Fuzzy Classification of Online Customers

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Publisher :
ISBN 13 : 9783319159713
Total Pages : pages
Book Rating : 4.1/5 (597 download)

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Book Synopsis Fuzzy Classification of Online Customers by : Nicolas Werro

Download or read book Fuzzy Classification of Online Customers written by Nicolas Werro and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces a fuzzy classification approach, which combines relational databases with fuzzy logic for more effective and powerful customer relationship management (CRM). It shows the benefits of a fuzzy classification in contrast to the traditional sharp evaluation of customers for the acquisition, retention and recovery of customers in online shops. The book starts with a presentation of the basic concepts, fuzzy set theory, and the combination of relational databases and fuzzy classification. In its second part, it focuses on the customer perspective, detailing the central concepts of CRM, its theoretical constructs and aspects of analytical, operational and collaborative CRM. It juxtaposes fuzzy and sharp customer classes and shows the implications for customer positioning, mass customization, personalization, customer assessment and controlling. Finally, the book presents the application and implementation of the concepts in online shops. A detailed case study presents the application and a separate chapter introduces the fuzzy Classification Query Language (fCQL) toolkit for implementing these concepts. In its appendix the book lists the fuzzy set operators and the query language's grammar.

Fuzzy Classification of Online Customers

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Publisher : Springer
ISBN 13 : 3319159704
Total Pages : 148 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Fuzzy Classification of Online Customers by : Nicolas Werro

Download or read book Fuzzy Classification of Online Customers written by Nicolas Werro and published by Springer. This book was released on 2015-02-26 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces a fuzzy classification approach, which combines relational databases with fuzzy logic for more effective and powerful customer relationship management (CRM). It shows the benefits of a fuzzy classification in contrast to the traditional sharp evaluation of customers for the acquisition, retention and recovery of customers in online shops. The book starts with a presentation of the basic concepts, fuzzy set theory and the combination of relational databases and fuzzy classification. In its second part, it focuses on the customer perspective, detailing the central concepts of CRM, its theoretical constructs and aspects of analytical, operational and collaborative CRM. It juxtaposes fuzzy and sharp customer classes and shows the implications for customer positioning, mass customization, personalization, customer assessment and controlling. Finally, the book presents the application and implementation of the concepts in online shops. A detailed case study presents the application and a separate chapter introduces the fuzzy Classification Query Language (fCQL) toolkit for implementing these concepts. In its appendix the book lists the fuzzy set operators and the query language’s grammar.

Fuzzy Classification of Online Customers

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ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (631 download)

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Book Synopsis Fuzzy Classification of Online Customers by :

Download or read book Fuzzy Classification of Online Customers written by and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications

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Publisher : IGI Global
ISBN 13 : 1466600969
Total Pages : 388 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications by : Meier, Andreas

Download or read book Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications written by Meier, Andreas and published by IGI Global. This book was released on 2012-01-31 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book explores the possibilities and advantages created by fuzzy methods through the presentation of thorough research and case studies"--Provided by publisher.

Inductive Fuzzy Classification in Marketing Analytics

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Publisher : Springer
ISBN 13 : 3319058614
Total Pages : 143 pages
Book Rating : 4.3/5 (19 download)

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Book Synopsis Inductive Fuzzy Classification in Marketing Analytics by : Michael Kaufmann

Download or read book Inductive Fuzzy Classification in Marketing Analytics written by Michael Kaufmann and published by Springer. This book was released on 2014-06-04 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: To enhance marketing analytics, approximate and inductive reasoning can be applied to handle uncertainty in individual marketing models. This book demonstrates the use of fuzzy logic for classification and segmentation in marketing campaigns. Based on practical experience as a data analyst and on theoretical studies as a researcher, the author explains fuzzy classification, inductive logic and the concept of likelihood and introduces a blend of Bayesian and Fuzzy Set approaches, allowing reasonings on fuzzy sets that are derived by inductive logic. By application of this theory, the book guides the reader towards a gradual segmentation of customers which can enhance return on targeted marketing campaigns. The algorithms presented can be used for visualization, selection and prediction. The book shows how fuzzy logic can complement customer analytics by introducing fuzzy target groups. This book is for researchers, analytics professionals, data miners and students interested in fuzzy classification for marketing analytics.

Handbook of Research on Fuzzy Information Processing in Databases

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Publisher : IGI Global
ISBN 13 : 159904854X
Total Pages : 899 pages
Book Rating : 4.5/5 (99 download)

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Book Synopsis Handbook of Research on Fuzzy Information Processing in Databases by : Galindo, Jos‚

Download or read book Handbook of Research on Fuzzy Information Processing in Databases written by Galindo, Jos‚ and published by IGI Global. This book was released on 2008-05-31 with total page 899 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides comprehensive coverage and definitions of the most important issues, concepts, trends, and technologies in fuzzy topics applied to databases, discussing current investigation into uncertainty and imprecision management by means of fuzzy sets and fuzzy logic in the field of databases and data mining. It offers a guide to fuzzy information processing in databases"--Provided by publisher.

Supply Chain Management: Concepts, Methodologies, Tools, and Applications

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Publisher : IGI Global
ISBN 13 : 1466626755
Total Pages : 1880 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Supply Chain Management: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Supply Chain Management: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2012-12-31 with total page 1880 pages. Available in PDF, EPUB and Kindle. Book excerpt: In order to keep up with the constant changes in technology, business have adopted supply chain management to improve competitive strategies on a strategic and operational level. Supply Chain Management: Concepts, Methodologies, Tools, and Applications is a reference collection which highlights the major concepts and issues in the application and advancement of supply chain management. Including research from leading scholars, this resource will be useful for academics, students, and practitioners interested in the continuous study of supply chain management and its influences.

E-Marketing: Concepts, Methodologies, Tools, and Applications

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Publisher : IGI Global
ISBN 13 : 1466615990
Total Pages : 1426 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis E-Marketing: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book E-Marketing: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2012-05-31 with total page 1426 pages. Available in PDF, EPUB and Kindle. Book excerpt: The popularity of e-marketing has helped both small and large businesses to get their products and services message to an unbounded number of potential clients. Keeping in contact with your customers no longer require an extended period of time but rather mere seconds.E-Marketing: Concepts, Methodologies, Tools, and Applications presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing. With contributions from authors around the world, this three-volume collection presents the most sophisticated research and developments from the field, relevant to researchers, academics, and practitioners alike. In order to stay abreast of the latest research, this book affords a vital look into electronic marketing research.

Applying Fuzzy Logic for the Digital Economy and Society

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Publisher : Springer
ISBN 13 : 3030033686
Total Pages : 207 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Applying Fuzzy Logic for the Digital Economy and Society by : Andreas Meier

Download or read book Applying Fuzzy Logic for the Digital Economy and Society written by Andreas Meier and published by Springer. This book was released on 2019-02-28 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited book presents the state-of-the-art of applying fuzzy logic to managerial decision-making processes in areas such as fuzzy-based portfolio management, recommender systems, performance assessment and risk analysis, among others. Presenting the latest research, with a strong focus on applications and case studies, it is a valuable resource for researchers, practitioners, project leaders and managers wanting to apply or improve their fuzzy-based skills.

Fuzziness in Information Systems

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Publisher : Springer
ISBN 13 : 3319425188
Total Pages : 210 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis Fuzziness in Information Systems by : Miroslav Hudec

Download or read book Fuzziness in Information Systems written by Miroslav Hudec and published by Springer. This book was released on 2016-09-28 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an essential contribution to the description of fuzziness in information systems. Usually users want to retrieve data or summarized information from a database and are interested in classifying it or building rule-based systems on it. But they are often not aware of the nature of this data and/or are unable to determine clear search criteria. The book examines theoretical and practical approaches to fuzziness in information systems based on statistical data related to territorial units. Chapter 1 discusses the theory of fuzzy sets and fuzzy logic to enable readers to understand the information presented in the book. Chapter 2 is devoted to flexible queries and includes issues like constructing fuzzy sets for query conditions, and aggregation operators for commutative and non-commutative conditions, while Chapter 3 focuses on linguistic summaries. Chapter 4 presents fuzzy logic control architecture adjusted specifically for the aims of business and governmental agencies, and shows fuzzy rules and procedures for solving inference tasks. Chapter 5 covers the fuzzification of classical relational databases with an emphasis on storing fuzzy data in classical relational databases in such a way that existing data and normal forms are not affected. This book also examines practical aspects of user-friendly interfaces for storing, updating, querying and summarizing. Lastly, Chapter 6 briefly discusses possible integration of fuzzy queries, summarization and inference related to crisp and fuzzy databases. The main target audience of the book is researchers and students working in the fields of data analysis, database design and business intelligence. As it does not go too deeply into the foundation and mathematical theory of fuzzy logic and relational algebra, it is also of interest to advanced professionals developing tailored applications based on fuzzy sets.

Data Management and Security

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Publisher : WIT Press
ISBN 13 : 1845647084
Total Pages : 265 pages
Book Rating : 4.8/5 (456 download)

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Book Synopsis Data Management and Security by : A. Bia

Download or read book Data Management and Security written by A. Bia and published by WIT Press. This book was released on 2013 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Containing the papers presented at the first International Conference on Data Management and Security with applications in Medicine, Sciences and Engineering, this book focuses on the modern techniques applied in data management and knowledge acquisition with applications in a broad variety of fields. It also discusses recent developments in data security systems. Papers in the book cover such topics as Data and text mining; Ubiquitous devices; Numerical modelling; Expert systems; Databases; Cloud computing; Sensors and optechtronics; Heuristic methods and genetic algorithms; Knowledge discovery; Prediction modelling; Data streaming; Clustering; Decision support systems; Cryptography; Information and codification; Engineering Applications.

SQL and NoSQL Databases

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Publisher : Springer Nature
ISBN 13 : 3031279085
Total Pages : 263 pages
Book Rating : 4.0/5 (312 download)

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Book Synopsis SQL and NoSQL Databases by : Michael Kaufmann

Download or read book SQL and NoSQL Databases written by Michael Kaufmann and published by Springer Nature. This book was released on 2023-06-29 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook offers a comprehensive introduction to relational (SQL) and non-relational (NoSQL) databases. The authors thoroughly review the current state of database tools and techniques and examine upcoming innovations. In the first five chapters, the authors analyze in detail the management, modeling, languages, security, and architecture of relational databases, graph databases, and document databases. Moreover, an overview of other SQL- and NoSQL-based database approaches is provided. In addition to classic concepts such as the entity and relationship model and its mapping in SQL database schemas, query languages or transaction management, other aspects for NoSQL databases such as non-relational data models, document and graph query languages (MQL, Cypher), the Map/Reduce procedure, distribution options (sharding, replication) or the CAP theorem (Consistency, Availability, Partition Tolerance) are explained. This 2nd English edition offers a new in-depth introduction to document databases with a method for modeling document structures, an overview of the document-oriented MongoDB query language MQL as well as security and architecture aspects. The topic of database security is newly introduced as a separate chapter and analyzed in detail with regard to data protection, integrity, and transactions. Texts on data management, database programming, and data warehousing and data lakes have been updated. In addition, the book now explains the concepts of JSON, JSON schema, BSON, index-free neighborhood, cloud databases, search engines and time series databases. The book includes more than 100 tables, examples and illustrations, and each chapter offers a list of resources for further reading. It conveys an in-depth comparison of relational and non-relational approaches and shows how to undertake development for big data applications. This way, it benefits students and practitioners working across the broad field of data science and applied information technology.

Fuzzy Logic Applications in Computer Science and Mathematics

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Publisher : John Wiley & Sons
ISBN 13 : 1394175116
Total Pages : 265 pages
Book Rating : 4.3/5 (941 download)

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Book Synopsis Fuzzy Logic Applications in Computer Science and Mathematics by : Rahul Kar

Download or read book Fuzzy Logic Applications in Computer Science and Mathematics written by Rahul Kar and published by John Wiley & Sons. This book was released on 2023-09-15 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: FUZZY LOGIC APPLICATIONS IN COMPUTER SCIENCE AND MATHEMATICSTICS The prime objective of developing this book is to provide meticulous details about the basic and advanced concepts of fuzzy logic and its all-around applications to different fields of mathematics and engineering. The basic steps of fuzzy inference systems starting from the core foundation of the fuzzy concepts are presented in this book. The fuzzy theory is a mathematical concept and, at the same time, it is applied to many versatile engineering fields and research domains related to computer science. The fuzzy system offers some knowledge about uncertainty and is also related to the theory of probability. A fuzzy logic-based model acts as the classifier for many different types of data belonging to several classes. Covered in this book are topics such as the fundamental concepts of mathematics, fuzzy logic concepts, probability and possibility theories, and evolutionary computing to some extent. The combined fields of neural network and fuzzy domain (known as the neuro-fuzzy system) are explained and elaborated. Each chapter has been produced in a very lucid manner, with grading from simple to complex to accommodate the anticipated different audiences. The application-oriented approach is the unique feature of this book. Audience This book will be read and used by a broad audience including applied mathematicians, computer scientists, and industry engineers.

Challenges and Opportunities in the Digital Era

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Publisher : Springer
ISBN 13 : 3030021319
Total Pages : 634 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Challenges and Opportunities in the Digital Era by : Salah A. Al-Sharhan

Download or read book Challenges and Opportunities in the Digital Era written by Salah A. Al-Sharhan and published by Springer. This book was released on 2018-10-23 with total page 634 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed conference proceedings of the 17th IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 201, held in Kuwait City, Kuwait, in October/November 2018. The 65 revised full papers presented were carefully reviewed and selected from 99 submissions. Topics of interest include, amongst others, the following: social media; information systems; marketing and communications; management and operations; public administration; economics, sociology, and psychology; e-finance, e-banking, and e-accounting; computer science and computer engineering; and teaching and learning.

Visioning and Engineering the Knowledge Society - A Web Science Perspective

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Publisher : Springer Science & Business Media
ISBN 13 : 364204753X
Total Pages : 632 pages
Book Rating : 4.6/5 (42 download)

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Book Synopsis Visioning and Engineering the Knowledge Society - A Web Science Perspective by : Miltiadis D. Lytras

Download or read book Visioning and Engineering the Knowledge Society - A Web Science Perspective written by Miltiadis D. Lytras and published by Springer Science & Business Media. This book was released on 2009-09-29 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, in conjunction with the volume CCIS 49, constitutes the refereed proceedings of the Second World Summit, WSKS 2009, held in Chania, Crete, Greece, in September 2008. The 62 revised full papers presented were carefully reviewed and selected from 256 submissions. The papers are deal with information technologies - knowledge management systems - e-business and business, organizational and inter-organizational information systems for the Knowledge Society, knowledge, learning, education, learning technologies and e-learning for the Knowledge Society, social and humanistic computing for the Knowledge Society – emerging technologies for the society and the humanity, culture and cultural heritage - technology for culture management - management of tourism and entertainment - tourism networks in the Knowledge Society, e-government and e-democracy in the Knowledge Society, innovation, sustainable development and strategic management for the Knowledge Society, service science, management, engineering, and technology, intellectual and human capital development in the Knowledge Society, advanced applications for environmental protection and green economy management, future prospects for the Knowledge Society: from foresight studies to projects and public policies, technologies and business models for the creative industries.

Collected Papers. Volume VI

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Publisher : Infinite Study
ISBN 13 :
Total Pages : 1002 pages
Book Rating : 4./5 ( download)

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Book Synopsis Collected Papers. Volume VI by : Florentin Smarandache

Download or read book Collected Papers. Volume VI written by Florentin Smarandache and published by Infinite Study. This book was released on 2022-01-15 with total page 1002 pages. Available in PDF, EPUB and Kindle. Book excerpt: This sixth volume of Collected Papers includes 74 papers comprising 974 pages on (theoretic and applied) neutrosophics, written between 2015-2021 by the author alone or in collaboration with the following 121 co-authors from 19 countries: Mohamed Abdel-Basset, Abdel Nasser H. Zaied, Abduallah Gamal, Amir Abdullah, Firoz Ahmad, Nadeem Ahmad, Ahmad Yusuf Adhami, Ahmed Aboelfetouh, Ahmed Mostafa Khalil, Shariful Alam, W. Alharbi, Ali Hassan, Mumtaz Ali, Amira S. Ashour, Asmaa Atef, Assia Bakali, Ayoub Bahnasse, A. A. Azzam, Willem K.M. Brauers, Bui Cong Cuong, Fausto Cavallaro, Ahmet Çevik, Robby I. Chandra, Kalaivani Chandran, Victor Chang, Chang Su Kim, Jyotir Moy Chatterjee, Victor Christianto, Chunxin Bo, Mihaela Colhon, Shyamal Dalapati, Arindam Dey, Dunqian Cao, Fahad Alsharari, Faruk Karaaslan, Aleksandra Fedajev, Daniela Gîfu, Hina Gulzar, Haitham A. El-Ghareeb, Masooma Raza Hashmi, Hewayda El-Ghawalby, Hoang Viet Long, Le Hoang Son, F. Nirmala Irudayam, Branislav Ivanov, S. Jafari, Jeong Gon Lee, Milena Jevtić, Sudan Jha, Junhui Kim, Ilanthenral Kandasamy, W.B. Vasantha Kandasamy, Darjan Karabašević, Songül Karabatak, Abdullah Kargın, M. Karthika, Ieva Meidute-Kavaliauskiene, Madad Khan, Majid Khan, Manju Khari, Kifayat Ullah, K. Kishore, Kul Hur, Santanu Kumar Patro, Prem Kumar Singh, Raghvendra Kumar, Tapan Kumar Roy, Malayalan Lathamaheswari, Luu Quoc Dat, T. Madhumathi, Tahir Mahmood, Mladjan Maksimovic, Gunasekaran Manogaran, Nivetha Martin, M. Kasi Mayan, Mai Mohamed, Mohamed Talea, Muhammad Akram, Muhammad Gulistan, Raja Muhammad Hashim, Muhammad Riaz, Muhammad Saeed, Rana Muhammad Zulqarnain, Nada A. Nabeeh, Deivanayagampillai Nagarajan, Xenia Negrea, Nguyen Xuan Thao, Jagan M. Obbineni, Angelo de Oliveira, M. Parimala, Gabrijela Popovic, Ishaani Priyadarshini, Yaser Saber, Mehmet Șahin, Said Broumi, A. A. Salama, M. Saleh, Ganeshsree Selvachandran, Dönüș Șengür, Shio Gai Quek, Songtao Shao, Dragiša Stanujkić, Surapati Pramanik, Swathi Sundari Sundaramoorthy, Mirela Teodorescu, Selçuk Topal, Muhammed Turhan, Alptekin Ulutaș, Luige Vlădăreanu, Victor Vlădăreanu, Ştefan Vlăduţescu, Dan Valeriu Voinea, Volkan Duran, Navneet Yadav, Yanhui Guo, Naveed Yaqoob, Yongquan Zhou, Young Bae Jun, Xiaohong Zhang, Xiao Long Xin, Edmundas Kazimieras Zavadskas.

eBusiness & eCommerce

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Publisher : Springer Science & Business Media
ISBN 13 : 354089327X
Total Pages : 223 pages
Book Rating : 4.5/5 (48 download)

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Book Synopsis eBusiness & eCommerce by : Andreas Meier

Download or read book eBusiness & eCommerce written by Andreas Meier and published by Springer Science & Business Media. This book was released on 2009-04-03 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook focuses on the members of the digital value chain of eBusiness and eCommerce and dedicates a separate chapter to each member part: eProducts & eServices, eProcurement, eMarketing, eContracting, eDistribution, ePayment, as well as eCustomer Relationship Management. In addition to business models and business webs, digital procurement and marketing processes are likewise addressed such as electronic negotiation processes, security questions with digital signatures, as well as electronic supplier relationship management and customer relationship management. The topics are described based on explicit procedures and descriptive examples of application. The gradual set-up of an electronic Webshop for DVD’s serves as a continuous case study. The book is directed towards students of economics at universities and technical colleges; it is also suitable for executives, project leaders, and company experts who deal with the digital value chain.