Fundamentos de dirección estratégica de la empresa

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Publisher :
ISBN 13 : 9788411259101
Total Pages : 0 pages
Book Rating : 4.2/5 (591 download)

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Book Synopsis Fundamentos de dirección estratégica de la empresa by : José Emilio Navas López

Download or read book Fundamentos de dirección estratégica de la empresa written by José Emilio Navas López and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: El presente texto trata de servir de soporte básico para la formación universitaria de los alumnos de grado en Administración y Dirección de Empresas y de otras carreras afines, interesados en las materias relacionadas con la Dirección y la Estrategia de la Empresa. El libro está especialmente indicado para cursos cortos, y adaptado a la metodología docente propuesta por el Espacio Europeo de Educación Superior (Acuerdo de Bolonia). También puede ser de gran utilidad, como una primera aproximación, para aquellos estudiantes que sigan cursos de posgrado en Universidades, Escuelas de Negocios o entidades similares, así como un punto de referencia obligado para todos los profesionales y hombres de empresa que, desde el mundo de la práctica, asumen una visión eminentemente aplicada de los negocios y tienen la responsabilidad de la consultoría o la dirección de empresas. Desde este triple punto de vista, el libro se convierte en un manual de trabajo introductorio en el que se integran las cuestiones y problemas más relevantes que conforman el cuerpo teórico del modelo directivo conocido como la Dirección Estratégica de la Empresa. Para ello, incorpora un amplio conjunto de recursos docentes -ejemplos, aplicaciones, preguntas de evaluación, lecturas recomendadas, cuadros resumen, casos de discusión, etc - para facilitar al lector una mejor comprensión de los contenidos teóricos desarrollados.

Análisis Competitivo de la Empresa

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Publisher : Lulu.com
ISBN 13 : 1291290419
Total Pages : 180 pages
Book Rating : 4.2/5 (912 download)

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Book Synopsis Análisis Competitivo de la Empresa by : Eduardo González Fidalgo

Download or read book Análisis Competitivo de la Empresa written by Eduardo González Fidalgo and published by Lulu.com. This book was released on 2013-01-24 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Manual de la asignatura Análisis Competitivo de la Empresa, de los Grados en Administración de Empresas y Economía de la Universidad de Oviedo. El libro revisa los modelos clásicos de competencia y aplica la teoría de juegos para el análisis de la conducta competitiva. Dicho análisis se centra en el estudio de las barreras de entrada y la rivalidad en precios.

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Publisher : Editorial Elearning, S.L.
ISBN 13 :
Total Pages : 304 pages
Book Rating : 4./5 ( download)

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Book Synopsis by :

Download or read book written by and published by Editorial Elearning, S.L.. This book was released on with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advances in Tourism, Technology and Smart Systems

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Publisher : Springer Nature
ISBN 13 : 9811520240
Total Pages : 701 pages
Book Rating : 4.8/5 (115 download)

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Book Synopsis Advances in Tourism, Technology and Smart Systems by : Álvaro Rocha

Download or read book Advances in Tourism, Technology and Smart Systems written by Álvaro Rocha and published by Springer Nature. This book was released on 2019-11-25 with total page 701 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book features a collection of high-quality research papers presented at the International Conference on Tourism, Technology & Systems (ICOTTS 2019), held at the Universidad Abierta Interamericana, in Buenos Aires, Argentina, from 5th to 7th December 2019. It covers the areas technology in tourism and the tourist experience, generations and technology in tourism, digital marketing applied to tourism and travel, mobile technologies applied to sustainable tourism, information technologies in tourism, digital transformation of tourism business, e-tourism and tourism 2.0, big data and management for travel and tourism, geotagging and tourist mobility, smart destinations, robotics in tourism, and information systems and technologies.

Bovine Science

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Publisher : BoD – Books on Demand
ISBN 13 : 1789856051
Total Pages : 100 pages
Book Rating : 4.7/5 (898 download)

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Book Synopsis Bovine Science by : Sadashiv S. O.

Download or read book Bovine Science written by Sadashiv S. O. and published by BoD – Books on Demand. This book was released on 2019-02-27 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the beginning of civilization, humans and animals have developed very strong associations to their mutual benefits. Livestock, particularly bovines, are important contributors to total food production in the world. The social expectations in Science and Technology are increasing because of rapid advances. Prevention and control of infectious diseases in bovines have been among the top-most public health objective in the last decade. In the present book, experts from different continents present important aspects of bovine science such as louse infestations of ruminants, cytogenetics of bovines, factors of competitiveness for bovines, feed manipulation, enhancement of conjugated linoleic acid and its bioavailability, emergence of antimicrobial resistance, and also meat quality. The aim of this book to provide an understanding of the present scenario, advances and challenges in bovine science.

Innovation and Resource Management Strategies for Startups Development

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Publisher : IGI Global
ISBN 13 :
Total Pages : 318 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Innovation and Resource Management Strategies for Startups Development by : Baporikar, Neeta

Download or read book Innovation and Resource Management Strategies for Startups Development written by Baporikar, Neeta and published by IGI Global. This book was released on 2024-02-26 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: In business, success hinges not only on individual performance but on the vitality of the broader ecosystem in which a company operates. However, crafting a thriving ecosystem alone is not enough to ensure success. Equally vital is the ability to manage relationships within this ecosystem effectively, harnessing its potential to enhance overall performance. Moreover, startups face the daunting challenge of scalability, a pivotal factor in long-term sustainability. Yet, achieving scalability often proves elusive due to complexities in resource management and ecosystem development. Innovation and Resource Management Strategies for Startups Development is a comprehensive solution to the pressing issues of resource management, ecosystem development, and startup scalability. This unique reference book delves deep into these critical aspects, offering a wealth of ideas, case studies, and best practices alongside thorough theoretical analysis. We recognize the undeniable influence of resource management and ecosystems on startup scalability, and our objective is to enhance understanding in this domain. By examining the powerful concepts that have shaped development policy and dissecting the role of resource management and ecosystem development in current discourse, our book provides the necessary insights to identify inefficiencies and facilitate startup scalability. It goes beyond mere theory, fostering collaborative strategies among resources, ecosystems, and startups on a global scale, ultimately contributing to social and economic development.

Fundamentals of operations management

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Publisher : EDITORIAL SANZ Y TORRES S.L.
ISBN 13 : 8419947687
Total Pages : 283 pages
Book Rating : 4.4/5 (199 download)

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Book Synopsis Fundamentals of operations management by : María Teresa Nogueras Lozano

Download or read book Fundamentals of operations management written by María Teresa Nogueras Lozano and published by EDITORIAL SANZ Y TORRES S.L.. This book was released on with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: We want to welcome you to both an exciting and tactical discipline: operations management. This manual on Fundamentals of operations management is an effective tool to understand one of the main functions of any organisation: the creation of goods and services. That is, to understand what resources are needed to generate the goods and services of an organisation in a global and highly competitive environment, while also incorporating new technologies. In this manual, along with the classic fundamentals of operations management, we will look forward towards what is coming and how it will impact process improvement in companies. The main goal of this book is to equip the reader with the fundamental concepts in operations management. To do this, it will present the main qualitative and quantitative models for managing operations both in public and private companies. As the reader will see, the chapters are structured with an easy-to-follow and rigorous thematic thread that will make each and every step understandable. All this book has been designed with a distance learning student or a self-taught reader, such as an entrepreneur, in mind. We aim to facilitate the learning of a discipline that for years has been considered complicated and specifically focused on certain professions, and to highlight its relevance and future opportunities. We strive for the reader to enjoy learning from this manual and to discover an exciting discipline with many career opportunities. The book combines both theory and practical exercises with real life cases whose examples will allow the learner to understand the day-to-day and the myriad of challenges and opportunities faced by operations management. The manual covers classic management topics such as process design, inventories, demand forecasting, etc., as well as newer concepts such as digitisation of the supply chain. As for the way the content is conveyed, we have opted for a simple language that facilitates understanding, while also being rigorous and precise. The methodology used is distance learning, which means that this manual is mainly intended for self-learning, and consequently, its structure is designed to promote the understanding of its contents. To achieve this goal: 1. The text is divided into eight chapters that present a logical and coherent sequence to understanding what operations management consists of: Chapter I “Operations in the Current Environment” defines what operations are in a company, teaching the reader about the evolution of this discipline in a global environment. The chapter shows the importance of the company’s competitiveness generators, and explains key concepts such as the value chain, the extended network, and digitisation, which are crucial in current production processes and serve as an introduction to other concepts that will be explained in further detail in the following chapters, which are aimed to teaching how to achieve a right tactical decision-making in operations management. Chapter II “Managing Operations” addresses the main topics in the day-to-day of operations management in order to get the reader in the context of the type of decisions that must be made in matters related to the supply chain, inventory management costs, planning the necessary materials, project management, among others, and understand the implications of such decisions in the proper functioning of the company. After having defined what operations are (Chapter I) and the types of decisions that need to be made for a successful operation (Chapter II), Chapter III, “Tools to Support Decision Making in Operations”, aims to provide the necessary tools to support decision-making in two main categories: quantitative and qualitative techniques. Quantitative techniques include decision trees, linear programming, transportation modelling, queuing models, learning curves, simulations, and sales forecasting. On the other hand, qualitative techniques include concepts such as judgment based on experience, customer surveys, and the Delphi method. By understanding these techniques, readers will be able to delve into key concepts in the following chapters in order to properly plan resources to respond to anticipated demand while avoiding cost overruns and waste and aligning with the company’s production capacity. Chapter IV, “Aggregate Planning,” addresses medium-term production planning, which typically spans between 6 and 18 months. Its main objective is to meet demand, which requires determining the production quantity, inventory levels, and the amount of work or labour force needed by the company, whether in-house or outsourced. To achieve this, it is necessary to develop an Aggregate Production Plan, which is essential for an efficient production. As determining the inventory level is one of the key factors in Aggregate Planning, this manual devotes two chapters to inventory management: Chapter V, “Inventory Management: Independent Demand” and Chapter VI, “Inventory Management: Dependant Demand”. In both chapters, inventory management and being able to determine the optimal quantity of supplies that should be ordered are critical factors for the company’s costs and productivity. Therefore, calculating the optimal order quantity is the central focus of both chapters. The decision to divide inventory management into two chapters is mainly due to the methods used to determine the optimal order quantities, which differ for materials with dependent and independent demand. For the latter case, classic or traditional methods (Chapter V) are not valid (initial assumptions change), and more complex systems, such as MRP (Material Requirements Planning), studied in Chapter VI of this manual, are required. In addition, inventory management has become a critical factor for a company’s competitiveness in today’s globalized world. The emergence of philosophies or approaches that practically eliminate inventory, such as the Just-In-Time (JIT) or Lean Manufacturing systems, cannot be overlooked, so they have their space in Chapter VI. Chapter VII, “Operational Scheduling,” constitutes the final link in operations management. Operational scheduling or short-term planning translates medium to long-term plans into short-term decisions aimed at allocating human resources, machines, and materials in the workplace to plan the most optimal work sequence possible. In short, it translates the Master Production Schedule (Chapter IV) and MRP (Chapter VI) into work sequences and specific assignments of people, materials, and machines to the work centres. Usually, assignments are made on a weekly, daily, and even hourly basis. The last chapter (Chapter VIII), “Quality in the Age of Planned Obsolescence”, tackles the concept of quality from the perspective of operations management and how it has evolved towards process improvement theories while addressing the phenomenon of planned obsolescence, waste generation, and the ethical commitment of operations management to preserve the environment. 2. Each chapter is structured as follows: · The title that identifies it. · A descriptive content section of its main sections. · The educational goals to be achieved after studying it, · Keywords. · An outline that orderly structures the content. · A summary that presents the most important contents and ideas of the chapter The text itself is complemented by graphics, examples, diagrams, and practical situations that occur in our business reality and highlight the application of theoretical concepts. · Glossary of terms · A series of self-assessment questionnaires for every chapter that aims to evaluate the reader’s degree of understanding of its contents (in the online portion of the manual). · Recommended readings (in the online portion of the manual) to reinforce the contents learned through articles, manuals or a combination of both that will allow the reader to establish their learning of all the key issues. Some chapters are also reinforced with videos found on the Internet that contain practical application cases of the studied contents. As can be seen, this book concludes with an extensive bibliography made up of manuals related to Operations Management. Finally, it is our wish that the reader enjoys the manual and that it opens the doors to new and interesting opportunities for them. Dr. Mª Teresa Nogueras Lozano Dr. Eva Ballesté-Morillas

Marketing

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Publisher : Pearson Educación
ISBN 13 : 9789702604006
Total Pages : 686 pages
Book Rating : 4.6/5 (4 download)

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Book Synopsis Marketing by : Gary Armstrong

Download or read book Marketing written by Gary Armstrong and published by Pearson Educación. This book was released on 2003 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.

The Journal of High Technology Management Research

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Publisher :
ISBN 13 :
Total Pages : 656 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Journal of High Technology Management Research by :

Download or read book The Journal of High Technology Management Research written by and published by . This book was released on 1996 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Social and Sustainable Enterprise

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Publisher : Emerald Group Publishing
ISBN 13 : 1781902542
Total Pages : 211 pages
Book Rating : 4.7/5 (819 download)

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Book Synopsis Social and Sustainable Enterprise by : Sarah Underwood

Download or read book Social and Sustainable Enterprise written by Sarah Underwood and published by Emerald Group Publishing. This book was released on 2012-11-21 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: With current environmental, social and financial challenges facing society and the economy, there has been a rapid growth in interest in the role of social and sustainable enterprise. This volume seeks to draw together contemporary entrepreneurial research which addresses social and environmental issues.

Media and Metamedia Management

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Publisher : Springer
ISBN 13 : 3319460684
Total Pages : 514 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis Media and Metamedia Management by : Francisco Campos Freire

Download or read book Media and Metamedia Management written by Francisco Campos Freire and published by Springer. This book was released on 2016-11-21 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media and Metamedia Management has contributions from seven prestigious experts, who offer their expertise and the view from their vantage point on communication, journalism, advertising, audiovisual, and corporate, political, and digital communication, paying special attention to the role of new technologies, the Internet and social networks, also from an ethics and legal dimension. A total of 118 authors belonging to 31 universities from Spain, Portugal, England and Ecuador have contributed to this book edited, coordinated and introduced by professors Francisco Campos-Freire and Xosé López-García, from the University of Santiago de Compostela, José Rúas-Araújo, from the University of Vigo, and Valentín A. Martínez-Fernández, from the University of A Coruña. Readers may also enjoy 66 articles, grouped into diverse chapters, on Journalism and cyberjournalism, audiovisual sector and media economy, corporate and institutional communication, and new media and metamedia.

Microfinance and Its Impact on Entrepreneurial Development, Sustainability, and Inclusive Growth

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Publisher : IGI Global
ISBN 13 : 1522552146
Total Pages : 412 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Microfinance and Its Impact on Entrepreneurial Development, Sustainability, and Inclusive Growth by : Das, Ramesh Chandra

Download or read book Microfinance and Its Impact on Entrepreneurial Development, Sustainability, and Inclusive Growth written by Das, Ramesh Chandra and published by IGI Global. This book was released on 2018-06-15 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: Microfinance is a broad variety of services, such as microcredit, for entrepreneurs and small businesses lacking access to banking and other financial services. As many smaller businesses and entrepreneurs may not be able to secure credit services, many microfinance promoters believe that it encourages entrepreneurial activities and inclusive growth. Microfinance and Its Impact on Entrepreneurial Development, Sustainability, and Inclusive Growth is an essential resource that empirically explores the role of microfinance in entrepreneurship development and the operational sustainability of microfinance institutions. It also highlights the impact of microfinance on entrepreneurship development in different countries and regions. Featuring coverage on a broad range of topics such as risk management, women entrepreneurship, and strategic management, this book provides essential research for entrepreneurs, business managers, policy makers, researchers in the field of finance, and business professionals seeking relevant research on microfinance systems.

Handbook of Research on International Business and Models for Global Purpose-Driven Companies

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Publisher : IGI Global
ISBN 13 : 1799849104
Total Pages : 589 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on International Business and Models for Global Purpose-Driven Companies by : Perez-Uribe, Rafael Ignacio

Download or read book Handbook of Research on International Business and Models for Global Purpose-Driven Companies written by Perez-Uribe, Rafael Ignacio and published by IGI Global. This book was released on 2020-11-20 with total page 589 pages. Available in PDF, EPUB and Kindle. Book excerpt: International businesses struggle to be competitive and influential at the global market level. With the new ideas in the management and leadership disciplines, hard skills are losing or are believed to be losing their strategic relevance while soft skills are praised and highly sought after. The Handbook of Research on International Business and Models for Global Purpose-Driven Companies, a pivotal reference source, provides vital research on international business management strategies and applications within internal organizations that allow companies to strategically position themselves for increased success in the global economy. While highlighting topics such as organizational culture, internal communication, and generational workforce, this publication explores leadership disciplines as well as the methods of handling multicultural organizations. This book is ideally designed for entrepreneurs, executives, managers, business professionals, human resource officials, researchers, academicians, and students.

Alinear para ganar

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Publisher : Editorial Almuzara
ISBN 13 : 8483566451
Total Pages : 206 pages
Book Rating : 4.4/5 (835 download)

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Book Synopsis Alinear para ganar by : Cees B.M. Van Riel

Download or read book Alinear para ganar written by Cees B.M. Van Riel and published by Editorial Almuzara. This book was released on 2012-04 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: La mejor estrategia está condenada al fracaso si no cuenta con el apoyo de los grupos de interés clave de la compañía. Hoy, es imposible abrirse paso en los mercados globales y generar un valor sostenido en el tiempo sin el apoyo de los empleados, inversores, clientes, medios de comunicación y reguladores, entre otros. Este libro explica todo lo necesario para alinear a los grupos de interés clave para las compañías. Mediante el ejemplo de 40 empresas, el autor muestra cómo crear una estrategia y su posterior implantación para brindar a la empresa una influencia clave para abrir mercados, obtener licencias para operar y minimizar numerosos problemas.

Innovation and Research - A Driving Force for Socio-Econo-Technological Development

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Publisher : Springer Nature
ISBN 13 : 3031114388
Total Pages : 644 pages
Book Rating : 4.0/5 (311 download)

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Book Synopsis Innovation and Research - A Driving Force for Socio-Econo-Technological Development by : Marcelo Zambrano Vizuete

Download or read book Innovation and Research - A Driving Force for Socio-Econo-Technological Development written by Marcelo Zambrano Vizuete and published by Springer Nature. This book was released on 2022-08-01 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the proceedings of the 2nd International Congress on Innovation and Research—A Driving Force for Socio-Econo-Technological Development (CI3 2021). CI3 was held on September 1–3, 2021. It was organized by the Instituto Tecnológico Superior Rumiñahui and GDEON, in co-organization with Higher Institutes: Bolivariano de Tecnología, Central Técnico, Espíritu Santo, José Chiriboga Grijalva, ISMAC, Policía Nacional del Ecuador Vida Nueva; and sponsored by the Universidad Nacional Mayor de San Marcos (Peru), Universidade Federal de Goiás (Brazil) and City University of New York (United States). CI3 aims to disseminate the research project results that are being carried out in different Higher Education Institutions, research centers, and the business sector.

Learning Technology for Education in Cloud – The Changing Face of Education

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Publisher : Springer
ISBN 13 : 3319421476
Total Pages : 315 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis Learning Technology for Education in Cloud – The Changing Face of Education by : Lorna Uden

Download or read book Learning Technology for Education in Cloud – The Changing Face of Education written by Lorna Uden and published by Springer. This book was released on 2016-07-11 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 5th International Workshop on Learning Technology for Education in Cloud, LTEC 2016, held in Hagen, Germany, in July 2016. The 25 revised full papers presented were carefully reviewed and selected from 51 submissions. The papers are organized in topical sections on learning technologies; learning tools and environment; MOOC for learning; problem solving and knowledge transfer; case study.

Intellectual Capital and Technological Innovation: Knowledge-Based Theory and Practice

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Publisher : IGI Global
ISBN 13 : 1615208763
Total Pages : 397 pages
Book Rating : 4.6/5 (152 download)

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Book Synopsis Intellectual Capital and Technological Innovation: Knowledge-Based Theory and Practice by : L¢pez S ez, Pedro

Download or read book Intellectual Capital and Technological Innovation: Knowledge-Based Theory and Practice written by L¢pez S ez, Pedro and published by IGI Global. This book was released on 2010-06-30 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides theoretical frameworks and empirical research findings to assist managers, academics and consultants gain a thorough understanding of intellectual capital and social capital as a base for improving their tasks"--Provided by publisher.