Fundamentals Of Marketing For Bcom Sem 4 According To Nep 2020

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Fundamentals of Marketing For B.Com. Sem.-4 (According to NEP-2020)

Author : R.C. Agarwal
Publisher : SBPD Publishing House
ISBN 13 : 939220888X
Total Pages : 264 pages
Book Rating : 4.3/5 (922 download)

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Book Synopsis Fundamentals of Marketing For B.Com. Sem.-4 (According to NEP-2020) by : R.C. Agarwal

Download or read book Fundamentals of Marketing For B.Com. Sem.-4 (According to NEP-2020) written by R.C. Agarwal and published by SBPD Publishing House. This book was released on 2023-04-27 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Table of Content:- 1. Marketing : Meaning (Micro and Macro Meaning), Nature, Scope and Importance 2. Marketing Concept 3. The Concept of Marketing Mix 4. Marketing Environment 5. Consumer Behaviour 6. Market Segmentation and Positioning 7. Product 8. Product Identification–Brand, Trademark, Packaging and Labelling 9. Product Life-Cycle 10. New Product Development 11. Pricing Decisions 12. Promotion Decisions 13. Personal Selling 14. Advertisement Management 15. Sales Promotion 16. Channels of Distribution 17. Wholesaler or Wholesale Distribution Management 18. Retail Distribution Management 19. Physical Distribution Management 20. Recent Development in Marketing. More Information:- The authors of this book are R.C. Agarwal & Dr. N. S. Kothari.

Digital Marketing For B.Com. Sem.-4 (According to NEP-2020)

Author :
Publisher : SBPD Publishing House
ISBN 13 : 9392208901
Total Pages : 235 pages
Book Rating : 4.3/5 (922 download)

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Book Synopsis Digital Marketing For B.Com. Sem.-4 (According to NEP-2020) by :

Download or read book Digital Marketing For B.Com. Sem.-4 (According to NEP-2020) written by and published by SBPD Publishing House. This book was released on 2023-05-11 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Table of Content:- 1. Basics of Marketing 2. An Introduction to Digital Marketing 3. An Introduction to Websites 4. Search Engine Optimisation 5. Google Ads 6. Customer Relationship Management 7. Introduction To Web Analytics 8. Social Media Marketing 9. Introduction to Youtube 10. E-Mail Marketing 11. Budgeting in Digital Marketing. Frequently Asked Questions ● Digital Marketing Glossary More Information:- The authors of this book is Riya Bansal.

NEP Fundamentals of Marketing B.Com. IVth Sem

Author : Dr. F. C. Sharma
Publisher : SBPD Publications
ISBN 13 :
Total Pages : 261 pages
Book Rating : 4./5 ( download)

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Book Synopsis NEP Fundamentals of Marketing B.Com. IVth Sem by : Dr. F. C. Sharma

Download or read book NEP Fundamentals of Marketing B.Com. IVth Sem written by Dr. F. C. Sharma and published by SBPD Publications . This book was released on 2023-10-08 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1. Introduction to Marketing : Nature, Scope, Importance and Evolution of Marketing 2. Marketing-Mix 3. Marketing Environment 4. Consumer Behaviour 5. Market Segmentation 6. Product and Product Mix 7. Product Life-Cycle 8. Branding, Packaging and Labelling, After Sales Services 9. New Product Development 10. Price (Importance of Proce in Marketing and Factors Affecting Price of a Product, Kind and Methods of Pricing, Polices and Strategies) 11. Promotion-Nature and Importance, Methods of Promotion and Optimum Promotion Mix 12. Advertising 13. Personal Selling 14. Sales Promotion 15. Publicity and Public Relations 16. Distribution : Types and Selection of Channels 17. Wholesaler and Retailer 18. Recent Developments in Marketing (Social Marketing, Online Marketing, Direct Marketing, Service Marketing, Green marketing, Relationship Marketing and Rural Marketing)

Fundamentals of Marketing (English Edition)

Author : Dr. Vidhu Grace Noel
Publisher : Thakur Publicatoin Private Limited
ISBN 13 : 935755002X
Total Pages : 280 pages
Book Rating : 4.3/5 (575 download)

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Book Synopsis Fundamentals of Marketing (English Edition) by : Dr. Vidhu Grace Noel

Download or read book Fundamentals of Marketing (English Edition) written by Dr. Vidhu Grace Noel and published by Thakur Publicatoin Private Limited. This book was released on 2023-03-03 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buy E-Book of Fundamentals of Marketing (English Edition) Book For B.Com 4th Semester of U.P. State Universities

Principles of Marketing B.COM I semester [NEP-2020] NEW SYLLABUS Affiliated to Rani Channamma University, Belagavi.

Author :
Publisher : Sankalp Publication
ISBN 13 : 939490185X
Total Pages : 144 pages
Book Rating : 4.3/5 (949 download)

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Book Synopsis Principles of Marketing B.COM I semester [NEP-2020] NEW SYLLABUS Affiliated to Rani Channamma University, Belagavi. by :

Download or read book Principles of Marketing B.COM I semester [NEP-2020] NEW SYLLABUS Affiliated to Rani Channamma University, Belagavi. written by and published by Sankalp Publication. This book was released on with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: this book is very informative and easy to understand by students.

NEP Principles And Functions Of Marketing B. Com. Ist Semester Group-B (Minor)

Author : Dr. F. C. Sharma
Publisher : SBPD Publications
ISBN 13 :
Total Pages : 95 pages
Book Rating : 4./5 ( download)

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Book Synopsis NEP Principles And Functions Of Marketing B. Com. Ist Semester Group-B (Minor) by : Dr. F. C. Sharma

Download or read book NEP Principles And Functions Of Marketing B. Com. Ist Semester Group-B (Minor) written by Dr. F. C. Sharma and published by SBPD Publications . This book was released on 2023-09-03 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1. Fundamentals of Marketing : Meaning Concept, Importance, Functions, Marketing and Selling, 2. Modern Marketing Concept, 3. Market Segmentation : Targeting and Positioning, 4. The Concept of Marketing-Mix, 5. New Product Development Process.

Principles of Marketing

Author : Gary M. Armstrong
Publisher :
ISBN 13 : 9781488620102
Total Pages : pages
Book Rating : 4.6/5 (21 download)

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Book Synopsis Principles of Marketing by : Gary M. Armstrong

Download or read book Principles of Marketing written by Gary M. Armstrong and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: An introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning. Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition. Real local and international examples bring ideas to life and new feature 'linking the concepts' helps students test and consolidate understanding as they go. The latest edition enhances understanding with a unique learning design including revised, integrative concept maps at the start of each chapter, end-of-chapter features summarising ideas and themes, a mix of mini and major case studies to illuminate concepts, and critical thinking exercises for applying skills.

Principles of Marketing

Author : John F. Tanner, Jr.
Publisher : Ingram
ISBN 13 : 9781936126293
Total Pages : pages
Book Rating : 4.1/5 (262 download)

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Book Synopsis Principles of Marketing by : John F. Tanner, Jr.

Download or read book Principles of Marketing written by John F. Tanner, Jr. and published by Ingram. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Principles of Management

Author : David S. Bright
Publisher :
ISBN 13 : 9781998109166
Total Pages : 0 pages
Book Rating : 4.1/5 (91 download)

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Book Synopsis Principles of Management by : David S. Bright

Download or read book Principles of Management written by David S. Bright and published by . This book was released on 2023-05-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Black & white print. Principles of Management is designed to meet the scope and sequence requirements of the introductory course on management. This is a traditional approach to management using the leading, planning, organizing, and controlling approach. Management is a broad business discipline, and the Principles of Management course covers many management areas such as human resource management and strategic management, as well as behavioral areas such as motivation. No one individual can be an expert in all areas of management, so an additional benefit of this text is that specialists in a variety of areas have authored individual chapters.

Understanding Digital Marketing

Author : Damian Ryan
Publisher : Kogan Page Publishers
ISBN 13 : 0749464283
Total Pages : 304 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Understanding Digital Marketing by : Damian Ryan

Download or read book Understanding Digital Marketing written by Damian Ryan and published by Kogan Page Publishers. This book was released on 2012-03-03 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.

E-Commerce (concepts - Models - Strategies

Author : C. S. V. Murthy
Publisher :
ISBN 13 : 9788178662763
Total Pages : 849 pages
Book Rating : 4.6/5 (627 download)

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Book Synopsis E-Commerce (concepts - Models - Strategies by : C. S. V. Murthy

Download or read book E-Commerce (concepts - Models - Strategies written by C. S. V. Murthy and published by . This book was released on 2002 with total page 849 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Management by Dr. F. C. Sharma

Author : Dr. F. C. Sharma
Publisher : SBPD Publications
ISBN 13 : 9388117166
Total Pages : 334 pages
Book Rating : 4.3/5 (881 download)

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Download or read book Marketing Management by Dr. F. C. Sharma written by Dr. F. C. Sharma and published by SBPD Publications. This book was released on 2020-07-01 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Positioning and Re-Positioning, 6. Buying Motives, 7. Introduction to Marketing-Mix, 8. Product and Product Planning, 9. New Product Development, 10. Product Life-Cycle, 11. Branding and Packaging, 12. Distribution : Type and Selection of Channels, 13. Middleman : Wholesaler and Retailer, 14. Physical Distribution of Goods, 15. Pricing Policies, Strategies and Price Determination, 16. Promotion—Methods of Promotion and Optimu Promotion Mix, 17. Introduction to Advertising, 18. Selection of Advertising Media, 19. Personal Selling, 20. Sales Promotion, 21. Publicity and Public Relation, 22. Marketing Research and Information Systems, 23. Consumer Behaviour, Objective Type Questions.

The Marketing Book

Author : Michael J. Baker
Publisher : Routledge
ISBN 13 : 1134506120
Total Pages : 907 pages
Book Rating : 4.1/5 (345 download)

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Book Synopsis The Marketing Book by : Michael J. Baker

Download or read book The Marketing Book written by Michael J. Baker and published by Routledge. This book was released on 2016-04-14 with total page 907 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises. This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new selection of experts to bring you bang up to date with the latest in marketing thought. Also included are brand new content in direct, data and digital marketing, and social marketing. If you're a marketing student or practitioner with a question, this book should be the first place you look.

Basic Economics

Author : Thomas Sowell
Publisher : Basic Books
ISBN 13 : 0465056849
Total Pages : 990 pages
Book Rating : 4.4/5 (65 download)

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Book Synopsis Basic Economics by : Thomas Sowell

Download or read book Basic Economics written by Thomas Sowell and published by Basic Books. This book was released on 2014-12-02 with total page 990 pages. Available in PDF, EPUB and Kindle. Book excerpt: The bestselling citizen's guide to economics Basic Economics is a citizen's guide to economics, written for those who want to understand how the economy works but have no interest in jargon or equations. Bestselling economist Thomas Sowell explains the general principles underlying different economic systems: capitalist, socialist, feudal, and so on. In readable language, he shows how to critique economic policies in terms of the incentives they create, rather than the goals they proclaim. With clear explanations of the entire field, from rent control and the rise and fall of businesses to the international balance of payments, this is the first book for anyone who wishes to understand how the economy functions. This fifth edition includes a new chapter explaining the reasons for large differences of wealth and income between nations. Drawing on lively examples from around the world and from centuries of history, Sowell explains basic economic principles for the general public in plain English.

Fundamentals of Marketing

Author :
Publisher :
ISBN 13 : 9789813135505
Total Pages : 154 pages
Book Rating : 4.1/5 (355 download)

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Download or read book Fundamentals of Marketing written by and published by . This book was released on 2019 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt:

New General Mathematics

Author : J.B. Channon
Publisher :
ISBN 13 : 9780582588707
Total Pages : 224 pages
Book Rating : 4.5/5 (887 download)

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Download or read book New General Mathematics written by J.B. Channon and published by . This book was released on 1991-02 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Investment Management : Theory and Practice

Author :
Publisher : Sultan Chand & Sons
ISBN 13 : 9391820409
Total Pages : 20 pages
Book Rating : 4.3/5 (918 download)

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Download or read book Investment Management : Theory and Practice written by and published by Sultan Chand & Sons. This book was released on 2023-02-07 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: Investment Management has been written to meet the need of the students taking B.Com (H.) and other Undergraduate Courses in Finance in the light of NEP 2020. The Scope of investment decision-making has substantially widened with new concepts appearing on the horizon. Appropriately, the Syllabi of different courses have been modified and updated. Consistent with the objective, this book present analytical framework of the related subject matter in the light of SEBI Rules, Regulations and Guidelines. Numerical examples and illustrations have been used extensively to explain the applications of different concepts.