Fracking And The Rhetoric Of Place

Download Fracking And The Rhetoric Of Place full books in PDF, epub, and Kindle. Read online Fracking And The Rhetoric Of Place ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Fracking and the Rhetoric of Place

Author : Justin Mando
Publisher : Rowman & Littlefield
ISBN 13 : 1793620881
Total Pages : 185 pages
Book Rating : 4.7/5 (936 download)

DOWNLOAD NOW!

Book Synopsis Fracking and the Rhetoric of Place by : Justin Mando

Download or read book Fracking and the Rhetoric of Place written by Justin Mando and published by Rowman & Littlefield. This book was released on 2021-10-19 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fracking and the Rhetoric of Place investigates the rhetorical strategies of speakers at public hearings on hydraulic fracturing (“fracking”) in order to understand how places shape and are shaped by citizens as they engage in their democracy. As an important argumentative resource in environmental controversy, the rhetoric of place helps citizens situate themselves within local contexts and raise their voices in times of social conflict. Justin Mando uses rhetorical analysis, discourse analysis, and corpus analysis to offer scholars of place-based rhetoric and environmental communication a heuristic approach to studying their own sites. This approach reveals that place-based arguments are a ubiquitous rhetorical resource in the dispute over hydraulic fracturing that shapes how the issue is perceived. Pro-frackers and anti-frackers use rhetoric of place in striking ways that reveal their values, motivations, strengths, and weaknesses. Place functions as an interface of potential common ground that connects the local to the global, what is here to what is there. Scholars and students of rhetoric, communication, and environmental studies will find this book particularly interesting.

Environmental Rhetoric and Ecologies of Place

Author : Peter N. Goggin
Publisher : Routledge
ISBN 13 : 1135922721
Total Pages : 263 pages
Book Rating : 4.1/5 (359 download)

DOWNLOAD NOW!

Book Synopsis Environmental Rhetoric and Ecologies of Place by : Peter N. Goggin

Download or read book Environmental Rhetoric and Ecologies of Place written by Peter N. Goggin and published by Routledge. This book was released on 2013-07-18 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding how rhetoric, and environmental rhetoric in particular, informs and is informed by local and global ecologies contributes to our conversations about sustainability and resilience — the preservation and conservation of the earth and the future of human society. This book explores some of the complex relationships, collaborations, compromises, and contradictions between human endeavor and situated discourses, identities and landscapes, social justice and natural resources, movement and geographies, unpacking and grappling with the complexities of rhetoric of presence. Making a significant contribution to exploring the complex discursive constructions of environmental rhetorics and place-based rhetorics, this collection considers discourses, actions, and adaptations concerning environmental regulations and development, sustainability, exploitation, and conservation of energy resources. Essays visit arguments on cultural values, social justice, environmental advocacy, and identity as political constructions of rhetorical place and space. Rural and urban case studies contribute to discussions of the ethics and identities of environment, and the rhetorics of environmental cartography and glocalization. Contributors represent a range of specialization across a variety of scholarly research in such fields as communication studies, rhetorical theory, social/cultural geography, technical/professional communication, cartography, anthropology, linguistics, comparative literature/ecocriticism, literacy studies, digital rhetoric/media studies, and discourse analysis. Thus, this book goes beyond the assumption that rhetorics are situated, and challenges us to consider not only how and why they are situated, but what we mean when we theorize notions of situated, place-based rhetorics.

The Rhetoric of Oil in the Twenty-First Century

Author : Heather Graves
Publisher : Routledge
ISBN 13 : 1351052128
Total Pages : 306 pages
Book Rating : 4.3/5 (51 download)

DOWNLOAD NOW!

Book Synopsis The Rhetoric of Oil in the Twenty-First Century by : Heather Graves

Download or read book The Rhetoric of Oil in the Twenty-First Century written by Heather Graves and published by Routledge. This book was released on 2019-04-05 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines mass communication and civic participation in the age of oil, analyzing the rhetorical and discursive ways that governments and corporations shape public opinion and public policy and activists attempt to reframe public debates to resist corporate framing. In the twenty-first century, oil has become a subject of civic deliberation. Environmental concerns have intensified, questions of indigenous rights have arisen, and private and public investment in energy companies has become open to deliberation. International contributors use local events as a starting point to explore larger issues associated with oil-dependent societies and cultures. This interdisciplinary collection synthesizes work in the energy humanities, rhetorical studies and environmental studies to analyze the global discourse of oil from the start of the twentieth century into the era of transnational corporations of the 21st century. This book will be a vital text for scholars in communication studies, the energy humanities and in environmental studies. Case studies are framed accessibly, and the theoretical lenses are accessible across disciplines, making it ideal for a post-graduate and advanced undergraduate audience in these fields.

Topic-Driven Environmental Rhetoric

Author : Derek G. Ross
Publisher : Taylor & Francis
ISBN 13 : 1315442035
Total Pages : 295 pages
Book Rating : 4.3/5 (154 download)

DOWNLOAD NOW!

Book Synopsis Topic-Driven Environmental Rhetoric by : Derek G. Ross

Download or read book Topic-Driven Environmental Rhetoric written by Derek G. Ross and published by Taylor & Francis. This book was released on 2017-02-24 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cover -- Half Title -- Title Page -- Copyright Page -- Contents -- List of Figures and Tables -- List of Abbreviations -- Foreword -- Acknowledgments -- Introduction -- PART I: Framing -- 1 Proof and Fluid Topics: Topic-Driven Environmental Rhetoric in Modern Society -- 2 Scientist as Hero, Technology as the Enemy: Commonplaces about Science in Environmental Discourses -- 3 Granola-Eating, Birkenstock-Wearing Tree Huggers Who Want to Take Your Guns: Commonplaces of the Environmentalist -- PART II: Place -- 4 Climate Crisis Made Manifest: The Shift from a Topos of Time to a Topos of Place -- 5 Victims "in" and Protectors "of" Appalachia: Place and the Common Topic of Protection in Missing Mountains: We Went to the Mountaintop, but It Wasn't There -- 6 Remembering the Alamo: Commonplaces in Texas Water Policy Arguments -- PART III: Risk and Uncertainty -- 7 Reconstituting Causality: Accident Reports as Posthuman Documentation -- 8 Toward an Apparent Decolonial Feminist Rhetoric of Risk -- 9 Designing Doubt: The Tactical Use of Uncertainty in Hydraulic Fracturing Debates -- PART IV: Sustainability -- 10 Sustainability and Sustainable Development: The Evolution and Use of Confused Notions -- 11 The Three Pillars of Sustainability as a Special Topic of Invention in the Marketing Communication of Plastic-Packaging Companies -- List of Contributors -- Index

Environmental Rhetoric and Ecologies of Place

Author : Peter N. Goggin
Publisher : Routledge
ISBN 13 : 1135922659
Total Pages : 252 pages
Book Rating : 4.1/5 (359 download)

DOWNLOAD NOW!

Book Synopsis Environmental Rhetoric and Ecologies of Place by : Peter N. Goggin

Download or read book Environmental Rhetoric and Ecologies of Place written by Peter N. Goggin and published by Routledge. This book was released on 2013-07-18 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding how rhetoric, and environmental rhetoric in particular, informs and is informed by local and global ecologies contributes to our conversations about sustainability and resilience — the preservation and conservation of the earth and the future of human society. This book explores some of the complex relationships, collaborations, compromises, and contradictions between human endeavor and situated discourses, identities and landscapes, social justice and natural resources, movement and geographies, unpacking and grappling with the complexities of rhetoric of presence. Making a significant contribution to exploring the complex discursive constructions of environmental rhetorics and place-based rhetorics, this collection considers discourses, actions, and adaptations concerning environmental regulations and development, sustainability, exploitation, and conservation of energy resources. Essays visit arguments on cultural values, social justice, environmental advocacy, and identity as political constructions of rhetorical place and space. Rural and urban case studies contribute to discussions of the ethics and identities of environment, and the rhetorics of environmental cartography and glocalization. Contributors represent a range of specialization across a variety of scholarly research in such fields as communication studies, rhetorical theory, social/cultural geography, technical/professional communication, cartography, anthropology, linguistics, comparative literature/ecocriticism, literacy studies, digital rhetoric/media studies, and discourse analysis. Thus, this book goes beyond the assumption that rhetorics are situated, and challenges us to consider not only how and why they are situated, but what we mean when we theorize notions of situated, place-based rhetorics.

Topic-Driven Environmental Rhetoric

Author : Derek G. Ross
Publisher : Routledge
ISBN 13 : 1315442027
Total Pages : 278 pages
Book Rating : 4.3/5 (154 download)

DOWNLOAD NOW!

Book Synopsis Topic-Driven Environmental Rhetoric by : Derek G. Ross

Download or read book Topic-Driven Environmental Rhetoric written by Derek G. Ross and published by Routledge. This book was released on 2017-02-24 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Common topics and commonplaces help develop arguments and shape understanding. When used in argumentation, they may help interested parties more effectively communicate valuable information. The purpose of this edited collection on topics of environmental rhetoric is to fill gaps in scholarship related to specific, targeted, topical communication tactics. The chapters in this collection address four overarching areas of common topics in technical communication and environmental rhetoric: framing, place, risk and uncertainty, and sustainability. In addressing these issues, this collection offers insights for students and scholars of rhetoric, as well as for environmental communication practitioners looking for a more nuanced understanding of how topic-driven rhetoric shapes attitudes, beliefs, and decision-making.

Shale Oil and Gas

Author : Vikram Rao
Publisher : RTI Press
ISBN 13 : 1934831077
Total Pages : 184 pages
Book Rating : 4.9/5 (348 download)

DOWNLOAD NOW!

Book Synopsis Shale Oil and Gas by : Vikram Rao

Download or read book Shale Oil and Gas written by Vikram Rao and published by RTI Press. This book was released on 2015-08-09 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Promise and the Peril

Hydrofracking

$Download Hydrofracking PDF Online Free$

Author : Alex Prud'homme
Publisher : Oxford University Press
ISBN 13 : 0199311250
Total Pages : 205 pages
Book Rating : 4.1/5 (993 download)

DOWNLOAD NOW!

Book Synopsis Hydrofracking by : Alex Prud'homme

Download or read book Hydrofracking written by Alex Prud'homme and published by Oxford University Press. This book was released on 2014 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the basics of hydraulic fracturing and introduces economic and political benefits of fracking and the possible dangers associated with it.

Hydraulic Fracturing in the Karoo

Author : Jan Glazewski
Publisher :
ISBN 13 : 9781485118183
Total Pages : 564 pages
Book Rating : 4.1/5 (181 download)

DOWNLOAD NOW!

Book Synopsis Hydraulic Fracturing in the Karoo by : Jan Glazewski

Download or read book Hydraulic Fracturing in the Karoo written by Jan Glazewski and published by . This book was released on 2016 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hydraulic Fracturing in the Karoo: Critical Legal and Environmental Perspectives explores a broad-ranging set of questions related to proposed hydraulic fracturing or 'fracking' in the Karoo. The book is multidisciplinary, with contributors including natural scientists, social scientists, and academics from the humanities, all concerned with the ways in which scientific facts and debates about fracking have been framed and given meaning. work comprises four parts: Part 1 provides an international, legal, energy, economic, and revenue overview of the topic. Part 2 has a physio-geographic theme, with chapters on the interrelated aspects of water, geology, geo-hydrology, seismicity and biodiversity, as well as archaeological and palaeontological considerations. Part 3 focuses on public health, and sociological and humanities-related aspects, and Part 4 addresses the relevant laws, emphasising their implementation and the role of governance. The underlying theme of Hydraulic Fracturing in the Karoo: Critical Legal and Environmental Perspectives is one of caution. The book emphasises the need for collaboration between the natural and social sciences and the responsibilities of those charged with the implementation and governance of the fracking enterprise if South Africa hopes to effectively manage fracking at all.

Voices of the UK Left

Author : Judi Atkins
Publisher : Springer
ISBN 13 : 3319519026
Total Pages : 250 pages
Book Rating : 4.3/5 (195 download)

DOWNLOAD NOW!

Book Synopsis Voices of the UK Left by : Judi Atkins

Download or read book Voices of the UK Left written by Judi Atkins and published by Springer. This book was released on 2017-08-10 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together a team of specialists to explore why some left-wing politicians are able to communicate their message effectively, whereas others struggle to connect with the public. To address this question, it analyses the rhetoric and narratives employed by figures from British and Welsh Labour, the Green Party, the Scottish National Party and the radical left, as well as the anti-austerity movement. In doing so, the collection offers insights into why the performances of political actors such as Carwyn Jones and Nicola Sturgeon resonate with a wide audience, whereas some - like Jeremy Corbyn - have limited appeal beyond the party faithful. The volume provides an accessible examination of the language and ideas of the UK left, while offering a novel perspective on the challenges currently facing the Labour Party. It will therefore appeal to a wide readership, including scholars and students of rhetoric, ideology, political leadership, and British politics.

Hydraulic Fracturing Operations

Author : Nicholas P. Cheremisinoff
Publisher : John Wiley & Sons
ISBN 13 : 1119099994
Total Pages : 792 pages
Book Rating : 4.1/5 (19 download)

DOWNLOAD NOW!

Book Synopsis Hydraulic Fracturing Operations by : Nicholas P. Cheremisinoff

Download or read book Hydraulic Fracturing Operations written by Nicholas P. Cheremisinoff and published by John Wiley & Sons. This book was released on 2015-01-28 with total page 792 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hydraulic fracturing, commonly referred to as“fracking,” is a technique used by the oil and gasindustry to mine hydrocarbons trapped deep beneath theEarth’s surface. The principles underlying the technology arenot new. Fracking was first applied at the commercial level in theUnited States as early as 1947, and over the decades it has beenapplied in various countries including Canada, the UK, and Russia.The author worked with engineering teams as early as the mid-1970sin evaluating ways to improve oil recovery from this practice. By and large fracking was not an economically competitiveprocess and had limited applications until the early 2000s. Several factors altered the importance of this technology, amongthem being significant technological innovations in drillingpractices with impressive high tech tools for exploration, wellconstruction and integrity, and recovery along with discoveries ofmassive natural gas reserves in the United States and other partsof the world. These factors have catapulted the application of thetechnology to what is best described as the gold rush of the 21stcentury, with exploration and natural gas plays proceeding at apace that seemingly is unrivaled by any historical industrialendeavor. But this level of activity has invoked widespreadcriticism from concerned citizens and environmental groups inalmost every nation across the Globe. This outstanding new volume offers the industry a handbook ofenvironmental management practices that can mitigate risks to theenvironment and, through best practices and current technologies,to conform to the current standards and regulations that are inplace to provide the world with the energy it needs while avoidingenvironmental damage. For the new hire, veteran engineer, andstudent alike, this is a one-of-a-kind volume, a must-have foranyone working in hydraulic fracturing.

Composition and Rhetoric in Contentious Times

Author : Rachel McCabe
Publisher : University Press of Colorado
ISBN 13 : 1646424662
Total Pages : 276 pages
Book Rating : 4.6/5 (464 download)

DOWNLOAD NOW!

Book Synopsis Composition and Rhetoric in Contentious Times by : Rachel McCabe

Download or read book Composition and Rhetoric in Contentious Times written by Rachel McCabe and published by University Press of Colorado. This book was released on 2023-11-01 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Composition and Rhetoric in Contentious Times poses critical questions of representation, accessibility, social justice, affect, and labor to better understand the entwined future of composition and rhetoric. This collection of essays offers innovative approaches for socially attuned learning and best practices to support administrators and instructors. In doing so, these essays guide educators in empowering students to write effectively and prepare for their role as global citizens. Editors Rachel McCabe and Jennifer Juszkiewicz consider how educators can respond to multiple current crises relating to composition and rhetoric with generosity and cautious optimism; in the process, they address the current concerns about the longevity of the humanities. By engaging with social constructivist, critical race, socioeconomic, and activist pedagogies, each chapter provides an answer to the question, How can our courses help students become stronger writers while contending with current social, environmental, and ethical questions posed by the world around them? The contributors consider this question from numerous perspectives, recognizing the important ways that power and privilege affect our varying means of addressing this question. Relying on both theory and practice, Composition and Rhetoric in Contentious Times engages the future of composition and rhetoric as a discipline shaped by recent and current global events. This text appeals to early-career writing program administrators, writing center directors, and professional specialists, as well as Advanced Placement high school instructors, graduate students, and faculty teaching graduate-level pedagogy courses.

The Sustainability Communication Reader

Author : Franzisca Weder
Publisher : Springer Nature
ISBN 13 : 365831883X
Total Pages : 592 pages
Book Rating : 4.6/5 (583 download)

DOWNLOAD NOW!

Book Synopsis The Sustainability Communication Reader by : Franzisca Weder

Download or read book The Sustainability Communication Reader written by Franzisca Weder and published by Springer Nature. This book was released on 2021-03-12 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Textbook seeks for an innovative approach to Sustainability Communication as transdisciplinary area of research. Following the United Nations Sustainable Development Goals, which are intended to transform the world as it is known, we seek for a multidisciplinary discussion of the role communication plays in realizing these goals. With complementing theoretical approaches and concepts, the book offers various perspectives on communication practices and strategies on an individual, organizational, institutional, as well as public level that contribute, enable (or hinder) sustainable development. Presented case studies show methodological as well as issue specific challenges in sustainability communication. Therefore, the book introduces and promotes innovative methods for this specific area of research.

Today's Environmental Issues

Author : Teri J. Walker
Publisher : Bloomsbury Publishing USA
ISBN 13 : 144084710X
Total Pages : 403 pages
Book Rating : 4.4/5 (48 download)

DOWNLOAD NOW!

Book Synopsis Today's Environmental Issues by : Teri J. Walker

Download or read book Today's Environmental Issues written by Teri J. Walker and published by Bloomsbury Publishing USA. This book was released on 2017-12-01 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: An accessible and impartial survey of the positions of the Republican and Democratic parties on the most pressing environmental issues of our time, from climate change and wilderness preservation to air and water pollution. Today's Environmental Issues: Democrats and Republicans presents a unique perspective on party politics—one that impartially identifies similarities and differences regarding an array of topics ranging from fracking, sustainability, and pesticides to logging and noise pollution. Essays provide both historical information and up-to-date coverage of partisan opinions on today's environmental concerns. Written for upper level high school students, undergraduates, and general audiences interested in environmental issues and partisan viewpoints, this book enables readers to better understand the origins, details, differences, and commonalities of partisan opinions surrounding today's environmental concerns. Each environmental issue is unique with its own set of concerns and impacts, particularly when viewed from a party perspective. By examining a breadth of issues from the party viewpoint, readers can understand how the parties could work together or in opposition, depending on the environmental issue—and that the parties may not always be polar opposites on every issue, a characterization that is often portrayed in the media. Each essay includes a sidebar that presents a quick look at the party line, individuals who have shaped opinion or policy, or key court decisions.

The Routledge Handbook of Scientific Communication

Author : Cristina Hanganu-Bresch
Publisher : Routledge
ISBN 13 : 100052809X
Total Pages : 515 pages
Book Rating : 4.0/5 (5 download)

DOWNLOAD NOW!

Book Synopsis The Routledge Handbook of Scientific Communication by : Cristina Hanganu-Bresch

Download or read book The Routledge Handbook of Scientific Communication written by Cristina Hanganu-Bresch and published by Routledge. This book was released on 2021-12-20 with total page 515 pages. Available in PDF, EPUB and Kindle. Book excerpt: Given current science-related crises facing the world such as climate change, the targeting and manipulation of DNA, GMO foods, and vaccine denial, the way in which we communicate science matters is vital for current and future generations of scientists and publics. The Routledge Handbook of Scientific Communication scrutinizes what we value, prioritize, and grapple with in science as highlighted by the rhetorical choices of scientists, students, educators, science gatekeepers, and lay commentators. Drawing on contributions from leading thinkers in the field, this volume explores some of the most pressing questions in this growing field of study, including: How do issues such as ethics, gender, race, shifts in the publishing landscape, and English as the lingua franca of science influence scientific communication practices? How have scientific genres evolved and adapted to current research and societal needs? How have scientific visuals developed in response to technological advances and communication needs? How is scientific communication taught to a variety of audiences? Offering a critical look at the complex relationships that characterize current scientific communication practices in academia, industry, government, and elsewhere, this Handbook will be essential reading for students, scholars, and professionals involved in the study, practice, and teaching of scientific, medical, and technical communication.

The Handbook of Organizational Rhetoric and Communication

Author : Oyvind Ihlen
Publisher : John Wiley & Sons
ISBN 13 : 1119265746
Total Pages : 536 pages
Book Rating : 4.1/5 (192 download)

DOWNLOAD NOW!

Book Synopsis The Handbook of Organizational Rhetoric and Communication by : Oyvind Ihlen

Download or read book The Handbook of Organizational Rhetoric and Communication written by Oyvind Ihlen and published by John Wiley & Sons. This book was released on 2018-05-10 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: A one-stop source for scholars and advanced students who want to get the latest and best overview and discussion of how organizations use rhetoric While the disciplinary study of rhetoric is alive and well, there has been curiously little specific interest in the rhetoric of organizations. This book seeks to remedy that omission. It presents a research collection created by the insights of leading scholars on rhetoric and organizations while discussing state-of-the-art insights from disciplines that have and will continue to use rhetoric. Beginning with an introduction to the topic, The Handbook of Organizational Rhetoric and Communication offers coverage of the foundations and macro-contexts of rhetoric—as well as its use in organizational communication, public relations, marketing, management and organization theory. It then looks at intellectual and moral foundations without which rhetoric could not have occurred, discussing key concepts in rhetorical theory. The book then goes on to analyze the processes of rhetoric and the challenges and strategies involved. A section is also devoted to discussing rhetorical areas or genres—namely contextual application of rhetoric and the challenges that arise, such as strategic issues for management and corporate social responsibility. The final part seeks to answer questions about the book’s contribution to the understanding of organizational rhetoric. It also examines what perspectives are lacking, and what the future might hold for the study of organizational rhetoric. Examines the advantages and perils of organizations that seek to project their voices in order to shape society to their benefits Contains chapters working in the tradition of rhetorical criticism that ask whether organizations’ rhetorical strategies have fulfilled their organizational and societal value Discusses the importance of obvious, traditional, nuanced, and critically valued strategies such as rhetorical interaction in ways that benefit discourse Explores the potential, risks, paradoxes, and requirements of engagement Reflects the views of a team of scholars from across the globe Features contributions from organization-centered fields such as organizational communication, public relations, marketing, management, and organization theory The Handbook of Organizational Rhetoric and Communication will be an ideal resource for advanced undergraduate students, graduate students, and scholars studying organizational communications, public relations, management, and rhetoric.

The Virtues of Green Marketing

Author : Erik Bengtson
Publisher : Springer Nature
ISBN 13 : 3031329791
Total Pages : 173 pages
Book Rating : 4.0/5 (313 download)

DOWNLOAD NOW!

Book Synopsis The Virtues of Green Marketing by : Erik Bengtson

Download or read book The Virtues of Green Marketing written by Erik Bengtson and published by Springer Nature. This book was released on 2023-06-28 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book explores the idea that corporate rhetoric can be a force for good. In developing a new framework for analysis and discussion of green marketing, the authors argue that corporate environmental rhetoric can be harnessed to contribute to climate transition and a more sustainable market economy. The work explores the transformative power inherent in green promises and sets a vision of what green marketers should strive for. Engaging with selected research on organizational theory, the authors negotiate the conflicting paradigms of rhetorical theory and their relation to the study of corporate legitimation practices. The resulting theoretical framework provides an analytical scheme that can be useful in various disciplines – such as sociology, economics, law, marketing theory, and communication. It also illustrates how we can find new answers to contemporary challenges by re-imagining rhetoric. This is an open access book.