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From Local To Global Markets
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Book Synopsis Global Market Entry by : Christopher Nagel
Download or read book Global Market Entry written by Christopher Nagel and published by Xlibris Corporation. This book was released on 2012-08 with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is intended to assist managers newly assigned to meaningful international responsibilities those with established positions, but looking for a primer on market-entry strategies, trade documentation, and the protection of a firm's international cash position. This short pragmatic text guides managers through the fundamental decisions necessary to access and serve new markets. The text also serves as a reference for the more granular' issues of trade finance. In the context of increasing levels of globalization and cross-border competition, the focus is on how managers can best position their firms for long-term sustainable profitability.
Book Synopsis Global Marketing: Foreign Entry, Local Marketing, and Global Management by : Johny K. Johansson
Download or read book Global Marketing: Foreign Entry, Local Marketing, and Global Management written by Johny K. Johansson and published by McGraw-Hill/Irwin. This book was released on 2008-11-03 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt: Johanssons Global Marketing, 5/e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks. The discussion progresses from how to market an existing product outside of the domestic market to how to develop a new product for specific local markets and then broadens the scope to discuss marketing and management topics from a global managerial perspective. Legal, regulatory, political, and cultural, issues are discussed as appropriate throughout the text. Excellent examples and cases, many of which are drawn from the authors rich international experience, help students move from concept to application.
Book Synopsis From Local to Global by : Ehsan Zarrini
Download or read book From Local to Global written by Ehsan Zarrini and published by BoD - Books on Demand. This book was released on 2023-10-09 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Embark on an exhilarating voyage with "From Local to Global," a captivating guide that unveils the secrets of propelling your business from modest origins to worldwide triumphs. Dive into riveting case studies and ingenious strategies that paint a vivid picture of how brands like Airbnb, Starbucks, and Alibaba conquered the global stage. This isn't just a book; it's your passport to a realm where innovation knows no bounds, and opportunities stretch beyond horizons. Unleash the power of market-savvy ingenuity, ride the waves of cultural diversity, and master the art of captivating a global audience. Unlock the gateway to worldwide success, where every chapter unfolds a treasure trove of strategies, each more exhilarating than the last. "From Local to Global" isn't just a guide; it's your compass to chart an exciting course through the uncharted waters of the global marketplace.Whether you're a visionary entrepreneur or a seasoned executive, "From Local to Global" equips you with the insights to reshape your narrative on the grand global canvas. Join us on a journey where potential knows no borders and success knows no limits. Your path from local beginnings to global acclaim starts here.
Book Synopsis Winning Global Markets by : Philip Kotler
Download or read book Winning Global Markets written by Philip Kotler and published by John Wiley & Sons. This book was released on 2014-08-06 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and the shift of global economy from West to East. Philip Kotler, one of the world's foremost marketing experts, and his brother Milton, an international marketing strategist, explain why the future of marketing must focus on top global cities and their metro regions, and not squandered resources on small cities. Marketing is city-centered activity. 600 global cities will contribute 65 percent of the global GDP of $67 trillion by 2025. The top 100 cities will contribute 25 percent of GDP, and 440 of these top 600 cities will be in the developing world. Top cities have to improve their marketing prowess in compete for the right companies and settling on the best terms. By 2025, the vast majority of consuming and middle-income households will be in developing regions. While New York, Los Angeles, and Chicago will remain major players because of high per-capita GDP and capital and intellectual assets, companies will pay more attention to growing city regions in the developing world. Multinational businesses must change the culture of their headquarters, divisions and branches, as well as their value chain stakeholders to take advantage of these market changes. The book details the strategies for sustainable growth with topics like: Resource allocation in developed versus developing city markets Shifting the focus to city regions instead of central governments The rise of new multinational corporations from developing economies Declining consumer and business growth in developed cities Cities in China, Brazil, India, and throughout the Middle East and Latin America are rising to become major players in the global marketplace. Philip and Milton Kotler argue that an inversion is taking place, and top cities are growing economically faster than their national rate of growth. These emerging city markets are critical to company growth , and City-Centered Marketing: Why Local is the Future of Global Business provides the vital information and guidelines that companies need to plan accordingly.
Book Synopsis Global Marketing by : Johny K. Johansson
Download or read book Global Marketing written by Johny K. Johansson and published by . This book was released on 1999-09 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The New Global Marketing by : Johny Johansson
Download or read book The New Global Marketing written by Johny Johansson and published by Cognella Academic Publishing. This book was released on 2018-10-26 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The New Global Marketing: Local Adaptation for Sustainability and Profit discusses the ways that marketing managers can assess the potential for global expansion and help their firms capitalize on opportunities. The book explores which companies and products should expand internationally, what countries offer the best opportunities, and which marketing plan will lead each product or company to success. The material adapts well-established frameworks to demonstrate how the global marketer can assess company strengths and weaknesses and analyze opportunities and risks in foreign markets. It discusses the proper balance between standardization and localization, and addresses the importance of the "triple" bottom line - environmental sustainability, social fairness, and financial performance. Students also learn about bottom-of-the-pyramid markets, the role of digital global marketing, and the importance of adapting to international political, social, and environmental pressures. Featuring more than twenty original case studies, The New Global Marketing is an excellent introduction to what it really takes to succeed as a global marketer. Written for students with some marketing education and exposure to international business, the book is ideally suited to upper-level business courses and M.B.A. programs.
Book Synopsis From Local Champions To Global Masters by : P. Verdin
Download or read book From Local Champions To Global Masters written by P. Verdin and published by Springer. This book was released on 2001-09-26 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalisation. What exactly does it mean for you? Drawing on their extensive experience of internationalisation and globalisation in practice, the authors focus on the obstacles faced by companies making the transition from local champions to global masters and provide a simple but structured framework to think about how it will affect your business. Examining the mistakes and successes of real companies the book links questions regarding if and how companies should internationalize, the opportunities, challenges and threats and the strategic framework and tools for thinking about internationalization.
Book Synopsis Global and Local Strategies Regarding Products and Prices. Communication between Global Brands and Global Markets by : Ender Gülcan
Download or read book Global and Local Strategies Regarding Products and Prices. Communication between Global Brands and Global Markets written by Ender Gülcan and published by GRIN Verlag. This book was released on 2017-10-09 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: Document from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, Northumbria University, language: English, abstract: This paper deals with global and strategies regarding products and prices. The second part is about the analysis of the target market of Haagen Dazs. According to Keegan and Green a product is a “good, service, or idea with both, tangible and intangible attributes that collectively create value for a buyer or user”. The management decision, which product and brand strategies should be followed within the global market, is the indispensably crucial core of international marketing. What is understood as a product covers not only the functional physical object which is sold, but also the packaging and supporting services which together constitute the value brought to and bought by the customer. The globalization led to the product standardization strategy. The standardization strategy aims to market products in multiple markets, which are essentially the same in respect of the product itself and the sales and promotion activities, the advertising activities and the distribution channels.
Book Synopsis Mastering Global Markets by : Michael R. Czinkota
Download or read book Mastering Global Markets written by Michael R. Czinkota and published by South Western Educational Publishing. This book was released on 2004 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is designed for business professionals that are either thinking about taking their business global or want to improve their global strategy. Beginning first with an overview of the global business environment, it covers all aspects of entering global markets from strategic planning to tactical implementation.
Book Synopsis The Global Marketing Imperative by : Michael R. Czinkota
Download or read book The Global Marketing Imperative written by Michael R. Czinkota and published by N T C Business Books. This book was released on 1995 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: The global imperative the world is your marketplace; Familiarity breeds success international research: the broad-brush approach; The closer, the better in-depth international research; Taking your first steps finding local guides and shipping the goods; Presence without proprietorship easing into the market through licensing and franchising; The art of negotiation: global style; What if the shoe doesn't fit adapting products for international markets; What price the world? global pricing strategy; The payoff establishing terms of payment; Tapping into public financing commercial loans and lines of credit; Countertrade the old barter system takes on new life; Betting on the winners foreign direct investment, joint ventures, and management contracts; Who'sat the whell? controlling foreign operations; Getting the word out global promotional strategies, policies, and ploys; Remarkable, risky, and rewarding global marketing into the 21st century.
Book Synopsis World Class by : Rosabeth Moss Kanter
Download or read book World Class written by Rosabeth Moss Kanter and published by Simon and Schuster. This book was released on 1997-01-03 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shows how to turn globalization into opportunity--to grow new businesses, create new jobs, revitalize regions, and develop international cities of the future.
Book Synopsis Global Market Strategies by : Richard N Williams
Download or read book Global Market Strategies written by Richard N Williams and published by Independently Published. This book was released on 2024-04-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you ready to take your business to new heights, transcending borders and tapping into global markets? If you're seeking innovative strategies, wisdom, and a resilient spirit to guide you through this transformative journey, then buckle up because "GLOBAL MARKET STRATEGIES: Expanding Your Business Beyond Borders" is here to revolutionize your approach. Interest: In this book, you'll discover more than just conventional market strategies. You'll delve into a world of profitable innovation, where wisdom meets resilience to pave the way for unprecedented growth. From emerging market trends to cutting-edge techniques, each page is filled with insights designed to captivate your interest and fuel your ambition. Desire: Imagine the possibilities of expanding your business across borders, reaching new customers, and maximizing profitability. With the wisdom shared in this book, you'll not only desire but crave the opportunity to implement transformative strategies that will position your business for long-term success. Action: Now is the time to take action and embark on a journey of resilience transformation. Armed with the invaluable advice found within these pages, you'll develop a concrete plan tailored to your business needs. Lean on the experiences of industry experts and real-world case studies to navigate the complexities of the global market with confidence and purpose. With "GLOBAL MARKET STRATEGIES: Expanding Your Business Beyond Borders," you're not just investing in a book; you're investing in your future. Are you ready to embrace innovation, wisdom, and resilience to unlock unparalleled growth? The choice is yours, but the opportunity awaits.
Book Synopsis Global Value Chains by : Meine Pieter van Dijk
Download or read book Global Value Chains written by Meine Pieter van Dijk and published by Amsterdam University Press. This book was released on 2012 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mondiale waardeketens zijn het complexe netwerk van activiteiten tussen lokale producent en eindgebruiker. "Global value chains" schetst de invloed van deze waardeketens op lokaal, nationaal en internationaal niveau. Het boek geeft eerst een theoretisch en wetenschappelijk kader. Vervolgens krijgt de lezer een compleet beeld van de betekenis van mondiale waardeketens aan de hand van diverse casestudies, zoals de bierbrouwindustrie in Ghana, de Namibische bio-industrie, de industrie van halfgeleiders in China en Maleisië en het toerisme in Tanzania.
Book Synopsis Combining the Local and Global Markets by : Maria Mastanduno
Download or read book Combining the Local and Global Markets written by Maria Mastanduno and published by . This book was released on 2014 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Global vs. Local Marketing. An Analysis of the Usefulness for Global Companies by : Valea Adams
Download or read book Global vs. Local Marketing. An Analysis of the Usefulness for Global Companies written by Valea Adams and published by GRIN Verlag. This book was released on 2017-01-04 with total page 23 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, The FOM University of Applied Sciences, Hamburg, language: English, abstract: This seminar paper evaluates the dimensions of standardized global marketing and local marketing for global companies by starting with a short insight into globalization and global firms in general, followed by an illustration of the global-local dilemma, that forces a decision on the choice between selling the same product across all boundaries and the implementation of local marketing strategies in order to respond to regional differences. The term paper continues with an explanation of local and standardized global marketing, exemplified by the global players McDonald’s and Apple and concludes with a comparison of both approaches. The debate on standardization and adaptation in marketing has sparked a debate for decades. Dating back to Levitt, who is one of the leading advocates of the standardization approach in marketing, many other researchers followed Levitt’s argument about the homogenization of consumer markets. However, critics of this thesis argue, that just a just a few products can be easily standardized in a global manner. Kotler argues that national marketing can’t be simply extended to an international level as consumer behavior significantly varies depending on the country. Today, virtually every major company is forced to compete in the global market. And global marketers need to navigate through diverse cultures that go along with unpredicted rules and differences. Companies that are taking their business global and aim to successfully sell their products and services in foreign markets face many challenges. The most challenging decision in this progress is the degree of standardization or adaptation in the firm’s operations. Many companies have understood the importance of global activities.
Book Synopsis Global Marketing by : Johny K. Johansson
Download or read book Global Marketing written by Johny K. Johansson and published by Cognella Academic Publishing. This book was released on 2015-12-31 with total page 636 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Strategic Rethinking: Connecting Local-Global Business Models by : Divya Girti Kupta Rajagopal, Ph.d.
Download or read book Strategic Rethinking: Connecting Local-Global Business Models written by Divya Girti Kupta Rajagopal, Ph.d. and published by . This book was released on 2019-11-22 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization has moved through several change phases from capitalistic philosophy to democratic business notions involving stakeholders in the process of business growth. Large companies are seeking to harness globalization through cooperation with the local enterprises to reach the bottom-of-the-pyramid market segment. The opportunities for global businesses are expanding with the support of rapidly emerging product markets, the global race for innovation, technology, and talent management, which tend to widen the impact of digitization. The multinational companies today are engaging with the local enterprises to exploit reverse innovations and build new business models. This edited volume spread across fourteen distinguished articles aims at bringing together rich discussions on global-local convergence in reference to emerging markets. The impact on business-to-business and business-to-consumers imperatives, global-local convergence, and vice-versa effects that are driving the national economy are discussed through conceptual and empirical research papers. Discussions in this volume would critically analyse the convergence of technology, business practices, public policies, political ideologies, and consumer values for improving business performance at the global-local paradigm. This book will serve as a reference book and is widely useful to researchers engaged in exploring the small-business development in emerging markets and the effects of expansion of multinational companies into the emerging markets. The research papers and essays compiled in this volume will be enriching knowledge on business management among policy makers, corporate managers, and students of graduate management programs. In our view, graduate management students, potential researchers, and corporate managers will find this volume interesting for carrying out future research.
