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Fundamentals Of Marketing A Text Book For Mba Bba And Mcom Bcom
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Book Synopsis Fundamentals of Marketing-A TEXT BOOK FOR MBA, BBA and MCOM, BCOM by : Dr Debadutta Das
Download or read book Fundamentals of Marketing-A TEXT BOOK FOR MBA, BBA and MCOM, BCOM written by Dr Debadutta Das and published by Archers & Elevators Publishing House. This book was released on with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is my proud privilege to present the first edition of Fundamental of Marketing Book for the students pursuing MBA, BBA, BCOM and MCOM Degrees. This book is a humble attempt to explain the scope, importance and nature of marketing environment. This book is definitely contributed towards creating clear fundamental knowledge in marketing. Unless the fundamental becomes strong all other knowledge what one acquire with passage of time may not be so effective. Keeping that in view, I have decided to come out with this book for the beginners of marketing discipline. This book is different from all other books. I have treated each topic in a simple and clear fashion. I have taken a great care to illustrate each point with suitable examples. The main objective of this book is to create an interest in marketing in the mind of the students.. It also introduces students to the principles of marketing focusing product, price, place and promotion unlike some marketing texts that treat digital marketing as an add-on, these book incorporate the use of data, digital communications and digital marketing strategies in this book, reflecting modern marketing in practice.
Book Synopsis Principles of Marketing by : Gary M. Armstrong
Download or read book Principles of Marketing written by Gary M. Armstrong and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: An introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning. Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition. Real local and international examples bring ideas to life and new feature 'linking the concepts' helps students test and consolidate understanding as they go. The latest edition enhances understanding with a unique learning design including revised, integrative concept maps at the start of each chapter, end-of-chapter features summarising ideas and themes, a mix of mini and major case studies to illuminate concepts, and critical thinking exercises for applying skills.
Book Synopsis Principles of Marketing by : John F. Tanner, Jr.
Download or read book Principles of Marketing written by John F. Tanner, Jr. and published by Ingram. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Basics of Marketing Management (Theory & Practice) by : Rudani R.B.
Download or read book Basics of Marketing Management (Theory & Practice) written by Rudani R.B. and published by S. Chand Publishing. This book was released on 2010-12 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction To Marketing 1 42 2. Emerging Issues In Marketing 43 66 3. Marketing Environment And Demand Forecasting 67 81 4. Consumer Behavior And Market Segmentation 82 119 5. Product Decisions 120 152 5.1. Product-Related Strategies 153 174 6. Pricing Decisions 175 189 7. Market Promotion Mix 190 198 7.1. Advertising 199 235 7.2. Personal Selling And Sales Force Management 236 262 7.3. Sales Promotion 263 268 7.4. Publicity And Public Relations 269 283 8. Physical Distribution And Channel Of Distribution 284 305 9. Marketing Information System And Marketing Research 306 341 10. Rural Marketing 342 357 11. Marketing Of Services 358 264 12. Elements Of Retailing 365 387 13. International Marketing 388 399 14. Marketing Control 400 413 15. Analysing Competition 414 430 16. Case Study Marketing Cases And Analysis 431 448 17. Project Report In Marketing Practical Study 449 469 Bibliography
Book Synopsis Principles of Management by : David S. Bright
Download or read book Principles of Management written by David S. Bright and published by . This book was released on 2023-05-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Black & white print. Principles of Management is designed to meet the scope and sequence requirements of the introductory course on management. This is a traditional approach to management using the leading, planning, organizing, and controlling approach. Management is a broad business discipline, and the Principles of Management course covers many management areas such as human resource management and strategic management, as well as behavioral areas such as motivation. No one individual can be an expert in all areas of management, so an additional benefit of this text is that specialists in a variety of areas have authored individual chapters.
Book Synopsis Introduction to Business by : Lawrence J. Gitman
Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2024-09-16 with total page 1455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Book Synopsis Understanding Digital Marketing by : Damian Ryan
Download or read book Understanding Digital Marketing written by Damian Ryan and published by Kogan Page Publishers. This book was released on 2012-03-03 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.
Download or read book Operations Research written by D S Hira and published by S. Chand Publishing. This book was released on 1992 with total page 1510 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author have used numerical examples as the means for presentation of the underlying ideas of different operations research techniques.Accordingly,a large number of comprehensive solved examples,taken from a variety of fields,have been added in every chapter and they are followed by a set of unsolved problems with answers(and hints wherever required)through which readers can test their understanding of the subject matter.The book,in its present form,contains around 650,examples,1,280 illustrative diagrams.
Download or read book Universities Handbook written by and published by . This book was released on 2004 with total page 1348 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Encyclopedia of Finance by : Cheng-Few Lee
Download or read book Encyclopedia of Finance written by Cheng-Few Lee and published by Springer Science & Business Media. This book was released on 2006-07-27 with total page 861 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a major new reference work covering all aspects of finance. Coverage includes finance (financial management, security analysis, portfolio management, financial markets and instruments, insurance, real estate, options and futures, international finance) and statistical applications in finance (applications in portfolio analysis, option pricing models and financial research). The project is designed to attract both an academic and professional market. It also has an international approach to ensure its maximum appeal. The Editors' wish is that the readers will find the encyclopedia to be an invaluable resource.
Book Synopsis Principles and Practice of Management by : Dr. L.M. Prasad
Download or read book Principles and Practice of Management written by Dr. L.M. Prasad and published by Sultan Chand & Sons. This book was released on 2020-10-01 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book in its tenth edition has been thoroughly restructured and revised. All the chapters of the present edition have been re-written not only to incorporate the latest developments in management but also to make presentation of subject-matter more lucid and crisp. Chapter 3 of the previous edition (Managers and Environment) has been named as Management Challenges and Opportunities in the present edition so that proper focus is put on these issues. Thus, the present edition is ideally suited to management students as well as management practitioners, particularly those who have not gone through formal management education.
Book Synopsis The Marketing Book by : Michael J. Baker
Download or read book The Marketing Book written by Michael J. Baker and published by Routledge. This book was released on 2016-04-14 with total page 907 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises. This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new selection of experts to bring you bang up to date with the latest in marketing thought. Also included are brand new content in direct, data and digital marketing, and social marketing. If you're a marketing student or practitioner with a question, this book should be the first place you look.
Book Synopsis Principles of Business Organisation and Management, 6/e by : P N Reddy
Download or read book Principles of Business Organisation and Management, 6/e written by P N Reddy and published by S. Chand Publishing. This book was released on with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: For B.Com.(Pass & Hons.),M.Com.,B.B.A., B.B.S., M.B.A., C.A., C.S., & I.C.W.A., students of all Indian Universities.
Book Synopsis Corporate Finance by : Pierre Vernimmen
Download or read book Corporate Finance written by Pierre Vernimmen and published by John Wiley & Sons. This book was released on 2014-10-09 with total page 994 pages. Available in PDF, EPUB and Kindle. Book excerpt: Merging theory and practice into a comprehensive, highly-anticipated text Corporate Finance continues its legacy as one of the most popular financial textbooks, with well-established content from a diverse and highly respected author team. Unique in its features, this valuable text blends theory and practice with a direct, succinct style and commonsense presentation. Readers will be introduced to concepts in a situational framework, followed by a detailed discussion of techniques and tools. This latest edition includes new information on venture finance and debt structuring, and has been updated throughout with the most recent statistical tables. The companion website provides statistics, graphs, charts, articles, computer models, and classroom tools, and the free monthly newsletter keeps readers up to date on the latest happenings in the field. The authors have generously made themselves available for questions, promising an answer in seventy-two hours. Emphasizing how key concepts relate to real-world situations is what makes Corporate Finance a valuable reference with real relevance to the professional and student alike. Readers will gain insight into the methods and tools that shape the industry, allowing them to: Analyze investments with regard to hurdle rates, cash flows, side costs, and more Delve into the financing process and learn the tools and techniques of valuation Understand cash dividends and buybacks, spinoffs, and divestitures Explore the link between valuation and corporate finance As the global economy begins to recover, access to the most current information and statistics will be required. To remain relevant in the evolving financial environment, practitioners will need a deep understanding of the mechanisms at work. Corporate Finance provides the expert guidance and detailed explanations for those requiring a strong foundational knowledge, as well as more advanced corporate finance professionals.
Book Synopsis Business Strategy Essentials You Always Wanted To Know by : Callie Daum
Download or read book Business Strategy Essentials You Always Wanted To Know written by Callie Daum and published by Vibrant Publishers. This book was released on 2020-02-26 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Strategy Essentials You Always Wanted To Know prepares new managers and leaders with the building blocks of business strategy. You will learn how to define strategy, different levels of strategy for the business versus departments, and how to plan tactics to implement those strategies. You are given tools to assist you with some of the more challenging aspects of strategy such as environmental scanning, SWOT analysis, and strategy analysis. After you have learned how to execute some of these strategies, you will learn what organization structures fit best with specific strategies. These timeless elements of strategy will provide you the fundamentals with a 21st century point of view. Business Strategy Essentials is part of the Management Essentials series that helps working professionals moving into management roles. The series addresses every aspect of business from HR to finance, marketing, and operations. Each book includes fundamentals, important concepts, and well-known principles, as well as practical applications of the subject matter.
Book Synopsis Entrepreneurial Development by : S S Khanka
Download or read book Entrepreneurial Development written by S S Khanka and published by S. Chand Publishing. This book was released on 2006 with total page 816 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is useful for B.Com., M.Com., and MBA students of all Indian Universities. Presentation of various aspects of entrepreneurship is the most salient features of this book. Clarity of all topics has been given throughout. Description of the most difficult topics, in a simple and easy to follow style, has been the authors main attempt. At the end of the each chapter Assessment Questions are included in this book. Glossary, Bibliography, Author Index, Subject Index and Abbreviations are incoporated at the end of the book.
Book Synopsis Essentials of Marketing by : Edmund Jerome McCarthy
Download or read book Essentials of Marketing written by Edmund Jerome McCarthy and published by Irwin Professional Publishing. This book was released on 1988 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt:
