Fitness Marketing For Peloton Opportunities And Challenges For Growth

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Fitness Marketing for Peloton. Opportunities and Challenges for Growth

Author :
Publisher : GRIN Verlag
ISBN 13 : 3346854914
Total Pages : 25 pages
Book Rating : 4.3/5 (468 download)

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Book Synopsis Fitness Marketing for Peloton. Opportunities and Challenges for Growth by :

Download or read book Fitness Marketing for Peloton. Opportunities and Challenges for Growth written by and published by GRIN Verlag. This book was released on 2023-04-14 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2021 in the subject Business economics - Market research, grade: 1,0, Hult International Business School, language: English, abstract: The management report focuses on the fitness industry, specifically analyzing the impact of the COVID-19 pandemic on the industry's profitability and identifying trends and opportunities for future growth. The report is divided into two parts, with the first part exploring the fitness market in general by examining the overall market composition and identifying trends and impacts on profitability using the STEP framework and Porter's 5 forces. The report identifies the rise in health awareness among the population and the upsurge in the popularity of exercising at home during the pandemic as opportunities for the industry's future growth. The second part of the report focuses on Peloton, a brand in the fitness industry that has gained significant market power. The report provides an introduction to the company, defines its business model, and analyzes its strengths and weaknesses. Peloton is the world's largest interactive exercise platform, with more than 3 million active users. The company was the first to provide linked, technology-enabled fitness programs as well as the live streaming of immersive, instructor-led boutique courses that could be viewed from anywhere at any time. The report also examines the resources and capabilities that have enabled Peloton's growth in the fitness market. Despite the COVID-19 pandemic causing a decline in the fitness market, the report highlights that the trend towards home workouts with on-demand content has ensured Peloton's position in the highly competitive market. However, the lifting of COVID-19 restrictions and the return to in-person gyms and training programs have caused Peloton's demand to decrease. As a result, the brand's stock price has decreased by x% within the last year, and it has momentarily paused manufacturing. The report suggests that Peloton needs to implement strong strategies to stay competitive and build resilience in global markets. These strategies have been applied on the Blue Ocean Strategy Model and consist of changing the pricing model of Peloton, creating a new product called the Peloton Watch to train independent of time, location, and equipment, and aiming for geographic expansion in countries with a similar demographic target group. Overall, the report highlights the challenges and opportunities facing the fitness industry and provides recommendations for Peloton to remain competitive and sustain its market position in the future.

Principles of Marketing

Author : Dr. Maria Gomez Albrecht
Publisher :
ISBN 13 :
Total Pages : 1430 pages
Book Rating : 4./5 ( download)

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Book Synopsis Principles of Marketing by : Dr. Maria Gomez Albrecht

Download or read book Principles of Marketing written by Dr. Maria Gomez Albrecht and published by . This book was released on 2023-01-23 with total page 1430 pages. Available in PDF, EPUB and Kindle. Book excerpt: Principles of Marketing is designed to meet the scope and sequence for a one-semester marketing course for undergraduate business majors and minors. Principles of Marketing provides a solid grounding in the core concepts and frameworks of marketing theory and analysis so that business students interested in a major or minor in marketing will also be prepared for more rigorous, upper-level elective courses. Concepts are further reinforced through detailed, diverse, and realistic company and organization scenarios and examples from various industries and geographical locations. To illuminate the meaningful applications and implications of marketing ideas, the book incorporates a modern approach providing connections between topics, solutions, and real-world problems. Principles of Marketing is modular, allowing flexibility for courses with varied learning outcomes and coverage. This is an adaptation of Principles of Marketing by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. This is an open educational resources (OER) textbook for university and college students. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.

Foundations of Marketing, 7e

Author : John Fahy
Publisher : McGraw Hill
ISBN 13 : 1526849011
Total Pages : 435 pages
Book Rating : 4.5/5 (268 download)

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Book Synopsis Foundations of Marketing, 7e by : John Fahy

Download or read book Foundations of Marketing, 7e written by John Fahy and published by McGraw Hill. This book was released on 2022-04-29 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in today’s world deal with questions around sustainability, climate change and planned product obsolescence? In its 7th edition, Foundations of Marketing aims to answer these pressing questions. This leading textbook is packed with contemporary examples and case studies that highlight the real-world applications of marketing concepts. Discover: • The growing importance of social marketing • How organisations are leveraging consumer data to make decisions and drive customer retention and conversion levels • The role of brand communities, peer-to-peer marketing and social influencers • Both a Managerial and Consumer approach to marketing Key features: • Marketing Spotlights highlight the marketing innovations of brands such as Zoom, Rent the Runway, John Lewis and Patagonia. • Marketing in Action boxes offer modern examples of real marketing campaigns in the UK, Denmark, The Netherlands and internationally. • Critical Marketing Perspective boxes encourage students to critically reflect on ethical debates and stimulate student discussion and analysis about socially responsible practices. • End of Chapter Case Studies covering Starbucks, Patek Philipe, Spotify and Depop provides students with an in-depth analysis of companies’ marketing strategies. Each case study has dedicated questions to encourage critical thinking. • Connect® resources such as updated Testbank and Quiz questions, Application Based Activities and assignable Case Studies with associated multiple-choice questions. John Fahy is Professor of Marketing at the University of Limerick, Ireland David Jobber is Professor of Marketing at the University of Bradford School of Management, UK

Marketing: Theory, Practice and Perspectives

Author : Dr. Qaisar Abbas Fatimi
Publisher : Dr. Qaisar Abbas Fatimi
ISBN 13 :
Total Pages : 256 pages
Book Rating : 4.8/5 (837 download)

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Book Synopsis Marketing: Theory, Practice and Perspectives by : Dr. Qaisar Abbas Fatimi

Download or read book Marketing: Theory, Practice and Perspectives written by Dr. Qaisar Abbas Fatimi and published by Dr. Qaisar Abbas Fatimi. This book was released on 2024-03-10 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Imagine a small coffee shop in a quaint neighborhood, which, through the power of effective marketing, transforms into a global phenomenon. Picture a startup with a revolutionary idea, using just the right blend of marketing strategies to become a household name. These stories, and countless others, form the tapestry of marketing's rich and varied history, a tapestry this book aims to explore and elucidate. At the heart of our journey is the quest to understand the essence of marketing. We begin in the past, delving into the foundational theories crafted by pioneers of the trade. These theories, like the story of David Ogilvy who revolutionized advertising with his focus on direct, customer-centric messaging, lay the groundwork for all that marketing has become today. As we move through the chapters, we encounter the practices that have shaped the present landscape of marketing. We tell tales of companies like Nike, which harnessed the power of brand storytelling to build an empire, and of small businesses that leveraged social media marketing to compete with industry giants. These stories illuminate the practical applications of marketing theories, demonstrating their power and versatility. In addressing ethical and sustainable marketing, we recount narratives of brands like Patagonia, which has woven environmental responsibility into its marketing fabric, inspiring a generation of conscious consumers and marketers alike. These tales underscore the growing importance of ethics in marketing, highlighting the shift towards more responsible business practices. The digital revolution in marketing brings its own set of stories. We delve into the world of AI and VR, recounting how these technologies are creating new frontiers in customer engagement, much like how Spotify uses data analytics to personalize user experiences, redefining the music industry's marketing strategies. Data-driven marketing strategies are no less dramatic. We explore how Netflix's data analytics have not just shaped marketing campaigns but also content creation, turning viewer preferences into blockbuster hits. Our global perspective includes tales of cross-cultural marketing successes and faux pas, learning from brands that have skillfully navigated the complex tapestry of global markets, and from those who stumbled, offering invaluable lessons in the importance of cultural sensitivity. As we peer into the future, we share predictions and possibilities, like the potential impact of blockchain technology on marketing transparency and customer trust. These forward-looking perspectives prepare our readers for the exciting, uncharted territories of marketing yet to come. In crafting "Marketing: Theory, Practice, and Perspectives," the goal was not just to create a book but to weave a story – a story that captures the imagination, imparts wisdom, and inspires action. It is a story that invites you, the reader, to be a part of this incredible world of marketing, to learn from its past, engage with its present, and shape its future.

Roll Model

Author : Jill Miller
Publisher : Victory Belt Publishing
ISBN 13 : 1628600748
Total Pages : 790 pages
Book Rating : 4.6/5 (286 download)

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Book Synopsis Roll Model by : Jill Miller

Download or read book Roll Model written by Jill Miller and published by Victory Belt Publishing. This book was released on 2014-11-04 with total page 790 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pain is an epidemic. It prevents you from performing at your best because it robs you of concentration, power, and peace of mind. But most pain is preventable and treatable, and healing is within your grasp. Hundreds of thousands of people around the globe have taken life “by the balls” and circumvented a dismal future of painkillers, surgeries, and hopelessness by using Jill Miller’s groundbreaking Roll Model Method. The Roll Model gives you the tools to change the course of your life in less than 5 minutes a day. You are a fully equipped self-healing organism, and this book will guide you through easy-to-perform self-massage techniques that will erase pain and improve your performance in whatever activities you pursue. The Roll Model teaches you how to improve the quality of your life no matter your size, shape, or condition. Within these pages you will find: • Inspiring stories of people just like you who have altered the course of their lives by using the Roll Model Method • Accessible explanations of how and why this system works based on the science of your body and the physiological effects of rolling • Step-by-step rolling techniques to help awaken your body’s resilience from head to toe so that you have more energy, less stress, and greater performance Whether you’re living with constant discomfort, seeking to improve your mobility, or trying to avoid medication and surgery, this book provides empowering and effective solutions for becoming your own best Roll Model.

ENTREPRENUER'S CODE OF GROWTH

Author : Shubham Shaurav
Publisher : Shubham Shaurav
ISBN 13 :
Total Pages : 114 pages
Book Rating : 4.8/5 (9 download)

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Book Synopsis ENTREPRENUER'S CODE OF GROWTH by : Shubham Shaurav

Download or read book ENTREPRENUER'S CODE OF GROWTH written by Shubham Shaurav and published by Shubham Shaurav. This book was released on 2023-03-21 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scaling up and facing new challenges is a common obstacle for businesses, causing frustration for owners and employees. Sales teams are often relied on to drive growth, leading to intense pressure to perform. Enter growth marketing, an exciting and ever-evolving strategy to acquire, retain, and engage customers. It involves experimenting with various tactics, using data to drive decisions, and understanding the customer journey. As digitalization continues to reshape the business landscape, growth marketing is crucial for success. Embrace it, and watch your business thrive.

Entrepreneurship and Innovation in Sport and Leisure

Author : Simon Mosey
Publisher : Taylor & Francis
ISBN 13 : 1000790339
Total Pages : 140 pages
Book Rating : 4.0/5 (7 download)

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Book Synopsis Entrepreneurship and Innovation in Sport and Leisure by : Simon Mosey

Download or read book Entrepreneurship and Innovation in Sport and Leisure written by Simon Mosey and published by Taylor & Francis. This book was released on 2022-12-01 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative textbook explains how sport and leisure organisations can become more entrepreneurial in order to achieve sustainable growth. It introduces key tools, techniques, and approaches that can help sport and leisure organisations put entrepreneurship at the centre of their culture. Drawing on cutting-edge research, innovation discourses, and perspectives from multiple disciplines, the book introduces fundamental concepts in entrepreneurship, innovation, and enterprise, such as digitalisation, research and development (R&D), diversification, extendibility, and sustainability. It highlights future innovation challenges, provides innovative solutions, and introduces a new diagnostic tool for managing entrepreneurship and innovation. The book presents insights on everyday management challenges from experienced industry practitioners and considers the importance of social enterprise and social entrepreneurship at a time of austerity, recession, and increasing uncertainty. Full of real-world cases and scenarios, as well as useful features to encourage critical reflection, this book is essential reading for any course on entrepreneurship taken as part of a degree course in sport management leisure, sports studies, recreation, event studies, entertainment management or tourism. It is also fascinating reading for practitioners looking to improve their professional skills.

Introduction to Advertising

Author : Emmanuel Mogaji
Publisher : Routledge
ISBN 13 : 1000384748
Total Pages : 341 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Introduction to Advertising by : Emmanuel Mogaji

Download or read book Introduction to Advertising written by Emmanuel Mogaji and published by Routledge. This book was released on 2021-05-30 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers. The book provides an understanding of the benefits of advertising, its role in the economy and, even more so, acknowledges that advertisements are not only about selling but also about effectively communicating a message. The creative and conceptual approach towards the communication process is discussed, and insight is presented into the dynamics within the industry and the different stakeholders involved, while recognising how different creative elements in advertisements are consciously selected to make them appealing. Finally, it considers how to analyse and measure an advert’s effectiveness and looks ahead to future ideas and technologies arising in advertising. Effectively combining theory with practical insight, each chapter begins with learning objectives and ends with key learnings. International case studies feature throughout, including insights from British Gas, WPP, Audi and KFC, as well as other examples from smaller organisations and the non-profit sector. Taking students step by step through the advertising process, it is important reading for undergraduate and postgraduate students studying Advertising, Brand Management, Marketing Communications and Media Planning.

Crisis Ahead

Author : Edward Segal
Publisher :
ISBN 13 : 9781529361988
Total Pages : pages
Book Rating : 4.3/5 (619 download)

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Book Synopsis Crisis Ahead by : Edward Segal

Download or read book Crisis Ahead written by Edward Segal and published by . This book was released on 2020 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Speak

Author : Tunde Oyeneyin
Publisher : Simon and Schuster
ISBN 13 : 1982195460
Total Pages : 256 pages
Book Rating : 4.9/5 (821 download)

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Book Synopsis Speak by : Tunde Oyeneyin

Download or read book Speak written by Tunde Oyeneyin and published by Simon and Schuster. This book was released on 2022-05-03 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Tunde Oyeneyin, the massively popular Peloton instructor, fitness star, and founder of SPEAK, comes an empowering, inspiring book about how she transformed grief, setbacks, and flaws into growth, self-confidence, and triumph—perfect for fans of Shonda Rhimes, Brene Brown, and Glennon Doyle. On any given day, thousands of devoted people clip into their bikes and have their lives changed by Tunde Oyeneyin. From her platform in a Peloton studio, she encourages riders with her trademark blend of positivity, empathy, and motivational “Tunde-isms,” to push themselves to their limits both on and off the bike. Now, fans and readers everywhere can learn about her personal journey, and discover how they too can “live a life of purpose, on purpose” with Speak, a memoir-manifesto-guide to life inspired by her immensely popular Instagram Live series of the same name. Taking us through each step of the SPEAK acronym—Surrender, Power, Empathy, Authenticity, and Knowledge—Oyeneyin shares the lessons she has learned about loss, love, body image, and how she has successfully created an intentional, joyful life for herself, offering an accessible blueprint for anyone looking to make a positive change in their lives.

The New Rules of Lifting for Women

Author : Lou Schuler
Publisher : Penguin
ISBN 13 : 1440685371
Total Pages : 273 pages
Book Rating : 4.4/5 (46 download)

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Book Synopsis The New Rules of Lifting for Women by : Lou Schuler

Download or read book The New Rules of Lifting for Women written by Lou Schuler and published by Penguin. This book was released on 2008-12-26 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The New Rules of Lifting for Women, authors Lou Schuler, Cassandra Forsythe and Alwyn Cosgrove present a comprehensive strength, conditioning and nutrition plan destined to revolutionize the way women work out. All the latest studies prove that strength training, not aerobics, provides the key to losing fat and building a fit, strong body. This book refutes the misconception that women will "bulk up" if they lift heavy weights. Nonsense! It's tough enough for men to pack on muscle, and they have much more of the hormone necessary to build muscle: natural testosterone. Muscles need to be strengthened to achieve a lean, healthy look. Properly conditioned muscles increase metabolism and promote weight loss -- it's that simple. The program demands that women put down the "Barbie" weights, step away from the treadmill and begin a strength and conditioning regime for the natural athlete in every woman. The New Rules of Lifting for Women will change the way women see fitness, nutrition and their own bodies.

Two-brain Business 2.0

Author : Chris Cooper
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781515241171
Total Pages : 256 pages
Book Rating : 4.2/5 (411 download)

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Book Synopsis Two-brain Business 2.0 by : Chris Cooper

Download or read book Two-brain Business 2.0 written by Chris Cooper and published by Createspace Independent Publishing Platform. This book was released on 2015-07-30 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: If Chris Cooper has a superpower, it's the ability to make mistakes faster than anyone else. Fortunately, none have been fatal, and they can help OTHER gym owners build happier lives.Chris brings a "big picture" perspective unmatched by anyone else in the industry. After thousands of hours spent one-on-one with gym owners, hundreds of blog posts and more interviews than he can recall, Chris shares his best lessons in the second edition of "Two-Brain Business." From Australia to Europe to North America, these are what Chris' clients--some of the best gyms in the world--are doing RIGHT.This is the follow-up to Two-Brain Business, one of the most popular fitness business books of all time. But its content is all new, with fresh stories, smart ideas and proven tactics.www.twobrainbusiness.com

Music Management, Marketing and PR

Author : Chris Anderton
Publisher : SAGE
ISBN 13 : 1529787270
Total Pages : 260 pages
Book Rating : 4.5/5 (297 download)

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Book Synopsis Music Management, Marketing and PR by : Chris Anderton

Download or read book Music Management, Marketing and PR written by Chris Anderton and published by SAGE. This book was released on 2022-02-24 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is your guide to the study and practice of music management and the fast-moving music business of the 21st century. Covering a range of careers, organisations, and practices, this expert introduction will help aspiring artists, managers, and executives to understand and succeed in this exciting sector. Featuring exclusive interviews with industry experts and discussions of well-known artists, it covers key areas such as artist development, the live music sector, fan engagement, and copyright. Other topics include: Managing contracts and assembling teams. Using data audits of platforms to adapt campaigns. Shaping opinions about music, musicians, events. How the music industry can be more diverse, inclusive, and equitable for the benefit of all. Working with venues, promoters, booking agents, and tour managers. Branding, sponsorship, and endorsement. Funding, crowdsourcing and royalty collection. Ongoing digital developments such as streaming income and algorithmic recommendation. Balancing the creative and the commercial, it is essential reading for students of music management, music business, and music promotion – and anybody looking to build their career in the music industries. Dr Chris Anderton, Johnny Hopkins, and James Hannam all teach on the BA Music Business at the Faculty of Business, Law and Digital Technologies at Solent University, Southampton, UK.

Strategic Market Management

Author : David A. Aaker
Publisher : John Wiley & Sons
ISBN 13 : 1119802865
Total Pages : 482 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis Strategic Market Management by : David A. Aaker

Download or read book Strategic Market Management written by David A. Aaker and published by John Wiley & Sons. This book was released on 2023-11-14 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to identify, select, implement, and adapt market-driven business strategies for profitable growth in competitive markets In Strategic Market Management, David Aaker and Christine Moorman deliver an incisive, practical, and up-to-date guide for identifying, selecting, implementing, and adapting market-driven business strategies in increasingly complex, dynamic, and crowded markets. The authors provide the concepts, frameworks, tools, and best practice case studies required to develop capabilities in key strategic marketing tasks, achieve high-quality decision making, and drive long-term profitable growth. Extensively revised and updated, the twelfth edition of Strategic Market Management offers newly written chapters focused on growth and branding that reflect cutting-edge frameworks based on the most recent research and the authors' experiences with leading companies. New real-world examples and stronger frameworks, including cutting-edge approaches for environmental analysis, offering market selection, and target market selection. New “digital marketing strategy” topics—including the metaverse, algorithmic bias, augmented reality, influencers, and gamification—are integrated throughout the book. Strategic Market Management, Twelfth Edition, is an excellent textbook for courses at all levels that seek a strategic view of marketing, such as Strategic Market Management, Strategic Market Planning, Strategic Marketing, Marketing Strategy, Strategic Planning, Business Policy, and Entrepreneurship. It is also a valuable reference and guide for MBA and EMBA students, managers, planning specialists, and executives wanting to improve their marketing strategy development and planning processes or looking for a timely overview of recent issues, frameworks, and tools.

The 5AM Club

Author : Robin Sharma
Publisher : HarperCollins
ISBN 13 : 1443456632
Total Pages : 356 pages
Book Rating : 4.4/5 (434 download)

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Book Synopsis The 5AM Club by : Robin Sharma

Download or read book The 5AM Club written by Robin Sharma and published by HarperCollins. This book was released on 2018-12-04 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Legendary leadership and elite performance expert Robin Sharma introduced The 5am Club concept over twenty years ago, based on a revolutionary morning routine that has helped his clients maximize their productivity, activate their best health and bulletproof their serenity in this age of overwhelming complexity. Now, in this life-changing book, handcrafted by the author over a rigorous four-year period, you will discover the early-rising habit that has helped so many accomplish epic results while upgrading their happiness, helpfulness and feelings of aliveness. Through an enchanting—and often amusing—story about two struggling strangers who meet an eccentric tycoon who becomes their secret mentor, The 5am Club will walk you through: How great geniuses, business titans and the world’s wisest people start their mornings to produce astonishing achievements A little-known formula you can use instantly to wake up early feeling inspired, focused and flooded with a fiery drive to get the most out of each day A step-by-step method to protect the quietest hours of daybreak so you have time for exercise, self-renewal and personal growth A neuroscience-based practice proven to help make it easy to rise while most people are sleeping, giving you precious time for yourself to think, express your creativity and begin the day peacefully instead of being rushed “Insider-only” tactics to defend your gifts, talents and dreams against digital distraction and trivial diversions so you enjoy fortune, influence and a magnificent impact on the world Part manifesto for mastery, part playbook for genius-grade productivity and part companion for a life lived beautifully, The 5am Club is a work that will transform your life. Forever.

Marketing Rebellion

Author : Mark W. Schaefer
Publisher :
ISBN 13 : 9780578419862
Total Pages : 320 pages
Book Rating : 4.4/5 (198 download)

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Book Synopsis Marketing Rebellion by : Mark W. Schaefer

Download or read book Marketing Rebellion written by Mark W. Schaefer and published by . This book was released on 2019-02 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides a framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results

Evvie Drake Starts Over

Author : Linda Holmes
Publisher : Ballantine Books
ISBN 13 : 0593496663
Total Pages : 401 pages
Book Rating : 4.5/5 (934 download)

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Book Synopsis Evvie Drake Starts Over by : Linda Holmes

Download or read book Evvie Drake Starts Over written by Linda Holmes and published by Ballantine Books. This book was released on 2022-03-29 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • Read with Jenna Book Club Pick as Featured on Today • “Everything a romantic comedy should be: witty, relatable, and a little complicated.”—People A heartfelt debut about the unlikely relationship between a young woman who’s lost her husband and a major league pitcher who’s lost his game. NAMED ONE OF THE BEST BOOKS OF THE YEAR BY NPR In a sleepy seaside town in Maine, recently widowed Eveleth “Evvie” Drake rarely leaves her large, painfully empty house nearly a year after her husband’s death in a car crash. Everyone in town, even her best friend, Andy, thinks grief keeps her locked inside, and Evvie doesn’t correct them. Meanwhile, in New York City, Dean Tenney, former Major League pitcher and Andy’s childhood best friend, is wrestling with what miserable athletes living out their worst nightmares call the “yips”: he can’t throw straight anymore, and, even worse, he can’t figure out why. As the media storm heats up, an invitation from Andy to stay in Maine seems like the perfect chance to hit the reset button on Dean’s future. When he moves into an apartment at the back of Evvie’s house, the two make a deal: Dean won’t ask about Evvie’s late husband, and Evvie won’t ask about Dean’s baseball career. Rules, though, have a funny way of being broken—and what starts as an unexpected friendship soon turns into something more. To move forward, Evvie and Dean will have to reckon with their pasts—the friendships they’ve damaged, the secrets they’ve kept—but in life, as in baseball, there’s always a chance—up until the last out. A joyful, hilarious, and hope-filled debut, Evvie Drake Starts Over will have you cheering for the two most unlikely comebacks of the year—and will leave you wanting more from Linda Holmes. Praise for Evvie Drake Starts Over “A quirky, sweet, and splendid story of a woman coming into her own.”—Taylor Jenkins Reid, New York Times bestselling author of Daisy Jones & The Six “Effortlessly enjoyable . . . [a] pitch-perfect . . . adult love story that is as romantic as it is real.”–USA Today “Charming, hopeful, and gently romantic . . . Evvie Drake is great company.”—Rainbow Rowell, #1 New York Times bestselling author of Eleanor & Park