Signs and Symbols

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Publisher :
ISBN 13 :
Total Pages : 372 pages
Book Rating : 4.X/5 (4 download)

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Book Synopsis Signs and Symbols by : Adrian Frutiger

Download or read book Signs and Symbols written by Adrian Frutiger and published by . This book was released on 1998 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discusses the elements of a sign, and looks at pictograms, alphabets, calligraphy, monograms, text type, numerical signs, symbols, and trademarks.

The Shallows: What the Internet Is Doing to Our Brains

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Publisher : W. W. Norton & Company
ISBN 13 : 0393079368
Total Pages : 293 pages
Book Rating : 4.3/5 (93 download)

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Book Synopsis The Shallows: What the Internet Is Doing to Our Brains by : Nicholas Carr

Download or read book The Shallows: What the Internet Is Doing to Our Brains written by Nicholas Carr and published by W. W. Norton & Company. This book was released on 2011-06-06 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finalist for the 2011 Pulitzer Prize in General Nonfiction: “Nicholas Carr has written a Silent Spring for the literary mind.”—Michael Agger, Slate “Is Google making us stupid?” When Nicholas Carr posed that question, in a celebrated Atlantic Monthly cover story, he tapped into a well of anxiety about how the Internet is changing us. He also crystallized one of the most important debates of our time: As we enjoy the Net’s bounties, are we sacrificing our ability to read and think deeply? Now, Carr expands his argument into the most compelling exploration of the Internet’s intellectual and cultural consequences yet published. As he describes how human thought has been shaped through the centuries by “tools of the mind”—from the alphabet to maps, to the printing press, the clock, and the computer—Carr interweaves a fascinating account of recent discoveries in neuroscience by such pioneers as Michael Merzenich and Eric Kandel. Our brains, the historical and scientific evidence reveals, change in response to our experiences. The technologies we use to find, store, and share information can literally reroute our neural pathways. Building on the insights of thinkers from Plato to McLuhan, Carr makes a convincing case that every information technology carries an intellectual ethic—a set of assumptions about the nature of knowledge and intelligence. He explains how the printed book served to focus our attention, promoting deep and creative thought. In stark contrast, the Internet encourages the rapid, distracted sampling of small bits of information from many sources. Its ethic is that of the industrialist, an ethic of speed and efficiency, of optimized production and consumption—and now the Net is remaking us in its own image. We are becoming ever more adept at scanning and skimming, but what we are losing is our capacity for concentration, contemplation, and reflection. Part intellectual history, part popular science, and part cultural criticism, The Shallows sparkles with memorable vignettes—Friedrich Nietzsche wrestling with a typewriter, Sigmund Freud dissecting the brains of sea creatures, Nathaniel Hawthorne contemplating the thunderous approach of a steam locomotive—even as it plumbs profound questions about the state of our modern psyche. This is a book that will forever alter the way we think about media and our minds.

World Report on Child Injury Prevention

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Publisher : World Health Organization
ISBN 13 : 9241563575
Total Pages : 233 pages
Book Rating : 4.2/5 (415 download)

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Book Synopsis World Report on Child Injury Prevention by : M. M. Peden

Download or read book World Report on Child Injury Prevention written by M. M. Peden and published by World Health Organization. This book was released on 2008 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Child injuries are largely absent from child survival initiatives presently on the global agenda. Through this report, the World Health Organization, the United Nations Children's Fund and many partners have set out to elevate child injury to a priority for the global public health and development communities. It should be seen as a complement to the UN Secretary-General's study on violence against children released in late 2006 (that report addressed violence-related or intentional injuries). Both reports suggest that child injury and violence prevention programs need to be integrated into child survival and other broad strategies focused on improving the lives of children. Evidence demonstrates the dramatic successes in child injury prevention in countries which have made a concerted effort. These results make a case for increasing investments in human resources and institutional capacities. Implementing proven interventions could save more than a thousand children's lives a day.--p. vii.

The Fundamentals of Creative Design

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Publisher : A&C Black
ISBN 13 : 2940411611
Total Pages : 196 pages
Book Rating : 4.9/5 (44 download)

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Book Synopsis The Fundamentals of Creative Design by : Gavin Ambrose

Download or read book The Fundamentals of Creative Design written by Gavin Ambrose and published by A&C Black. This book was released on 2011-08-31 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduces students to the various aspects of the graphic design. This title provides a fresh introduction to the key elements of the discipline and looks at the following topics: design thinking, format, layout, grids, typography, colour, image and print and finish.

Environmental education in the schools creating a program that works.

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Publisher : DIANE Publishing
ISBN 13 : 1428927603
Total Pages : 333 pages
Book Rating : 4.4/5 (289 download)

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Book Synopsis Environmental education in the schools creating a program that works. by :

Download or read book Environmental education in the schools creating a program that works. written by and published by DIANE Publishing. This book was released on with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Communicating Risks and Benefits

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Publisher : Government Printing Office
ISBN 13 : 9780160901799
Total Pages : 244 pages
Book Rating : 4.9/5 (17 download)

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Book Synopsis Communicating Risks and Benefits by : Baruch Fischhoff

Download or read book Communicating Risks and Benefits written by Baruch Fischhoff and published by Government Printing Office. This book was released on 2012-03-08 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective risk communication is essential to the well-being of any organization and those people who depend on it. Ineffective communication can cost lives, money and reputations. Communicating Risks and Benefits: An Evidence-Based User’s Guide provides the scientific foundations for effective communications. The book authoritatively summarizes the relevant research, draws out its implications for communication design, and provides practical ways to evaluate and improve communications for any decision involving risks and benefits. Topics include the communication of quantitative information and warnings, the roles of emotion and the news media, the effects of age and literacy, and tests of how well communications meet the organization’s goals. The guide will help users in any organization, with any budget, to make the science of their communications as sound as the science that they are communicating.

Additives for Coatings

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Publisher : John Wiley & Sons
ISBN 13 : 3527613315
Total Pages : 390 pages
Book Rating : 4.5/5 (276 download)

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Book Synopsis Additives for Coatings by : Johan Bieleman

Download or read book Additives for Coatings written by Johan Bieleman and published by John Wiley & Sons. This book was released on 2008-09-26 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: No doubt: A perfect coating has to look brilliant! But other properties of coatings are also most important. Coatings have to be durable, tough and easily applicable. Additives are the key to success in achieving these characteristics, even though the amounts used in coating formulations are small. It is not trivial at all to select the best additives. In practice, many series of tests are often necessary, and the results do not explain, why a certain additive improves the quality of a coating and another one impairs the coating. This book is dedicated to developers and applicants of coatings working in research or production, and it is aimed at providing a manual for their daily work. It will answer the following questions: How do the most important groups of additives act? Which effects can be be achieved by their addition? Scientific theories are linked to practical applications. Emphasis is put on the optical aspects that are most important for the applications in practice. This book is a milestone in quality assurance in the complete field of coatings!

The Impact of Publicity on Corporate Offenders

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Publisher : State University of New York Press
ISBN 13 : 1438402929
Total Pages : 408 pages
Book Rating : 4.4/5 (384 download)

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Book Synopsis The Impact of Publicity on Corporate Offenders by : Brent Fisse

Download or read book The Impact of Publicity on Corporate Offenders written by Brent Fisse and published by State University of New York Press. This book was released on 1984-06-30 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Uncertainty surrounds the use of publicity as a means of controlling corporate crime. On the one hand, some agree with Justice Brandeis's dictum that light is "the best of disinfectants...the most efficient policeman." On the other hand, many believe that corporations' internal affairs are effectively shrouded with a thick fog that prevents the light of public scrutiny from reaching them. The Impact of Publicity on Corporate Offenders is the first study to go beyond the rhetoric, through an examination of corporate experience. Fisse and Braithwaite have carried out a qualitative inquiry concerning 17 large corporations involved in publicity crises. Based mainly on interviews, the inquiry includes company employees and former employees, union officials, officers of government regulatory agencies, competitors, independent accountants, government prosecutors, public interest activists, judicial officers, stockbrokers, and other experts.

The History of Our Tribe

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Publisher : Open SUNY Textbooks
ISBN 13 : 9781942341413
Total Pages : 0 pages
Book Rating : 4.3/5 (414 download)

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Book Synopsis The History of Our Tribe by : Barbara Welker

Download or read book The History of Our Tribe written by Barbara Welker and published by Open SUNY Textbooks. This book was released on 2017-01-31 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Where did we come from? What were our ancestors like? Why do we differ from other animals? How do scientists trace and construct our evolutionary history? The Evolution of Our Tribe: Hominini provides answers to these questions and more. The book explores the field of paleoanthropology past and present. Beginning over 65 million years ago, Welker traces the evolution of our species, the environments and selective forces that shaped our ancestors, their physical and cultural adaptations, and the people and places involved with their discovery and study. It is designed as a textbook for a course on Human Evolution but can also serve as an introductory text for relevant sections of courses in Biological or General Anthropology or general interest. It is both a comprehensive technical reference for relevant terms, theories, methods, and species and an overview of the people, places, and discoveries that have imbued paleoanthropology with such fascination, romance, and mystery.

Pre-Columbian Foodways

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Publisher : Springer Science & Business Media
ISBN 13 : 1441904719
Total Pages : 691 pages
Book Rating : 4.4/5 (419 download)

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Book Synopsis Pre-Columbian Foodways by : John Staller

Download or read book Pre-Columbian Foodways written by John Staller and published by Springer Science & Business Media. This book was released on 2009-11-24 with total page 691 pages. Available in PDF, EPUB and Kindle. Book excerpt: The significance of food and feasting to Pre-Columbian Mesoamerican cultures has been extensively studied by archaeologists, anthropologists and art historians. Foodways studies have been critical to our understanding of early agriculture, political economies, and the domestication and management of plants and animals. Scholars from diverse fields have explored the symbolic complexity of food and its preparation, as well as the social importance of feasting in contemporary and historical societies. This book unites these disciplinary perspectives — from the social and biological sciences to art history and epigraphy — creating a work comprehensive in scope, which reveals our increasing understanding of the various roles of foods and cuisines in Mesoamerican cultures. The volume is organized thematically into three sections. Part 1 gives an overview of food and feasting practices as well as ancient economies in Mesoamerica. Part 2 details ethnographic, epigraphic and isotopic evidence of these practices. Finally, Part 3 presents the metaphoric value of food in Mesoamerican symbolism, ritual, and mythology. The resulting volume provides a thorough, interdisciplinary resource for understanding, food, feasting, and cultural practices in Mesoamerica.

Engineering Ethics

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Publisher : Wadsworth Publishing Company
ISBN 13 : 9781133935209
Total Pages : 336 pages
Book Rating : 4.9/5 (352 download)

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Book Synopsis Engineering Ethics by : Charles E. Harris

Download or read book Engineering Ethics written by Charles E. Harris and published by Wadsworth Publishing Company. This book was released on 2013-01-09 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bridging the gap between theory and practice, ENGINEERING ETHICS: CONCEPTS AND CASES, 5E, International Edition, will help you quickly understand the importance of your conduct as a professional and how your actions can affect the health, safety, and welfare of the public. ENGINEERING ETHICS: CONCEPTS AND CASES, 5E, International Edition, provides dozens of diverse engineering cases and a proven and structured method for analyzing them; practical application of the Engineering Code of Ethics; focus on critical moral reasoning as well as effective organizational communication; and in-depth treatment of issues such as sustainability, acceptable risk, whistle-blowing, and globalized standards for engineering. Additionally, a new companion website offers study questions, self-tests, and additional case studies.

Cave of the Winds

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Publisher : NASA
ISBN 13 : 9781626830165
Total Pages : 533 pages
Book Rating : 4.8/5 (31 download)

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Book Synopsis Cave of the Winds by : Joseph R. Chambers

Download or read book Cave of the Winds written by Joseph R. Chambers and published by NASA. This book was released on 2014 with total page 533 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Politics of Genetically Modified Organisms in the United States and Europe

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Publisher : Springer
ISBN 13 : 3319339842
Total Pages : 179 pages
Book Rating : 4.3/5 (193 download)

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Book Synopsis The Politics of Genetically Modified Organisms in the United States and Europe by : Kelly A. Clancy

Download or read book The Politics of Genetically Modified Organisms in the United States and Europe written by Kelly A. Clancy and published by Springer. This book was released on 2016-11-02 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the puzzle of why genetically modified organisms continue to be controversial despite scientific evidence declaring them safe for humans and the environment. What explains the sustained levels of resistance? Clancy analyzes the trans-Atlantic controversy by comparing opposition to GMOs in the United Kingdom, Germany, Poland, Spain, and the United States, examining the way in which science is politicized on both sides of the debate. Ultimately, the author argues that the lack of labeling GMO products in the United States allows opponents to create far-fetched images of GMOs that work their ways in to the minds of the public. The way forward out of this seemingly intractable debate is to allow GMOs, once tested, to enter the market without penalty—and then to label them.

History of Military Cartography

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Publisher : Springer
ISBN 13 : 3319252445
Total Pages : 377 pages
Book Rating : 4.3/5 (192 download)

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Book Synopsis History of Military Cartography by : Elri Liebenberg

Download or read book History of Military Cartography written by Elri Liebenberg and published by Springer. This book was released on 2016-01-28 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume gathers 19 papers first presented at the 5th International Symposium of the ICA Commission on the History of Cartography, which took place at the University of Ghent, Belgium on 2-5 December 2014. The overall conference theme was 'Cartography in Times of War and Peace', but preference was given to papers dealing with the military cartography of the First World War (1914-1918). The papers are classified by period and regional sub-theme, i.e. Military Cartography from the 18th to the 20th century; WW I Cartography in Belgium, Central Europe, etc.

Du Pont Dynasty

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Publisher : Open Road Media
ISBN 13 : 1453220887
Total Pages : 727 pages
Book Rating : 4.4/5 (532 download)

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Book Synopsis Du Pont Dynasty by : Gerard Colby

Download or read book Du Pont Dynasty written by Gerard Colby and published by Open Road Media. This book was released on 2014-09-16 with total page 727 pages. Available in PDF, EPUB and Kindle. Book excerpt: Award-winning journalist Gerard Colby takes readers behind the scenes of one of America’s most powerful and enduring corporations; now with a new introduction by the author Their name is everywhere. America’s wealthiest industrial family by far and a vast financial power, the Du Ponts, from their mansions in northern Delaware’s “Chateau Country,” have long been leaders in the relentless drive to turn the United States into a plutocracy. The Du Pont story in this country began in 1800. Éleuthère Irénée du Pont, official keeper of the gunpowder of corrupt King Louis XVI, fled from revolutionary France to America. Two years later he founded the gunpowder company that called itself “America’s armorer”—and that President Wilson’s secretary of war called a “species of outlaws” for war profiteering. Du Pont Dynasty introduces many colorful characters, including “General” Henry du Pont, who profited from the Civil War to build the Gunpowder Trust, one of the first corporate monopolies; Alfred I. du Pont, betrayed by his cousins and pushed out of the organization, landing in social exile as the powerful “Count of Florida”; the three brothers who expanded Du Pont’s control to General Motors, fought autoworkers’ right to unionize, and then launched a family tradition of waging campaigns to destroy FDR’s New Deal regulatory reforms; Governor Pete du Pont, who ran for president and backed Newt Gingrich’s 1994 Republican Revolution; and Irving S. Shapiro, the architect of Du Pont’s ongoing campaign to undermine effective environmental regulation. From plans to force President Roosevelt from office, to munitions sales to warlords and the rising Nazis, to Freon’s damage to the planet’s life-protecting ozone layer, to the manufacture of deadly gases and the covered-up poisoning of Du Pont workers, to the reputation the company earned for being the worst polluter of America’s air and water, the Du Pont reign has been dappled with scandal for centuries. Culled from years of painstaking research and interviews, this fully documented book unfolds like a novel. Laying bare the bitter feuds, power plays, smokescreens, and careless unaccountability that erupted in murder, Colby pulls back the curtain on a dynasty whose formidable influence continues to this day. Suppressed in myriad ways and the subject of the author’s landmark federal lawsuit, Du Pont Dynasty is an essential history of the United States.

Customizing the Body

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Publisher : Temple University Press
ISBN 13 : 1592138896
Total Pages : 272 pages
Book Rating : 4.5/5 (921 download)

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Book Synopsis Customizing the Body by : Clinton Sanders

Download or read book Customizing the Body written by Clinton Sanders and published by Temple University Press. This book was released on 2009-08-21 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tattoos as art, work, decoration and defiance.

Eva Hesse

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Publisher :
ISBN 13 :
Total Pages : 198 pages
Book Rating : 4.3/5 (21 download)

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Book Synopsis Eva Hesse by : Eva Hesse

Download or read book Eva Hesse written by Eva Hesse and published by . This book was released on 1994 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: