Fun With Leadership Motivation Change Management

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Fun with Leadership Motivation & Change Management

Author : Simone Janson
Publisher : Best of HR - Berufebilder.de®
ISBN 13 : 3965961497
Total Pages : 121 pages
Book Rating : 4.9/5 (659 download)

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Book Synopsis Fun with Leadership Motivation & Change Management by : Simone Janson

Download or read book Fun with Leadership Motivation & Change Management written by Simone Janson and published by Best of HR - Berufebilder.de®. This book was released on 2024-09-02 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt: Also in the 6th revised and improved edition, published by a government-funded publisher involved in EU programs and a partner of the Federal Ministry of Education, you receive the concentrated expertise of renowned experts (overview in the book preview), as well as tailored premium content and access to travel deals with discounts of up to 75%. At the same time, you do good and support sustainable projects. Because leadership is often associated with seriousness and a responsibility that weighs heavily on the shoulders of many managers. This is also due to the fact that in a globalized, rapidly changing economy, change processes have to be communicated and implemented, which are not always fun for the managers and employees involved. However, as disadvantageous as this VUCA world may be, it also offers many advantages such as increased flexibility and agility, which can help to gain pleasure in responsibility. This book shows how to do this. With its "Info on Demand" concept, the publisher not only participated in an EU-funded program but was also awarded the Global Business Award as Publisher of the Year. Therefore, by purchasing this book, you are also doing good: The publisher is financially and personally involved in socially relevant projects such as tree planting campaigns, the establishment of scholarships, sustainable living arrangements, and many other innovative ideas. The goal of providing you with the best possible content on topics such as career, finance, management, recruiting, or psychology goes far beyond the static nature of traditional books: The interactive book not only imparts expert knowledge but also allows you to ask individual questions and receive personal advice. In doing so, expertise and technical innovation go hand in hand, as we take the responsibility of delivering well-researched and reliable content, as well as the trust you place in us, very seriously. Therefore, all texts are written by experts in their field. Only for better accessibility of information do we rely on AI-supported data analysis, which assists you in your search for knowledge. You also gain extensive premium services: Each book includes detailed explanations and examples, making it easier for you to successfully use the consultation services, freeky available only to book buyers. Additionally, you can download e-courses, work with workbooks, or engage with an active community. This way, you gain valuable resources that enhance your knowledge, stimulate creativity, and make your personal and professional goals achievable and successes tangible. That's why, as part of the reader community, you have the unique opportunity to make your journey to personal success even more unforgettable with travel deals of up to 75% off. Because we know that true success is not just a matter of the mind, but is primarily the result of personal impressions and experiences. Publisher and editor Simone Janson is also a bestselling author and one of the 10 most important German bloggers according to the Blogger Relevance Index. Additionally, she has been a columnist and author for renowned media such as WELT, Wirtschaftswoche, and ZEIT - you can learn more about her on Wikipedia.

Leading Change

Author : John P. Kotter
Publisher : Harvard Business Press
ISBN 13 : 1422186431
Total Pages : 210 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Leading Change by : John P. Kotter

Download or read book Leading Change written by John P. Kotter and published by Harvard Business Press. This book was released on 2012 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the ill-fated dot-com bubble to unprecedented merger and acquisition activity to scandal, greed, and, ultimately, recession -- we've learned that widespread and difficult change is no longer the exception. By outlining the process organizations have used to achieve transformational goals and by identifying where and how even top performers derail during the change process, Kotter provides a practical resource for leaders and managers charged with making change initiatives work.

Leading from Anywhere

Author : David Burkus
Publisher : Houghton Mifflin
ISBN 13 : 0358533279
Total Pages : 255 pages
Book Rating : 4.3/5 (585 download)

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Book Synopsis Leading from Anywhere by : David Burkus

Download or read book Leading from Anywhere written by David Burkus and published by Houghton Mifflin. This book was released on 2021-01-05 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate guide to leading remote employees and teams, tackling the key challenges that managers face-from hiring and onboarding new members to building culture remotely, tracking productivity, communicating speedily, and retaining star employees

Management 3.0

Author : Jurgen Appelo
Publisher : Pearson Education
ISBN 13 : 0321712471
Total Pages : 456 pages
Book Rating : 4.3/5 (217 download)

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Book Synopsis Management 3.0 by : Jurgen Appelo

Download or read book Management 3.0 written by Jurgen Appelo and published by Pearson Education. This book was released on 2011 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduces a realistic approach to leading, managing, and growing your Agile team or organization. Written for current managers and developers moving into management, Appelo shares insights that are grounded in modern complex systems theory, reflecting the intense complexity of modern software development. Recognizes that today's organizations are living, networked systems; that you can't simply let them run themselves; and that management is primarily about people and relationships. Deepens your understanding of how organizations and Agile teams work, and gives you tools to solve your own problems. Identifies the most valuable elements of Agile management, and helps you improve each of them.

The Leadership Training Activity Book

Author : Lois Borland Hart
Publisher : AMACOM Div American Mgmt Assn
ISBN 13 : 9780814472620
Total Pages : 348 pages
Book Rating : 4.4/5 (726 download)

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Book Synopsis The Leadership Training Activity Book by : Lois Borland Hart

Download or read book The Leadership Training Activity Book written by Lois Borland Hart and published by AMACOM Div American Mgmt Assn. This book was released on 2005 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Leadership development is self-development. The quest for leadership is first an inner quest to discover who you are. That is clearly the premise of this wonderful collection of developmental activities. They guide learners on that fascinating journey of self-awareness and self-confidence that can only come from experiencing something in themselves for themselves."-- from the foreword by James M. Kouzes, co-author, The Leadership Challenge When it comes to preparing a new generation of leaders, trainers have their work cut out for them. In addition to being a critical competency in itself, the task of leadership necessarily involves mastering a whole host of other skills . . . and it's up to you as a trainer to keep participants engaged and active throughout the learning process. The Leadership Training Activity Book is a collection of engaging, sure-fire exercises based on the best, most up-to-date learning theory for preparing the leaders of tomorrow. The book features easily adaptable modules designed for beginning to advanced skill levels, short or long sessions, and large or small groups. You'll find the perfect training exercises to help new and experienced leaders improve their understanding of crucial topics such as: trust * values * networking * conflict resolution * diversity * negotiation * listening skills * mentoring * vision * communication * and more. The Leadership Training Activity Book provides trainers with a wide range of activities to help teach and apply the most critical leadership competencies participants need, enabling you to develop and liberate the leadership qualities learners already have within themselves. It is a unique collection of proven exercises that will elicit the best from those who wish to lead.

Lift

Author : Ryan W. Quinn
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1626564027
Total Pages : 289 pages
Book Rating : 4.6/5 (265 download)

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Book Synopsis Lift by : Ryan W. Quinn

Download or read book Lift written by Ryan W. Quinn and published by Berrett-Koehler Publishers. This book was released on 2015-07-31 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Just as the Wright Brothers combined science and practice to finally realize the dream of flight, Ryan and Robert Quinn combine research and personal experience to demonstrate how to reach a psychological state that elevates us and those around us to greater heights of achievement, integrity, openness, and empathy. It's the psychological equivalent of aerodynamic lift, and it is the fundamental state of leadership. This book draws on recent advances in positive psychology and organizational science to describe four questions that, when asked in any situation, will help us experience the fundamental state of leadership. Engaging personal stories illustrate how the Quinns and others have applied these concepts at work, at home, and in the community. --

The Progress Principle

Author : Teresa Amabile
Publisher : Harvard Business Press
ISBN 13 : 1422142736
Total Pages : 270 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis The Progress Principle by : Teresa Amabile

Download or read book The Progress Principle written by Teresa Amabile and published by Harvard Business Press. This book was released on 2011-07-19 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: What really sets the best managers above the rest? It’s their power to build a cadre of employees who have great inner work lives—consistently positive emotions; strong motivation; and favorable perceptions of the organization, their work, and their colleagues. The worst managers undermine inner work life, often unwittingly. As Teresa Amabile and Steven Kramer explain in The Progress Principle, seemingly mundane workday events can make or break employees’ inner work lives. But it’s forward momentum in meaningful work—progress—that creates the best inner work lives. Through rigorous analysis of nearly 12,000 diary entries provided by 238 employees in 7 companies, the authors explain how managers can foster progress and enhance inner work life every day. The book shows how to remove obstacles to progress, including meaningless tasks and toxic relationships. It also explains how to activate two forces that enable progress: (1) catalysts—events that directly facilitate project work, such as clear goals and autonomy—and (2) nourishers—interpersonal events that uplift workers, including encouragement and demonstrations of respect and collegiality. Brimming with honest examples from the companies studied, The Progress Principle equips aspiring and seasoned leaders alike with the insights they need to maximize their people’s performance.

The Infinite Game

Author : Simon Sinek
Publisher : Penguin
ISBN 13 : 0735213526
Total Pages : 272 pages
Book Rating : 4.7/5 (352 download)

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Book Synopsis The Infinite Game by : Simon Sinek

Download or read book The Infinite Game written by Simon Sinek and published by Penguin. This book was released on 2019-10-15 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the New York Times bestselling author of Start With Why and Leaders Eat Last, a bold framework for leadership in today’s ever-changing world. How do we win a game that has no end? Finite games, like football or chess, have known players, fixed rules and a clear endpoint. The winners and losers are easily identified. Infinite games, games with no finish line, like business or politics, or life itself, have players who come and go. The rules of an infinite game are changeable while infinite games have no defined endpoint. There are no winners or losers—only ahead and behind. The question is, how do we play to succeed in the game we’re in? In this revelatory new book, Simon Sinek offers a framework for leading with an infinite mindset. On one hand, none of us can resist the fleeting thrills of a promotion earned or a tournament won, yet these rewards fade quickly. In pursuit of a Just Cause, we will commit to a vision of a future world so appealing that we will build it week after week, month after month, year after year. Although we do not know the exact form this world will take, working toward it gives our work and our life meaning. Leaders who embrace an infinite mindset build stronger, more innovative, more inspiring organizations. Ultimately, they are the ones who lead us into the future.

HBR's 10 Must Reads on Leadership Lessons from Sports (featuring interviews with Sir Alex Ferguson, Kareem Abdul-Jabbar, Andre Agassi)

Author : Harvard Business Review
Publisher : Harvard Business Press
ISBN 13 : 1633694356
Total Pages : 158 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis HBR's 10 Must Reads on Leadership Lessons from Sports (featuring interviews with Sir Alex Ferguson, Kareem Abdul-Jabbar, Andre Agassi) by : Harvard Business Review

Download or read book HBR's 10 Must Reads on Leadership Lessons from Sports (featuring interviews with Sir Alex Ferguson, Kareem Abdul-Jabbar, Andre Agassi) written by Harvard Business Review and published by Harvard Business Press. This book was released on 2018-01-16 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leadership and management lessons from the sports world. The world's elite athletes and coaches achieve high performance through inspiring leadership, mental toughness, and direction-setting strategic choices. Harvard Business Review has talked to many of these high performers throughout the years to learn how their success translates to the world of business. If you read nothing else on management lessons from the world of sports, read these 10 articles by athletes, coaches, and leadership experts. We've combed through our archive and selected the articles that will best help you drive performance. This book will inspire you to: Improve on your weaknesses, not just your strengths Take care of your body for sustained mental performance Increase your confidence and manage your energy before an important event Turn a struggling team around Understand the limits of performance metrics Focus on long-term goals to overcome setbacks Understand where the analogy of sports and business doesn't work This collection of articles includes "Ferguson's Formula," by Anita Elberse with Sir Alex Ferguson; "Life's Work: An Interview with Greg Louganis"; "The Making of a Corporate Athlete," by Jim Loehr and Tony Schwartz; "The Tough Work of Turning a Team Around," by Bill Parcells; "How an Olympic Gold Medalist Learned to Perform Under Pressure: An Interview with Alex Gregory"; "Mental Preparation Secrets of Top Athletes, Entertainers, and Surgeons," an interview with Daniel McGinn by Sarah Green Carmichael; "SoulCycle's CEO on Sustaining Growth in a Faddish Industry," by Melanie Whelan; "Life's Work: An Interview with Kareem Abdul-Jabbar"; "Major League Innovation," by Scott D. Anthony; "Looking Past Performance in Your Star Talent," by Mark de Rond, Adrian Moorhouse, and Matt Rogan; "Life's Work: An Interview with Mikhail Baryshnikov"; "How the Best of the Best Get Better and Better," by Graham Jones; "Life's Work: An Interview with Joe Girardi"; "Why There Is an I in Team," by Mark de Rond; "Life's Work: An Interview with Andre Agassi"; and "Why Sports Are a Terrible Metaphor for Business," by Bill Taylor.

Beyond Change Management

Author : Dean Anderson
Publisher : John Wiley & Sons
ISBN 13 : 0787959227
Total Pages : 269 pages
Book Rating : 4.7/5 (879 download)

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Book Synopsis Beyond Change Management by : Dean Anderson

Download or read book Beyond Change Management written by Dean Anderson and published by John Wiley & Sons. This book was released on 2002-02-28 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transform your organization! To truly transform your organization, you must learn to transform your own mindset. Beyond Change Management-the only book specifically about the interaction of leadership style, mindset, and the change process-revolutionizes leaders' approach to transformational change. Shattering the myth that transformation can be managed, this book-part of the Practicing OD Series--offers you new directions and ways of thinking and behaving that are essential for successful change. Its unique approach brings organization development (OD) into the mainstream of leaders' approaches to change, expanding and integrating the fields of OD, leadership, change management, and consciousness. You'll also get: ready-to-use worksheets questionnaires guidelines "Powerful business solutions to the current chaos facing many organizations today. Dean Anderson and Linda Ackerman Anderson get to the heart of change, the human touch, by using timeless techniques and tools." --Ken Blanchard, coauthor, The One Minute Manager and Gung Ho! "The authors combine their keen observations, sharp insights, and open hearts to produce towering works that will stand as lasting contributions to leadership and organization development. . . .[t]hey guide us along a path of personal discovery so that we may have the strength of spirit to risk the creation of more meaningful organizations." --Jim Kouzes, coauthor, The Leadership Challenge and Encouraging the Hear

Globality

Author : Hal Sirkin
Publisher : Business Plus
ISBN 13 : 0446537438
Total Pages : 226 pages
Book Rating : 4.4/5 (465 download)

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Book Synopsis Globality by : Hal Sirkin

Download or read book Globality written by Hal Sirkin and published by Business Plus. This book was released on 2008-06-11 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: An absolutely stunning -- and scary - wake-up call that reveals how the economic world is about to change dramatically in the next few years as dozens of RDEs ("Rapidly Developing Economies") begin to assert themselves as major economic powers. Globalization is about Americans outsourcing product development and services to other countries. Globality is the next step, where rapidly developing economies from around the world are now competing with us head to head. The authors present a strong case that the economic climate in which we have lived is going to change in unprecedented ways. "...their insights into the competitive battle in emerging markets are so keen." -- William J. Holstein of The New York Times "Many American chief executives, it turns out, are aiming at emerging markets...And they will find many insights into prevailing in those battles in this book." -- William J. Holstein of The New York Times "...for any corporate strategist pondering the challenges and opportunities of globalization, this book is an indispensable guide." -- John Cummings of Business Finance "While the global economy has been a hot topic for at least two decades, it is in constant need of updating ...GLOBALITY...does the job nicely." -- BNET "[This] vividly detailed tome describes the latest shift in globalization from a one-way street of Western domination to an increasingly competitive global playing field, where businesses from once-discounted nations are solidifying their standing." -- CIO Insight "Whatever the next New World Order turns out to be, the advice in GLOBALITY will come in useful, for multinationals and individual workers alike." -- Business Pundit "A smart discourse on how local companies in developing economies, such as China, India and Brazil, are bucking tradition and going for broke on their own terms..." -- BNET "This book is a must-read for leaders of companies in the developed world who want to get into the globality act and stay in it." -- Cecil Johnson, McClatchy-Tribune News "Get ready for a new wave of challengers, 'bursting their way onto the big stage.' So say the three authors of this smart analysis about the latest developments in global competition" -- Andrea Sachs of TIME

The Employee Experience Advantage

Author : Jacob Morgan
Publisher : John Wiley & Sons
ISBN 13 : 1119321638
Total Pages : 215 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis The Employee Experience Advantage by : Jacob Morgan

Download or read book The Employee Experience Advantage written by Jacob Morgan and published by John Wiley & Sons. This book was released on 2017-03-01 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Shows Organizations That Focus on Employee Experience Far Outperform Those That Don't Recently a new type of organization has emerged, one that focuses on employee experiences as a way to drive innovation, increase customer satisfaction, find and hire the best people, make work more engaging, and improve overall performance. The Employee Experience Advantage is the first book of its kind to tackle this emerging topic that is becoming the #1 priority for business leaders around the world. Although everyone talks about employee experience nobody has really been able to explain concretely what it is and how to go about designing for it...until now. How can organizations truly create a place where employees want to show up to work versus need to show up to work? For decades the business world has focused on measuring employee engagement meanwhile global engagement scores remain at an all time low despite all the surveys and institutes that been springing up tackle this problem. Clearly something is not working. Employee engagement has become the short-term adrenaline shot that organizations turn to when they need to increase their engagement scores. Instead, we have to focus on designing employee experiences which is the long term organizational design that leads to engaged employees. This is the only long-term solution. Organizations have been stuck focusing on the cause instead of the effect. The cause is employee experience; the effect is an engaged workforce. Backed by an extensive research project that looked at over 150 studies and articles, featured extensive interviews with over 150 executives, and analyzed over 250 global organizations, this book clearly breaks down the three environments that make up every single employee experience at every organization around the world and how to design for them. These are the cultural, technological, and physical environments. This book explores the attributes that organizations need to focus on in each one of these environments to create COOL spaces, ACE technology, and a CELEBRATED culture. Featuring exclusive case studies, unique frameworks, and never before seen research, The Employee Experience Advantage guides readers on a journey of creating a place where people actually want to show up to work. Readers will learn: The trends shaping employee experience How to evaluate their own employee experience using the Employee Experience Score What the world's leading organizations are doing around employee experience How to design for technology, culture, and physical spaces The role people analytics place in employee experience Frameworks for how to actually create employee experiences The role of the gig economy The future of employee experience Nine types of organizations that focus on employee experience And much more! There is no question that engaged employees perform better, aspire higher, and achieve more, but you can't create employee engagement without designing employee experiences first. It's time to rethink your strategy and implement a real-world framework that focuses on how to create an organization where people want to show up to work. The Employee Experience Advantage shows you how to do just that.

Find Your Why

Author : Simon Sinek
Publisher : Penguin
ISBN 13 : 0143111728
Total Pages : 258 pages
Book Rating : 4.1/5 (431 download)

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Book Synopsis Find Your Why by : Simon Sinek

Download or read book Find Your Why written by Simon Sinek and published by Penguin. This book was released on 2017-09-05 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Start With Why has led millions of readers to rethink everything they do – in their personal lives, their careers and their organizations. Now Find Your Why picks up where Start With Why left off. It shows you how to apply Simon Sinek’s powerful insights so that you can find more inspiration at work -- and in turn inspire those around you. I believe fulfillment is a right and not a privilege. We are all entitled to wake up in the morning inspired to go to work, feel safe when we’re there and return home fulfilled at the end of the day. Achieving that fulfillment starts with understanding exactly WHY we do what we do. As Start With Why has spread around the world, countless readers have asked me the same question: How can I apply Start With Why to my career, team, company or nonprofit? Along with two of my colleagues, Peter Docker and David Mead, I created this hands-on, step-by-step guide to help you find your WHY. With detailed exercises, illustrations, and action steps for every stage of the process, Find Your Why can help you address many important concerns, including: * What if my WHY sounds just like my competitor’s? * Can I have more than one WHY? * If my work doesn’t match my WHY, what should I do? * What if my team can’t agree on our WHY? Whether you've just started your first job, are leading a team, or are CEO of your own company, the exercises in this book will help guide you on a path to long-term success and fulfillment, for both you and your colleagues. Thank you for joining us as we work together to build a world in which more people start with WHY. Inspire on! -- Simon

Crash Course in Managing People

Author : Brian Clegg
Publisher : Kogan Page Publishers
ISBN 13 : 9780749438340
Total Pages : 276 pages
Book Rating : 4.4/5 (383 download)

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Book Synopsis Crash Course in Managing People by : Brian Clegg

Download or read book Crash Course in Managing People written by Brian Clegg and published by Kogan Page Publishers. This book was released on 2002 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors present a structured, easy-to-use way to improve managerial skills. They explain the key elements that make for effective management, then provide exercises and techniques to develop managerial skills.

Building High-Performance, High-Trust Organizations

Author : Gerrit Broekstra
Publisher : Springer
ISBN 13 : 1137414723
Total Pages : 208 pages
Book Rating : 4.1/5 (374 download)

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Book Synopsis Building High-Performance, High-Trust Organizations by : Gerrit Broekstra

Download or read book Building High-Performance, High-Trust Organizations written by Gerrit Broekstra and published by Springer. This book was released on 2014-07-18 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Some vanguard companies have evolved to a higher level of decentralization originating in the enabling-and-autonomy paradigm. A new kind of deep leadership is practiced by these spirit-driven organizations. This book brings together theory and case studies to cover historical origins and developments of both types of decentralization.

Managing to Change the World

Author : Alison Green
Publisher : John Wiley & Sons
ISBN 13 : 1118137612
Total Pages : 244 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis Managing to Change the World by : Alison Green

Download or read book Managing to Change the World written by Alison Green and published by John Wiley & Sons. This book was released on 2012-04-03 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why getting results should be every nonprofit manager's first priority A nonprofit manager's fundamental job is to get results, sustained over time, rather than boost morale or promote staff development. This is a shift from the tenor of many management books, particularly in the nonprofit world. Managing to Change the World is designed to teach new and experienced nonprofit managers the fundamental skills of effective management, including: managing specific tasks and broader responsibilities; setting clear goals and holding people accountable to them; creating a results-oriented culture; hiring, developing, and retaining a staff of superstars. Offers nonprofit managers a clear guide to the most effective management skills Shows how to address performance problems, dismiss staffers who fall short, and the right way to exercising authority Gives guidance for managing time wisely and offers suggestions for staying in sync with your boss and managing up This important resource contains 41 resources and downloadable tools that can be implemented immediately.

Start with Why

Author : Simon Sinek
Publisher : Penguin
ISBN 13 : 1591846447
Total Pages : 257 pages
Book Rating : 4.5/5 (918 download)

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Book Synopsis Start with Why by : Simon Sinek

Download or read book Start with Why written by Simon Sinek and published by Penguin. This book was released on 2011-12-27 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The inspirational bestseller that ignited a movement and asked us to find our WHY Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever. START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.