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Author : Imogene Bright
Publisher :
ISBN 13 :
Total Pages : 828 pages
Book Rating : 4.F/5 ( download)
Download or read book Food Marketing Companies written by Imogene Bright and published by . This book was released on 1958 with total page 828 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Imogene Bright
Publisher :
ISBN 13 :
Total Pages : 32 pages
Book Rating : 4.X/5 (3 download)
Download or read book Food Marketing Companies written by Imogene Bright and published by . This book was released on 1958 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Patrick Nycz
Publisher : Dog Ear Publishing
ISBN 13 : 1457559293
Total Pages : 216 pages
Book Rating : 4.4/5 (575 download)
Download or read book Moving Your Brand Up the Food Chain written by Patrick Nycz and published by Dog Ear Publishing. This book was released on 2017-11-01 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The food industry is on the verge of a revolution, with smaller, local and regional food brands finding big potential for growth. The increasing influence of millennials on consumer tastes, the desire for products produced locally, and mistrust of big food companies open opportunities to small and medium-sized food companies. An experienced consumer packages goods marketer and his team have created a book to help navigate the looming volatility in the food industry. For instance, the U.S. Department of Agriculture predicts that the sales of locally produced foods, which reached $12 billion in 2014, will soar to $20 billion by 2019. A 2015 study by the Food Marketing Institute and the Grocery Manufacturers Association found that smaller and private food brand manufacturers grew 4 percent vs. the 25 biggest U.S. food and beverage manufacturers, who grew 1 percent between 2009 and 2013. Moving Your Brand Up the Food Chain offers practical tips to help local, small and emerging food brands compete against the big brands to grow their market share. Interviews and survey answers from industry professionals provide invaluable information. The book covers the retail buyer’s perspective, marketing, external market factors, brand development, packaging, brand management, strategic product development, and more. Such details are critical if local, smaller or regional food brands hope to grow their businesses and move up the food chain.
Author : Geoffrey G. Jones
Publisher : Routledge
ISBN 13 : 1317643828
Total Pages : 368 pages
Book Rating : 4.3/5 (176 download)
Download or read book Adding Value (RLE Marketing) written by Geoffrey G. Jones and published by Routledge. This book was released on 2014-09-19 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.
Author : Institute of Medicine
Publisher : National Academies Press
ISBN 13 : 0309269563
Total Pages : 87 pages
Book Rating : 4.3/5 (92 download)
Download or read book Challenges and Opportunities for Change in Food Marketing to Children and Youth written by Institute of Medicine and published by National Academies Press. This book was released on 2013-05-14 with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt: The childhood obesity epidemic is an urgent public health problem. The most recent data available show that nearly 19 percent of boys and about 15 percent of girls aged 2-19 are obese, and almost a third of U.S. children and adolescents are overweight or obese (Ogden et al., 2012). The obesity epidemic will continue to take a substantial toll on the health of Americans. In the midst of this epidemic, children are exposed to an enormous amount of commercial advertising and marketing for food. In 2009, children aged 2-11 saw an average of more than 10 television food ads per day (Powell et al., 2011). Children see and hear advertising and marketing messages for food through many other channels as well, including radio, movies, billboards, and print media. Most notably, many new digital media venues and vehicles for food marketing have emerged in recent years, including Internet-based advergames, couponing on cell phones, and marketing on social networks, and much of this advertising is invisible to parents. The marketing of high-calorie, low-nutrient foods and beverages is linked to overweight and obesity. A major 2006 report from the Institute of Medicine (IOM) documents evidence that television advertising influences the food and beverage preferences, requests, and short-term consumption of children aged 2-11 (IOM, 2006). Challenges and Opportunities for Change in Food Marketing to Children and Youth also documents a body of evidence showing an association of television advertising with the adiposity of children and adolescents aged 2-18. The report notes the prevailing pattern that food and beverage products marketed to children and youth are often high in calories, fat, sugar, and sodium; are of low nutritional value; and tend to be from food groups Americans are already overconsuming. Furthermore, marketing messages that promote nutrition, healthful foods, or physical activity are scarce (IOM, 2006). To review progress and explore opportunities for action on food and beverage marketing that targets children and youth, the IOM's Standing Committee on Childhood Obesity Prevention held a workshop in Washington, DC, on November 5, 2012, titled "New Challenges and Opportunities in Food Marketing to Children and Youth."
Author : Imogene Bright
Publisher : Forgotten Books
ISBN 13 : 9780331411294
Total Pages : 38 pages
Book Rating : 4.4/5 (112 download)
Download or read book Food Marketing Companies written by Imogene Bright and published by Forgotten Books. This book was released on 2017-11-19 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from Food Marketing Companies: Diversification and Structure Companies which owned more than one establishment, or multiunit companies, made up about 2 percent of all companies engaged in food marketing in l95i+. Companies studied included those processing, assembling, and distributing food products but not transporting them. However, they employed percent of the persons engaged in food marketing and accounted for 52 percent of industry payroll. Differences among the 13 major food processing and trade industries were marked. For example, multiunit companies engaged in processing meat products accounted for about 3 percent of all companies in this industry, but they accounted for almost 80 percent of industry employment and payroll. A second aspect of structure examined here is the degree to which a company classified in one industry owns establishments which operate in other industries. Most multiunit companies engaged in food marketing are single industry companies-that is, companies which own establishments all of which are classified in the same industry. However, a small but significant number of multiunit companies are multi -industry-or those some of whose establish ments are engaged in activities different from that of the parent company. Companies having establishments engaged in more than one industry were more common in the processing industries than in trade. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author : Institute of Medicine
Publisher : National Academies Press
ISBN 13 : 0309097134
Total Pages : 537 pages
Book Rating : 4.3/5 (9 download)
Download or read book Food Marketing to Children and Youth written by Institute of Medicine and published by National Academies Press. This book was released on 2006-05-11 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating an environment in which children in the United States grow up healthy should be a high priority for the nation. Yet the prevailing pattern of food and beverage marketing to children in America represents, at best, a missed opportunity, and at worst, a direct threat to the health prospects of the next generation. Children's dietary and related health patterns are shaped by the interplay of many factorsâ€"their biologic affinities, their culture and values, their economic status, their physical and social environments, and their commercial media environmentsâ€"all of which, apart from their genetic predispositions, have undergone significant transformations during the past three decades. Among these environments, none have more rapidly assumed central socializing roles among children and youth than the media. With the growth in the variety and the penetration of the media have come a parallel growth with their use for marketing, including the marketing of food and beverage products. What impact has food and beverage marketing had on the dietary patterns and health status of American children? The answer to this question has the potential to shape a generation and is the focus of Food Marketing to Children and Youth. This book will be of interest to parents, federal and state government agencies, educators and schools, health care professionals, industry companies, industry trade groups, media, and those involved in community and consumer advocacy.
Author : Imogene Bright
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (255 download)
Download or read book Food Marketing Companies written by Imogene Bright and published by . This book was released on 1958 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 28 pages
Book Rating : 4.:/5 (917 download)
Download or read book Food Marketing Companies written by and published by . This book was released on 1958 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jennifer Lewis
Publisher :
ISBN 13 : 9780692213285
Total Pages : 164 pages
Book Rating : 4.2/5 (132 download)
Download or read book Getting Your Specialty Food Product Onto Store Shelves: The Ultimate Wholesale How-To Guide for Artisan Food Companies written by Jennifer Lewis and published by . This book was released on 2014-07-11 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many small food business owners dream of seeing their products on store shelves, but how to get onto those shelves is a mystery. Focused specifically on specialty food businesses that don't have millions of marketing dollars at their disposal, this book unravels that mystery for food entrepreneurs, offering tactical tips, insight, and short stories of entrepreneurs who have been in your place and succeeded. Topics include: * Understanding the wholesale industry and the roles that brokers and distributors play * Pricing products appropriately so that you can grow and make money * In-depth insight into a variety of wholesale food channels, covering what you need to know and how you should approach specialty stores, supermarkets, club stores, and even food service and hospitality * How and why you should support your retailers to ensure you stay on the shelf * Information on labeling regulations and packaging guidelines to ensure your product gets noticed by customers and conforms with FDA requirements * Definitions and explanations of common wholesale and promotional terminology * Creating sales sheets that help your product sell-and samples to help guide you * The role trade shows play and how to make the most of them
Author : Professor Adam Lindgreen
Publisher : Gower Publishing, Ltd.
ISBN 13 : 1409459837
Total Pages : 350 pages
Book Rating : 4.4/5 (94 download)
Download or read book The New Cultures of Food written by Professor Adam Lindgreen and published by Gower Publishing, Ltd.. This book was released on 2012-08-28 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Food is an extraordinary expression of culture; the assortment of flavours, smells, colours and appearance match the diversity of the cultures from which they come and provide very visible evidence of the migration of populations and of the growing multiculturalism of many countries. Adam Lindgreen and Martin K. Hingley draw on research into European, Latin American and (Near and Far) Eastern markets to provide a comprehensive collection of original, cutting-edge research on the opportunities that the changing landscapes of ethnic, religious and cultural populations present for businesses and marketers. The New Cultures of Food uses the perspective of food culture to explore the role of food as a social agent and attitudes to new foodstuffs amongst indigenous populations and to indigenous food amongst immigrant communities. Opportunities and routes to market for exploiting growing demand for ethnic food are also investigated. This is an important book for food and consumer businesses, policy makers and researchers seeking to understand changing global markets and the significance of food as an indicator of social and religious attitude, diet and ethnic identity.
Author : Anthony E. Gallo
Publisher :
ISBN 13 :
Total Pages : 16 pages
Book Rating : 4.:/5 (31 download)
Download or read book The Food Marketing System in 1989 written by Anthony E. Gallo and published by . This book was released on 1990 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Wided Batat
Publisher : Routledge
ISBN 13 : 9780815396352
Total Pages : 0 pages
Book Rating : 4.3/5 (963 download)
Download or read book Food and Experiential Marketing written by Wided Batat and published by Routledge. This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative collection focusses on the experiential and hedonic aspects of food and the sociocultural, economic, ideological, and symbolic factors that influence how pleasure can contribute to consumer health, food education, and individual and societal wellbeing.
Author : Joseph J. Belonax
Publisher :
ISBN 13 :
Total Pages : 572 pages
Book Rating : 4.E/5 ( download)
Download or read book Food Marketing written by Joseph J. Belonax and published by . This book was released on 1997 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alden C. Manchester
Publisher :
ISBN 13 :
Total Pages : 12 pages
Book Rating : 4.:/5 (319 download)
Download or read book The Food Marketing Revolution, 1950-90 written by Alden C. Manchester and published by . This book was released on 1991 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael Moss
Publisher : Random House
ISBN 13 : 0812997301
Total Pages : 278 pages
Book Rating : 4.8/5 (129 download)
Download or read book Hooked written by Michael Moss and published by Random House. This book was released on 2021-03-02 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • From the author of Salt Sugar Fat comes a “gripping” (The Wall Street Journal) exposé of how the processed food industry exploits our evolutionary instincts, the emotions we associate with food, and legal loopholes in their pursuit of profit over public health. “The processed food industry has managed to avoid being lumped in with Big Tobacco—which is why Michael Moss’s new book is so important.”—Charles Duhigg, author of The Power of Habit Everyone knows how hard it can be to maintain a healthy diet. But what if some of the decisions we make about what to eat are beyond our control? Is it possible that food is addictive, like drugs or alcohol? And to what extent does the food industry know, or care, about these vulnerabilities? In Hooked, Pulitzer Prize–winning investigative reporter Michael Moss sets out to answer these questions—and to find the true peril in our food. Moss uses the latest research on addiction to uncover what the scientific and medical communities—as well as food manufacturers—already know: that food, in some cases, is even more addictive than alcohol, cigarettes, and drugs. Our bodies are hardwired for sweets, so food giants have developed fifty-six types of sugar to add to their products, creating in us the expectation that everything should be cloying; we’ve evolved to prefer fast, convenient meals, hence our modern-day preference for ready-to-eat foods. Moss goes on to show how the processed food industry—including major companies like Nestlé, Mars, and Kellogg’s—has tried not only to evade this troubling discovery about the addictiveness of food but to actually exploit it. For instance, in response to recent dieting trends, food manufacturers have simply turned junk food into junk diets, filling grocery stores with “diet” foods that are hardly distinguishable from the products that got us into trouble in the first place. As obesity rates continue to climb, manufacturers are now claiming to add ingredients that can effortlessly cure our compulsive eating habits. A gripping account of the legal battles, insidious marketing campaigns, and cutting-edge food science that have brought us to our current public health crisis, Hooked lays out all that the food industry is doing to exploit and deepen our addictions, and shows us why what we eat has never mattered more.
Author : Marion Nestle
Publisher : Univ of California Press
ISBN 13 : 0520955064
Total Pages : 537 pages
Book Rating : 4.5/5 (29 download)
Download or read book Food Politics written by Marion Nestle and published by Univ of California Press. This book was released on 2013-05-14 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: We all witness, in advertising and on supermarket shelves, the fierce competition for our food dollars. In this engrossing exposé, Marion Nestle goes behind the scenes to reveal how the competition really works and how it affects our health. The abundance of food in the United States--enough calories to meet the needs of every man, woman, and child twice over--has a downside. Our over-efficient food industry must do everything possible to persuade people to eat more--more food, more often, and in larger portions--no matter what it does to waistlines or well-being. Like manufacturing cigarettes or building weapons, making food is big business. Food companies in 2000 generated nearly $900 billion in sales. They have stakeholders to please, shareholders to satisfy, and government regulations to deal with. It is nevertheless shocking to learn precisely how food companies lobby officials, co-opt experts, and expand sales by marketing to children, members of minority groups, and people in developing countries. We learn that the food industry plays politics as well as or better than other industries, not least because so much of its activity takes place outside the public view. Editor of the 1988 Surgeon General's Report on Nutrition and Health, Nestle is uniquely qualified to lead us through the maze of food industry interests and influences. She vividly illustrates food politics in action: watered-down government dietary advice, schools pushing soft drinks, diet supplements promoted as if they were First Amendment rights. When it comes to the mass production and consumption of food, strategic decisions are driven by economics--not science, not common sense, and certainly not health. No wonder most of us are thoroughly confused about what to eat to stay healthy. An accessible and balanced account, Food Politics will forever change the way we respond to food industry marketing practices. By explaining how much the food industry influences government nutrition policies and how cleverly it links its interests to those of nutrition experts, this path-breaking book helps us understand more clearly than ever before what we eat and why.
