Fundamentals Of Public Relations And Marketing Communications In Canada

Download Fundamentals Of Public Relations And Marketing Communications In Canada full books in PDF, epub, and Kindle. Read online Fundamentals Of Public Relations And Marketing Communications In Canada ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Fundamentals of Public Relations and Marketing Communications in Canada

Author : William Wray Carney
Publisher : University of Alberta
ISBN 13 : 1772126519
Total Pages : 537 pages
Book Rating : 4.7/5 (721 download)

DOWNLOAD NOW!

Book Synopsis Fundamentals of Public Relations and Marketing Communications in Canada by : William Wray Carney

Download or read book Fundamentals of Public Relations and Marketing Communications in Canada written by William Wray Carney and published by University of Alberta. This book was released on 2022-09-01 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: Experts in public relations, marketing, and communications have created the most comprehensive textbook specifically for Canadian students and instructors. Logically organized to lead students from principles to their application—and generously supplemented with examples and case studies—the book features chapters on theory, history, law, ethics, research methods, planning, writing, marketing, advertising, media, and government relations, as well as digital, internal, and crisis communications. Chapters open with learning objectives and conclude with lists of key terms, review and discussion questions, activities, and recommended resources. Fundamentals of Public Relations and Marketing Communications in Canada will be essential in post-secondary classes and will serve as a valuable reference for established professionals and international communicators working in Canada. Contributors: Colin Babiuk, Sandra L. Braun, Wendy Campbell, John E.C. Cooper, Marsha D’Angelo, Ange Frymire Fleming, Mark Hunter LaVigne, Danielle Lemon, Allison G. MacKenzie, Sheridan McVean, Charles Pitts, David Scholz, Jeff Scott, Charmane Sing, Amy Thurlow, Carolyne Van Der Meer, Ashleigh VanHouten, Cynthia Wrate, and Anthony R. Yue. Sponsor: Hill + Knowlton Strategies

In the News, 3rd edition

Author : William Wray Carney
Publisher : University of Alberta
ISBN 13 : 1772124117
Total Pages : 305 pages
Book Rating : 4.7/5 (721 download)

DOWNLOAD NOW!

Book Synopsis In the News, 3rd edition by : William Wray Carney

Download or read book In the News, 3rd edition written by William Wray Carney and published by University of Alberta. This book was released on 2019-03-01 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its third edition, In the News is the standard Canadian textbook on media relations, used across the country. The authors provide an introduction to media relations, grounded in both communications theory and hands-on, day-to-day experience. Whether you need to promote your issues to the nation or reach small, targeted groups, this book is your step-by-step guide. In the News is perfect for communications students; media relations practitioners in the private, public and voluntary sectors; and anyone who wants to break a story.

An Introduction to Public Relations

Author : Joseph Harasta
Publisher :
ISBN 13 : 9781631894046
Total Pages : 246 pages
Book Rating : 4.8/5 (94 download)

DOWNLOAD NOW!

Book Synopsis An Introduction to Public Relations by : Joseph Harasta

Download or read book An Introduction to Public Relations written by Joseph Harasta and published by . This book was released on 2015-11-23 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text gives students a complete understanding of the essentials of public relations and teaches them how to apply and practice them successfully.

The Fundamentals of Public Relations

Author : Joseph Harasta
Publisher :
ISBN 13 : 9781516554461
Total Pages : 246 pages
Book Rating : 4.5/5 (544 download)

DOWNLOAD NOW!

Book Synopsis The Fundamentals of Public Relations by : Joseph Harasta

Download or read book The Fundamentals of Public Relations written by Joseph Harasta and published by . This book was released on 2015-11-23 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Fundamentals of Public Relations: What it is and How to Do it Well gives students a complete understanding of the essentials of the discipline and teaches them how to apply and practice them successfully. While many standard textbooks concentrate on explaining what public relations is, The Fundamentals of Public Relations also emphasizes how to conduct public relations and initiate successful public relations tactics. After a brief introduction to the field the book moves to public relations research and the legal implications of public relations practice. Separate and distinct chapters are devoted to employee, media, community, consumer, and government relations. Essential forms of communication are discussed in chapters on public relations writing and social media. The book concludes with an examination of the future of public relations and the role of tomorrow's practitioners. The Fundamentals of Public Relations effectively combines an introduction to key concepts with a practical approach to successful implementation. The book is a foundational text for students new to the discipline. It can also serve as an ancillary reader for courses in marketing and advertising. Dr. Joseph Harasta, APR, is an associate professor of communication studies at Kutztown University of Pennsylvania. He earned his Ed.D. in innovation and leadership at Wilmington University, and his subsequent research and instruction have focused on integrated marketing communications, public relations planning, and public opinion. He has developed public relations campaigns for professional sports teams, colleges and universities, and for-profit and non-profit organizations. His most recent publications include, "Jersey Strong, Right?: A Communications Analysis of New Jersey's Post-Hurricane Sandy Tourism Recovery," from Case Studies in Strategic Communication, Volume 3 and "The Amish--A People of Preservation and Profitability: A Look at the Amish Industry in Lancaster County, Pennsylvania" from Journal of Amish and Plain Anabaptist Studies, Volume 2. He is accredited in public relations from the Public Relations Society of America."

Public Relations in the Digital Age, 1Ce

Author : Tom Kelleher
Publisher :
ISBN 13 : 9780199029914
Total Pages : 456 pages
Book Rating : 4.0/5 (299 download)

DOWNLOAD NOW!

Book Synopsis Public Relations in the Digital Age, 1Ce by : Tom Kelleher

Download or read book Public Relations in the Digital Age, 1Ce written by Tom Kelleher and published by . This book was released on 2020-01-15 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new standard for public relations in CanadaThe most current coverage of social and new media strategiesPublic Relations in the Digital Age presents a clear, engaging, and contemporary picture of public relations principles while seamlessly integrating technical and cultural shifts. Examining classical foundations and the modern landscape, this Canadian edition approaches basic PR knowledge in a waythat reflects today's participatory communication environment.

North American Perspectives on the Development of Public Relations

Author : Tom Watson
Publisher : Springer
ISBN 13 : 1349950440
Total Pages : 141 pages
Book Rating : 4.3/5 (499 download)

DOWNLOAD NOW!

Book Synopsis North American Perspectives on the Development of Public Relations by : Tom Watson

Download or read book North American Perspectives on the Development of Public Relations written by Tom Watson and published by Springer. This book was released on 2016-12-09 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the seventh volume of The National Perspectives on the Development of Public Relations: Other Voices series, which is the first to offer an authentic worldwide view of the history of public relations freed from a corporatist framework.. The series features seven books, six of which cover continental and regional groups including (Book 1) Asia and Australasia, (Book 2) Eastern Europe and Russia, (Book 3) Middle East and Africa, (Book 4) Latin America and Caribbean, (Book 5) Western Europe, and this volume, (Book 7) North America. The sixth volume featured five essays on new and revised historiographic and theoretical approaches. Written by leading public relations historians and scholars, some histories of national public relations development are offered for the first time while others are reinterpreted using new archival sources and other historiographical approaches. The National Perspectives on the Development of Public Relations: Other Voices series makes a major contribution to the wider knowledge of PR’s history.

Marketing Communications in Emerging Economies, Volume II

Author : Thomas Anning-Dorson
Publisher : Springer Nature
ISBN 13 : 3030813371
Total Pages : 313 pages
Book Rating : 4.0/5 (38 download)

DOWNLOAD NOW!

Book Synopsis Marketing Communications in Emerging Economies, Volume II by : Thomas Anning-Dorson

Download or read book Marketing Communications in Emerging Economies, Volume II written by Thomas Anning-Dorson and published by Springer Nature. This book was released on 2022-01-01 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on the expertise of multi-disciplinary scholars from emerging economies, this volume aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, and highlighting how the small and local use communication effectively to improve performance and shares useful lessons on how to communicate hope by responding to customer emotions during uncertainties. The book contains valuable lessons and insights on communicating corporate social responsibility, effective social media communication, enacting brand purpose through communication, and using aesthetics in point-of-purchase advertising to drive purchase intention. It is the first of its kind to highlight key conceptual issues and provide critical empirical evidence on marketing communications in and from emerging economies. Corporate executives, educators, students, policymakers and businesses would find this book a useful tool on marketing communication as it lays bare some important strategic and operational insights specific to emerging markets.

In the News, 3rd edition

Author : William Wray Carney
Publisher : University of Alberta
ISBN 13 : 1772124265
Total Pages : 305 pages
Book Rating : 4.7/5 (721 download)

DOWNLOAD NOW!

Book Synopsis In the News, 3rd edition by : William Wray Carney

Download or read book In the News, 3rd edition written by William Wray Carney and published by University of Alberta. This book was released on 2019-04-09 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its third edition, In the News is the standard Canadian textbook on media relations, used across the country. The authors provide an introduction to media relations, grounded in both communications theory and hands-on, day-to-day experience. Whether you need to promote your issues to the nation or reach small, targeted groups, this book is your step-by-step guide. In the News is perfect for communications students; media relations practitioners in the private, public and voluntary sectors; and anyone who wants to break a story.

Strategic Communication in Canada

Author : Bernard Gauthier
Publisher : Canadian Scholars’ Press
ISBN 13 : 1773380761
Total Pages : 254 pages
Book Rating : 4.7/5 (733 download)

DOWNLOAD NOW!

Book Synopsis Strategic Communication in Canada by : Bernard Gauthier

Download or read book Strategic Communication in Canada written by Bernard Gauthier and published by Canadian Scholars’ Press. This book was released on 2018-07-06 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Informed by decades’ worth of agency experience, Bernard Gauthier prepares aspiring public relations professionals to think strategically about communication and to plan and implement effective campaigns. Strategic Communication in Canada is grounded upon a simple yet comprehensive framework called the CARE model, which teaches readers how to strategically select goals and objectives that bring about change, identify and engage key audiences, determine their strongest resources as well as those needing improvement, and scan the external environment for opportunities and threats. Brimming with examples from the Canadian context, this highly accessible text demonstrates how to develop a communication strategy, from building an action plan and amassing content, to implementing the campaign and evaluating the results. Easy to follow, this step-by-step guide to strategic planning features practical advice and study tools such as learning objectives, key terms and concepts, questions for critical reflection, and an original, detailed case study of a successful campaign. This insightful read is essential for students in public relations, marketing communication, and business strategy.

Introduction to Public Relations and Advertising

Author : D F du Plessis
Publisher : Juta and Company Ltd
ISBN 13 : 9780702155574
Total Pages : 164 pages
Book Rating : 4.1/5 (555 download)

DOWNLOAD NOW!

Book Synopsis Introduction to Public Relations and Advertising by : D F du Plessis

Download or read book Introduction to Public Relations and Advertising written by D F du Plessis and published by Juta and Company Ltd. This book was released on 2000 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Public Relations and Advertising introduces the reader to the basics of public relations and advertising in a single textbook. Topics include the functions, effects, and critical issues of public relations as well as the history of advertising and its relationship to marketing. The unit on advertising covers theoretical models, advertising campaigns and critical research issues. Introduction to Public Relations and Advertising is used by the Department of Communication at the university of South Africa and will prove invaluable for other students of communication as well as practitioners who need to reflect on the fundamentals of public relations and advertising.

Principles of Strategic Communication

Author : Derina Rhoda Holtzhausen
Publisher :
ISBN 13 : 9780367426316
Total Pages : 340 pages
Book Rating : 4.4/5 (263 download)

DOWNLOAD NOW!

Book Synopsis Principles of Strategic Communication by : Derina Rhoda Holtzhausen

Download or read book Principles of Strategic Communication written by Derina Rhoda Holtzhausen and published by . This book was released on 2021 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed to support the paradigm shift in media and communication, this book presents the basic tenants of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. Drawing on the latest research in the field, the text introduces students to the theories of strategic communication while at the same time outlining how to apply them to everyday practice. To facilitate learning and tie concepts to practice, each chapter includes introductory focus questions, a contemporary global case study, a career profile of a current practitioner, end-of-chapter discussion questions, and features that highlight how research methods can be applied to strategic communication practice. Principles of Strategic Communication is ideal as a core text for undergraduate students in strategic communication courses within media, communication, marketing, and advertising programs. The accompanying online support material features chapter summaries, useful links to examples of strategic communication in action, suggested further reading, and practice test questions. Instructors will find an instructor's resource manual that includes sample syllabi, class activities, lecture topics, and a test bank.

Public Relations

Author : Dennis L. Wilcox
Publisher : Addison Wesley Publishing Company
ISBN 13 :
Total Pages : 624 pages
Book Rating : 4.:/5 (318 download)

DOWNLOAD NOW!

Book Synopsis Public Relations by : Dennis L. Wilcox

Download or read book Public Relations written by Dennis L. Wilcox and published by Addison Wesley Publishing Company. This book was released on 1998 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes the principles of public relations practice. Explains the techniques used to carry out the principles. Defines the ethical standards professionals should adopt.

Fundamentals of Public Relations

Author : Lawrence W. Nolte
Publisher : Pergamon
ISBN 13 :
Total Pages : 524 pages
Book Rating : 4.3/5 ( download)

DOWNLOAD NOW!

Book Synopsis Fundamentals of Public Relations by : Lawrence W. Nolte

Download or read book Fundamentals of Public Relations written by Lawrence W. Nolte and published by Pergamon. This book was released on 1974 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt:

An Introduction to Public Relations (Second Edition)

Author : Joseph Harasta
Publisher : Cognella Academic Publishing
ISBN 13 : 9781516536511
Total Pages : pages
Book Rating : 4.5/5 (365 download)

DOWNLOAD NOW!

Book Synopsis An Introduction to Public Relations (Second Edition) by : Joseph Harasta

Download or read book An Introduction to Public Relations (Second Edition) written by Joseph Harasta and published by Cognella Academic Publishing. This book was released on 2019-02-28 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fundamentals of Public Relations: What it is and How to Do it Well provides students with a comprehensive understanding of the essentials of public relations and teaches them how to apply and practice them successfully. The text emphasizes how to conduct public relations and initiate successful public relations tactics. After a brief introduction to the discipline, the book presents students with public relations research and the legal implications of public relations practice. Additional chapters are devoted to employee, media, community, consumer, and government relations. Essential forms of communication are discussed in chapters on public relations writing, crisis communications, and social media. Students learn the importance of strategic planning and how to approach situational analyses, external audits, and data analyses. The book concludes with an examination of the future of public relations and the role of future practitioners. The Fundamentals of Public Relations is an ideal textbook for foundational courses in public relations, marketing, and advertising.

Public Relations Writing

Author : Donald Treadwell
Publisher : SAGE
ISBN 13 : 9780761945994
Total Pages : 540 pages
Book Rating : 4.9/5 (459 download)

DOWNLOAD NOW!

Book Synopsis Public Relations Writing by : Donald Treadwell

Download or read book Public Relations Writing written by Donald Treadwell and published by SAGE. This book was released on 2004 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations of public relations writing-research, planning, ethics, organizational culture, law, and design-through the production of actual, effective public relations materials. Now published by Sage Publications, this edition has been updated throughout to include current events and Web addresses. Core content includes such subject areas as news and features, writing for print and broadcast, persuasive communications, newsletters and employee communication, annual reports, brochures, direct mail, global communication and the Internet.

Public Relations and Communication Management

Author : Krishnamurthy Sriramesh
Publisher : Routledge
ISBN 13 : 1136159258
Total Pages : 472 pages
Book Rating : 4.1/5 (361 download)

DOWNLOAD NOW!

Book Synopsis Public Relations and Communication Management by : Krishnamurthy Sriramesh

Download or read book Public Relations and Communication Management written by Krishnamurthy Sriramesh and published by Routledge. This book was released on 2013-06-07 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional publications, and have supervised 34 doctoral dissertations and 105 master’s theses. This volume recognizes the Grunig‘s contributions to public relations scholarship over the past four decades. To honor the Grunig’s scholarship, this volume continues to expand their body of work with essays from renowned colleagues, former students, and research associates. The chapters discuss current trends in the field as well as emerging issues that drive the field forward. Sample topics include theories and future aspects of the behavioral, strategic management approach to managing public relations, and its linkages and implications to related subfields and key field issues. Contributions stimulate academic discussion and demonstrate the relevance of applied theories for the practice of public relations and communication management with up-to-date concepts, theories, and thoughts.

Canadian Advertising in Action

Author : Keith Tuckwell
Publisher :
ISBN 13 : 9780134228846
Total Pages : 528 pages
Book Rating : 4.2/5 (288 download)

DOWNLOAD NOW!

Book Synopsis Canadian Advertising in Action by : Keith Tuckwell

Download or read book Canadian Advertising in Action written by Keith Tuckwell and published by . This book was released on 2017-01-05 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: Similar to previous editions, the book remains student-friendly. Key concepts are presented in easy-to read language and numerous examples and illustrations, written and visual, are included to demonstrate key concepts and related advertising and marketing communications strategies. KEY TOPICS: Advertising in a Marketing Communications Environment; The Advertising Industry; Consumer Behaviour Concepts and Target Marketing; Strategic Planning Concepts for Marketing Communications; Creative Planning Essentials; Design, Layout, and Production; Media Planning Essentials; Print Media: Newspapers and Magazines; Broadcast Media: Television and Radio; Out-of-Home Media; Direct Response Media; Interactive Media; Sales Promotion; Public Relations and Experiential Marketing MARKET: This book is ideal for courses that focus primarily on advertising while introducing students to the broader topic of integrated marketing communications. In the context of strategic planning, the core content focuses on creating and communicating the message in all forms of media.