Branded Content and Entertainment in Advertising

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1000905586
Total Pages : 156 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Branded Content and Entertainment in Advertising by : María Rodríguez-Rabadán Benito

Download or read book Branded Content and Entertainment in Advertising written by María Rodríguez-Rabadán Benito and published by Taylor & Francis. This book was released on 2023-06-23 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, branded content and entertainment have become standard practice for brands, advertising agencies, and production companies. This volume analyzes branded content through a theoretical and empirical study to examine the factors that have led to exponential growth and the adaptation of creative advertising processes in the creation of branded content. The book debates the suitability and acceptability of branded entertainment as an advertising practice, the different degrees of involvement of the brand in creating content, and the brands' mastery of entertainment. It explores the implications that may underpin the practice and discusses the necessary creative elements involved in their successful execution, as well as the effects it has on consumers and audiences. This insightful book will be a valuable guide for academics and upper-level students across marketing disciplines, including advertising, brand management and communications, as well as screenwriting.

¡Sonríe, te están puntuando!

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Author :
Publisher : Editorial GEDISA
ISBN 13 : 8416919747
Total Pages : 237 pages
Book Rating : 4.4/5 (169 download)

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Book Synopsis ¡Sonríe, te están puntuando! by : Roberto Aparici

Download or read book ¡Sonríe, te están puntuando! written by Roberto Aparici and published by Editorial GEDISA. This book was released on 2017-11 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Hispanófila

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Author :
Publisher :
ISBN 13 :
Total Pages : 320 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Hispanófila by : Alva Vernon Ebersole

Download or read book Hispanófila written by Alva Vernon Ebersole and published by . This book was released on 2006 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Sargasso

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Author :
Publisher :
ISBN 13 :
Total Pages : 308 pages
Book Rating : 4.A/5 ( download)

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Book Synopsis Sargasso by :

Download or read book Sargasso written by and published by . This book was released on 1991 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Televisión social y transmedia

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Author :
Publisher : Editorial UOC
ISBN 13 : 8491163700
Total Pages : 124 pages
Book Rating : 4.4/5 (911 download)

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Book Synopsis Televisión social y transmedia by : Lamelo Varela, Carles

Download or read book Televisión social y transmedia written by Lamelo Varela, Carles and published by Editorial UOC. This book was released on 2016-12-04 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: La forma de consumir televisión está cambiando a gran velocidad. Las narrativas transmedia, el consumo en dispositivos móviles, la gamificación, las llamadas «segundas pantallas», la implicación con redes 2.0 y la audiencia social representan un reto, pero también ofrecen enormes posibilidades para los creadores de contenidos audiovisuales. El concepto de televisión basada en el broadcasting cede su protagonismo a los contenidos con implicación en social media y concepción transmedia. Este libro nos acerca a las nuevas rutinas productivas y al diseño de estrategias acordes con este nuevo paradigma comunicativo, y lo hace combinando los referentes académicos con aportaciones directas de la industria de la comunicación y el análisis de casos de éxito para ofrecer a los lectores la posibilidad de comprender en qué medida está cambiando el audiovisual, los espectadores y las dinámicas sociales en torno a la televisión.

Cine y vídeo puertorriqueño "Made in USA"

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Publisher :
ISBN 13 :
Total Pages : 344 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Cine y vídeo puertorriqueño "Made in USA" by :

Download or read book Cine y vídeo puertorriqueño "Made in USA" written by and published by . This book was released on 2000 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Traducción y accesibilidad audiovisual

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Author :
Publisher : Editorial UOC
ISBN 13 : 8491164707
Total Pages : 135 pages
Book Rating : 4.4/5 (911 download)

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Book Synopsis Traducción y accesibilidad audiovisual by : Talaván Zanón, Noa

Download or read book Traducción y accesibilidad audiovisual written by Talaván Zanón, Noa and published by Editorial UOC. This book was released on 2017-02-15 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traducción y accesibilidad audiovisual ofrece un breve pero riguroso recorrido a través de la historia de la traducción audiovisual, que va ganando cada vez más fuerza en el mundo académico conforme se consolidan sus líneas de investigación y va adquiriendo mayor relevancia pública, gracias a su valiosa contribución a la accesibilidad universal y al diseño para todos. Este manual sintetiza los conceptos básicos, así como los últimos avances de la literatura especializada en el campo de la traducción audiovisual, procurando acercarlos a cualquier lector interesado, empleando un tono divulgativo y describiendo de forma pormenorizada en qué consisten técnicas como el subtitulado, el doblaje y la accesibilidad en los medios. Además de un apartado bibliográfico muy completo y actualizado, todos aquellos que deseen profundizar en esta materia tan apasionante encontrarán en esta obra una serie de capítulos de lectura amena que vienen acompañados de actividades formativas y de tareas de aplicación práctica.

Information Technology and Systems

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Author :
Publisher : Springer Nature
ISBN 13 : 3030406903
Total Pages : 726 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis Information Technology and Systems by : Álvaro Rocha

Download or read book Information Technology and Systems written by Álvaro Rocha and published by Springer Nature. This book was released on 2020-01-30 with total page 726 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is composed by the papers accepted for presentation and discussion at The 2019 International Conference on Information Technology & Systems (ICITS'20), held at the Universidad Distrital Francisco José de Caldas, in Bogotá, Colombia, on 5th to 7th February 2020. ICIST is a global forum for researchers and practitioners to present and discuss recent findings and innovations, current trends, professional experiences and challenges of modern information technology and systems research, together with their technological development and applications. The main topics covered are: information and knowledge management; organizational models and information systems; software and systems modelling; software systems, architectures, applications and tools; multimedia systems and applications; computer networks, mobility and pervasive systems; intelligent and decision support systems; big data analytics and applications; human–computer interaction; ethics, computers & security; health informatics; information technologies in education.

Guía para padres y maestros de niños bilingües

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Author :
Publisher : Multilingual Matters
ISBN 13 : 1847695795
Total Pages : 258 pages
Book Rating : 4.8/5 (476 download)

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Book Synopsis Guía para padres y maestros de niños bilingües by : Alma Flor Ada

Download or read book Guía para padres y maestros de niños bilingües written by Alma Flor Ada and published by Multilingual Matters. This book was released on 2001-09-01 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a practical introduction to bilingualism answering the questions most frequently asked by parents and teachers on raising and educating bilingual children. Both authors draw on their academic expertise and ample field experience to provide straightforward answers, which contemplate multiple types of bilingual families and diverse societal conditions.

27000 English-Spanish Words Dictionary With Definitions

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Author :
Publisher : Nam H Nguyen
ISBN 13 :
Total Pages : 2515 pages
Book Rating : 4./5 ( download)

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Book Synopsis 27000 English-Spanish Words Dictionary With Definitions by : Nam H Nguyen

Download or read book 27000 English-Spanish Words Dictionary With Definitions written by Nam H Nguyen and published by Nam H Nguyen. This book was released on 2018-04-26 with total page 2515 pages. Available in PDF, EPUB and Kindle. Book excerpt: is a great resource anywhere you go; it is an easy tool that has just the words completed description you want and need! The entire dictionary is an alphabetical list of English words with their full description plus special Alphabet, Irregular Verbs and Parts of speech. It will be perfect and very useful for everyone who needs a handy, reliable resource for home, school, office, organization, students, college, government officials, diplomats, academics, professionals, business people, company, travel, interpreting, reference and learning English. The meaning of words you will learn will help you in any situations in the palm of your hand. es un gran recurso donde quiera que vaya; ¡es una herramienta fácil que tiene solo la descripción completa de palabras que quiere y necesita! El diccionario completo es una lista alfabética de palabras en inglés con su descripción completa más alfabeto especial , verbos irregulares y partes del discurso. Será perfecto y muy útil para todos los que necesiten un recurso práctico y confiable para el hogar, la escuela, la oficina, la organización, los estudiantes, la universidad, funcionarios del gobierno, diplomáticos, académicos , profesionales , personas de negocios , empresa, viajes, interpretación, referencia y aprendizaje de inglés. El significado de las palabras que aprenderá le ayudará en cualquier situación en la palma de su mano

Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape

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Author :
Publisher : IGI Global
ISBN 13 : 1668439727
Total Pages : 463 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape by : Miguélez-Juan, Blanca

Download or read book Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape written by Miguélez-Juan, Blanca and published by IGI Global. This book was released on 2023-01-09 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a globalized world full of noise, brands are constantly launching messages through different channels. For the last two decades, brands, marketers, and creatives have faced the difficult task of reaching those individuals who do not want to watch or listen to what they are trying to tell them. By producing fewer ads or making them louder or more striking, more brands and communications professionals are not going to get those people to pay more attention to their messages; they will only want to avoid advertising in all media. The Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape provides a theoretical, reflective, and empirical perspective on branded content and branded entertainment in relation to audience engagement. It reviews different cases about branded content to address the dramatic change that brands and conventional advertising are facing short term. Covering topics such as branded content measurement tools, digital entertainment culture, and government storytelling, this major reference work is an excellent resource for marketers, advertising agencies, brand managers, business leaders and managers, communications professionals, government officials, non-profit organizations, students and educators of higher education, academic libraries, researchers, and academicians.

El informativo de Televisión

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Author :
Publisher : Editorial GEDISA
ISBN 13 : 8416919054
Total Pages : 113 pages
Book Rating : 4.4/5 (169 download)

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Book Synopsis El informativo de Televisión by : Carles Marín

Download or read book El informativo de Televisión written by Carles Marín and published by Editorial GEDISA. This book was released on 2017-04 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro es un manual donde se ofrece una visión pragmática de esta profesión audiovisual a partir del primer e imprescindible eslabón de la cadena de trabajo de un telediario: el redactor. La finalidad es conocer desde abajo las jerarquías y funciones profesionales, el consejo de redacción y la confección de la escaleta, las áreas de especialización informativa, el reparto de los temas y las rutinas de trabajo. Se dan las claves imprescindibles para producir, escribir, locutar y montar los formatos estándares de noticias audiovisuales, con el propósito de que el futuro profesional de tv pueda resolver con éxito cualquier tarea periodística que se le asigne en una redacción de informativos.

Diccionario terminológico de los medios de comunicación

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Author :
Publisher :
ISBN 13 :
Total Pages : 406 pages
Book Rating : 4.:/5 (38 download)

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Book Synopsis Diccionario terminológico de los medios de comunicación by : Florencio Prieto

Download or read book Diccionario terminológico de los medios de comunicación written by Florencio Prieto and published by . This book was released on 1991 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt:

SALALM Newsletter

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Author :
Publisher :
ISBN 13 :
Total Pages : 352 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis SALALM Newsletter by :

Download or read book SALALM Newsletter written by and published by . This book was released on 1999 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Trasvases culturales

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Author :
Publisher :
ISBN 13 :
Total Pages : 498 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Trasvases culturales by : Eterio Pajares

Download or read book Trasvases culturales written by Eterio Pajares and published by . This book was released on 2001 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt:

International Journal of Iberian Studies

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Author :
Publisher :
ISBN 13 :
Total Pages : 416 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis International Journal of Iberian Studies by :

Download or read book International Journal of Iberian Studies written by and published by . This book was released on 1998 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Anales de la Literatura Española Contemporánea

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Author :
Publisher :
ISBN 13 :
Total Pages : 662 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Anales de la Literatura Española Contemporánea by :

Download or read book Anales de la Literatura Española Contemporánea written by and published by . This book was released on 2002 with total page 662 pages. Available in PDF, EPUB and Kindle. Book excerpt: