product design that limits risk and increases profitability. Discover the questions you should be asking about diversity and inclusion in your products for marketers, user researchers, product managers and more. Understand the research the Product Inclusion team drove to back up their practices Learn the “ABCs of Product Inclusion” to build inclusion into your organization’s culture Leverage the product inclusion suite of tools to get your organization building more inclusively and identifying new opportunities. Read case studies to see how product inclusion works across industries and learn what doesn't work. Building For Everyone will show you how to infuse your business processes with inclusive design. You’ll learn best practices for inclusion in product design, marketing, management, leadership and beyond, straight from the innovative Google Product Inclusion team.

Industrial Design, Competition and Globalization

Author : G. Rusten
Publisher : Springer
ISBN 13 : 023027403X
Total Pages : 261 pages
Book Rating : 4.2/5 (32 download)

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Book Synopsis Industrial Design, Competition and Globalization by : G. Rusten

Download or read book Industrial Design, Competition and Globalization written by G. Rusten and published by Springer. This book was released on 2009-11-19 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Economic activities are becoming increasingly globalised. One result being that for companies in developed market economies price-based competition is being replaced or supplemented by other forms of competitiveness. This book explores the shift towards design-based competitiveness and the escalation in the design-intensity of goods and services.

Evil by Design

Author : Elizabeth Kolbinger Menon
Publisher :
ISBN 13 :
Total Pages : 368 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Evil by Design by : Elizabeth Kolbinger Menon

Download or read book Evil by Design written by Elizabeth Kolbinger Menon and published by . This book was released on 2006 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Evil be Design' documents the search for the origins of the iconic 'femme fatale'. This text uses popular sources to make the critical link between the femme fatale and the rise of feminism.

Diners, Dudes, and Diets

Author : Emily J. H. Contois
Publisher : UNC Press Books
ISBN 13 : 146966075X
Total Pages : 207 pages
Book Rating : 4.4/5 (696 download)

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Book Synopsis Diners, Dudes, and Diets by : Emily J. H. Contois

Download or read book Diners, Dudes, and Diets written by Emily J. H. Contois and published by UNC Press Books. This book was released on 2020-10-02 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: The phrase "dude food" likely brings to mind a range of images: burgers stacked impossibly high with an assortment of toppings that were themselves once considered a meal; crazed sports fans demolishing plates of radioactively hot wings; barbecued or bacon-wrapped . . . anything. But there is much more to the phenomenon of dude food than what's on the plate. Emily J. H. Contois's provocative book begins with the dude himself—a man who retains a degree of masculine privilege but doesn't meet traditional standards of economic and social success or manly self-control. In the Great Recession's aftermath, dude masculinity collided with food producers and marketers desperate to find new customers. The result was a wave of new diet sodas and yogurts marketed with dude-friendly stereotypes, a transformation of food media, and weight loss programs just for guys. In a work brimming with fresh insights about contemporary American food media and culture, Contois shows how the gendered world of food production and consumption has influenced the way we eat and how food itself is central to the contest over our identities.

Beyond the Gender Gap in Japan

Author : Gill Steel
Publisher : University of Michigan Press
ISBN 13 : 0472131141
Total Pages : 287 pages
Book Rating : 4.4/5 (721 download)

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Book Synopsis Beyond the Gender Gap in Japan by : Gill Steel

Download or read book Beyond the Gender Gap in Japan written by Gill Steel and published by University of Michigan Press. This book was released on 2019-01-23 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do Japanese women enjoy a high sense of well-being in a context of high inequality? Beyond the Gender Gap in Japan brings together researchers from across the social sciences to investigate this question. The authors analyze women’s values and the lived experiences at home, in the family, at work, in their leisure time, as volunteers, and in politics and policy-making. Their research shows that the state and firms have blurred “the public” and “the private” in postwar Japan, constraining individuals’ lives, and reveals the uneven pace of change in women’s representation in politics. Yet, despite these constraints, the increasing diversification in how people live and how they manage their lives demonstrates that some people are crafting a variety of individual solutions to structural problems. Covering a significant breadth of material, the book presents comprehensive findings that use a variety of research methods—public opinion surveys, in-depth interviews, a life history, and participant observation—and, in doing so, look beyond Japan’s perennially low rankings in gender equality indices to demonstrate the diversity underneath, questioning some of the stereotypical assumptions about women in Japan.

Lessons on Profiting from Diversity

Author : G. Moss
Publisher : Springer
ISBN 13 : 0230355056
Total Pages : 243 pages
Book Rating : 4.2/5 (33 download)

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Book Synopsis Lessons on Profiting from Diversity by : G. Moss

Download or read book Lessons on Profiting from Diversity written by G. Moss and published by Springer. This book was released on 2012-01-25 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shows the strong business case for diversity and the deleterious effects of not allowing diversity to take root in organizations by providing a fascinating insight into the case for gender diversity in the professional services, marketing and digital arenas, and the way in which a diversity mindset can be fostered in organizations.

Autism and Gender

Author : Jordynn Jack
Publisher : University of Illinois Press
ISBN 13 : 0252096258
Total Pages : 321 pages
Book Rating : 4.2/5 (52 download)

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Book Synopsis Autism and Gender by : Jordynn Jack

Download or read book Autism and Gender written by Jordynn Jack and published by University of Illinois Press. This book was released on 2014-05-15 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: The reasons behind the increase in autism diagnoses have become hotly contested in the media as well as within the medical, scholarly, and autistic communities. Jordynn Jack suggests the proliferating number of discussions point to autism as a rhetorical phenomenon that engenders attempts to persuade through arguments, appeals to emotions, and representational strategies. In Autism and Gender: From Refrigerator Mothers to Computer Geeks, Jack focuses on the ways gender influences popular discussion and understanding of autism's causes and effects. She identifies gendered theories like the “refrigerator mother” theory, for example, which blames emotionally distant mothers for autism, and the “extreme male brain” theory, which links autism to the modes of systematic thinking found in male computer geeks. Jack's analysis reveals how people employ such highly gendered theories to craft rhetorical narratives around stock characters--fix-it dads, heroic mother warriors rescuing children from autism--that advocate for ends beyond the story itself while also allowing the storyteller to gain authority, understand the disorder, and take part in debates. Autism and Gender reveals the ways we build narratives around controversial topics while offering new insights into the ways rhetorical inquiry can and does contribute to conversations about gender and disability.

Gender Typing of Children's Toys

Author : Erica S. Weisgram
Publisher : American Psychological Association (APA)
ISBN 13 : 9781433828867
Total Pages : 0 pages
Book Rating : 4.8/5 (288 download)

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Book Synopsis Gender Typing of Children's Toys by : Erica S. Weisgram

Download or read book Gender Typing of Children's Toys written by Erica S. Weisgram and published by American Psychological Association (APA). This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this volume, scholars in developmental psychology, education, and neuroscience examine the ways in which children's toys often reflect and promote gender stereotypes, as well as the long-term consequences of gender-typed play.