Fundamentos De Produccion Y Gestion De Proyectos Audiovisuales

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Fundamentos de producción y gestión de proyectos audiovisuales

Author : Alejandro Pardo Fernández
Publisher : Ediciones Universidad de Navarra
ISBN 13 : 8431355395
Total Pages : 197 pages
Book Rating : 4.4/5 (313 download)

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Book Synopsis Fundamentos de producción y gestión de proyectos audiovisuales by : Alejandro Pardo Fernández

Download or read book Fundamentos de producción y gestión de proyectos audiovisuales written by Alejandro Pardo Fernández and published by Ediciones Universidad de Navarra. This book was released on 2016-04-07 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: A lo largo de su primer siglo de vida, la industria audiovisual ha consolidado su saber-hacer (know-how) al ritmo de una doble dinámica: por un lado, un aprendizaje autodidacto, intuitivo, basado en la acumulación de experiencia y, por otro lado, un aprendizaje por emulación, adaptando el modus operandi de otras actividades empresariales basadas en la producción en serie. Este último es el caso de la dirección o gestión de proyectos (project management), disciplina que se ha ido incorporando paulatinamente al ámbito audiovisual. Al fin y al cabo, la producción no consiste en otra cosa que en la planificación, organización y control de un proyecto (sea un largometraje, una serie de televisión o un videojuego), mediante el equilibrio de las tres variables principales: tiempo, coste y calidad. El reto del productor no es otro que realizar el proyecto en el plazo previsto, dentro del presupuesto y con un determinado nivel de calidad. El libro aborda de manera sencilla y sintética las claves de la dirección o gestión de proyectos, con el objetivo de contribuir a formar productores con un grado mayor de competencia, de pensamiento estratégico y de eficacia en la gestión.

Marketing cinematográfico

Author : Elena Neira
Publisher : Editorial UOC
ISBN 13 : 8491160477
Total Pages : 111 pages
Book Rating : 4.4/5 (911 download)

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Book Synopsis Marketing cinematográfico by : Elena Neira

Download or read book Marketing cinematográfico written by Elena Neira and published by Editorial UOC. This book was released on 2015-01-01 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: Detrás del estreno de una película, existe una cuidada estrategia en la que se llevan a cabo distintas acciones con un objetivo común: conseguir un buen debut en cines y, por extensión, un recorrido comercial óptimo en el resto de las ventanas de explotación. Este libro aborda la promoción de una película de manera global. El lector descubrirá, de la mano de sus autores, las principales herramientas y estrategias que la empresa audiovisual tiene a su disposición durante toda la cadena de generación de valor de un título: desde la idea creativa hasta el día de su proyección en salas. Por un lado se exponen los procesos, estrategias, materiales y medios que forman parte de una campaña de marketing cinematográfico para explicar, posicionar y promocionar un título entre los espectadores potenciales. En segundo lugar se abordan las técnicas que proporciona la investigación de mercado para definir productos más afines, dimensionar la película y conocer mejor el público objetivo (target) al que nos dirigimos. Por último se explican las posibilidades de promoción que ofrecen las redes sociales al sector del entretenimiento, especialmente en uno de los nichos de audiencia más esquivo: los jóvenes.

The Business Of Media: Change And Challenges

Author : Mónica Herrero
Publisher : MediaXXI
ISBN 13 : 9897291563
Total Pages : 188 pages
Book Rating : 4.8/5 (972 download)

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Book Synopsis The Business Of Media: Change And Challenges by : Mónica Herrero

Download or read book The Business Of Media: Change And Challenges written by Mónica Herrero and published by MediaXXI. This book was released on 2021-05-30 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advancement of the state of scholarship on media management is a three-pronged process. The body of knowledge on which media executives and managers can draw grows as: (1) core concepts and analytical frameworks are refined, augmented and occasionally supplemented or replaced by new ideas that better explain the roles of media in their larger economic and societal contexts; (2) Rigorous empirical analysis probes the limitations of current understanding and raises new questions; and (3) Grounded case studies extract knowledge through theoretically informed observation of situations and processes that are too complex and multi-faceted for more tightly controlled statistical analyses but still are too rich in their potential to contribute to knowledge to ignore. All three prongs are represented in this edited volume, which draws on the best of the new research and thinking showcased at the Annual Conference of the International Media Management Academic Association held during October 24-25, 2014 in Pamplona, Spain. The book’s 10 chapters are organized into three main sections that move, respectively, from a high level focus on core principals and fundamental challenges to effective management, to more narrowly focused research (but with generalizable findings) on solutions to concrete and specific problems faced by media firms trying to improve their results from the services and products they offer, to case studies of market-level change in three very different political and economic environments. The remainder of this brief introduction was written as a guide to the research and findings presented in these sections.

The Edition XII Guide

Author : Edition XII
Publisher :
ISBN 13 :
Total Pages : 552 pages
Book Rating : 4.:/5 (89 download)

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Book Synopsis The Edition XII Guide by : Edition XII

Download or read book The Edition XII Guide written by Edition XII and published by . This book was released on 1995 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Over 500 profiles of Postgraduate Science, Health, Computer Sciences and Engineering courses. A comprehensive reference section, with details of over 10 000 Postgraduate Science and Engineering courses. There is also practical editorial giving useful and essential advice and information"--Back cover.

Guide to Analysing Companies

Author : The Economist
Publisher : The Economist
ISBN 13 : 1610394798
Total Pages : 369 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Guide to Analysing Companies by : The Economist

Download or read book Guide to Analysing Companies written by The Economist and published by The Economist. This book was released on 2015-01-06 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's volatile, complex and fast-moving business world, it can be difficult to gauge how sound a company really is. An apparently strong balance sheet and impressive reported profits may be hiding all sorts of problems that could even spell bankruptcy. So how do you: Know whether a company is well run and doing well? Decide which ratios and benchmarks to use to assess performance? Work out if a company has massaged its results? Recognize the danger signs on the corporate horizon? Compare companies operating in different sectors or countries? These and many other important questions are answered in a completely updated and revised sixth edition of this clear and comprehensive guide. It is aimed at anyone who wants to understand a company's annual report, judge a customer's creditworthiness, assess a company's investment potential, and much more.

Besides the Screen

Author : V. Crisp
Publisher : Springer
ISBN 13 : 1137471026
Total Pages : 300 pages
Book Rating : 4.1/5 (374 download)

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Book Synopsis Besides the Screen by : V. Crisp

Download or read book Besides the Screen written by V. Crisp and published by Springer. This book was released on 2015-01-16 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: New media technologies impact cinema well beyond the screen. This volume speculates about the changes in modes of accessing, distributing, storing and promoting moving images and how they might affect cinematographic experience, economy and historiography.

Communication and Technology

Author : Lorenzo Cantoni
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110271354
Total Pages : 588 pages
Book Rating : 4.1/5 (12 download)

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Book Synopsis Communication and Technology by : Lorenzo Cantoni

Download or read book Communication and Technology written by Lorenzo Cantoni and published by Walter de Gruyter GmbH & Co KG. This book was released on 2015-08-31 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt: The primary goal of the Communication and Technology volume (5th within the series "Handbooks of Communication Science") is to provide the reader with a comprehensive compilation of key scholarly literature, identifying theoretical issues, emerging concepts, current research, specialized methods, and directions for future investigations. The internet and web have become the backbone of many new communication technologies, often transforming older communication media, through digitization, to make them compatible with the net. Accordingly, this volume focuses on internet/web technologies. The essays cover various infrastructure technologies, ranging from different kinds of hard-wired elements to a range of wireless technologies such as WiFi, mobile telephony, and satellite technologies. Audio/visual communication is discussed with reference to large-format motion pictures, medium-sized television and video formats, and the small-screen mobile smartphone. There is also coverage of audio-only media, such as radio, music, and voice telephony; text media, in such venues as online newspapers, blogs, discussion forums and mobile texting; and multi-media technologies, such as games and virtual reality.

Globalization and Development

Author : José Antonio Ocampo
Publisher : Stanford University Press
ISBN 13 : 9780804749565
Total Pages : 238 pages
Book Rating : 4.7/5 (495 download)

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Book Synopsis Globalization and Development by : José Antonio Ocampo

Download or read book Globalization and Development written by José Antonio Ocampo and published by Stanford University Press. This book was released on 2003 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization and Development draws upon the experiences of the Latin American and Caribbean region to provide a multidimensional assessment of the globalization process from the perspective of developing countries. Based on a study by the United Nations Economic Commission for Latin America and the Caribbean (ECLAC), this book gives a historical overview of economic development in the region and presents both an economic and noneconomic agenda that addresses disparity, respects diversity, and fosters complementarity among regional, national, and international institutions. For orders originating outside of North America, please visit the World Bank website for a list of distributors and geographic discounts at http://publications.worldbank.org/howtoorder or e-mail [email protected].

bookdown

Author : Yihui Xie
Publisher : CRC Press
ISBN 13 : 1351792601
Total Pages : 140 pages
Book Rating : 4.3/5 (517 download)

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Book Synopsis bookdown by : Yihui Xie

Download or read book bookdown written by Yihui Xie and published by CRC Press. This book was released on 2016-12-12 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: bookdown: Authoring Books and Technical Documents with R Markdown presents a much easier way to write books and technical publications than traditional tools such as LaTeX and Word. The bookdown package inherits the simplicity of syntax and flexibility for data analysis from R Markdown, and extends R Markdown for technical writing, so that you can make better use of document elements such as figures, tables, equations, theorems, citations, and references. Similar to LaTeX, you can number and cross-reference these elements with bookdown. Your document can even include live examples so readers can interact with them while reading the book. The book can be rendered to multiple output formats, including LaTeX/PDF, HTML, EPUB, and Word, thus making it easy to put your documents online. The style and theme of these output formats can be customized. We used books and R primarily for examples in this book, but bookdown is not only for books or R. Most features introduced in this book also apply to other types of publications: journal papers, reports, dissertations, course handouts, study notes, and even novels. You do not have to use R, either. Other choices of computing languages include Python, C, C++, SQL, Bash, Stan, JavaScript, and so on, although R is best supported. You can also leave out computing, for example, to write a fiction. This book itself is an example of publishing with bookdown and R Markdown, and its source is fully available on GitHub.

Watching YouTube

Author : Michael Strangelove
Publisher : University of Toronto Press
ISBN 13 : 1442610670
Total Pages : 281 pages
Book Rating : 4.4/5 (426 download)

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Book Synopsis Watching YouTube by : Michael Strangelove

Download or read book Watching YouTube written by Michael Strangelove and published by University of Toronto Press. This book was released on 2010-01-01 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Michael Strangelove provides a broad overview of the world of amateur online videos and the people who make them. He describes how online digital video is both similar to and different from traditional home-movie-making and argues that we are moving into a post-television era characterized by mass participation. --from publisher description.

Media and Information Literacy and Intercultural Dialogue

Author : Ulla Carlsson
Publisher :
ISBN 13 : 9789186523640
Total Pages : 0 pages
Book Rating : 4.5/5 (236 download)

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Book Synopsis Media and Information Literacy and Intercultural Dialogue by : Ulla Carlsson

Download or read book Media and Information Literacy and Intercultural Dialogue written by Ulla Carlsson and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Handbook of Social Media Management

Author : Mike Friedrichsen
Publisher : Springer Science & Business Media
ISBN 13 : 3642288979
Total Pages : 858 pages
Book Rating : 4.6/5 (422 download)

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Book Synopsis Handbook of Social Media Management by : Mike Friedrichsen

Download or read book Handbook of Social Media Management written by Mike Friedrichsen and published by Springer Science & Business Media. This book was released on 2013-05-28 with total page 858 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media. The articles discuss new theoretical approaches as well as empirical findings and applications, yielding an interesting overview of interdisciplinary and international approaches. The book’s main sections address forms and content of social media; impact and users; management with social media; and a new value chain with social media. The book will serve as a valuable reference work for researchers, students and professionals working in media and public relations.

Transforming Modernity

Author : Néstor García Canclini
Publisher : University of Texas Press
ISBN 13 : 0292789076
Total Pages : 148 pages
Book Rating : 4.2/5 (927 download)

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Book Synopsis Transforming Modernity by : Néstor García Canclini

Download or read book Transforming Modernity written by Néstor García Canclini and published by University of Texas Press. This book was released on 2010-06-28 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is popular culture merely a process of creating, marketing, and consuming a final product, or is it an expression of the artist's surroundings and an attempt to alter them? Noted Argentine/Mexican anthropologist Néstor García Canclini addresses these questions and more in Transforming Modernity, a translation of Las culturas populares en el capitalismo. Based on fieldwork among the Purépecha of Michoacán, Mexico, some of the most talented artisans of the New World, the book is not so much a work of ethnography as of philosophy—a cultural critique of modernism. García Canclini delineates three interpretations of popular culture: spontaneous creation, which posits that artistic expression is the realization of beauty and knowledge; "memory for sale," which holds that original products are created for sale in the imposed capitalist system; and the tourist outlook, whereby collectibles are created to justify development and to provide insight into what capitalism has achieved. Transforming Modernity argues strongly for popular culture as an instrument of understanding, reproducing, and transforming the social system in order to elaborate and construct class hegemony and to reflect the unequal appropriation and distribution of cultural capital. With its wide scope, this book should appeal to readers within and well beyond anthropology—those interested in cultural theory, social thought, and Mesoamerican culture.

Raymond Bellour

Author : Raymond Bellour
Publisher : Jrp Ringier
ISBN 13 : 9783037641446
Total Pages : 0 pages
Book Rating : 4.6/5 (414 download)

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Book Synopsis Raymond Bellour by : Raymond Bellour

Download or read book Raymond Bellour written by Raymond Bellour and published by Jrp Ringier. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume brings together 20 illustrated essays written between 1981 and 1989 by Raymond Bellour, one of the world's most prominent film theorists.

The Audiovisual Management Handbook

Author : Peter Dally
Publisher :
ISBN 13 : 9788488773098
Total Pages : 487 pages
Book Rating : 4.7/5 (73 download)

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Book Synopsis The Audiovisual Management Handbook by : Peter Dally

Download or read book The Audiovisual Management Handbook written by Peter Dally and published by . This book was released on 2002 with total page 487 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Handmade Electronic Music

Author : Nicolas Collins
Publisher : Taylor & Francis
ISBN 13 : 0415996090
Total Pages : 340 pages
Book Rating : 4.4/5 (159 download)

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Book Synopsis Handmade Electronic Music by : Nicolas Collins

Download or read book Handmade Electronic Music written by Nicolas Collins and published by Taylor & Francis. This book was released on 2009 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: No further information has been provided for this title.

The Filmmaker's Guide to Production Design

Author : Vincent LoBrutto
Publisher : Simon and Schuster
ISBN 13 : 1621535878
Total Pages : 340 pages
Book Rating : 4.6/5 (215 download)

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Book Synopsis The Filmmaker's Guide to Production Design by : Vincent LoBrutto

Download or read book The Filmmaker's Guide to Production Design written by Vincent LoBrutto and published by Simon and Schuster. This book was released on 2002-05-01 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to turn a simple screenplay into a visual masterpiece! Top production designers share their real-life experiences to explain the aesthetic, narrative, and technical aspects of the craft. Step by step, aspiring filmmakers will discover sound instruction on the tools of the trade, and established filmmakers will enjoy a new outlook on production design. They will learn, for example, the craft behind movie magic–such as how to create a design metaphor, choose a color scheme, use space, and work within all genres of film, from well-funded studio projects to "guerilla filmmaking." This indispensable resource also contains a history of movie making and guidelines for digital production design. For the experienced filmmaker seeking new design ideas to the struggling newcomer stretching low-budget dollars, this book makes the processes and concepts of production design accessible. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.