Forging An Ironclad Brand A Leaders Guide

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Forging an Ironclad Brand: A Leader's Guide

Author : Lindsay Pedersen
Publisher : Lioncrest Publishing
ISBN 13 : 9781544513867
Total Pages : 384 pages
Book Rating : 4.5/5 (138 download)

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Book Synopsis Forging an Ironclad Brand: A Leader's Guide by : Lindsay Pedersen

Download or read book Forging an Ironclad Brand: A Leader's Guide written by Lindsay Pedersen and published by Lioncrest Publishing. This book was released on 2019-04-30 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Good brand is just good business. Brand is the intentional leader's North Star. It helps us engage customers and employees, unleash our competitive advantage, and fuel enduring growth. And yet, despite this power, brand is grossly underused. Few leaders leverage brand fully, believing (wrongly) that brand is squishy and elusive. But when a tool this vital is dismissed, the business suffers mightily. The good news is that all leaders can ignite brand to create value. Lindsay Pedersen deconstructs what brand is and why it is indispensable for leaders. Then she shares her step-by-step process to tame the infinite possibilities and pinpoint a brand positioning that is true and robust--ironclad--to unlock the most value. In this book, learn how to... Leverage brand as a strategic platform for growing with purpose Lead more effectively with brand as your North Star Use brand to excite customers and employees Identify your Uncommon Denominator and Benefit Ladder Follow the principles of storytelling to generate business growth Brand is sorely underutilized. When you ignore it or use it only superficially, you forgo your most sustainable competitive advantage. It's time to start using brand as your North Star--it's time to make your brand ironclad.

Forging a Great Brand - the Brand Architecture Workshop

Author : David Okrent
Publisher :
ISBN 13 : 9780692514290
Total Pages : 72 pages
Book Rating : 4.5/5 (142 download)

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Book Synopsis Forging a Great Brand - the Brand Architecture Workshop by : David Okrent

Download or read book Forging a Great Brand - the Brand Architecture Workshop written by David Okrent and published by . This book was released on 2015-09-19 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every company is capable of having a fantastic high-earning brand, but few attain one, why? Because most firms lack a straight-forward tried and true process for converting the brand strategy, brand architecture, and brand personality into organizational and individual actions. This workbook and guide reveals a step-by-step approach to help businesses create a market-driven brand strategy, architecture, and personality, and shows them how to convert these items into actions that make the brand a positive force in the marketplace. Using this process a firm can develop and deliver a brand that customers will love and ideally competitors will fear. Imagine what a firm can do when it can deliver a fantastic brand experience consistently. Why a fantastic brand? Because a fantastic brand helps companies achieve significant earnings over their competition. This guide is for people like business consultants, marketers, brand managers, product managers, owners, CEOs, CMOs, entrepreneurs, or anyone that wants to create brand equity by becoming deeply meaningful and desired by potential customers. If you want to go beyond the theory of branding to a practical approach for creating a strong brand then this guide is for you. Here are the key worksheets detailed in this detailed in this guide: 1. Business Environmental Assessment 2. SWOT Analysis 3. Target Customer Segment Definition 4. Firm's Personality 5. Defining the Big Idea 6. Competitive Differentiation 7. Purpose, Mission, Vision, Brand Promise 8. Brand Architecture 9. Behavioral and Operational Attributes and Narratives 10. Brand Personality 11. Positioning Statement The guide goes over how to use each worksheet and provides insights into how to run the workshop. It also contains additional background on what a brand is and how we believe a strong one can be created. This guide is based on over a decade of delivering workshops and implementing their results. Consultants may charge $5,000 or more to do workshops like this, but for the low price of this guide you can get same benefit for a much lower cost. Now is the time to commit to having a fantastic brand, order now. Full size PowerPoint and pdf versions of the worksheets are available to all purchasers at www.heartcentricmarketing.com.

Forging a Great Brand

Author : David A. Okrent
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781977920126
Total Pages : 168 pages
Book Rating : 4.9/5 (21 download)

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Book Synopsis Forging a Great Brand by : David A. Okrent

Download or read book Forging a Great Brand written by David A. Okrent and published by Createspace Independent Publishing Platform. This book was released on 2017-10-27 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: A brand is much more than a slogan or a logo A brand is not a slogan, logo, or edgy advertisement, it's the result of the market's and the customers' perceptions and beliefs through their direct and indirect experience of the firm via its people, processes, and offerings. This book is a step-by-step comprehensive guide on how to define and build a brand. It focuses on developing the brand, its meaning and especially on identifying the behaviors and structures needed to deliver the brand promise. Forget about this being another theoretical fluff piece on branding. This is a roll up your sleeves and get your hands dirty workbook by someone with decades of experience in Marketing, Brand Development, and Product Management. The book is packed with information and worksheets to lead you to your objective. Three things make this book unique. Four, if you count my charm and wit. First, no other book, well few if any, exposes you and takes you through as comprehensive a process as this one. Second, this process was not developed in an ivory tower by someone who hasn't had to be accountable for its outcome. It's the result of twelve years of testing and refinement in the day-to-day business of brand management. Third, this process is built to reflect business in the twenty-first century; where customers and markets are no longer things to exploit or wage war over. Instead the book encourages the development of a brand built on relationship and a community of mutual support and respect. I believe, firms embracing this approach and brand co-creation will experience long-lasting success. This is the second of two books. The first, with the same first title, is the leader's guide on how to conduct a brand workshop. The worksheets in this book make up the student manual for the workshop. However, this book is built to stand alone. If you plan on running a workshop within your firm or as a consultant then I suggest getting the instructor's guide too.

Introduction to Business

Author : Heidi M. Neck
Publisher : SAGE Publications
ISBN 13 : 1071858092
Total Pages : 497 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis Introduction to Business by : Heidi M. Neck

Download or read book Introduction to Business written by Heidi M. Neck and published by SAGE Publications. This book was released on 2023-03-21 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by bestselling authors Heidi M. Neck, Christopher P. Neck, and Emma L. Murray, Introduction to Business explores the fundamental building blocks of modern business while addressing social impact, ethics, and the power of innovation throughout. Cases on startups, small businesses, and corporations will ignite student interest as they learn from today’s most forward-looking organizations. Regardless of your students’ career aspirations, they will develop the mindset and skillset they need to succeed in their professional journeys.

Building Better Brands

Author : Scott Lerman
Publisher : Simon and Schuster
ISBN 13 : 1440331510
Total Pages : 277 pages
Book Rating : 4.4/5 (43 download)

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Book Synopsis Building Better Brands by : Scott Lerman

Download or read book Building Better Brands written by Scott Lerman and published by Simon and Schuster. This book was released on 2018-05-29 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building Better Brands is the essential guide to creating and evolving brands. Leveraging three decades of brand consulting for legendary companies like Caterpillar, Harley-Davidson, 3M, Owens-Illinois, National Australia Bank, and American Express, as well as middle-market and new-media startups, Scott Lerman shares the processes and frameworks needed to build great brands. This book is for you if you're a CEO seeking to enhance your knowledge of the branding process, a marketing/communications specialist who wants to take a leadership role in advancing an organizations brand, a brand consultant who is striving to sharpen and extend your skills, or a student who wants to jump-start a career in branding. Whatever its starting point--market leader or struggling competitor--any organization that follows this step-by-step guide will end up with a better brand.

The Official Railway Guide

Author :
Publisher :
ISBN 13 :
Total Pages : 1728 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis The Official Railway Guide by :

Download or read book The Official Railway Guide written by and published by . This book was released on 1883 with total page 1728 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The CRM Handbook

Author : Jill Dyché
Publisher : Addison-Wesley Professional
ISBN 13 : 9780201730623
Total Pages : 338 pages
Book Rating : 4.7/5 (36 download)

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Book Synopsis The CRM Handbook by : Jill Dyché

Download or read book The CRM Handbook written by Jill Dyché and published by Addison-Wesley Professional. This book was released on 2002 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: CRM is an integrated information system that is used to plan, schedule and control the pre-sales and post-sales activities in an organization. This text is a manager's guide to making the most of CRM techniques for enhancing customer service, sales force effectiveness and marketing strategy.

This Side of Salvation

Author : Jeri Smith-Ready
Publisher : Simon and Schuster
ISBN 13 : 1442439505
Total Pages : 5 pages
Book Rating : 4.4/5 (424 download)

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Book Synopsis This Side of Salvation by : Jeri Smith-Ready

Download or read book This Side of Salvation written by Jeri Smith-Ready and published by Simon and Schuster. This book was released on 2014-04-01 with total page 5 pages. Available in PDF, EPUB and Kindle. Book excerpt: David confronts his desires and his demons in this novel about what it means to be left behind—literally, figuratively, and spiritually—from the author of the Shade trilogy. Everyone mourns differently. When his older brother was killed, David got angry. As in, fist-meets-someone-else’s-face furious. But his parents? They got religious. David’s still figuring out his relationship with a higher power, but there’s one thing he knows for sure: The closer he gets to Bailey, the better, brighter, happier, more he feels. Then his parents start cutting all their worldly ties in preparation for the Rush, the divine moment when the faithful will be whisked off to Heaven…and they want David to do the same. David’s torn. He likes living in the moment, and isn’t sure about giving up his best friend, varsity baseball, and Bailey—especially Bailey—in hope of salvation. But when he comes home late from prom, and late for the Rush, to find that his parents have vanished, David is in more trouble than he ever could have imagined…

Letting Ana Go

Author : Anonymous
Publisher : Simon and Schuster
ISBN 13 : 1442472235
Total Pages : 295 pages
Book Rating : 4.4/5 (424 download)

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Book Synopsis Letting Ana Go by : Anonymous

Download or read book Letting Ana Go written by Anonymous and published by Simon and Schuster. This book was released on 2013-06-04 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes an excerpt from an upcoming anonymous diary, 'Lucy in the sky.'

Brand Now

Author : Nick Westergaard
Publisher : AMACOM
ISBN 13 : 0814439233
Total Pages : 240 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Brand Now by : Nick Westergaard

Download or read book Brand Now written by Nick Westergaard and published by AMACOM. This book was released on 2018-05-08 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Capture their attention-and keep it! With the rise of digital media, you'd think it would be easier than ever to be heard. Yet, most messages fail to cut through the clutter. Consumers are overwhelmed. Ads alone aren't effective. And you can't just churn out content and connect on every social network. To stand out today, you need to start with your brand. Brand Now uncovers the new rules of branding in our complex and chaotic world. Written by the author of Get Scrappy, the digital marketing bible for business, this latest book explains how to build brands that resonate both online and off. The book helps you: Create a brand with meaning * Reinforce it with the right touchpoints * Hone your brand's unique story * Share it through engaging content * Cultivate a sense of community * Craft a coherent experience * Stand out with simplicity and transparency The world may be growing louder, but with Brand Now's big ideas and practical toolbox, you can break through the noise-and win a place in the hearts and minds of your customers.

Get Scrappy

Author : Nick Westergaard
Publisher : AMACOM
ISBN 13 : 081443732X
Total Pages : 247 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Get Scrappy by : Nick Westergaard

Download or read book Get Scrappy written by Nick Westergaard and published by AMACOM. This book was released on 2016-05-02 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is changing rapidly, so sometimes it’s hard to keep up. Don’t get frustrated, get scrappy. It’s an exciting time to be in marketing, with an array of equalizing platforms from the Internet to social media to content marketing, that have reset the playing field for businesses large and small. Yet, it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master--all on tighter budgets than ever before. In Get Scrappy, chief brand strategist Nick Westergaard weaves hacks, tips, and idea starters together to provide a plan of attack for businesses of any size to: Demystify digital marketing in a way that makes sense for your business Do more with less Build a strong brand with something to say Create relevant and engaging content for your social media platforms Spark dialogue with your community of customers Measure what matter The result will be a reliable, repeatable system for building your brand, creating engaging content, and growing your community of customers. Don’t wait for marketing to reinvent itself. Instead, proactively reinvent your company’s marketing to maximize its reach!

Breaking Protocol

Author : Bob J. Satawake
Publisher :
ISBN 13 : 9781733077903
Total Pages : 196 pages
Book Rating : 4.0/5 (779 download)

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Book Synopsis Breaking Protocol by : Bob J. Satawake

Download or read book Breaking Protocol written by Bob J. Satawake and published by . This book was released on 2019-07 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2013, Bob J. Satawake accompanied his husband, Ambassador James "Wally" Brewster, to the Dominican Republic for a historic and unnecessarily controversial tour of duty representing the United States. As the first gay diplomatic spouse in the Western Hemisphere, Bob received little, if any, guidance from the U.S. State Department on how to navigate his new role--leaving him little choice but to break the rigid protocols of diplomatic life. He experienced discrimination, homophobia, and outright hostility as he attempted to forge a new path in a conservative and religious country. Bob's amazing and heartwarming story is about a regular guy who found himself catapulted onto the front lines of diplomacy on the world stage, and how he used kindness, love, humility, and diplomacy to overcome hate and intolerance.

Nemesis

Author : Brendan Reichs
Publisher : Penguin
ISBN 13 : 039954495X
Total Pages : 466 pages
Book Rating : 4.3/5 (995 download)

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Book Synopsis Nemesis by : Brendan Reichs

Download or read book Nemesis written by Brendan Reichs and published by Penguin. This book was released on 2017-03-21 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: Orphan Black meets Lord of the Flies in this riveting new thriller from the co-author of the Virals series. It's been happening since Min was eight. Every two years, on her birthday, a strange man finds her and murders her in cold blood. But hours later, she wakes up in a clearing just outside her tiny Idaho hometown—alone, unhurt, and with all evidence of the horrifying crime erased. Across the valley, Noah just wants to be like everyone else. But he’s not. Nightmares of murder and death plague him, though he does his best to hide the signs. But when the world around him begins to spiral toward panic and destruction, Noah discovers that people have been lying to him his whole life. Everything changes in an eye blink. For the planet has a bigger problem. The Anvil, an enormous asteroid threatening all life on Earth, leaves little room for two troubled teens. Yet on her sixteenth birthday, as she cowers in her bedroom, hoping not to die for the fifth time, Min has had enough. She vows to discover what is happening in Fire Lake and uncovers a lifetime of lies: a vast conspiracy involving the sixty-four students of her sophomore class, one that may be even more sinister than the murders.

The Oxford Handbook of British Poetry, 1660-1800

Author : Jack Lynch
Publisher : Oxford University Press
ISBN 13 : 0191019690
Total Pages : 750 pages
Book Rating : 4.1/5 (91 download)

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Book Synopsis The Oxford Handbook of British Poetry, 1660-1800 by : Jack Lynch

Download or read book The Oxford Handbook of British Poetry, 1660-1800 written by Jack Lynch and published by Oxford University Press. This book was released on 2016-11-24 with total page 750 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the most comprehensive and up-to-date overview of the poetry published in Britain between the Restoration and the end of the eighteenth century, forty-four authorities from six countries survey the poetry of the age in all its richness and diversity—serious and satirical, public and private, by men and women, nobles and peasants, whether published in deluxe editions or sung on the streets. The contributors discuss poems in social contexts, poetic identities, poetic subjects, poetic form, poetic genres, poetic devices, and criticism. Even experts in eighteenth-century poetry will see familiar poems from new angles, and all readers will encounter poems they've never read before. The book is not a chronologically organized literary history, nor an encyclopaedia, nor a collection of thematically related essays; rather it is an attempt to provide a systematic overview of these poetic works, and to restore it to a position of centrality in modern criticism.

Confederate Ironclads at War

Author : R. Thomas Campbell
Publisher : McFarland
ISBN 13 : 1476676402
Total Pages : 277 pages
Book Rating : 4.4/5 (766 download)

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Book Synopsis Confederate Ironclads at War by : R. Thomas Campbell

Download or read book Confederate Ironclads at War written by R. Thomas Campbell and published by McFarland. This book was released on 2019-02-06 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hampered by lack of materials, shipyards and experienced shipbuilders, even so the South managed to construct 34 iron-armored warships during the Civil War, of which the Confederate Navy put 25 into service. The stories of these vessels illustrate the hardships under which the Navy operated--and also its resourcefulness. Except for the Albemarle, no Confederate ironclad was sunk or destroyed by enemy action. Overtaken by events on the ground, most were destroyed by their own crews to prevent them from falling into Union hands. This account covers the design and construction and the engagements of the Confederate ironclads and describes the ingenuity and courage, as well as the challenges and frustrations of their "too little, too late" service.

The Battleship Builders

Author : Ian Johnston
Publisher : Seaforth Publishing
ISBN 13 : 1473822262
Total Pages : 770 pages
Book Rating : 4.4/5 (738 download)

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Book Synopsis The Battleship Builders by : Ian Johnston

Download or read book The Battleship Builders written by Ian Johnston and published by Seaforth Publishing. This book was released on 2013-05-08 with total page 770 pages. Available in PDF, EPUB and Kindle. Book excerpt: How shipbuilders, engine manufacturers, and more united to build Britain’s Grand Fleet: “Superbly written…One of the best naval titles I have seen.”—Marine News The launch in 1906 of HMS Dreadnought, the world’s first all-big-gun battleship, rendered all existing battle fleets obsolete, but at the same time it wiped out the Royal Navy’s numerical advantage, so expensively maintained for decades. Already locked in the same arms race with Germany, Britain urgently needed to build an entirely new battle fleet of these larger, more complex, and costlier vessels. In this she succeeded spectacularly; in little over a decade fifty such ships were completed, almost exactly double what Germany achieved. It was only made possible by a vast industrial nexus of shipbuilders, engine manufacturers, armament fleets, and specialist armor producers, whose contribution to the Grand Fleet is too often ignored. This heroic achievement, and how it was done, is the subject of this book. It charts the rise of the large industrial conglomerates that were key to this success, looks at the reaction to fast-moving technical changes, and analyzes the politics of funding this vast national effort, both before and beyond the Great War. It also attempts to assess the true cost—and value—of the Grand Fleet in terms of the resources consumed. And finally, by way of contrast, it describes the effects of the postwar recession, industrial contraction, and the very different responses to rearmament in the run up to the Second World War. Includes photographs

Joseph Brown and His Civil War Ironclads

Author : Myron J. Smith, Jr.
Publisher : McFarland
ISBN 13 : 1476626804
Total Pages : 395 pages
Book Rating : 4.4/5 (766 download)

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Book Synopsis Joseph Brown and His Civil War Ironclads by : Myron J. Smith, Jr.

Download or read book Joseph Brown and His Civil War Ironclads written by Myron J. Smith, Jr. and published by McFarland. This book was released on 2017-04-26 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Scottish immigrant to Illinois, Joseph Brown made his pre-Civil War fortune as a miller and steamboat captain who dabbled in riverboat design and the politics of small towns. When war erupted, he used his connections (including a friendship with Abraham Lincoln) to obtain contracts to build three ironclad gunboats for the U.S. War Department--the Chillicothe, Indianola and Tuscumbia. Often described as failures, these vessels were active in some of the most fer"documents the life and career of Joseph Brown, a miller and steamboat captain who built three ironclad gunboats for the US War Department"ocious river fighting of the 1863 Vicksburg campaign. After the war, "Captain Joe" became a railroad executive and was elected mayor of St. Louis. This book covers his life and career, as well as the construction and operational histories of his controversial trio of warships.