Futura Office Seductive Brandscape

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Brands and Branding

Author : Rita Clifton
Publisher : John Wiley & Sons
ISBN 13 : 9781576603505
Total Pages : 322 pages
Book Rating : 4.6/5 (35 download)

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Book Synopsis Brands and Branding by : Rita Clifton

Download or read book Brands and Branding written by Rita Clifton and published by John Wiley & Sons. This book was released on 2009-04-01 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization. Although the balance sheet may not even put a value on it, a company’s brand or its portfolio of brands is its most valuable asset. For well-known companies it has been calculated that the brand can account for as much as 80 percent of their market value. This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the anti-globalisation movement that brands are bullies which do harm, this second edition of Brands and Branding provides an expert review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity and brand communications. Lastly, the third part of the book looks at trends in branding, branding in Asia, especially in China and India, brands in a digital world and the future for brands. Written by 19 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand.

Brands and Branding

Author : Stephen Brown
Publisher : SAGE
ISBN 13 : 1473987288
Total Pages : 297 pages
Book Rating : 4.4/5 (739 download)

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Book Synopsis Brands and Branding by : Stephen Brown

Download or read book Brands and Branding written by Stephen Brown and published by SAGE. This book was released on 2016-08-17 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fun and humorous introductory book, written in Stephen Brown′s entertaining and highly distinctive style, that introduces curious readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands such as Amazon, Apple, Google, Gucci, Nike, Nintendo, Starbucks, Swatch and The Worst Hotel in the World. With 3,000 branding books published each year, why would you (or your students) want to read Brands & Branding? Here are seven reasons why: It’s introductory, aimed at undergraduate students or postgrads without a bachelor degree in business and assumes nothing more than readers’ awareness of high profile brands such as Coca-Cola, Microsoft and Chanel It’s indicative, focusing on the basics and thus being a more reliable revision aid than Lucozade It’s immersive, taking readers on a journey and, working on the assumption that they have smartphones or tablet computers to hand, the print text links to images, articles and academic publications to give emphasis and context where appropriate. It’s inclusive, considering articles and reports but also blogs, novels, newspapers, reviews, social media and other sources It’s irreverent – branding is not always a deadly serious business! It’s intimate, Stephen speaks to you directly and together you will pick your way through the sometimes weird and unfailingly wonderful world of brands and branding using examples rather than abstract ideas to illustrate points. It’s inspirational, celebrating the curious and successful stories of brands from Cillit Bang to Cacharel Suitable for first and second year marketing or advertising students, and for those new to or interested in branding and who are keen to know more.

Critical Luxury Studies

Author : John Armitage
Publisher : Edinburgh University Press
ISBN 13 : 1474402623
Total Pages : 243 pages
Book Rating : 4.4/5 (744 download)

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Book Synopsis Critical Luxury Studies by : John Armitage

Download or read book Critical Luxury Studies written by John Armitage and published by Edinburgh University Press. This book was released on 2016-04-18 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Assembling the foremost scholars in this innovative, distinctive and expanding subject, internationally well-known critical theorists John Armitage and Joanne Roberts present a ground-breaking aesthetic, design-led and media-related examination of the relations between historical and, crucially, contemporary ideas of luxury. Critical Luxury Studies offers a technoculturally inspired survey of the mediated arts and design, as well as a means of comprehending the socio-economic order with novel philosophical tools and critical methods of interrogation that are re-defining the concept of luxury in the 21st century.

Splintering Urbanism

Author : Steve Graham
Publisher : Routledge
ISBN 13 : 113465698X
Total Pages : 516 pages
Book Rating : 4.1/5 (346 download)

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Book Synopsis Splintering Urbanism by : Steve Graham

Download or read book Splintering Urbanism written by Steve Graham and published by Routledge. This book was released on 2002-09-11 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: Splintering Urbanism makes an international and interdisciplinary analysis of the complex interactions between infrastructure networks and urban spaces. It delivers a new and powerful way of understanding contemporary urban change, bringing together discussions about: *globalization and the city *technology and society *urban space and urban networks *infrastructure and the built environment *developed, developing and post-communist worlds. With a range of case studies, illustrations and boxed examples, from New York to Jakarta, Johannesberg to Manila and Sao Paolo to Melbourne, Splintering Urbanism demonstrates the latest social, urban and technological theories, which give us an understanding of our contemporary metropolis.

Making Prestigious Places

Author : Mario Paris
Publisher : Routledge
ISBN 13 : 9781032476728
Total Pages : 0 pages
Book Rating : 4.4/5 (767 download)

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Book Synopsis Making Prestigious Places by : Mario Paris

Download or read book Making Prestigious Places written by Mario Paris and published by Routledge. This book was released on 2023-01-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Making Prestigious Places investigates the spatial dimension of luxury, both as a sector involving activities, operators and investments, and as a system of values acting as a catalyst for recent urban transformations. Luxury shares a well-established connection to the city, as a place of production, consumption and self-representation, and continues to grow despite economic difficulties. This edited collection includes case studies from Europe, North and South America, Asia and the Middle East to create a dialogue around these developments and the challenges presented, such as the tension between the idea of prestige and current values in urban planning, the discussion between academic reflections and operational practices, and how these interact with the long-term economic and social dynamic of the city. With rich analysis and a preface written by Patsy Healey, this book will be an important addition to the discourse on luxury for urban planners and researchers.

Understanding Mobilities for Designing Contemporary Cities

Author : Paola Pucci
Publisher : Springer
ISBN 13 : 3319225782
Total Pages : 277 pages
Book Rating : 4.3/5 (192 download)

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Book Synopsis Understanding Mobilities for Designing Contemporary Cities by : Paola Pucci

Download or read book Understanding Mobilities for Designing Contemporary Cities written by Paola Pucci and published by Springer. This book was released on 2015-12-08 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores mobilities as a key to understanding the practices that both frame and generate contemporary everyday life in the urban context. At the same time, it investigates the challenges arising from the interpretation of mobility as a socio-spatial phenomenon both in the social sciences and in urban studies. Leading sociologists, economists, urban planners and architects address the ways in which spatial mobilities contribute to producing diversified uses of the city and describe forms and rhythms of different life practices, including unexpected uses and conflicts. The individual sections of the book focus on the role of mobility in transforming contemporary cities; the consequences of interpreting mobility as a socio-spatial phenomenon for urban projects and policies; the conflicts and inequalities generated by the co-presence of different populations due to mobility and by the interests gathered around major mobility projects; and the use of new data and mapping of mobilities to enhance comprehension of cities. The theoretical discussion is complemented by references to practical experiences, helping readers gain a broader understanding of mobilities in relation to the capacity to analyze, plan and design contemporary cities.

Boutiques and Other Retail Spaces

Author : David Vernet
Publisher : Routledge
ISBN 13 : 1134228384
Total Pages : 184 pages
Book Rating : 4.1/5 (342 download)

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Book Synopsis Boutiques and Other Retail Spaces by : David Vernet

Download or read book Boutiques and Other Retail Spaces written by David Vernet and published by Routledge. This book was released on 2007-08-17 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presenting a critical and theoretical dimension to retail design, Boutiques and Other Retail Spaces links the ideas behind it to real practice in this innovative and important contribution to architectural/interior theory literature. Retail structure has been subject to a dramatic and ongoing transformation over the past thirty years, materializing in the emergence of large-scale out-of-town shopping centres and new specialized shops in city centres. These specialized boutiques are highly designed, involving well-known architectural firms such as OMA/Rem Koolhaas, David Chipperfield, Herzog + de Meuron amongst others. With case studies and over 100 black and white images, Vernet and de Wit set forth original and well-grounded theory to accompany this popular and lucrative area of work.

Unfinished Places: The Politics of (Re)making Cairo’s Old Quarters

Author : Gehan Selim
Publisher : Taylor & Francis
ISBN 13 : 131750626X
Total Pages : 271 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Unfinished Places: The Politics of (Re)making Cairo’s Old Quarters by : Gehan Selim

Download or read book Unfinished Places: The Politics of (Re)making Cairo’s Old Quarters written by Gehan Selim and published by Taylor & Francis. This book was released on 2016-11-10 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Emerging Politics of (Re) making Cairo's Old Quarters examines postcolonial planning practices that aimed to modernise Cairo’s urban spaces. The author examines the expanding field of postcolonial urbanism by linking the state’s political ideologies and systems of governance with methods of spatial representations that aimed to transform the urban realm in Cairo. Adopting an interdisciplinary approach, the study draws on planning, history and politics to develop a distinctive account of postcolonial planning in Cairo following Egypt’s 1952 revolution. The book widely connects the ideological role of a different type of politicised urbanism practised during the days of Nasser, Sadat and Mubarak and the overarching policies, institutions and attitudes involved in the visions for (re) building a new nation in Egypt. By examining the notion of remaking urban spaces, the study interprets the ambitions and powers of state policies for improving the spatial qualities of Cairo’s old districts since the early 20th century. These acts are situated in their spatial, political and historical contexts of Cairo’s heterogeneous old quarters and urban spaces particularly the remaking of one of the city’s older quarts named Bulaq Abul Ela established during the Ottoman rule in the thirteenth century. It therefore writes, in a chronological sequence, a narrative through time and space connecting various layers of historical and contemporary political phases for remaking Bulaq. The endeavor is to explain this process from a spatial perspective in terms of the implications and consequences not only on places, but also on the people’s everyday practices. By deeply investigating the problems and consequences; the strengths and weaknesses; and the state’s reliability to achieve the remaking objectives, the book reveals evidence that shifting forms of governance had anchored planning practices into a narrow path of creativity and responsive planning.

Urban Planning’s Philosophical Entanglements

Author : Richard S Bolan
Publisher : Routledge
ISBN 13 : 131530919X
Total Pages : 473 pages
Book Rating : 4.3/5 (153 download)

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Book Synopsis Urban Planning’s Philosophical Entanglements by : Richard S Bolan

Download or read book Urban Planning’s Philosophical Entanglements written by Richard S Bolan and published by Routledge. This book was released on 2017-04-21 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: Urban Planning’s Philosophical Entanglements explores the long-held idea that urban planning is the link in moving from knowledge to action. Observing that the knowledge domain of the planning profession is constantly expanding, the approach is a deep philosophical analysis of what is the quality and character of understanding that urban planners need for expert engagement in urban planning episodes. This book philosophically analyses the problems in understanding the nature of action — both individual and social action. Included in the analysis are the philosophical concerns regarding space/place and the institution of private property. The final chapter extensively explores the linkage between knowledge and action. This emerges as the process of design in seeking better urban communities — design processes that go beyond buildings, tools, or fashions but are focused on bettering human urban relationships. Urban Planning’s Philosophical Entanglements provides rich analysis and understanding of the theory and history of planning and what it means for planning practitioners on the ground.

Revolt and Reform in Architecture's Academy

Author : William Richards
Publisher : Taylor & Francis
ISBN 13 : 1317307909
Total Pages : 149 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis Revolt and Reform in Architecture's Academy by : William Richards

Download or read book Revolt and Reform in Architecture's Academy written by William Richards and published by Taylor & Francis. This book was released on 2016-12-01 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revolt and Reform in Architecture’s Academy uniquely addresses the complicated relationship between architectural education and urban renewal in the 1960s, which paved the way for what is today known as public interest design. Through an examination of curricular reforms at Columbia University’s and Yale University’s schools of architecture in the 1960s, this book translates the "urban crisis" through the experiences of two influential groups of architecture students, as well as their contributions to design’s lexicon. The book argues that urban renewal and campus expansion half a century ago recast architectural education at two schools whose host cities, New York and New Haven, were critical sites for political, social, and urban upheaval in America. The urban challenges of that time are the same challenges rapidly growing cities face today—access, equity, housing, and services. As architects, architects in training, and architecture students continue to wrestle with questions surrounding how design may serve a broadly defined public interest, this book is a timely assessment of the forces that have shaped the debate.

Urban Complexity and Spatial Strategies

Author : Patsy Healey
Publisher : Routledge
ISBN 13 : 1134180071
Total Pages : 432 pages
Book Rating : 4.1/5 (341 download)

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Book Synopsis Urban Complexity and Spatial Strategies by : Patsy Healey

Download or read book Urban Complexity and Spatial Strategies written by Patsy Healey and published by Routledge. This book was released on 2006-12-15 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Urban Complexity and Spatial Strategies develops important new relational and institutionalist approaches to policy analysis and planning, of relevance to all those with an interest in cities and urban areas. Well-illustrated chapters weave together conceptual development, experience and implications for future practice and address the challenge of urban and metropolitan planning and development. Useful for students, social scientists and policy makers, Urban Complexity and Spatial Strategies offers concepts and detailed cases of interest to those involved in policy development and management, as well as providing a foundation of ideas and experiences, an account of the place-focused practices of governance and an approach to the analysis of governance dynamics. For those in the planning field itself, this book re-interprets the role of planning frameworks in linking spatial patterns to social dynamics with twenty-first century relevance.

Meta-Luxury

Author : M. Ricca
Publisher : Springer
ISBN 13 : 1137005661
Total Pages : 174 pages
Book Rating : 4.1/5 (37 download)

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Book Synopsis Meta-Luxury by : M. Ricca

Download or read book Meta-Luxury written by M. Ricca and published by Springer. This book was released on 2012-04-26 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury through a unique series of conversations.

The SAGE Handbook of Economic Geography

Author : Andrew Leyshon
Publisher : SAGE Publications
ISBN 13 : 184860114X
Total Pages : 433 pages
Book Rating : 4.8/5 (486 download)

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Book Synopsis The SAGE Handbook of Economic Geography by : Andrew Leyshon

Download or read book The SAGE Handbook of Economic Geography written by Andrew Leyshon and published by SAGE Publications. This book was released on 2011-03-04 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: What difference does it make to think about the economy in geographical terms? The SAGE Handbook of Economic Geography illustrates the significance of thinking the 'economy' and the 'economic' geographically. It identifies significant stages in the discipline's development, and focuses on the key themes and ideas that inform present thinking in economic geography. Organised in sections with multiple chapters, The SAGE Handbook of Economic Geography is a complete overview of the discipline that critically assesses: * Location, the quantitative revolution, the "new economic geography" * Geographies of globalization - making sense of globalization and its consequences; the geography of capitalism * Geographies of scale and place: local and global, space and place * Geographies of nature: agriculture; sustainable development; the political ecology and the social construction of nature * Geographies of uneven development: economic decline; technology; money and finance * Geographies of consumption and services: formal and informal spaces of consumption; the culture industries; performance * Geographies of regulation and governance: neo-liberalism, regulation, welfare Placing the discipline in vivid historical and contemporary context, The SAGE Handbook of Economic Geography is a timely, essential work for postgraduates, researchers and academics in economic geography.

Planning and Conflict

Author : Enrico Gualini
Publisher : Routledge
ISBN 13 : 1135007462
Total Pages : 331 pages
Book Rating : 4.1/5 (35 download)

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Book Synopsis Planning and Conflict by : Enrico Gualini

Download or read book Planning and Conflict written by Enrico Gualini and published by Routledge. This book was released on 2015-02-11 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Planning and Conflict discusses the reasons for conflicts around urban developments and analyzes their shape in contemporary cities. It offers an interdisciplinary framework for scholars to engage with the issue of planning conflicts, focusing on both empirical and theoretical inquiry. By reviewing different perspectives for planners to engage with conflicts, and not simply mediate or avoid them, Planning and Conflict provides a theoretically informed look forward to the future of engaged, responsive city development that involves all its stakeholders.

The Architecture of Phantasmagoria

Author : Libero Andreotti
Publisher : Taylor & Francis
ISBN 13 : 1317478738
Total Pages : 223 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis The Architecture of Phantasmagoria by : Libero Andreotti

Download or read book The Architecture of Phantasmagoria written by Libero Andreotti and published by Taylor & Francis. This book was released on 2016-11-10 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a time of mass-mediated modernity, the city becomes, almost by definition, a constitutively ‘mediated’ city. Today, more than ever before, the omnipresence of media in every sphere of culture is creating a new urban ontology, saturating, fracturing, and exacerbating the manifold experience of city life. The authors describe this condition as one of 'hyper-mediation' – a qualitatively new phase in the city’s historical evolution. The concept of phantasmagoria has pride of place in their study; using it as an all-embracing explanatory framework, they explore its meanings as a critical category to understand the culture, and the architecture, of the contemporary city. Andreotti and Lahiji argue that any account of architecture that does not include understanding the role and function of media and its impact on the city in the present ‘tele-technological-capitalist’ society is fundamentally flawed and incomplete. Their approach moves from Walter Benjamin, through the concepts of phantasmagoria and of media – as theorized also by Theodor Adorno, Siegfried Kracauer, and a new generation of contemporary critics – towards a new socio-critical and aesthetic analysis of the mediated space of the contemporary city.

Urban Design Practice

Author : Sebastian Loew
Publisher : Riba Publishing
ISBN 13 : 9781859464496
Total Pages : 0 pages
Book Rating : 4.4/5 (644 download)

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Book Synopsis Urban Design Practice by : Sebastian Loew

Download or read book Urban Design Practice written by Sebastian Loew and published by Riba Publishing. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Urban Design Practice gives a fascinating account of the state of urban design practice across the world today. Packed with invaluable local knowledge from on-the-spot contributors, its global scope offers an armoury of background facts and figures to professionals interested in exporting their skills internationally. Along the way it reveals how urban design is practiced, identifies a multitude of key concerns and refines our understanding of what urban design (so often a nebulous concept) means. Aimed broadly at practitioners masterplanners, architects, landscape architects, planners, civil engineers and students and academics of these disciplines, twenty chapters analyse a different country's urban design context. Fully illustrated and structured in a similar way, each chapter features a case study, general background economic statistics, and a handy 'quick guide' to the types of work available, the underlying legislation and tips for securing work. Features chapters of the following countries: Argentina, Australia, Brazil, China, the Czech Republic, Dubai, Egypt, England, France, Germany, India, Italy, Morocco, Netherlands, New Zealand, South Africa, Spain, Sweden and the USA.

Mapping Urban Practices Through Mobile Phone Data

Author : Paola Pucci
Publisher : Springer
ISBN 13 : 3319148338
Total Pages : 94 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Mapping Urban Practices Through Mobile Phone Data by : Paola Pucci

Download or read book Mapping Urban Practices Through Mobile Phone Data written by Paola Pucci and published by Springer. This book was released on 2015-02-18 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explains the potential value of using mobile phone data to monitor urban practices and identify rhythms of use in today’s cities. Drawing upon research conducted in the Italian region of Lombardy, the authors demonstrate how maps based on mobile phone data, which are better tailored to the dynamic processes at work in cities, can document urban practices, provide new insights into spatial and temporal patterns of mobility, and assist in recognizing different communities of practice. The described methodology permits detailed visualization of the spatial distribution of mobility flows and offers a more extensive and refined description of the distribution of urban activity than is provided by traditional travel surveys. The book also details how maps derived by processing mobile phone data can assist in the definition of urban policies that will deliver services that match cities’ needs, facilitate the management of large events (inflow, outflow, and monitoring), and reflect time-dependent phenomena not included in traditional analyses.