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Future Directions For Marketing
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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Book Synopsis Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior by : Soares, Ana Maria
Download or read book Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior written by Soares, Ana Maria and published by IGI Global. This book was released on 2020-02-21 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unprecedented changes in consumer shopping habits pose major challenges for retailers who need to consider the multidimensional nature of shopping in order to design and provide engaging consumer experiences. The intersection between in-store and online shopping is also fundamental to meet the fast-changing consumer behavior. Comprehending how environmental and sensory dimensions, leisure, entertainment, and social interactions influence shopper emotions may enhance the shopping experience. Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior is an essential reference source that discusses methods for enhancing the shopping experience in an era of competition among shopping offline- and online-destinations, as well as predicting emerging changes in consumer behavior and shopping destinations and new technologies in retailing. Featuring research on topics such as consumer dynamics, experimental marketing, and retail technology, this book is ideally designed for retail managers, designers, advertisers, marketers, customer service representatives, merchandisers, industry professionals, academicians, researchers, students, and practitioners.
Book Synopsis Social Media in the Marketing Context by : Cherniece J. Plume
Download or read book Social Media in the Marketing Context written by Cherniece J. Plume and published by Chandos Publishing. This book was released on 2016-09-30 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has provided endless opportunities for marketers, fuelling their desire to learn more about their consumers through this dynamic online environment. Yet many organisations are finding it difficult to create effective marketing strategies, making decisions that are based on research that is highly focused on the nature and boundaries of social media. The changing behaviour of consumers, variety of platforms and changing culture indicates that much of the research around this topic is still highly fragmented. Social Media in the Marketing Context: A State of the Art Analysis and Future Directions provides a comprehensive overview of the current literature surrounding social media and the marketing discipline, highlighting future development opportunities in both knowledge and practice. includes extensive literature search on social media in the context of the marketing discipline provides key areas for future research and recommendations for practitioners shows the importance for marketers of understanding individual behaviour on social media
Book Synopsis Future Directions for Marketing by : George Fisk
Download or read book Future Directions for Marketing written by George Fisk and published by . This book was released on 1978 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Internal Marketing: Directions for Management by : Barbara Lewis
Download or read book Internal Marketing: Directions for Management written by Barbara Lewis and published by Routledge. This book was released on 2000-08-24 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:* the social model of marketing* the human resource management perspective* marketing and servic
Book Synopsis Sensory Marketing by : Aradhna Krishna
Download or read book Sensory Marketing written by Aradhna Krishna and published by Routledge. This book was released on 2011-02-25 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is sensory marketing and why is it interesting and also important? Krishna defines it as marketing that engages the consumers’ senses and affects their behaviors. In this edited book, the authors discuss how sensory aspects of products, i.e., the touch , taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products. We see how creating new sensations or merely emphasizing or bringing attention to existing sensations can increase a product’s or service’s appeal. The book provides an overview of sensory marketing research that has taken place thus far. It should facilitate sensory marketing by practitioners and also can be used for research or in academic classrooms.
Book Synopsis New Directions in Critical Marketing Studies by : Mark Tadajewski
Download or read book New Directions in Critical Marketing Studies written by Mark Tadajewski and published by SAGE Publications Limited. This book was released on 2013-10-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new major work on critical marketing studies adopts a multi-disciplinary and international approach to a subject which has flourished over the past few years. Bringing together papers from a wide range of academic outlets - from both inside and outside of the traditional resources of the marketing discipline - the experienced editorial team of Mark Tadajewski and Robert Cluley have provided an invaluable service to scholars who cannot themselves spend the considerable time it takes to familiarise themselves with the spectrum of scholarship in this domain. The four-volume collection speaks to important emerging trends in the field; specifically with regard to the connections between critical marketing, contemporary theories of emotional, aesthetic and sexual labour, critical social marketing, macromarketing and political economy. Volume One: Critical Marketing and Critiques of Marketing Volume Two: Conceptual and Ethical Critiques Volume Three: Power, Resistance and Marketplace Boundaries Volume Four: The Structuring of Marketing and Consumer Practice
Book Synopsis Electronic Word of Mouth (eWOM) in the Marketing Context by : Elvira Ismagilova
Download or read book Electronic Word of Mouth (eWOM) in the Marketing Context written by Elvira Ismagilova and published by Springer. This book was released on 2017-02-15 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The book begins with an overview of traditional word-of-mouth (WOM) and its evolution to eWOM. It discusses the differences between traditional and online WOM. The book examines why people engage in eWOM communications, but also how consumers evaluate its persuasiveness. It also looks at the effects of eWOM. The book identifies current gaps in the eWOM research, but also highlights future directions for this growing field. eWOM is an important marketing technique in brand communications, and it plays an important role in modern e-commerce. Marketers become extremely interested in enhancing the power of eWOM developing loyalty programs and building brands. Studying the effect of eWOM can be beneficial for companies. This book should be a good resource for scholars and practitioners that need to understand the pervasive effects of eWOM.
Book Synopsis Global Perspectives on the Opportunities and Future Directions of Health Tourism by : Do?an, O?uz
Download or read book Global Perspectives on the Opportunities and Future Directions of Health Tourism written by Do?an, O?uz and published by IGI Global. This book was released on 2023-02-17 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Millions of patients travel abroad every year, and the number of trips around the world to benefit from health services is increasing. The high level of global demand for health services has influenced the rapid development of the tourism industry. Many destinations providing high-quality healthcare services at low prices have emerged. Due to these developments in the industry, the health tourism market, one of the fastest growing markets, has emerged. Countries operating in the industry are also striving to increase their market shares. Therefore, it is important to understand the dynamics of this global phenomenon. Global Perspectives on the Opportunities and Future Directions of Health Tourism provides new theoretical, practical, and strategic insights into the field of health tourism. It discusses in detail the health tourism industry and its importance for the global economy, countries, and destinations. Covering topics such as elderly consumers, historical development, and image and branding, this premier reference source is an essential resource for government officials, hospital administrators, policymakers, business managers and executives, students and educators of higher education, librarians, researchers, and academicians.
Book Synopsis Developing Digital Marketing by : Park Thaichon
Download or read book Developing Digital Marketing written by Park Thaichon and published by Emerald Group Publishing. This book was released on 2021-06-11 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: Developing Digital Marketing: Relationship Perspectives provides a holistic perspective about the role of digital marketing in the global economy, helping readers to understand the shift from traditional marketing to more novel and innovative forms.
Book Synopsis Organizational Transformation and Managing Innovation in the Fourth Industrial Revolution by : Guerra Guerra, Alicia
Download or read book Organizational Transformation and Managing Innovation in the Fourth Industrial Revolution written by Guerra Guerra, Alicia and published by IGI Global. This book was released on 2018-11-16 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the growth and advancement of business and industry, there is a growing need for the advancement of the strategies that manage these modernizations. Adaptation to advancement is essential for the success of these organizations and using the proper methods to accomplish this essential adaptation is paramount. Organizational Transformation and Managing Innovation in the Fourth Industrial Revolution provides innovative insights into the management of advancements and the implementation of strategies to accommodate these changes. The content within this publication examines social engagement, cyber-journalism, and educational innovation. It is designed for managers, consultants, academicians, researchers, and professionals, and covers topics centered on the growth of businesses and how they change alongside the economy and infrastructure.
Book Synopsis New Directions in Marketing and Research by :
Download or read book New Directions in Marketing and Research written by and published by . This book was released on 1979 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Customer Engagement Marketing by : Robert W. Palmatier
Download or read book Customer Engagement Marketing written by Robert W. Palmatier and published by Springer. This book was released on 2017-08-29 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly changing business landscape where consumers are more connected, accessible, and informed than ever before, many firms are investing in customer engagement marketing. The book will appeal to academics, practitioners, consultants, and managers looking to improve customer engagement.
Book Synopsis Exploring the Advancements and Future Directions of Digital Twins in Healthcare 6.0 by : Dubey, Archi
Download or read book Exploring the Advancements and Future Directions of Digital Twins in Healthcare 6.0 written by Dubey, Archi and published by IGI Global. This book was released on 2024-07-18 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: The healthcare industry is increasingly complex, demanding personalized treatments and efficient operational processes. Traditional research methods need help to keep pace with these demands, often leading to inefficiencies and suboptimal outcomes. Integrating digital twin technology presents a promising solution to these challenges, offering a virtual platform for modeling and simulating complex healthcare scenarios. However, the full potential of digital twins still needs to be explored mainly due to a lack of comprehensive guidance and practical insights for researchers and practitioners. Exploring the Advancements and Future Directions of Digital Twins in Healthcare 6.0 is not just a theoretical exploration. It is a practical guide that bridges the gap between theory and practice, offering real-world case studies, best practices, and insights into personalized medicine, real-time patient monitoring, and healthcare process optimization. By equipping you with the knowledge and tools needed to effectively integrate digital twins into your healthcare research and operations, this book is a valuable resource for researchers, academicians, medical practitioners, scientists, and students.
Book Synopsis Handbook of Research on Integrating Social Media into Strategic Marketing by : Hajli, Nick
Download or read book Handbook of Research on Integrating Social Media into Strategic Marketing written by Hajli, Nick and published by IGI Global. This book was released on 2015-04-30 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.0 provides a useful tool in developing the relationships between business and consumer. The Handbook of Research on Integrating Social Media into Strategic Marketing explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls to provide comprehensive coverage of the topic. This book is intended for marketing professionals, business managers, and anyone interested in how social media fits into today’s marketing environments.
Book Synopsis Spirituality in Business by : J. Biberman
Download or read book Spirituality in Business written by J. Biberman and published by Springer. This book was released on 2008-05-12 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: An innovative look at some of the latest research on the intersection of spirituality and business.
Book Synopsis Introduction to Business by : Lawrence J. Gitman
Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2024-09-16 with total page 1455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
