The Marketing Book

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Author :
Publisher : Routledge
ISBN 13 : 1134506120
Total Pages : 907 pages
Book Rating : 4.1/5 (345 download)

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Book Synopsis The Marketing Book by : Michael J. Baker

Download or read book The Marketing Book written by Michael J. Baker and published by Routledge. This book was released on 2016-04-14 with total page 907 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises. This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new selection of experts to bring you bang up to date with the latest in marketing thought. Also included are brand new content in direct, data and digital marketing, and social marketing. If you're a marketing student or practitioner with a question, this book should be the first place you look.

The Global Afghan Opium Trade

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Author :
Publisher : UN
ISBN 13 :
Total Pages : 170 pages
Book Rating : 4.:/5 (11 download)

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Book Synopsis The Global Afghan Opium Trade by :

Download or read book The Global Afghan Opium Trade written by and published by UN. This book was released on 2011 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Opiates originating in Afghanistan threaten the health and well-being of people in many regions of the world. Their illicit trade also adversely impacts governance, security, stability and development in Afghanistan, in its neighbors, in the broader region and beyond. This report, the second such report of the United Nations Office on Drugs and Crime research project on the topic, covers worldwide flows of Afghan opiates, as well as trafficking in precursor chemicals used to turn opium into heroin. By providing a better understanding of the global impact of Afghan opiates, this report can help the international community identify vulnerabilities and possible countermeasures. This report presents data on the distribution of trafficking flows for Afghan opiates and their health impact throughout the world. A worrying development that requires international attention is the increasing use of Africa as a way station for Afghan heroin shipments to Europe, North America and Oceania. This is fuelling heroin consumption in Africa, a region generally ill-equipped to provide treatment to drug users and to fight off the corrupting effects of drug money. Another new trend is the growing use of sea and air transport to move Afghan heroin around the world, as well as to smuggle chemicals used in heroin production into Afghanistan. Traffickers in Afghan heroin have traditionally relied on overland routes, and law enforcement services will need to respond to this new threat. The findings of this report identify areas that need more attention. Strengthening border controls at the most vulnerable points, such as along Afghanistan's border with Pakistan's Baluchistan province, could help stem the largest flows of heroin, opium and precursor chemicals. Increasing the capacity to monitor and search shipping containers in airports, seaports and dry ports at key transit points and in destination countries could improve interdiction rates. Building capacity and fostering intelligence sharing between ports and law enforcement authorities in key countries and regions would help step up interdiction of both opiates and precursor chemicals. Addressing Afghan opium and insecurity will help the entire region, with ripple effects that spread much farther. Enhancing security, the rule of law and rural development are all necessary to achieve sustainable results in reducing poppy cultivation and poverty in Afghanistan. This will benefit the Afghan people, the wider region and the international community as a whole. But addressing the supply side and trafficking is not enough. We need a balanced approach that gives equal weight to counteracting demand for opiates.

Case Studies in Pain Management

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Publisher : Cambridge University Press
ISBN 13 : 1107682894
Total Pages : 547 pages
Book Rating : 4.1/5 (76 download)

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Book Synopsis Case Studies in Pain Management by : Alan David Kaye

Download or read book Case Studies in Pain Management written by Alan David Kaye and published by Cambridge University Press. This book was released on 2014-10-16 with total page 547 pages. Available in PDF, EPUB and Kindle. Book excerpt: Edited by internationally recognized pain experts, this book offers 73 clinically relevant cases, accompanied by discussion in a question-and-answer format.

Human Stem Cell Manual

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Publisher : Academic Press
ISBN 13 : 0123854741
Total Pages : 652 pages
Book Rating : 4.1/5 (238 download)

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Book Synopsis Human Stem Cell Manual by : Suzanne Peterson

Download or read book Human Stem Cell Manual written by Suzanne Peterson and published by Academic Press. This book was released on 2012-10-22 with total page 652 pages. Available in PDF, EPUB and Kindle. Book excerpt: This manual is a comprehensive compilation of "methods that work" for deriving, characterizing, and differentiating hPSCs, written by the researchers who developed and tested the methods and use them every day in their laboratories. The manual is much more than a collection of recipes; it is intended to spark the interest of scientists in areas of stem cell biology that they may not have considered to be important to their work. The second edition of the Human Stem Cell Manual is an extraordinary laboratory guide for both experienced stem cell researchers and those just beginning to use stem cells in their work. - Offers a comprehensive guide for medical and biology researchers who want to use stem cells for basic research, disease modeling, drug development, and cell therapy applications - Provides a cohesive global view of the current state of stem cell research, with chapters written by pioneering stem cell researchers in Asia, Europe, and North America - Includes new chapters devoted to recently developed methods, such as iPSC technology, written by the scientists who made these breakthroughs

Managerial Economics

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Publisher : South Western Educational Publishing
ISBN 13 : 9780324259230
Total Pages : 0 pages
Book Rating : 4.2/5 (592 download)

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Book Synopsis Managerial Economics by : James R. McGuigan

Download or read book Managerial Economics written by James R. McGuigan and published by South Western Educational Publishing. This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: With its emphasis on real world, manager-oriented applications, this text shows students how managers apply theories and techniques to analyse and solve real-world business problems.

Mammalian Cell Cultures for Biologics Manufacturing

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Author :
Publisher : Springer
ISBN 13 : 3642540503
Total Pages : 262 pages
Book Rating : 4.6/5 (425 download)

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Book Synopsis Mammalian Cell Cultures for Biologics Manufacturing by : Weichang Zhou

Download or read book Mammalian Cell Cultures for Biologics Manufacturing written by Weichang Zhou and published by Springer. This book was released on 2014-01-15 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Volumes are organized topically and provide a comprehensive discussion of developments in the respective field over the past 3-5 years. The series also discusses new discoveries and applications. Special volumes are dedicated to selected topics which focus on new biotechnological products and new processes for their synthesis and purification. In general, special volumes are edited by well-known guest editors. The series editor and publisher will however always be pleased to receive suggestions and supplementary information. Manuscripts are accepted in English.

Shooter's Bible Guide to Bowhunting

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1628734043
Total Pages : 884 pages
Book Rating : 4.6/5 (287 download)

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Book Synopsis Shooter's Bible Guide to Bowhunting by : Todd A. Kuhn

Download or read book Shooter's Bible Guide to Bowhunting written by Todd A. Kuhn and published by Simon and Schuster. This book was released on 2013-08-01 with total page 884 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the most trusted name in guns and ammunition comes this ultimate reference on bowhunting. The Shooter’s Bible Guide to Bowhunting offers everything you need to know about the sport and its gear, from its origin as a means of survival to modern gear. Compound bows and crossbows have undergone an explosive rise in popularity in recent years, due in part, Dr. Todd A. Kuhn explains, to complex socioeconomic, environmental, and biological factors. As expansive tracts of land vanish, many hunters can no longer pursue game with high-powered rifles. That, plus vast improvements in archery gear, has hunters flocking to compound bows and crossbows as alternatives. In the Shooter’s Bible Guide to Bowhunting Dr. Kuhn examines all things bowhunting and archery. Topics covered include: Compound, recurve, and traditional bows Arrows and broadheads Sights and rests Releases and triggers Quivers Tree stands, blinds, decoys, and other popular gear This exhaustive desk reference provides a never before seen look into the history and engineering of archery, theories and trends in game discipline, and, of course, an exhaustive catalog of archery equipment both new and traditional.

Elements of Industrial Hazards

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Author :
Publisher : CRC Press
ISBN 13 : 020383612X
Total Pages : 418 pages
Book Rating : 4.2/5 (38 download)

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Book Synopsis Elements of Industrial Hazards by : Ratan Raj Tatiya

Download or read book Elements of Industrial Hazards written by Ratan Raj Tatiya and published by CRC Press. This book was released on 2010-12-01 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: An introductory course on Health, Safety and Environment (HSE) as applicable to all manufacturing and exploration engineering industries. Its first part deals with fundamentals, ecology and environmental engineering and covers air and water pollution sources, magnitude, measuring techniques and remedial measures to minimize them. The second pa

2018 National Construction Estimator

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Publisher :
ISBN 13 : 9781572183346
Total Pages : 0 pages
Book Rating : 4.1/5 (833 download)

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Book Synopsis 2018 National Construction Estimator by : Richard Pray

Download or read book 2018 National Construction Estimator written by Richard Pray and published by . This book was released on 2017-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Includes free estimating software download"--Cover.

Mortgages Made Easy

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Publisher : John Wiley & Sons
ISBN 13 : 0730316564
Total Pages : 214 pages
Book Rating : 4.7/5 (33 download)

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Book Synopsis Mortgages Made Easy by : Bruce Brammall

Download or read book Mortgages Made Easy written by Bruce Brammall and published by John Wiley & Sons. This book was released on 2015-05-04 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Structure your mortgage for a more secure, more profitable property investment Mortgages Made Easy is the definitive guide to getting the optimal mortgage for your home or investment property purchase. Bestselling author, mortgage broker, and financial advisor Bruce Brammall, aka Debt Man, walks you through the process in his trademark style, giving you all the information you need to buy a property and finance it right. Success in real estate is as much about having the right debt structure as it is about buying quality property, and this book shows you how to build the financial fortification that is critical to your long-term security. You'll learn how to set yourself up for success before you even begin to house hunt, and how to approach investment properties differently from your own home purchase. Brammall guides you step by step through the loan and purchase, equipping you with the knowledge you need to make your property work in your favor. Property and debt are inseparable in the beginning, but what most people don't know is that accruing debt correctly plays a crucial role in the financial success of the property. This book explains it all, with practical advice and guidance throughout the process. Learn why debt is necessary and property is so popular Navigate the big choices that buying property entails Discover the critical differences between homes and investment properties Get mortgage-ready and examine loan structure options Given his qualifications, Brammall intrinsically understands the point where property, debt, and investment intersect, as well as their broader role in your wealth-creation plans. Your home is your castle, and a major part of your future security – it's important to set it up right. For savvy advice from an expert perspective, Mortgages Made Easy is the property buyer's mortgage manual.

Solid Waste Engineering: A Global Perspective, SI Edition

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Author :
Publisher : Cengage Learning
ISBN 13 : 9781305638600
Total Pages : 0 pages
Book Rating : 4.6/5 (386 download)

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Book Synopsis Solid Waste Engineering: A Global Perspective, SI Edition by : William A. Worrell

Download or read book Solid Waste Engineering: A Global Perspective, SI Edition written by William A. Worrell and published by Cengage Learning. This book was released on 2015-07-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Readers gain the knowledge to address the growing and increasingly intricate problem of controlling and processing the refuse created by global urban societies with SOLID WASTE ENGINEERING: A GLOBAL PERSPECTIVE, 3E. While the authors prepare readers to deal with issues, such as regulations and legislation, the main emphasis throughout the book is on mastering solid waste engineering principles. The book first explains the basic principles of the field and then demonstrates through worked examples how readers can apply these principles in real world settings. Readers learn to think reflectively and logically about the problems and solutions in today's solid waste engineering. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Forest Vegetation of Northeast Asia

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Author :
Publisher : Springer Science & Business Media
ISBN 13 : 9781402013706
Total Pages : 434 pages
Book Rating : 4.0/5 (137 download)

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Book Synopsis Forest Vegetation of Northeast Asia by : Jirí Kolbek

Download or read book Forest Vegetation of Northeast Asia written by Jirí Kolbek and published by Springer Science & Business Media. This book was released on 2003-08-31 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: When two of us (Jifi Kolbek, Miroslav Sriltek) were working in North Korea on the Czech Slovak field expeditions of the early 1990s, we did not think initially of comparing our results with the vegetation of surrounding areas or of writing a book. Our efforts mainly involved observing and documenting the vegetation as completely as possible and initial recognition of vegetation units. At first we focused on the most obvious vegetation types, but eventually also any important types that we could discern. Later we focused more on forests, since almost ali of northeastern Asia has forest potential and forests stiH do form the landscape matrix in most areas. First we studied suburban woods and forests, most of which are strongly affected by human activities. Later, though, we also had chances to visit and study lovely mountain regions, including Myohyang-san, Kumgang-san, Su jang-san, and the high, especially beautiful Changbai-shan on the border between North Korea and China. The Changbai-shan is the highest mountain system in the Korean Peninsula, including the highest peak Paektu-san. We gradually changed our goal from an evaluation of forest data from North Korea to comparison with available field data and literature sources from comparable surrounding areas. These include South Korea, the Russian Far East, northeastern China (Manchuria), and northem Japan, including the Kuril Islands. Finally we decided to prepare a preliminary survey of the forest vegetation of the Russian Far East and eventually of aII of northeastem Asia, which would be published in English.

The New Zealand Official Year-book

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Author :
Publisher :
ISBN 13 :
Total Pages : 820 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis The New Zealand Official Year-book by : New Zealand. Department of Statistics

Download or read book The New Zealand Official Year-book written by New Zealand. Department of Statistics and published by . This book was released on 1923 with total page 820 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Draft Eis

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Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781725607576
Total Pages : 276 pages
Book Rating : 4.6/5 (75 download)

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Book Synopsis Draft Eis by : United States Environmental Protection Agency (EPA)

Download or read book Draft Eis written by United States Environmental Protection Agency (EPA) and published by Createspace Independent Publishing Platform. This book was released on 2018-08-15 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Draft Eis

Toxicity Testing in the 21st Century

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Publisher : National Academies Press
ISBN 13 : 0309109922
Total Pages : 217 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Toxicity Testing in the 21st Century by : National Research Council

Download or read book Toxicity Testing in the 21st Century written by National Research Council and published by National Academies Press. This book was released on 2007-10-05 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advances in molecular biology and toxicology are paving the way for major improvements in the evaluation of the hazards posed by the large number of chemicals found at low levels in the environment. The National Research Council was asked by the U.S. Environmental Protection Agency to review the state of the science and create a far-reaching vision for the future of toxicity testing. The book finds that developing, improving, and validating new laboratory tools based on recent scientific advances could significantly improve our ability to understand the hazards and risks posed by chemicals. This new knowledge would lead to much more informed environmental regulations and dramatically reduce the need for animal testing because the new tests would be based on human cells and cell components. Substantial scientific efforts and resources will be required to leverage these new technologies to realize the vision, but the result will be a more efficient, informative and less costly system for assessing the hazards posed by industrial chemicals and pesticides.

Growing Elite Marijuana

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781534900417
Total Pages : 740 pages
Book Rating : 4.9/5 (4 download)

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Book Synopsis Growing Elite Marijuana by : Ryan Riley

Download or read book Growing Elite Marijuana written by Ryan Riley and published by Createspace Independent Publishing Platform. This book was released on 2016-06-28 with total page 740 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a full step by step guide to growing the most potent marijuana you can. Written by Ryan Riley.

Children's Books in Print, 2007

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Author :
Publisher :
ISBN 13 : 9780835248518
Total Pages : pages
Book Rating : 4.2/5 (485 download)

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Book Synopsis Children's Books in Print, 2007 by :

Download or read book Children's Books in Print, 2007 written by and published by . This book was released on 2006 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: