Fundamentals Of Co Operative Marketing

Author : M. Saeed
Publisher :
ISBN 13 : 9788170413868
Total Pages : 248 pages
Book Rating : 4.4/5 (138 download)

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Download or read book Cooperative Marketing and Processing written by M. Saeed and published by . This book was released on 1990-01-01 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Book Presents A Critical Appraisal Of The Management Of Co-Operative Marketing And Processing In India. It Examines The Multifarious Problems, Being Experienced By Marketing And Processing Cooperatives In India; And Suggests The Ways And Means For Improving Their Working And Management. It Involves And Analytical Study Of The Application Of The Principles Of Scientific Management In The Inter-Related Areas Of Cooperative Marketing And Processing.The Authors Have Endeavoured To Synthesize The Principles, Tools And Techniques Of Management With The Practices Of Marketing And Processing, As Conducted By Cooperative Organizations At Different Levels In The Country. They Have Adopted A Very Comprehensive, Modern As Well Ass An Integrated Approach Towards The Treatment Of The Different Aspects Of Management , Cooperation , Marketing , And Processing , In A Simple, Lucid And Impressive Style, With A Straight-Forward Clarity.The Study Emphasizes The Need To Have A Properly Managed Cooperative Marketing And Processing System, In Order To Make The Proper Marketing Channels And Processing Facilities Available To Farmers. The Findings Of The Study Will Be Helpful To The Government, National Organisations Nafed, Ncdc And Ncui, And To The Management Of Marketing And Processing Cooperatives, Working At Different Levels; And Will Go A Long Way In Devising The Policies And Programmes For Maintaining The Farmers Tempo Of Production, For Providing Them Protection Against Undue Hardships And Also For Saving The Ultimate Consumers From Exploitation.