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Author : Jack Wigfield
Publisher : Newbury House
ISBN 13 : 9780883771860
Total Pages : 180 pages
Book Rating : 4.7/5 (718 download)
Download or read book First Steps in Reading and Writing written by Jack Wigfield and published by Newbury House. This book was released on 1982-01-01 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Martin Lindstrom
Publisher : Currency
ISBN 13 : 0385523890
Total Pages : 274 pages
Book Rating : 4.3/5 (855 download)
Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author : Robert Byron Bird
Publisher :
ISBN 13 :
Total Pages : 780 pages
Book Rating : 4.:/5 (896 download)
Download or read book Transport Phenomena written by Robert Byron Bird and published by . This book was released on 1960 with total page 780 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Aage Moller
Publisher : Elsevier
ISBN 13 : 0323141935
Total Pages : 956 pages
Book Rating : 4.3/5 (231 download)
Download or read book Basic Mechanisms in Hearing written by Aage Moller and published by Elsevier. This book was released on 2012-12-02 with total page 956 pages. Available in PDF, EPUB and Kindle. Book excerpt: Basic Mechanisms in Hearing is a collection of papers that discusses the function of the auditory system covering its ultrastructure, physiology, and the mechanism's connection with experimental psychology. Papers review the mechanics, morphology, and physiology of the cochlear, including the physiology of individual hair cells and their synapses. One paper examines the combined physiological and anatomical studies of stimulus coding in the mammalian auditory nervous system. The results of these studies pertain to the latency, frequency selectivity, and time pattern of responses to short tone bursts. Other research compare the cochlear nerve, behavioral, and psychophysical frequency selectivity which show that frequency selectivity of the auditory system occurs at the level of the cochlear nerve, becoming downgraded in end-organ deafness. Other papers discuss neural coding at higher levels such as the feature extraction in the auditory system of bats. Some papers also analyze the specialized hearing mechanisms in animals, for example, the echolocation of bats and in some insects, the function of the swimbladder in fish hearing, as well as the "invertebrate frequency analyzer" in the locust ear. Physiologists, neurophysiologists, neurobiologists, general medical practioners, and EENT specialists will find this collection valuable.
Author : Fan-Gang Zeng
Publisher : Springer Science & Business Media
ISBN 13 : 1441994343
Total Pages : 397 pages
Book Rating : 4.4/5 (419 download)
Download or read book Auditory Prostheses written by Fan-Gang Zeng and published by Springer Science & Business Media. This book was released on 2011-09-15 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cochlear implants are currently the standard treatment for profound sensorineural hearing loss. In the last decade, advances in auditory science and technology have not only greatly expanded the utility of electric stimulation to other parts of the auditory nervous system in addition to the cochlea, but have also demonstrated drastic changes in the brain in responses to electric stimulation, including changes in language development and music perception. Volume 20 of SHAR focused on basic science and technology underlying the cochlear implant. However, due to the newness of the ideas and technology, the volume did not cover any emerging applications such as bilateral cochlear implants, combined acoustic-electric stimulation, and other types of auditory prostheses, nor did it review brain plasticity in responses to electric stimulation and its perceptual and language consequences. This proposed volume takes off from Volume 20, and expands the examination of implants into new and highly exciting areas. This edited book starts with an overview and introduction by Dr. Fan-Gang Zeng. Chapters 2-9 cover technological development and the advances in treating the full spectrum of ear disorders in the last ten years. Chapters 10-15 discuss brain responses to electric stimulation and their perceptual impact. This volume is particularly exciting because there have been quantum leap from the traditional technology discussed in Volume 20. Thus, this volume is timely and will be of real importance to the SHAR audience.
Author : Investment Company Institute (U.S.)
Publisher :
ISBN 13 :
Total Pages : 168 pages
Book Rating : 4.3/5 (512 download)
Download or read book Management Investment Companies written by Investment Company Institute (U.S.) and published by . This book was released on 1962 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ruby Speechley
Publisher :
ISBN 13 : 9780954309107
Total Pages : 302 pages
Book Rating : 4.3/5 (91 download)
Download or read book Fanatical about Number Plates written by Ruby Speechley and published by . This book was released on 2002 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The British Code of Sales Promotion Practice written by and published by . This book was released on 1984 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bird
Publisher : John Wiley & Sons
ISBN 13 : 9788126508082
Total Pages : 1124 pages
Book Rating : 4.5/5 (8 download)
Download or read book TRANSPORT PHENOMENA (2nd Ed.) written by Bird and published by John Wiley & Sons. This book was released on 2006-06 with total page 1124 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market_Desc: · Chemical, Mechanical, Nuclear, Industrial Engineers Special Features: · Careful attention is paid to the presentation of the basic theory· Enhanced sections throughout text provide much firmer foundation than the first edition· Literature citations are given throughout for reference to additional material About The Book: The long-awaited revision of a classic! This new edition presents a balanced introduction to transport phenomena, which is the foundation of its long-standing success. Topics include mass transport, momentum transport and energy transport, which are presented at three different scales: molecular, microscopic and macroscopic.
Author : Roy W. Jastram
Publisher : Edward Elgar Publishing
ISBN 13 :
Total Pages : 374 pages
Book Rating : 4.F/5 ( download)
Download or read book The Golden Constant written by Roy W. Jastram and published by Edward Elgar Publishing. This book was released on 2009 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Golden Constant is a unique examination of how gold's purchasing power has remained consistent over the centuries. First published in 1977, this new edition has additional material to bring it up to date. The book is the only in-depth examination of how the purchasing power of gold has performed over the centuries in both England and the USA. It contains a thorough explanation of how the gold market evolved and how this is related to economic and political developments, from 1560 in England, and from 1800 in the USA, up to 2007. The book also contains detailed historical statistics on gold, wholesale and consumer prices and the real price of gold. This important book will be an essential resource for institutional and individual investors in the gold industry. Academics, economic historians and economists interested in monetary and financial history will find this book to be a fascinating read.
Author : Frank Böhnke
Publisher : S. Karger AG (Switzerland)
ISBN 13 : 9783805569880
Total Pages : 0 pages
Book Rating : 4.5/5 (698 download)
Download or read book Cochlear Mechanics written by Frank Böhnke and published by S. Karger AG (Switzerland). This book was released on 1999 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This special issue collects our current knowledge of the mechanical processing of acoustic signals by the cochlea and its containing structures. Many workers in diverse disciplines in otology use the facts from cochlear mechanics for the interpretation of their results. Presented here for the first time is the development of a three-dimensional mechanical model of the curved cochlea including fluid-structure couplings. An important approach for future cochlear modeling is shown by the provision of geometrical data for the input of three-dimensional finite element models by microtomographic imaging. A remarkable article tries to demonstrate a connection between outer hair cell mechanics and the complex phenomenon of tinnitus and will be of special interest for stress engineers. Owing to its strong interdisciplinarity, this issue is not only intended for biophysicists, ENT clinicians and audiologists but also for radiologists, biomechanical engineers and computer engineers.
Author : Peter Salway
Publisher : Oxford University Press, USA
ISBN 13 : 9780198229841
Total Pages : 0 pages
Book Rating : 4.2/5 (298 download)
Download or read book The Oxford Illustrated History of Roman Britain written by Peter Salway and published by Oxford University Press, USA. This book was released on 1993 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Noted classical historian Peter Salway provides a rich account of Britain's centuries under Roman rule. Salway notes that Britain was a place of fascination for the Romans--a fascination he brings to life with hundreds of beautiful illustrations and a thorough, authoritative narrative. 24 pages of color plates; halftones and line drawings.
Author : R. Byron Bird
Publisher : Wiley Global Education
ISBN 13 : 1118953711
Total Pages : 786 pages
Book Rating : 4.1/5 (189 download)
Download or read book Introductory Transport Phenomena written by R. Byron Bird and published by Wiley Global Education. This book was released on 2015-02-13 with total page 786 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introductory Transport Phenomena by R. Byron Bird, Warren E. Stewart, Edwin N. Lightfoot, and Daniel Klingenberg is a new introductory textbook based on the classic Bird, Stewart, Lightfoot text, Transport Phenomena. The authors’ goal in writing this book reflects topics covered in an undergraduate course. Some of the rigorous topics suitable for the advanced students have been retained. The text covers topics such as: the transport of momentum; the transport of energy and the transport of chemical species. The organization of the material is similar to Bird/Stewart/Lightfoot, but presentation has been thoughtfully revised specifically for undergraduate students encountering these concepts for the first time. Devoting more space to mathematical derivations and providing fuller explanations of mathematical developments—including a section of the appendix devoted to mathematical topics—allows students to comprehend transport phenomena concepts at an undergraduate level.
Author : Hermann Schlichting (Deceased)
Publisher : Springer
ISBN 13 : 366252919X
Total Pages : 814 pages
Book Rating : 4.6/5 (625 download)
Download or read book Boundary-Layer Theory written by Hermann Schlichting (Deceased) and published by Springer. This book was released on 2016-10-04 with total page 814 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition of the near-legendary textbook by Schlichting and revised by Gersten presents a comprehensive overview of boundary-layer theory and its application to all areas of fluid mechanics, with particular emphasis on the flow past bodies (e.g. aircraft aerodynamics). The new edition features an updated reference list and over 100 additional changes throughout the book, reflecting the latest advances on the subject.
Author : Hallowell Davis
Publisher :
ISBN 13 :
Total Pages : 544 pages
Book Rating : 4.:/5 (711 download)
Download or read book Hearing and Deafness written by Hallowell Davis and published by . This book was released on 1970 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : D. J. Acheson
Publisher : Oxford University Press
ISBN 13 : 0198596790
Total Pages : 408 pages
Book Rating : 4.1/5 (985 download)
Download or read book Elementary Fluid Dynamics written by D. J. Acheson and published by Oxford University Press. This book was released on 1990-03-15 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook provides a clear and concise introduction to both theory and application of fluid dynamics. It has a wide scope, frequent references to experiments, and numerous exercises (with hints and answers).
Author : Howard A. Barnes
Publisher : Elsevier
ISBN 13 : 9780444871404
Total Pages : 214 pages
Book Rating : 4.8/5 (714 download)
Download or read book An Introduction to Rheology written by Howard A. Barnes and published by Elsevier. This book was released on 1989-06 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text introduces the subject of rheology in terms understandable to non-experts and describes the application of rheological principles to many industrial products and processes.
