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From Lascaux To Brooklyn
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Book Synopsis From Lascaux to Brooklyn by : Paul Rand
Download or read book From Lascaux to Brooklyn written by Paul Rand and published by Yale University Press. This book was released on 2017-11-03 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Illustrating his ideas with examples of his own stunning graphic work, as well as an eclectic collection of masterpieces, Rand discusses such topics as: the relation between art and business: the presentation of design ideas and sketches to prospective clients: the debate over typographic style; and the aesthetics of combinatorial geometry as applied to the grid. His book will engage and enlighten anyone interested in the practice or theory of graphic design.
Download or read book Screen written by Jessica Helfand and published by Princeton Architectural Press. This book was released on 2001-09 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: An entertaining and insightful guide to the world of design.
Book Synopsis Design, Form, and Chaos by : Paul Rand
Download or read book Design, Form, and Chaos written by Paul Rand and published by Yale University Press. This book was released on 2017-01-01 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Paul Rand's stature as one of the world's leading graphic designers is incontestable. For half a century his pioneering work in the field of advertising design and typography has exerted a profound influence on the design profession; he almost single-handedly transformed "commercial art" from a practice that catered to the lowest common denominator of taste to one that could assert its place among the other fine arts. Among the numerous clients for whom he has been a consultant and/or designer are the American Broadcasting Company, IBM Corporation, and Westinghouse Electric Corporation. In this witty and instructive book, Paul Rand speaks about the contemporary practice of graphic design, explaining the process and passion that foster good design and indicting faddism and trendiness. Illustrating his ideas with examples of his own stunning graphic work as well as with the work of artists he admires, Rand discusses such topics as: the values on which aesthetic judgments are based; the part played by intuition in good design; the proper relationship between management and designers; the place of market research; how and when to use computers in the production of a design; choosing a typeface; principles of book design; and the thought processes that lead to a final design. The centerpiece of the book consists of seven design portfolios - with diagrams and ultimate choices - that Rand used to present his logos to clients such as Next, IDEO, and IBM.
Download or read book Thoughts on Design written by Paul Rand and published by Chronicle Books. This book was released on 2014-08-19 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the seminal texts of graphic design, Paul Rand's Thoughts on Design is now available for the first time since the 1970s. Writing at the height of his career, Rand articulated in his slender volume the pioneering vision that all design should seamlessly integrate form and function. This facsimile edition preserves Rand's original 1947 essay with the adjustments he made to its text and imagery for a revised printing in 1970, and adds only an informative and inspiring new foreword by design luminary Michael Bierut. As relevant today as it was when first published, this classic treatise is an indispensable addition to the library of every designer.
Book Synopsis Goodbye Gutenberg by : Valerie Kirschenbaum
Download or read book Goodbye Gutenberg written by Valerie Kirschenbaum and published by The Global Renaissance Society, LLC. This book was released on 2005 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes you on a journey where no writer has ever taken you before. Author Valerie Kirschenbaum not only dreams of a Renaissance "the likes of which the world has never seen", she gives you the actual blueprint. In warm and intimate prose, she shows you how and why we will experience this Renaissance in our lifetime. Responding to the recent National Endowment for the Arts survey, which documented a precipitous, 20-year decline in America's reading habits, she presents an electrifying new solution for captivating a generation of readers reared on television, movies and music videos. With 860 gorgeous, full colour images from ancient Egypt, Greece, Rome, Maya, India, China, Japan, Tibet, and medieval Europe (many never seen by an American audience), Kirschenbaum provides what world renowned graphic designer Milton Glaser described as "the visual history of the universe and its relationship to writing." She combines the breathtaking beauty of illuminated manuscripts with today's latest technologies to create a scintillating multisensory experience.
Book Synopsis Graphic Design and Religion by : Daniel Kantor
Download or read book Graphic Design and Religion written by Daniel Kantor and published by GIA Publications. This book was released on 2007 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Graphic Design and Religion by Daniel Kantor challenges the way we look at the role of graphic design within a religious context. The beautiful and abundant illustrations coupled with the passionately written text transcend the mere visual aspect of symbols and graphic design, elevating them to a spiritual way of seeing. It is an ideal resource for design students, teachers, photographers, illustrators, copywriters, clergy, worship and environment planners, and sacred art enthusiasts! This vital work can help designers discover their role in the creation of sacred art. One way in which Kantor accomplishes this is to draw a comparison between the illuminators of the Middle Ages with modern day graphic designers who serve religion today. Kantor stresses the need for a heightened awareness of graphic design within religion and demonstrates how good design must be seen as an essential component of authentic religious hospitality. --
Download or read book Rudolf Arnheim written by Rudolf Arnheim and published by University of Michigan Press. This book was released on 1997 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eminent contributors celebrate the distinguished career of art and film theorist Rudolf Arnheim
Download or read book Paul Rand written by Michael Kroeger and published by Chronicle Books. This book was released on 2012-08-10 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: As one of the most influential and inspirational graphic designers of the twentieth century, Paul Rand defined modern American graphic design. His iconic logo designs for IBM, UPS, and the ABC television network distilled the essences of modernity for his corporate patrons. His body of work includes advertising, poster, magazine, and book designs—characterized by simplicity and a wit uniquely his own. His ability to discuss design with insight and humor made him one of the most revered design educators of our time. This latest volume of the popular Conversations with Students series presents Rand's last interview, recorded at Arizona State University one year before his death in 1996. Beginners and seasoned design professionals alike will be informed by Rand's words and thoughts on varied topics ranging from design philosophy to design education.
Author :Franc Nunoo-Quarcoo Publisher :Center for Art and Visual Culture, University of Maryland ISBN 13 : Total Pages :400 pages Book Rating :4.3/5 (91 download)
Download or read book Paul Rand written by Franc Nunoo-Quarcoo and published by Center for Art and Visual Culture, University of Maryland. This book was released on 2003 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Edited by Franc Nunoo-Quarcoo. Texts by Derek Birdsall, Ivan Chermayeff, Shigeo Fukuda, Milton Glaser, Diane Gromeala, Jessica Helfand, Steven Heller, Armin Hoffmann, Takenobu Igharashi, John Meada, Richard Sapper, Wolfgang Weingart and Massimo Vignelli.
Book Synopsis 79 Short Essays on Design by : Michael Bierut
Download or read book 79 Short Essays on Design written by Michael Bierut and published by Princeton Architectural Press. This book was released on 2007-05-31 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Collects some of designer Michael Bierut's best essays on design, covering such topics as color-coded terrorism alerts, the cover of "Catcher in the Rye," the planet Saturn, and the town of Celebration, Florida.
Book Synopsis Looking Closer 4 by : Michael Bierut
Download or read book Looking Closer 4 written by Michael Bierut and published by Simon and Schuster. This book was released on 2012-02-15 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most stimulating installment yet in the acclaimed Looking Closer series! This enthralling collection of essays assembles some of the most intriguing critical commentary published in professional and general interest design magazines from 1997 to 2000. Over thirty contributors, including Rick Poynor, Kathy McCoy, Lorraine Wild, Veronique Vienne, Jessica Helfand, and others discuss such important contemporary themes as the rise and fall of the dot.coms and its influence on salary expectations, the ongoing controversy over the First Things First Manifesto, the call for greater responsibility in the design profession, and the antibranding protests that ignited demonstrations during recent World Trade Organization meetings. From current events to design principles, and aesthetics to ethics, graphic designers everywhere will savor this anthology of fresh perspective. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Book Synopsis Graphic Design, Referenced by : Armin Vit
Download or read book Graphic Design, Referenced written by Armin Vit and published by Rockport Publishers. This book was released on 2009-07-01 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Graphic Design, Referenced is a visual and informational guide to the most commonly referenced terms, historical moments, landmark projects, and influential practitioners in the field of graphic design. With more than 2,000 design projects illustrating more than 400 entries, it provides an intense overview of the varied elements that make up the graphic design profession through a unique set of chapters: “principles" defines the very basic foundation of what constitutes graphic design to establish the language, terms, and concepts that govern what we do and how we do it, covering layout, typography, and printing terms; “knowledge" explores the most influential sources through which we learn about graphic design from the educational institutions we attend to the magazines and books we read; “representatives" gathers the designers who over the years have proven the most prominent or have steered the course of graphic design in one way or another; and “practice" highlights some of the most iconic work produced that not only serve as examples of best practices, but also illustrate its potential lasting legacy. Graphic Design, Referenced serves as a comprehensive source of information and inspiration by documenting and chronicling the scope of contemporary graphic design, stemming from the middle of the twentieth century to today.
Book Synopsis The Designful Company by : Marty Neumeier
Download or read book The Designful Company written by Marty Neumeier and published by Peachpit Press. This book was released on 2009-03-30 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Part manifesto, part handbook, THE DESIGNFUL COMPANY provides a lively overview of a growing trend in management–design thinking as a business competence. According to the author, traditional managers have relied on a two-step process to make decisions, which he calls “knowing” and “doing.” Yet in today’s innovation-driven marketplace, managers need to insert a middle step, called “making.” Making is a phase in which assumptions are questioned, futures are imagined, and prototypes are tested, producing a wide range of options that didn’t exist before. The reader is challenged to consider the author’s bold assertion: There can be no real innovation without design. Those who are new to Marty Neumeier’s “whiteboard” series may want to ramp up with the first two books, THE BRAND GAP and ZAG. Both are easy reads. Covered in THE DESIGNFUL COMPANY: - the top 10 “wicked problems” that only design can solve - a new, broader definition of design - why designing trumps deciding in an era of change - how to harness the “organic drivetrain” of value creation - how aesthetics add nuance to managing - 16 levers to transform your company - why you should bring design management inside - how to assemble an innovation metateam - how to recognize and reward talent From the back cover: The complex business problems we face today can’t be solved with the same thinking that created them. Instead, we need to start from a place outside traditional management. Forget total quality. Forget top-down strategy. In an era of fast-moving markets and leap-frogging innovations, we can no longer “decide” the way forward. Today we have to “design” the way forward–or risk ending up in the fossil layers of history. Marty Neumeier, author of THE BRAND GAP and ZAG, presents the new management engine that can transform your company into a powerhouse of nonstop innovation.
Book Synopsis Paul Rand: A Designer's Art by : Paul Rand
Download or read book Paul Rand: A Designer's Art written by Paul Rand and published by Princeton Architectural Press. This book was released on 2016-11-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: If Paul Rand was the most influential American graphic designer of the twentieth century, then Paul Rand: A Designer's Art is the most important on his work. A comprehensive collection of his most important and best-known designs, A Designer's Art gives unique insight into Rand's design process and theory. This new edition of Rand's classic monograph, long unavailable, meticulously re-creates the graphic quality of the original. It includes more than two hundred illustrations and twenty-seven essays, and a new afterword by Steven Heller. This book is required reading for anybody interested in modern design.
Book Synopsis A Material History of Medieval and Early Modern Ciphers by : Katherine Ellison
Download or read book A Material History of Medieval and Early Modern Ciphers written by Katherine Ellison and published by Routledge. This book was released on 2017-09-14 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first cultural history of early modern cryptography, this collection brings together scholars in history, literature, music, the arts, mathematics, and computer science who study ciphering and deciphering from new materialist, media studies, cognitive studies, disability studies, and other theoretical perspectives. Essays analyze the material forms of ciphering as windows into the cultures of orality, manuscript, print, and publishing, revealing that early modern ciphering, and the complex history that preceded it in the medieval period, not only influenced political and military history but also played a central role in the emergence of the capitalist media state in the West, in religious reformation, and in the scientific revolution. Ciphered communication, whether in etched stone and bone, in musical notae, runic symbols, polyalphabetic substitution, algebraic equations, graphic typographies, or literary metaphors, took place in contested social spaces and offered a means of expression during times of political, economic, and personal upheaval. Ciphering shaped the early history of linguistics as a discipline, and it bridged theological and scientific rhetoric before and during the Reformation. Ciphering was an occult art, a mathematic language, and an aesthetic that influenced music, sculpture, painting, drama, poetry, and the early novel. This collection addresses gaps in cryptographic history, but more significantly, through cultural analyses of the rhetorical situations of ciphering and actual solved and unsolved medieval and early modern ciphers, it traces the influences of cryptographic writing and reading on literacy broadly defined as well as the cultures that generate, resist, and require that literacy. This volume offers a significant contribution to the history of the book, highlighting the broader cultural significance of textual materialities.
Download or read book Digest written by Gregory Pardlo and published by Four Way Books . This book was released on 2016-04-01 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Epicurus to Sam Cooke, the Daily News to Roots, Digest draws from the present and the past to form an intellectual, American identity. In poems that forge their own styles and strategies, we experience dialogues between the written word and other art forms. Within this dialogue we hear Ben Jonson, we meet police K-9s, and we find children negotiating a sense of the world through a father's eyes and through their own.
Download or read book Of Gods & Strangers written by Tina Chang and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A dangerous thunder, living is."
